• Title, Summary, Keyword: 대형항공사

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Airline Customer Satisfaction Analysis using Social Media Sentiment Evaluation: Full Service Carriers vs. Low Cost Carriers (소셜 미디어 감성평가를 활용한 항공사 고객만족도 분석 - 대형항공사와 저비용항공사 비교연구)

  • Lee, Ju-Yang;Jang, Phil-Sik
    • Journal of Digital Convergence
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    • v.15 no.6
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    • pp.189-196
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    • 2017
  • This study investigates customer satisfaction with full service carriers (FSC) and low cost carriers (LCC) using social media sentiment evaluation. From 2008 to 2016, a total of 77,591 tweets about two FSC and six LCC were aggregated and classified as per airline choice factors. Sentiment evaluation was employed to assess customer satisfaction by three appraisers. The results showed that customer satisfaction with LCC was significantly higher (p<0.001) compared to FSC. Furthermore, overall customer satisfaction with both FSC and LCC has been facing a consistent downward trend since the last seven years. The results also highlighted low customer satisfaction with respect to booking and flight operation factors, and a steep decline in customer satisfaction across booking, onboard services, and marketing factors for FSC. The results of this study have practical implications for the airline industry, which can use this quantitative data to improve customer satisfaction with FSC and LCC.

Analysis of Social Network between Consumption Emotion based on the Uniform of Full-Service Carrier and Low-Cost Carrier Crews (대형항공사와 저비용항공사 승무원의 유니폼에 따른 소비정서 간의 사회연결망 분석)

  • Seo, Ran-Sug
    • Journal of Digital Convergence
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    • v.16 no.8
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    • pp.99-107
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    • 2018
  • The purpose of the study compares the difference between the carriers' reported large consumption emotion of customers in regards to the appearance of the crew. The research method was conducted for 15 days from March 11 to 25, 2018, and the number of valid samples was 289 in total. The results of the study showed that customers differ in the influence of perceived consumption sentiment between full service carrier and low cost carrier on uniform of flight attendant. Consumer sentiments perceived by low cost carriers are comfortable, familiar, and lively, and these results have proven that they are distinguished from low cost carriers by being clean, sophisticated, and large. The results of this study are significant when the airline has changed the crew uniform at the right time and considered it to be a marketing tool that is important to the image change of the company.

The Comparative Analysis of Perceived Risks in South Korean Low Cost Carriers and Full Service Carriers (우리나라 대형항공사와 저가항공사의 지각위험에 대한 비교분석)

  • Choi, Hew-Jong
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.19 no.1
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    • pp.49-57
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    • 2011
  • This paper concentrate on the passengers' perception of risks by analyzing data gathered through a field survey in the South Korean air market. Twenty two Koreans were killed in the accident of PMT Air in the Kingdom of Cambodia on June 25th 2007 and This has caused customers to be more concerned about the safety of airline. Three hundred forty-two samples were collected from field survey at Kimpo International Airport in Seoul and Jeju International Airport on Jeju island and the findings are based on 316 questionnaires. The multiple regression analysis, Analysis of variance (ANOVA), Correlation analysis, T-test were carried out to examine the effect, relationship and difference of data set. The results show that there are differences between passengers' perceived risks in LCC's and those in FSC's. Passengers of LCC's took serious consideration of the type of fleet and feeling physical risk, whereas those of FSC's only took consideration of financial risk.

A study on the difference of Selection Attributes and importance of FSC and LCC by age group (대형항공사와 저비용항공사에 대한 연령대별 선택 속성 및 중요도 차이에 대한 연구)

  • Kim, Young-Rok;Lim, Jae-Hwan;Choi, Yun-Chul
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.25 no.4
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    • pp.91-100
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    • 2017
  • Movements using aircraft are continuously increasing. This is because options for airlines, including eight national airlines, are becoming more diverse. In particular, FSC and LCC provide different services and prices, so it is not easy to choose, but it is analyzed that safety is the most important factor when selecting airlines in 2013 and 2017(all age groups are the same). There was a difference between 2013 and 2017 for each age group. In particular, the importance of price factors is high in 2017 compared to 2013, and other items in the 40s and 50s are also significantly changed.

