• Title, Summary, Keyword: 남성성

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Hegemonic Masculinity in Disney Animated Films (디즈니 애니메이션에 나타난 헤게모니적 남성성)

  • Lee, A-Ram-Chan
    • Cartoon and Animation Studies
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    • pp.37-50
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    • 2010
  • The purpose of this paper is to explore the hegemonic masculinity in Disney animated feature films in terms of Antonio Gramsci's hegemony and R. W. Connell's hegemonic masculinity. According to Gramsci, hegemony refers to the predominance of a dominant group over other groups. By the same token, Connell uses the term hegemony as the configuration of gender practice which embodies the domination of men and the subordination of women. He describes four masculinities to explore male hierarchy in male groups: hegemonic masculinity, subordinated masculinity, complicit masculinity, and marginalized masculinity. Through Connell's terms, this study investigates masculinities in Disney films, especially Beauty and the Beast (1991) in relation to hegemonic masculinity. As a result, Disney describes repeatedly hegemonic masculinity as hard body defined by Susan Jeffords and supports tacitly the domination of a specific male group.

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The effects of the gender and situations on purchase intention (사회심리적 성(gender)과 상황이 구매의도에 미치는 영향)

  • Suh, Mun-Shik;Kim, Dae-Yong;Rho, Tae-Seok
    • Management & Information Systems Review
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    • v.31 no.4
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    • pp.167-195
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    • 2012
  • This study focuses on the characteristic of socio-psychological gender of a consumer except a biological gender. Socio-psychological gender is the self-image of a consumer which is related to the gender role. The goal of this study is, first, to examine if socio-psychological gender has more effect on the purchase intention than biological gender. Second, by classifying a group with femininity among socio-psychological gender, it is to examine what kinds of shopping value it aims at. Finally, it is to examine the difference between men and women from the purchase intention according to the circumstances. The result of this study is summarized as follows. First, a consumer can have both characteristics of biological gender and socio-psychological gender. There are masculinity, femininity, bisexuality, and undifferentiated type for the classification of socio-psychological gender. This study shows that there is relatively much bisexuality which has masculinity and femininity at the same time. The outcome showed that the purchase intention was higher for the product which corresponds to socio-psychological gender of a consumer than biological gender. Second, it indicated that a group with femininity pursued pleasurable shopping as compared to a group with masculinity. By contrast, it showed that a group with masculinity aimed at practical shopping more greatly. Finally, it showed that while women are less sensitive to the purchase intention at the male-dominated circumstances, men's purchase intention get lower at the female-dominated circumstances.

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남성들도 성희롱 당하고 있다!

  • 이옥
    • RED RIBBON
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    • pp.18-19
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    • 2003
  • 성희롱, 성폭력의 문제는 더 이상 여성만이 피해자가 아니다. 한국남성의전화에 걸려오는 피해남성들의 상담 전화가 최근 증가하고 있다. 이것은 남성등도 성희롱으로부터 자유로울 수 없음을 나타낸다.

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Gender Differences in the Influence of Sex Roles on Appearance Satisfaction and Self Esteem (성역할 정체성 및 성역할 불일치가 여성과 남성의 외모만족도와 자아존중감에 미치는 영향 비교)

  • Lee Yoon-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.3
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    • pp.436-446
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    • 2006
  • The purpose of this study was to compare the influences of men's and women's sex role identities and sex role discrepancies on their appearance satisfaction and self esteem. Congruency theory, androgyny theory, masculinity theory and self discrepancy theory were used to explore the influence of sex roles on appearance satisfaction and self esteem. Theories suggest that the influence would be different by gender. Data were collected from a convenience sample of 125 men and 197 women aged between 20 and 40 years living in the Seoul metropolitan area. Structural equation modeling was employed to analyze the data. For men, both appearance satisfaction and self esteem were influenced only by their perceived masculinity. For women, however, perceived femininity, femininity discrepancy and masculinity discrepancy had an influence on appearance satisfaction. All the four sex role variables had an influence on women's self esteem. BMI had a negative effect on self esteem for women, but no effect for men. According to the results, unlike men, whose appearance satisfaction and self esteem are only determined by how masculine they are, the women's levels of appearance satisfaction and self esteem are influenced not only by how feminine they are, but also by how masculine and feminine they want to be. The results of this study have implications for body image counselors or practitioners who try to help young women increase their self esteem and satisfaction to their appearance.

