• Title, Summary, Keyword: 상업영화

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The Impact of Reviewer Professionalism and Expectation on the Intention to Watch: A Comparison between Commercial and Art Films (비평의 전문성과 사전 기대가 관람 의도에 미치는 영향: 예술영화와 상업영화 비교를 중심으로)

  • Hwang, Sanyoung;Shin, Hyung-Deok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.11
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    • pp.4975-4983
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    • 2012
  • Commercial and Art movies have different characteristics even when they belong to the same 'movie' category. This study investigated the differential effects of reviewer professionalism and expectation about a movie on the intention to watch the movie. Based on the survey on young potential movie goers, we found that movie types indeed have significant effects. Specifically, in the case of art movie, people had high level of intention to watch when they were exposed to professional reviews. We found that utilitarian expectation mediates between reviewer professionalism and intention to watch for art movie. On the other hand, in the case of commercial movie, people had high level of intention to watch when they were exposed to amateur reviewers. We found that hedonic expectation mediates between reviewer professionalism and intention to watch for art movie. In result, this study contributes to our knowledge to movie industry through showing that reviewer professionalism have different impacts on commercial and art movies.

A Comparison Study of the Determinants of Performance of Motion Pictures: Art Film vs. Commercial Film (영화 유형별 영화 흥행 성과 예측 요인의 비교 연구: 예술 영화와 상업 영화 비교를 중심으로)

  • Kim, So-Young;Im, Seung-Hee;Jung, Ye-Seul
    • The Journal of the Korea Contents Association
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    • v.10 no.2
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    • pp.381-393
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    • 2010
  • The purpose of this research is to identify the different determinants according to the types of motion pictures; art film and commercial film. We found that the regression equations of two types of motions pictures are structurally different. More specifically, we identified that the number of screens, viewers' evaluation, and genres have a significant relationship with the performance of motion pictures both in the commercial and art film. However, director, ratings, critics, power of agency, nationality, and the timing of release affect the performance of motion pictures just on the art films.

A Study on the Artistic Analysis of Modern Commercial Movies (Focusing on "1987(2017)") (현대 상업영화의 예술성 분석연구 (영화 "1987(2017)"을 중심으로))

  • Lee, Tae-Hoon
    • Journal of Digital Convergence
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    • v.16 no.5
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    • pp.425-433
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    • 2018
  • Korea's film industry structure is focused on commercial movies centering on large companies, and its diversity and artistry are relatively overlooked. In addition to trends in the digital media age, the flood of consumable contents on the basis of special effects such as C.G, And is losing popularity as a popular art. The popular art should lead the mature social culture with the educational enlightenment character which induces the indirect experience and the wide insight of the world through the material and expression about the humanities study of the individual and the society. The analysis of the society's artistry and artistry about the movie "(2017)" can be a measure of the definition and kind of artistry in commercial movies and methodology about the manifestation of artistry. As a research methodology, we try to measure the future of the film industry by analyzing the status of the film as popular art, such as intellectual exploration and logical completeness of the essence of society, Through analyzing and criticizing the artistic characteristics in commercial films, I would like to suggest some improvement points by deriving the indicators of the artistic nature of commercial films. The film "1987" is a good example of an ideal commercial film with an artistry that cultivates cultural literacy, promotes civic consciousness through enlightenment messages, and plays a role of self-reflection through art experience. In other words, it shows the possibilities of commercial film with artistry in popular culture, such as a humanistic examination of true history and society, and an introspective gaze of the director expressed through the film society.

A Study on the Low Budget Films for Commercial an Artistic Value -Focused on Film - (상업성과 예술성을 위한 저예산 영화에 대한 연구 -영화 <나는 약신이 아니다>을 중심으로-)

  • Lin, Fang Ru;Kim, Hae Yoon
    • Proceedings of the Korea Contents Association Conference
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    • pp.337-338
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    • 2019
  • 중국 저예산 영화는 다년간의 탐색하에 영화예술창작에서나 시장에서의 상업성적인 측면에서 비교적 좋은 발전을 가져왔다. 예술창작 측면에서 말하면 최초의 '개인 서사'부터 상업유형 영화의 축제로 또 서사 방식의 다원화까지 이미 점점 성숙에 나아가고 독특한 풍격을 형성하였다. 상업적으로는 입소문 마케팅과 차별화를 널리 보급하는 것이 저예산 영화에 새로운 경험과 결실을 가져다주었다. 본 연구는 영화의 예술성과 상업성 두 가지 측면에서 <나는 약신이 아니다>라는 영화에 대해 분석연구를 하고 또 성공 경험을 정리하여 신인 감독들의 작품을 위해 참고할만한 방향을 제시하고자 한다.

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Stage of Planning and Development for Commercial Success of Korean Films (한국영화의 상업적 성공을 위한 기획 개발 단계)

  • Im, Gun-Joong
    • The Journal of the Korea Contents Association
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    • v.12 no.10
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    • pp.72-81
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    • 2012
  • From the viewpoint of invigorating Korean film-market, the commercial success of films can be regarded as a very important virtue. Such marketability of films will be determined at the stage of planning and development before that of film-making. In order for ideas and scenarios which are the foundation of film-making to have any commercial virtue, a commercial verification at this stage should intervene, which should be the basis of the understanding a lot of texts and the trends in the entire culture. It is the very time that the efforts for improving the stage of planning and development and certain alternatives are needed for the qualitative growth of Korean films and the systematic development of their industrial aspects, for any efficient alternatives for the stage of planning and development will bring about an important result that the commercial success of Korean films expand the meaning into the domains of creativeness and artistry.

