• Title, Summary, Keyword: 기술수용모델

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An Evaluation of Users' Experiences with Gustave Klimpt VR Application Using the Technology Acceptance Model(TAM) (기술수용모델을 기반으로 구스타프 클림트의 <스토클렛 저택의 장식벽화(Stoclet Frieze)> VR 애플리케이션에 대한 사용자 경험 평가)

  • Rhee, Bo-A;Choi, Yeo-rim;Jeong, Do-Young;Park, Seong-Hun
    • Proceedings of the Korean Society of Computer Information Conference
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    • pp.297-300
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    • 2017
  • 본 연구는 기술수용모델(Technology Acceptance Model)을 기반으로 <클림트 인사이드(2017)>전시에서 사용된 <스토클렛 저택의 장식벽화(Stoclet Frieze)> VR 앱에 대한 인지된 유용성(이하 PU)과 인지된 이용용이성(이하 PEOU)의 평가에 초점을 맞추었다. VR 앱의 학습적합성(SFL)이 감상적합성(SFA)보다 높게 평가된 PU의 경우, 학습유용성(UFL)과 감상유용성(UFA)의 모든 요인이 만족도(DOS)에 긍정적인 영향을 미침으로써, 전시환경에서의 VR 앱의 학습에 대한 내적 동기 부여 및 감상 지원에 대한 잠재력이 확인되었다. 또한 PEOU의 모든 요인들은 DOS뿐만 아니라 DOI와도 유의미한 상관관계를 가졌다. 본 연구를 통해 TAM의 PU와 PEOU의 ATUA(DOS 및 DOI) 및 BITUA(ITRA(1) 및 ITRA(2))에 대한 영향력이 검증됨에 따라, 두 변수는 사용자의 VR 앱에 대한 기술 수용에 대한 예측을 가능케 했으며, 결론적으로 예술작품 원작을 재매개한 VR 앱에 대한 평가모델로써 TAM의 적합성이 입증되었다.

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A Meta-analysis of Relationship between Constructs of the Technology Acceptance Model: Focusing on the Research Papers Published for Smartphone in Korea Journals (기술수용모델 개념 간의 관계에 대한 메타분석: 우리나라 학회지에 게재된 스마트폰 연구 중심으로)

  • Nam, Soo Tai;Jin, Chan Yong
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.4
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    • pp.67-79
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    • 2013
  • A meta-analysis is a statistical literature synthesis method that provides the opportunity to view the research context by combining and analyzing the quantitative results of many empirical studies. The technology acceptance model (TAM) has been the subjects of a great deal of MIS research in the last two decades and now also has been continuously studied. Recently, the convergence of knowledge information society and information telecommunication technologies has a rapid impact on politics, economics and various fields. The biggest issue in the information communication and information systems fields is smart. Therefore, we conducted a meta-analysis research on the behavioral intention of smart phone users based on technology acceptance model. Also, this study was targeted a total of 50 research papers that are setting up the causal relationship in TAM among the research papers published in domestic academic journals since 2005. The result of the meta analysis, showed that the effect size was 0.48 in the path from perceived usefulness to behavioral intention, it showed that the effect size was 0.46 in the path from perceived ease of use to behavioral intention. And, it showed that the effect size was 0.46 in the path from perceived ease of use to perceived usefulness. Also, it showed that the effect size was 0.61 in the path from attitude to behavioral intention. Based on the results, it was discussed the difference through comparative analysis with previous research.

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A Study on the Use of Artificial Intelligence Speakers for the People with Physical disability using Technology Acceptance Model (기술수용모델을 활용한 지체장애인의 인공지능 스피커 사용 의도에 관한 연구)

  • Park, Hye-Hyun;Lee, Sun-Min
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.2
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    • pp.283-289
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    • 2021
  • Many people with disabilities have shown interest in artificial intelligence speakers that serves as the main hub of the smart home. Therefore, the purpose of this study was to identify the intention of people with disabilities to use such speakers. The focus is on those with physical disabilities, a segment that accounts for the largest number of disability types. Based on the theoretical model of technology acceptance, the effect of perceived ease of use and perceived usefulness of artificial intelligence speakers by people with disabilities was analyzed using Structural Equation Modeling (SEM). Research has confirmed that the technology acceptance model is suitable for identifying the intention to use artificial intelligence speakers by people with disabilities, and specifically that the perceived ease of use has a significant impact on usefulness. Furthermore, the perceived ease of use for people with disabilities did not have a statistically significant effect on their intent to use whereas the perceived usefulness was shown to have a significant effect on the same. This study is meaningful as a foundation for developing customized artificial intelligence speaker services and improving the use of artificial intelligence speakers by people with disabilities.

