• Title/Summary/Keyword: 상황적 요인

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점포내 밀집도 수준과 지각된 혼잡성이 쇼핑시간에 미치는 영향

  • 서성무;정석진
    • Proceedings of the Korean DIstribution Association Conference
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    • pp.229-246
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    • 1999
  • 구매환경이 포함하고 있는 상황적 요인은 소비자들의 의사결정 과정에 상당한 영향력을 행사할 수 있음에도 불구하고 그간 이루어진 연구들은 의사결정이 발생되는 특정 시점이나 장소를 고려하지 못한 것이 일반적이다. 그러나 현실적으로 이러한 상황적 요인은 소비자의 구매행위에 커다란 영향을 미치게 된다. Belk(1975)는 상황적 영향력(situational influence)이란 현재의 행위에 명백하고 구체적인 효과를 미치는 특정 시점(time) 및 장소(place)와 관계되는 요인이라고 정의하고 있다. (중략)

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Factors Influencing Internet Consumer's Purchase Delay Behaviors : Focusing on Situational Factors and Perceived Uncertainty (인터넷 소비자의 구매지연행동에 영향을 미치는 요인 : 상황적 요인과 지각된 불확실성을 중심으로)

  • Kim, Jong-Ouk;Suh, Sang-Hyuk
    • The Journal of the Korea Contents Association
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    • v.14 no.7
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    • pp.407-426
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    • 2014
  • This study analyzed the effects of situational factors and perceived uncertainty on purchase delay behaviors of internet consumers. The survey was conducted from internet consumers in the Seoul Metropolitan areas, and 394 responses were used in the data analysis. The results of this study were as follows. First, the negative experience and avoid regrets of the situational factors had a positive impact on overall purchase delay. The time pressure, changeability about purchase, negative experience and avoid regrets had a positive impact on payment stage delay. Also, the time pressure, negative experience and avoid regrets had a positive impact on shopping cart abandonment. Second, all factors of perceived uncertainty had a positive impact on overall purchase delay and payment stage delay. In addition, the information uncertainty and psychological uncertainty had a positive impact on shopping cart abandonment. Therefore, this study is contributing to the diversification of internet study, and it is provide useful information on the customer management and marketing strategy of internet shopping malls.

Correlation analysis is needed to predict consumption and consumption prediction model using LSTM (상관관계 분석을 통한 소비예측 시 필요 요소 도출 및 LSTM을 이용한 소비예측 모델)

  • Lee, Kihoon;Kim, Jinah;Moon, Nammee
    • Proceedings of the Korea Information Processing Society Conference
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    • pp.539-541
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    • 2019
  • 오프라인 소비자의 의사결정은 크게 라이프스타일, 동기, 개성, 학습 등 개인적인 영향요인과 문화, 기후, 가족 등 기타 상황적 요인을 포함하는 환경적 영향요인에 의해 결정된다. 이러한 요인들을 입력 값으로 하는 다양한 딥러닝 모델을 이용한 소비예측 연구들이 진행되고 있다. 딥러닝을 이용한 예측모델을 사용하기 위해서는 먼저 요인들이 의사를 결정하는데 있어 얼마나 상관관계가 있는지 파악하는 작업이 중요하다. 본 논문에서는 이를 위해 다양한 상관관계 분석모델을 이용해 소비 의사결정 요소 중 기후, 문화와 같은 상황적 요인과 소비와의 상관관계를 도출하고, 기후, 문화를 대변하는 미세먼지 데이터와, SNS 버즈량 데이터와 소비데이터를 학습하는 소비예측 LSTM모델을 제안하고자 한다.