Analysis of performances of Korean Female Directors in the Thriller Genre Focusing on the Cases, "Helpless" and "Perfect Number" (스릴러 장르를 중심으로 살펴본 한국영화 여성 감독의 성과 분석 -<화차>와 <용의자X>를 중심으로)

  • Kim, Suna
    • The Journal of the Korea Contents Association
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    • v.14 no.1
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    • pp.76-87
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    • 2014
  • Until 2000, there were only eight female directors in Korean film history; however, the number of female directors has increased with the number of new movies made and the entrance of new directors. In 2007, there were about seven new female directors and in 2009, there were released 13 movies directed by female. Even though the number of new movies and new entrants of female directors has augmented, the percentage of movies directed by female directors is about 5% of released Korean movies during the past ten years. Moreover, those female directors who enter the Korean film industry are mostly concentrated in low budget independent films. Yet, female directors have been continuously searching and challenging in order to find a way to communicate with general populations. As a result, recently female directors have been noticed in thriller films. This report will analyze how the thriller films directed by female directors have evolved since 2000 based on the status of female directors in commercial films. The report will analyze two thriller films "Helpless" and "Perfect Number", released in 2012.

The Effects of the Existence and Type of Originals on Box-office Performance (원작의 유무와 형태가 영화 흥행에 미치는 영향)

  • Lee, Yun-Jeong;Shin, Hyung-Deok
    • The Journal of the Korea Contents Association
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    • v.13 no.6
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    • pp.108-115
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    • 2013
  • This study focused on whether the existence and type of originals have any effects on box-office performance of the movie. Cultural products have characteristics of experience goods of which consumers hardly know the value of the products before they actually experience the products. To reduce the uncertainty, movie producers may want to use existing contents already made for other type of cultural products, which is generally called of One Source Multi Use. Using 381 Korean box-office data during January 2010 and September 2012, this study found that, first, the existence of original affects positively the movie's box office performance, second, the fiction based original has a positive effect on the movie's box office performance while cartoon and movie/TV based originals do not, and third, the movie type(commercial movie) positively moderates the relationship between fiction based original and movie performance. This study showed that box-office performance is not only affected by the characteristics of the movie itself, but also affected by other conditions including the use of existing originals created for other purposes.

A Study on the Open End of Crime Movies (범죄영화의 열린 결말에 관한 연구)

  • Zhang, Shu;Choi, Won-Ho
    • Proceedings of the Korea Contents Association Conference
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    • pp.101-102
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    • 2019
  • 열린 결말은 예술 영화에서는 물론, 상업 영화에서도 부각되고 있는 결말의 형식이다. 이러한 형식은 '수용자의 참여'를 유도함으로써 다양한 해석의 가능성과 함께 작품이 회자되는 긍정적 효과를 거두고 있다. 특히 범죄영화에서 열린 결말은 영화의 소재에 대한 해석의 폭을 넓힘으로써 작품성을 제고하고 있다. 이에 연구자는 범죄 영화에서의 열린 결말에 대한 분류와 연구를 통해 범죄영화의 제작과 해석에 기여하고자 한다.

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Potential of Social Media as a Channel for Film Marketing : Focusing on the Case of the Documentary Film (영화 마케팅 채널로서 소셜미디어의 가능성: 다큐멘터리 영화 <땅의 여자> 트위터 마케팅 사례를 중심으로)

  • Ahn, Ji-Hye;Min, Byung-Hyun
    • The Journal of the Korea Contents Association
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    • v.11 no.6
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    • pp.228-241
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    • 2011
  • This study aims to consider the effects of the change in communication culture affected by 'Social Media' on the film marketing. Particularly, Twitter, a kind of Social Media which shows the most rapid growth recently, is examined for what kind of benefits it's functional characteristics would provide for film marketing. Twitter, which has distinctive characteristics such as free access, the high level of attention resulting from its simplicity, alarming speed of spreading information and low costs, offers a variety of marketing opportunities not only for general commercial films but for low budget or independent films that do not have sufficient marketing opportunity. In the case of the documentary film (2010, Woo-jung Kwon), starting from the process of the film production through release to the time after the screening, it continued to communicate with potential audiences via Twitter and tried every tool of film marketing like advertising, PR, promotion and word of mouth. By doing so, it provides a model for low budget or independent films about what alternative activities they might be able to conduct for film marketing.

복합유통상업 시설 내 집객(attraction) 시설의 복합화와 개발전략에 관한 연구 -서울시 강남구 삼성동 코엑스 몰의 사례를 중심으로 -

  • 김원겸
    • Distribution Business Review
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    • no.3
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    • pp.41-53
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    • 2003
  • 본 연구는 대형 유통상업시절에 멀티플렉스 영화관등 잡객시절을 복합개발에 따른 효과를 분석하는데 중점을 두었다. 국내외 문헌연구자료와 실제 사례시절 고객조사를 통한 실증분석을 하여 잡객시절의 효과를 규명함으로서 복합유통상업시절의 개발전략에 적용할 수 있는 전략요인들을 파악하였다. 향후 복합유통상업시절을 개발하는 경우 상권특성을 물론 개발시절의 목표객층과 상품특성 등을 면밀하게 분석하여 잡객시절의 복합여부 및 적절한 시설선택이 이루어져야 할 것이다.

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