The Effects of the RFID System for Eco-Agricultural Products on Trust and Behavior Intention: Focusing on an Expanded Technology Acceptance Model (친환경농산물 RFID 시스템이 신뢰 및 행동의도에 미치는 영향 : 확장된 기술수용모델(TAM)을 중심으로)

  • Choi, Won-Sik;Kim, Moon-Myoung;Lee, Soo-Bum
    • Culinary science and hospitality research
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    • v.19 no.1
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    • pp.85-102
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    • 2013
  • The purpose of this study is to examine the effect relation of the external variables of the RFID for eco-agricultural products, that of the external variables on TAM approachableness and usefulness, that of TAM approachableness on usefulness, that of TAM as approachableness and usefulness on trust and behavior intention, and the effect of trust on the behavior intention. The subjects of the actual analysis are the ordinary consumers aged 20 and over living in Seoul and Gyeong-gi Province and have the experience of purchasing eco-agricultural products. Total 300 copies of questionnaire were distributed for 14 days from September 24, 2012 until October 7, 2012, and total 278(92.7%) copies of survey materials were used for the final statistical analysis data except some found too strong unequal distribution of the response value or the value unknown at present. In the analysis results of this study, by examining the effects of the external variables of the RFID for eco-agricultural products on TAM's accessibility and usefulness and verifying the causal relationship between TAM's accessibility and consumers' trust and behavioral intent, this study has a sufficient value as an initial study on the RFID for eco-agricultural products. Thus, the results of this in-depth study show that producers and distributors maintaining and providing with safer eco-agricultural products food directly influence service companies' visible achievements.

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Investigating the Adoption of IPTV Services Influenced by Socio-cultural Factor, Flow Experience and Perceived Behavioral Control (사회문화적 요인과 플로우 경험 및 지각된 행위통제가 IPTV 서비스 수용에 미치는 영향 분석)

  • Lee, Bong-Gyou;Lee, Sung-Joon;Seoh, Hyun-Sik;Kim, Jun-Ho
    • Journal of Internet Computing and Services
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    • v.11 no.3
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    • pp.105-119
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    • 2010
  • The purpose of this study is to examine diverse factors influencing the adoption of IPTV services and relationships among them. To achieve the purpose, this study modified and applied the established theory of the Extended Technology Acceptance Model(ETAM) incorporating socio-cultural factor, flow experience and perceived behavioral control as related constructs. The suggested model was empirically tested through the structural equation modeling approach. The results are as follows: First, the socio-cultural factor and the perceived behavioral control have significant direct influences on the adoption of IPTV services. Second, the flow experience does not have a significant indirect influence mediated by the attitude toward IPTV services. Third, the socio-cultural factor has the significant relationships with the perceived usefulness and the perceived ease of use. Finally, the flow experience was influenced by the perceived usefulness and the perceived ease of use.

Consumer Study on the Acceptance of VR Headsets based on the Extended TAM (확장된 기술수용모델을 활용한 VR기기 수용관련 소비자 연구)

  • Chen, Qian Qian;Park, Hyun Jung
    • Journal of Digital Convergence
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    • v.16 no.6
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    • pp.117-126
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    • 2018
  • This study investigated the antecedents of VR(virtual reality) headsets acceptance and the causal relationships among self-efficacy, content diversity, the perceived usefulness, the perceived easy of use, the perceived playfulness and the adoption intention. We collected 238 survey responses and formed structural equation modeling with AMOS 23.0. The results of the analysis can be summarized as follows. The diversity of contents and self-efficacy had significant effects on perceived usefulness, perceived ease of use and perceived enjoyment, thus increasing the intention of acceptance. Perceived usefulness, perceived ease of use and perceived enjoyment had significant effects on the intention of acceptance. Perceived ease of use indirectly had an effect through increasing perceived enjoyment. The price did not affect the adoption intention and marketing communication increased the intention of acceptance. The results are expected to provide useful information to the companies related to VR.

