• Title, Summary, Keyword: 상대적 중요도

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An Application of Dominance Analysis and Regression Analysis for Determining the Relative Importance of Critical Factors in Satisfaction of Start-up Support Service Program (우세분석과 회귀분석을 통한 창업지원서비스 만족도 영향요인들의 상대적 중요도 비교)

  • Byun, Chung Gyu;Ha, Hwan Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.3
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    • pp.67-76
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    • 2013
  • In this study we surveyed service satisfaction for the start-up support program and measured the relative importance of the factors that influence service satisfaction. The five service factors(physical facilities, finance and accounting, human resources, marketing, product development) were used to measure service satisfaction. Typically, the relative importance of predictors is assessed by simply comparing their standardized regression coefficients. However, when the predictors are correlated, regression coefficients cannot be used to explain variance shared by two or more predictors. The dominance analysis used by many researchers in recent years to measure the relative importance of predictor variables. In this article, we applied it in satisfaction research for the start-up support program. The results obtained by the dominance analysis are compared with the results obtained by multiple regression analysis. And satisfaction and relative importance of the five factors are analyzed by entrepreneurship motivation. These findings will contribute to the marketing research field relating to service satisfaction. Service satisfaction for the start-up support program can improve based on this study.

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R&D Priority Model for Nuclear Power Utility Company (원자력발전소 운영 관련 연구개발 우선 순위 설정 모형)

  • 신영균;장한수;최기련;강병국;김용진;권종주
    • Journal of Energy Engineering
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    • v.11 no.4
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    • pp.359-369
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    • 2002
  • Nuclear power plant is a huge system with multidisciplinary technology. So, R & D prioritization is a not a simple task and the relative importance of each prioritization criterion is not well established. This study built a technology classification chart for nuclear power plant operation and maintenace, established the relative importance of prioritization criteria and assigned the relative importance of each technology at each level. Analytical Hierarchy Process was used for the prioritization and the result was validated with Consistency Index and outcomes of fields interview.

Relative Importance of Executive Competency Factors of SMEs and Venture Firms in Credit Evaluation (신용평가에서 중소벤처기업 경영자 역량 요인의 상대적 중요도에 관한 연구)

  • Lee, Chun Hee;Lee, Dong Myung;Chen, Lu
    • Journal of Digital Convergence
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    • v.17 no.4
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    • pp.123-136
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    • 2019
  • This study is to provide a method to increase the credit rating of the company by examining and managing the executive competency of the CEO of SMEs and Venture Firms. We analyzed the importance and priority of AHP by surveying bank loan staff and CEOs. According to the analysis results, ethics management, strategic thinking, and expertise level were the highest in the relative importance of bank loan staff. The relative importance of CEOs was higher in order of marketing, bank transaction reliability, and financing. Result of this study is similar to the relative importance of the previous research. This study suggests to disclosing credit rating system and reflect the opinions of the CEO in order to protect financial consumers. The significance of this study is to present the factors and the importance that can help to develop advanced models.

Research on Relative Importance of Business Model Factors by Using AHP Method : Focused on Knowledge Service Firm (AHP분석을 활용한 비즈니스모델 구성요인의 상대적 중요도 연구 : 지식서비스기업을 대상으로)

  • Choi, Seong-Ho;Park, Jong-Woo;Jo, Dong-Hyuk
    • The Journal of the Korea Contents Association
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    • v.16 no.7
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    • pp.19-30
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    • 2016
  • This study analyzed relative importance among business model factors for improving business performance of Knowledge Service Enterprises using the Business Model methodology. It also compares and analyzes the relative importance of manufacturing enterprises by using the previous research conclusion. This study finds Product & Service factor(0.361) is the most important among Marketing(0.251), Financial aspects(0.234), and Infrastructure(0.154) are follows. For the sub factors, Value Proposition(0.254) is the most importance factors and Revenue Streams(0.154), and Key Activities(0.107), and Key Resources(0.100), and Channels(0.086) are follows. Also, The Marketing has higher relative importance for Manufacturing enterprises, whereas the Product&Service has higher relative importance for Knowledge Service Enterprises. It proves that there is a difference in the relative importance between Manufacturing Enterprises and Knowledge Service Enterprises. This study concludes the importance of business model factor is different for each respective industry. Therefore, it suggests to consider different industrial aspects when build the business model for each industry.

A Study on the Way of Assessing the Relative Importance of Vibrational Mode (진동 모우드의 상대적 중요도 평가에 관한 연구)

  • 성길주;이재응;이종원
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • pp.250-255
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    • 1994
  • 본 논문에서는 응답함수가 속도, 가속도 신호인 경우 그 전달함수로부터 각 모우드의 상대적 중요도를 평가할 수 있는 방법을 개발하고자 한다. 또한 실제 실험에서와 같이 샘플링된 신호로부터 추정한 이산시간 전달 함수로부터 모우드의 상대적 중요도를 직접 평가할 수 있는 방법을 개발하고자 한다.