Importance-Performance Analysis of Airline Brand Equity (항공사 브랜드 자산의 중요도-만족도 연구)

  • See, eun-ju
    • Proceedings of the Korea Contents Association Conference
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    • pp.247-248
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    • 2015
  • 본 연구는 항공사 브랜드 자산의 중요도와 만족도 차이를 중심으로 실증 분석하여 항공사 브랜드 자산 경영에 도움이 되고자 하였다. 항공사 브랜드 자산의 IPA 분석과 대형 항공사와 저비용 항공사의 브랜드 자산 구성요소의 GAP 차이 분석을 통해 항공사 브랜드 자산에 대한 전략을 제안한다. 연구 결과에 따르면 항공사 이용객들은 가격과 직원의 친절성을 가장 중요하게 생각하고 있으며 직원의 친절성에는 만족하고 있으나 가격에서는 만족하고 있지 않는 것으로 나타났다. 연구 결과 향후 항공사는 환경 변화에 적응하여 가격 전략의 변화를 시도하고 그에 따른 다양한 노력과 투자를 하여야 할 것이다.

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A Study on the Appropriate Level of Service for LCC (저비용항공사의 적정 서비스수준에 대한 연구)

  • An, Jeong-Hwan;Han, Gil-U
    • 한국항공운항학회:학술대회논문집
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    • pp.276-280
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    • 2016
  • 실제로 저비용항공사의 경우 서비스 수준을 결정하는데 있어서 고려하여야 할 부분이 많다. 가장 중요한 부분이 고객이 가지고 있는 기대수준일 것이며 그 다음이 내부 고객인 종업원의 생각과 태도이다. 저비용항공사 직원들의 경우 같은 항공업계에 종사하면서 대형항공사에 비하여 상대적으로 낮은 보수와 부가적 혜택, 불리한 스케줄과 취항지 제한, 사회적 평가 등에서의 불리함을 안고 있으면서도 그 이상의 서비스를 제공하여야 하는 상황이어서 이들에 대한 배려가 중요하다고 하겠다. 그것은 서비스제공을 주요 업무로 삼고 있는 항공사에서 직원의 자발성과 사명감은 양질의 서비스에 결정적 역할을 할 것이기 때문이다. 또한 동종 경쟁업체의 움직임에 대하여 예의 주시하며 이에 대해 대처할 자세를 견지하여야 한다. 그것은 저비용항공사의 주요 고객인 젊은 층의 대부분은 정보에 빠르고 자신에게 유리한 점을 감안한 신속한 의사결정을 하는 경향이 크므로 개별항공사가 내세우는 영업전략이 빠른 성과로 이어질 수 있으며 이는 곧 다른 항공사들의 시장점유율 상실 등으로 이어질 것이기 때문이다.

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The Effects of Job Stress on Burnout and Job Satisfaction of Flight Attendants -Focusing on Comparison between Full Service Carrier and Low Cost Carrier- (항공사 객실승무원의 직무스트레스가 소진과 직무만족에 미치는 영향 - 대형항공사와 저비용항공사 간 비교를 중심으로 -)

  • Han, Sue-Youn;Lee, Hee-Chan
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.22 no.3
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    • pp.33-49
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    • 2014
  • The object of this study is to verify the effects of job stress on burnout and job satisfaction of flight attendants and to confirm the difference in the effect on the consciousness of full service carrier and low cost carriers' flight attendants. In order to confirm, the study examines the relationship between job stress, burnout, and job satisfaction of airline cabin attendant. A survey was done for 55days from January 5th 2014 on flight attendants and total 200 valid samples were analysed. The results of the study demonstrated significant relationship and difference in job stress, burnout and job satisfaction of flight attendants between full service carrier and low cost carrier. As a result, the study is significant as it satisfaction between divergent airline work environment.

A Study on Airlines' Choice Behavior of Aircraft Size (항공사의 항공기 용량 선정 행위에 관한 연구)

  • Kim, Bong-Gyun;Yoo, Kwang-Eui
    • Journal of Advanced Navigation Technology
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    • v.4 no.2
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    • pp.114-131
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    • 2000
  • An airline should consider the number of seats or size of aircraft, when it composes fleet or selects a type of aircraft for some routes. There are two major factors considered for this choice problem under the assumption that the objectives of an airline is a profit maximization: the operating cost and revenue from the aircraft operated. This research tries to solve the problem of aircraft size selection by airline. The study applies four steps to get optimal choice of aircraft size: (1) cost analysis for the relationship between airline operation cost and aircraft size: (2) market share and revenue analysis: (3) flight segment-level analysis, based on the derived cost, demand and revenue functions: and (4) network-level analysis to see how airlines make choice of aircraft size systematically at a network level. An airline can accommodate the increasing air travel demand by either increasing operation frequency, or increasing aircraft size that is represented by seat capacity, or both. Airport runway capacity and productivity depend on the size of aircraft used at airport. This paper presents the understanding of how airlines make decisions on the size of aircraft to operate, how they will adjust their choices when airport capacity is constrained, and how public regulation such as policy for landing fees could influence airlines' aircraft choice.