A Study on the Masculinity of Male Characters Represented in the Disney Feature Animation Frozen (디즈니 장편 애니메이션 <겨울왕국>에 나타나는 남성 캐릭터의 남성성 연구)

  • Oh, Dong-Il
    • Journal of Digital Contents Society
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    • v.18 no.7
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    • pp.1217-1226
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    • 2017
  • The Disney Studios have been aiming at the animation storytelling of the signification system that the contemporary audience can universally accept. And it can be said that such storytelling is aesthetic expression based on the contemporary mainstream dominant mythology. Seen from this perspective, the changes of the masculinity of male characters that are represented in the Disney feature animation Frozen are not just a simple aesthetic phenomenon but a strategy of animation storytelling that reflects the contemporary cultural and social trend. The gender identity of the male characters of Frozen is completely freed from the existing stereotypes about Disney feature animations, and it positively presents the changes of the gender roles that reflect the changes in social value and the needs of the times.

한국 기혼부부의 가사노동분업

  • Eun, Gi-Su
    • Korea journal of population studies
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    • v.32 no.3
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    • pp.145-171
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    • 2009
  • 이 연구는 한국 기혼부부가 가사노동을 어떻게 분담하고 있고, 가사노동시간의 배분에 영향을 미치는 요인이 무엇인지 검증하고 있다. 개인적인 차원에서 부부인 남성과 여성이 어떻게 가사노동을 분담하는지 밝히기 위해 성 이데올로기론, 시간제약이론, 상대적 자원이론 등 세 이론을 검토한 후 가설을 설정하였다. 가설을 검증하기 위해 2004년 생활시간조사 자료 가운데 현재 결혼해서 부부가 함께 한 가구에서 살고 있는 경우만 추출하고 부부의 자료를 하나의 레코드로 변환하여 부부의 가사노동분업에 영향을 미치는 요인을 검증하였다. 연구결과 성 이데올로기론에서 나온 성역할에 관한 태도는 남성이나 여성 모두 가사노동시간을 결정하는 데 영향을 미치지 않는 것으로 나타났다. 성역할에 관한 태도나 가치가 가사노동이라는 행위에 영향을 미치지 않는 것이다. 그러나 시간제약이론에 따라 설정된 상대적 노동시간은 남성과 여성의 가사노동시간에 큰 영향을 미친다. 이 변수가 들어간 모형의 설명력이 특히 여성의 경우 높게 나타나고 상대적 노동시간이 가사노동시간에 미친 영향은 남성과 여성 모두에 유의미하고 영향은 남성과 여성 모두 비선형적인 형태를 나타낸다. 반면에 상대적 자원이론에 따른 상대적 소득의 효과는 남성의 경우 여성의 소득이 증가하면 남성의 가사노동 참여가 꾸준히 증가하는 현상을 나타내며, 여성의 경우는 일단 여성의 소득이 있게 되면 소득의 다과에 관계없이 일정하게 가사노동을 줄이는 것으로 보인다.

New Types of Masculinity Represented in TV and Its Limitations : Focusing on Weekend Variety Programs (TV매체에 재현된 새로운 남성성(masculinity)과 그 한계 -주말 예능프로그램을 중심으로-)

  • Kim, Mira
    • The Journal of the Korea Contents Association
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    • v.14 no.1
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    • pp.88-96
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    • 2014
  • This study attempts, based on the premise that gender roles and identity is a social construct, to show how TV portrayal of the male has changed through the years with changes in time and society, from the traditional depiction of hegemonic masculinity and ideal manhood as supported by the patriarchal system. A narrative analysis was conducted on popular variety shows "Dad, Where Are We Going?" and "Superman Returns". The results showed that both TV shows created a new type of masculinity by centering the narrative on the traditionally female roles of child rearing and housekeeping, and recreating the traditional strict and authoritative father figure into a non-authoritative and emotionally expressive father. However, as 'child rearing' and 'housekeeping' is expressed as 'play', there are limitations in that the actual daily lives and hardship of women is excluded from the narrative.