Influence of LTE Characteristic and Personal Innovativeness on LTE Smart Phone Acceptance (LTE 특성과 개인의 혁신성이 LTE 스마트폰 수용에 미치는 영향)

  • Gu, Seung-Hwan;Kim, Dong-Woo;Park, Chang-Mook;Kim, Kwang-Ho
    • Journal of Digital Contents Society
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    • v.14 no.3
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    • pp.291-301
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    • 2013
  • This study is to derive the factors that influence the acceptance of LTE smart phones. Using an extended technology acceptance model to look at the factors affecting the acceptance LTE smart phone. Variables and the LTE features on the personal characteristics variables were chosen based on the study. This study was done through a survey. Surveyed LTE smart phone's primary audience, taking into account the age of 20 were analyzed mainly. LTE smart phone's acceptance factors affecting individual innovation, speed, price factors. When formulating marketing strategies in the future, based on the results of this study, elements that can stimulate innovation and speed, not just an individual's stability, if we estimate that we can derive a more meaningful and effective marketing results.

A Meta Analysis and Review of External Constructs Based on the Technology Acceptance Model: Focusing on the Research Related of Smartphone in Korea (기술수용모델 관련 외부요인에 관한 문헌적 고찰 및 메타분석: 우리나라 학회지에 게재된 스마트폰 관련연구 중심으로)

  • Nam, Soo-tai;Kim, Do-goan;Jin, Chan-yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • pp.254-257
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    • 2013
  • A Meta-analysis is a statistical literature synthesis method that provides the opportunity to view the research context by combining and analyzing the quantitative results of many empirical studies. The Technology Acceptance Model (TAM) has been the subjects of a great deal fields and now also has been continuously studied. Recently, the issue of the biggest the information communication and information systems fields is smart. At this point, we conducted a Meta-analysis and review of external constructs based on the technology acceptance model. This study was targeted a total of 106 research papers that are setting up the causal relationship in the technology acceptance model among the research papers published in domestic academic journals before 2013. The result of the Meta-analysis, the biggest effect size the path from external Variables to perceived usefulness was showed playfulness. The effect size was 0.536 in the path from perceived usefulness to playfulness. And, the biggest effect size the path from external Variables to perceived ease of use was showed self efficacy. The effect size was 0.536 in the path from perceived ease of use to self efficacy. Based on the results, it was discussed the difference through comparative analysis with previous research.

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The Effects of Consumer Characteristics on the Acceptance of Mobile Commerce (소비자 특성이 모바일 커머스 수용 의도에 미치는 영향)

  • Lee, Yun Sun
    • Journal of Digital Convergence
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    • v.15 no.5
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    • pp.173-187
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    • 2017
  • This study conducts empirical tests on the effects of system characteristics and consumer characteristics on the acceptance of mobile commerce based on extended Technology Acceptance Model. The result from the survey of smartphone users in Seoul and Gyunggi shows that perceived usefulness, ease of use, benefits, and quality of information are positively associated with the acceptance of mobile commerce, and perceived risk is negatively associated with the acceptance of mobile commerce. Furthermore, there exists a difference in the effect of system characteristics on the acceptance of mobile commerce based on divided personal characteristics groups. The study contributes to the industries in that firms can create new applications and build strategies based on the results. Furthermore, the results can be used to find factors that determine the acceptance and use of newly introduced technology base products.

A Study on Acceptance Factors of High-tech Product of Chinese consumer - Focused on smart phone - (중국소비자들의 첨단제품 수용요인에 관한 연구 - 스마트폰을 중심으로 -)

  • Park, Cheol;You, Jae-Hyun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.6 no.1
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    • pp.83-107
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    • 2011
  • Recently Korea products or companies are conducting to advance to China by rapid economic development of China. In these circumstances, a study on important factors which have effects on acceptance of high-tech product by Chinese consumer will provide important strategic implications to Korea companies that plan to advance to China. But a study on the acceptance factors of high-tech product of existing Chinese consumer is insufficient. In addition, the basic research about acceptance and diffusion of advanced technology and services in China market is still insufficient. Therefore, this study suggested acceptance model of high-tech product by Chinese consumer so the empirical study was conducted. As a result, it shows that system quality has positive effect on usefulness and ease of use. Playfulness has positive effect on usefulness and acceptance intention. In addition, ease of use has positive effect on usefulness and acceptance intention. Usefulness had positive effect on acceptance intention. At the end of this study, the marketing implications for advancing to China market based on the results of empirical analysis were presented.

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