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The Effect of Mindfulness on Their Organizational Commitment of Flight Attendants: Focused on the Mediating Effect of Job Satisfaction (국내 항공사 객실승무원의 마음챙김이 조직몰입에 미치는 영향: 직무만족의 매개효과를 중심으로)

  • Lee, Ju-Yang;Lim, Jae-Moon
    • Journal of the Korea Convergence Society
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    • v.8 no.11
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    • pp.331-342
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    • 2017
  • The study empirically investigates the effect of mindfulness on their job satisfaction and organizational commitment of flight attendants focused on the mediating effect of job satisfaction between mindfulness and organizational commitment. Data was collected at Incheon and Jeju international airport from flight attendants working on international flight of domestic airlines. The results of this study reveal that concentration among the sub-factors of mindfulness had positive effects on job satisfaction and organizational commitment. And job satisfaction partially mediated between the sub-factor of mindfulness and organizational commitment. In order for flight attendants to avoid habitual behaviors and to increase concentration while on duty, it is important to work together to remind one another of next step of service that immediately follows and complete a checklist at the end of each step of service.

Open Skies Policy : A Study on the Alliance Performance and International Competition of FFP (항공자유화정책상 상용고객우대제도의 제휴성과와 국제경쟁에 관한 연구)

  • Suh, Myung-Sun;Cho, Ju-Eun
    • The Korean Journal of Air & Space Law and Policy
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    • v.25 no.2
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    • pp.139-162
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    • 2010
  • In terms of the international air transport, the open skies policy implies freedom in the sky or opening the sky. In the normative respect, the open skies policy is a kind of open-door policy which gives various forms of traffic right to other countries, but on the other hand it is a policy of free competition in the international air transport. Since the Airline Deregulation Act of 1978, the United States has signed an open skies agreement with many countries, starting with the Netherlands, so that competitive large airlines can compete in the international air transport market where there exist a lot of business opportunities. South Korea now has an open skies agreement with more than 20 countries. The frequent flyer program (FFP) is part of a broad-based marketing alliance which has been used as an airfare strategy since the U.S. government's airline deregulation. The membership-based program is an incentive plan that provides mileage points to customers for using airline services and rewards customer loyalty in tangible forms based on their accumulated points. In its early stages, the frequent flyer program was focused on marketing efforts to attract customers, but now in the environment of intense competition among airlines, the program is used as an important strategic marketing tool for enhancing business performance. Therefore, airline companies agree that they need to identify customer needs in order to secure loyal customers more effectively. The outcomes from an airline's frequent flyer program can have a variety of effects on international competition. First, the airline can obtain a more dominant position in the air flight market by expanding its air route networks. Second, the availability of flight products for customers can be improved with an increase in flight frequency. Third, the airline can preferentially expand into new markets and thus gain advantages over its competitors. However, there are few empirical studies on the airline frequent flyer program. Accordingly, this study aims to explore the effects of the program on international competition, after reviewing the types of strategic alliance between airlines. Making strategic airline alliances is a worldwide trend resulting from the open skies policy. South Korea also needs to be making open skies agreements more realistic to promote the growth and competition of domestic airlines. The present study is about the performance of the airline frequent flyer program and international competition under the open skies policy. With a sample of five global alliance groups (Star, Oneworld, Wings, Qualiflyer and Skyteam), the study was attempted as an empirical study of the effects that the resource structures and levels of information technology held by airlines in each group have on the type of alliance, and one-way analysis of variance and regression analysis were used to test hypotheses. The findings of this study suggest that both large airline companies and small/medium-size airlines in an alliance group with global networks and organizations are able to achieve high performance and secure international competitiveness. Airline passengers earn mileage points by using non-flight services through an alliance network with hotels, car-rental services, duty-free shops, travel agents and more and show high interests in and preferences for related service benefits. Therefore, Korean airline companies should develop more aggressive marketing programs based on multilateral alliances with other services including hotels, as well as with other airlines.

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