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The change of relative importance in athletes self management test through AHP (계층구조분석을 활용한 운동선수 자기관리 검사지의 상대적 중요도 변화)

  • Yu, Kwang-Kil;Chung, Sung-Suk
    • Journal of the Korean Data and Information Science Society
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    • v.23 no.6
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    • pp.1055-1064
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    • 2012
  • This research was to count and quantify relative importance through analytic hierarchy process on checkups items in order to solve the questions raised by uniformalized numbering in the established athletes self management test. This study has the following results. The relative importance in priority factors of the test is in following order of training management, mental care, body care and interpersonal management. It was also confirmed that relative importance varied according to every checkup item in the lower factors. Consequently, the new result from this study, as an initial research for the relative importance of athletes self management test, supplied the possibility in which the sports-field expert's opinion was reflected. It was expected that this study would be helpful for enhancing athletes' competence in the sports field.

The Relative Importance of Factors affecting School to Work Transition in Foodservice-related Majors (외식관련 전공자의 노동시장 이행 영향 요인에 대한 상대적 중요도 분석)

  • Jang, Sang-Jun;Na, Tae-Kyun
    • Culinary science and hospitality research
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    • v.22 no.4
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    • pp.81-94
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    • 2016
  • The purpose of this study is to measure the relative importance of the factors that affect school to work transition that food service-related majors and workers recognize. To this end, this study composed such factors into a second hierarchy level of individual background, educational background, and preparation effort to enter labor market. The study made us of the analytic hierarchy process(AHP), which calculates the importance of each factor through the relative evaluation of each factor in the hierarchy. The results of analysis are as follows. First, in the second hierarchy level, effort to enter the labor market exhibited the highest relative importance. In the case of four-year college students, educational background had the highest relative importance. Second, in case of third hierarchy level factors relating to personal background, gender had the highest relative importance. As for educational background, the type of college had the highest relative importance. As to the effort to enter labor market, overseas working experience while in college and job searching channels had high relative importance, while vocational training experience had the lowest relative importance. Third, the analysis result of complex weighted value showed that the type of college had the highest complex weighted value. In future studies, the type of businesses and business conditions in the food service industry should be subdivided for an analysis of influential factors, and, based on this, customized career guidance should be made for specific career paths of each student.

The Study on Relative Importance of R&D Business Model_Focused on Small and Medium Manufacturing Firm (R&D 비즈니스 모델 구성요인의 상대적 중요도에 대한 연구 -중소제조기업을 중심으로-)

  • Lee, Choong-Seok;Yoon, Jae-Young;Ko, Hyuk-Jin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.6
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    • pp.2551-2557
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    • 2012
  • This study analyses the relative importance of R&D business model of the small and medium manufacturing firm. We also compare samples by classifying by its properties, technology and market circumstance. The most important factor of the R&D business model is marketing factor and infrastructure factor is relatively less important. Also the relative importance of the R&D business model is different according to firm's properties and technology. So when government establishes the R&D policy, he focuses on designing the R&D business model.

A Study on the Development Strategy of Gwangyang Port Using the SWOT/AHP Analysis (SWOT/AHP 분석을 이용한 광양항의 발전 전략에 관한 연구)

  • Son, Yong-Jung
    • Journal of Korea Port Economic Association
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    • v.27 no.1
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    • pp.247-262
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    • 2011
  • This study conducted a SWOT/AHP analysis to prepare a developmental strategy for Gwangyang Port. The SWOT analysis is used to analyze internal and external environment in the strategy stage. The SWOT/AHP analysis was proposed by Kurttila et. al. (2000) to improve usefulness of the SWOT analysis. The results of the SWOT analysis confirm what factors are present in the SWOT group. Therefore, when it is combined with the AHP analysis, it evaluated the relative importance of factors gained from the SWOT analysis and used them to develop strategies. To sum up the results, in the SWOT group, opportunity, strong points, threat and weak points were relatively important in a good order. In respect to factors of the SWOT, for a factor of strength, reasonable freight cost, good port site, and broad hinterland were relatively important. As to factors of weakness, absence of an efficient customs system, a complex transport system and port personnel were relatively important. As to factors of opportunity, an improved transport system through building various infrastructures, consistent development of a connected industrial complex, and increased cargos in northeast area were relatively important. As to threat factors, an improved transport system through building various infrastructure, competition with neighboring ports and small complex transport companies were relatively important.

The Study on the importance of Next Digital Marketing Factors by Using AHP Method: AD STARS Ad Tech 2017 Case (AHP분석을 활용한 향후 디지털 마케팅 구성요인의 중요도 연구: 부산국제광고제 애드텍 2017 사례를 중심으로)

  • Kim, Shin-Youp;Shim, Sung Wook
    • Journal of Digital Contents Society
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    • v.19 no.1
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    • pp.1-10
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    • 2018
  • This study is to seek to find the importance of next digital marketing factors by using AHP method and analyze comparison between an advertising expert and a non-advertising expert. In results, the relative importance ranking is as follows; combination (0.26), transformation (0.259), optimization (0.243), and technology (0.238). The relative importance ranking of sub-factors is as follows: artificial intelligence and maching learning (0.086), big data (0.085), and contents curation (0.060). While the relative importance of combination and optimization for an advertising expert is higher than for non-advertising expert, the relative importance of transformation and technology for non-advertising is higher than for an advertising expert. This study provides managerial implication to build digital strategy based on these result.