An emotional study on the pattern of men's trunk pants (남성 트렁크 팬티용 문양의 감성 연구)

  • Gwon, Yeong-A;Gong, Jin-Hui
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • pp.231-234
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    • 2009
  • 남성 속옷은 신체 보호의 기능이 중요하지만 운동이나 거실 생활에서 속옷노출이 일반화됨에 따라 개성과 이미지를 표현할 수 있는 패션 아이템으로 변화되고 있는 실정이다. 따라서 남성 속옷 시장에서 소비자가 원하는 감성과 이미지를 파악하고 소비자가 선호하는 감성요구에 부합하는 소재 특성이 데이터베이스로 만들어져 소비자가 원하는 속옷 제품개발이 이루어지는 시스템의 구축이 필요하다. 본 연구에서는 남성용 속옷 문양디자인 개발을 위한 목적으로 남성 트렁크 팬티용 문양의 감성 이미지를 파악하고자 하였다. 본 연구를 위하여 시판하는 트렁크 팬티 중 문양의 형태 및 크기, 색상을 달리한 50 종을 수집하였고, 이중 25 종의 트렁크 팬티용 문양 이미지에 대한 주관적 감성평가를 2009년 4 월 부산지역에 거주하는 20 대 남녀 22 명을 대상으로 실시하였다. 주관적 감성평가를 위해 직물 문양 선호도에 관한 선행연구를 바탕으로 빈번하게 출현되는 26 개의 감성 형용어를 추출하였다. 감성 형용어를 7 점 척도로 문항화하여 설문지를 구성하고 설문지와 함께 25 종의 팬티 자극물을 보고 평가하도록 하였다. 수집한 자료의 통계분석을 위해 SPSS Win 12.0을 사용하여 빈도분석, 카이제곱 검정, 요인분석 분간분석 사후분석을 실시하였다. 본 연구결과 남성용 트렁크 팬티의 문양에 관한 감성 형용에는 '고급성', '활동성', '단순성', '호화성', '성숙성'의 요인으로 요약되었으며, 문양의 고급 감성 및 활동적 스타일이 트렁크 팬티 선호도에 영향을 주는 것으로 나타났다. 또한 트렁크 팬티의 색상 및 문양 유형이 선호도에 중요한 영향을 미치는 변수로 나타났는데, 남성 트렁크 팬티에 사용될 수 있는 무채색 계열의 고급스러우면서 단순한 도형 문양 디자인의 개발이 필요하다고 하겠다.

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Effect of Stripe Pattern for Men's Shirts on Emotion (남성셔츠 줄무늬 특성이 감성지각에 미치는 영향)

  • Kong, Jin Hee;Kwon, Young Ah
    • Science of Emotion and Sensibility
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    • v.16 no.1
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    • pp.65-74
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    • 2013
  • The visual sensibility and preferences are closely related with color combinations, stripe intervals, and stripe complexity. We studied the effect of stripes characteristics on visual sensibility and preferences for men's shirts fabrics. As a result of a factor analysis, the adjectives were classified by viewers into 5 factors as attraction, maturity, dignity, practicality, and simplicity. We found that stripe intervals had a significant visual effect on maturity, dignity, and practicality. The uneven stripes had higher scores for dignity and practical while lower for mature. The stripes with consecutive order of two different thickness were felt more strongly in attractive, practical, and preferred. The results also showed that stripes with compound and contrast colors were attractive and preferred.

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Type of Gender Role Identity in Older Korean Men (남성노인의 성역할정체감 유형 연구)

  • Ko, Sung-Hee;Kim, Myung-Ae;Park, Euna
    • The Journal of the Korea Contents Association
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    • v.13 no.9
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    • pp.260-269
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    • 2013
  • Gender role identity is a key subject toward adaptation in later life. In this paper, we tried to understand the specific types and characteristics of gender role identity in view of older men. The research collected and examined 40 representative descriptions representing gender role identity, including 20 for masculinity and 20 for femininity from 40 older men. We obtained four types of gender role identity of older men from this research. "Powerful-expressive type" is energetic and reveals his brave and dominant tendency when they are working. "Powerful-taciturn type" is strongly independent and has a firm conviction, but they do not express those characters and remain silent. "Powerful-paternal type" handles his work with a driving force, and has a tender character. "Paternal-caring type" finds his own worth in life by caring for his family and children, and considers others more than himself. Future research is needed to verify how the types of gender role identity are linked to psychosocial adaptive aspects, health behaviors, mental and physical health.