정보 윤리 의사결정에 관한 실증적 연구 -S/W 불법복제를 중심으로

  • 김광용;정수용
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • pp.663-673
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    • 1999
  • 본 연구는 정보윤리 의사결정에 관한 연구로 소프트웨어 불법복제의 요인을 규명하는 것을 목적으로 하고 있다. 인터넷 서베이를 통해 자료를 입수하였고, 분석한 결과 인터넷을 통한 불법복제물의 유통이 확대되고 있는 것으로 나타났다. 또한 나이가 많고, 고학력일수록 불법복제의도는 높은 것으로 나타났는데, 이러한 결과는 선행연구와는 다른 결과를 보여 주고 있어 이에 대한 연구가 필요하다고 할 수 있다. 마지막으로 불법복제에 미치는 요인이 무엇인지 밝히고자 실시한 요인분석과 회귀분석의 결과, 요인은 태도, 사회적 규범, 행동의 용이성, 상황적 변수로 나타났으며, 회귀분석결과 불법복제 의도에 태도가 가장 중요한 요인으로 선정되었으며, 상황적 요인이 유의적인 결과를 보였다.

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Effectiveness of Situational Crime Prevention Methods to Deter Shoplifting in the Private Security (상점절도 방지를 위한 상황적 경비기법의 효과성)

  • Kang, Min-Wan
    • Korean Security Journal
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    • no.27
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    • pp.7-30
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    • 2011
  • Shoplifting causes serious losses to not only stores but also to consumers and society as a whole. There need to be effective society-wide measures to control shoplifting due to its characteristic of playing the role as a stepping stone to induce more serious crimes. However, there is a lack of research on shoplifting in Korea, especially the research analyzing situational factors to suggest effective alternative measures for shoplifting prevention. Therefore, the current study surveyed teenagers, the group known to be the most frequent shoplifters, to see their perception of effectiveness of the situational crime prevention methods used in stores. The result showed that the teenagers found only some of the prevention methods effective, including CCTV, Electronic Article Surveillance(EAS), minimization of blind areas, and watchful clerks. However, factors such as the number of doors and their accessibility and presence of security guards were not perceived to be very effective. Using the result of the survey, this study suggests ways to utilize situational crime prevention methods more effectively to deter shoplifting.

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Factors Influencing on Quality of Life in Patients with Liver Cirrhosis: Convergence on the Theory of Unpleasant Symptoms (불쾌증상이론을 융합한 간경변증 환자의 삶의 질 예측요인)

  • Kim, Ji-Suk;Seo, Young-Sook
    • Journal of Digital Convergence
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    • v.13 no.4
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    • pp.271-281
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    • 2015
  • The purpose of this study was to explore convergence on the theory of unpleasant symptom, and factors affecting quality of life of liver cirrhosis patients. A total of 198 liver cirrhosis patients were recruited symptom experiences, physiologic factors, psychological factors, situational factors, and quality of life. Data were collected from March, to May, 2014 and analyzed using one-way ANOVA, Pearson correlations, multiple regressions analysis with PASW (SPSS) 21.0. Variables such as duration of liver cirrhosis(${\beta}=.19$, p<.001), symptom experiences(${\beta}=.19$, p=.032), physical(${\beta}=.15$, p=.008), psychological(${\beta}=.39$, p<.001) and situational factors(${\beta}=.32$, p<.001) explained 51.8% of variance in quality of life(F=15.57, p<.001). The symptom experiences, physiological, psychological and situational factors should be considered for caring liver cirrhosis patients. Symptoms of postmyocardial infarction (post-MI) patients at risk for progression to heart.

Factors Affecting the Delay of the Final Purchase Decision in Online Shopping: Investigating the Moderating Effect of Need for Cognitive Closure (온라인 쇼핑에서 최종 구매결정 지연 발생의 영향요인: 인지적 종결욕구의 조절효과를 중심으로)

  • Lee, Ae Ri;Kim, Dohoon;Kim, Kyung Kyu
    • The Journal of the Korea Contents Association
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    • v.17 no.12
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    • pp.658-669
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    • 2017
  • While online shopping has been increased expeditiously, a significant portion of purchasing intention has not been converted into actual purchasing behavior without delay in online space. This study investigates the factors causing a delay in online purchasing decision even after purchasing intention has been formed. It identifies the uncertainty variables (information, psychological, and preference uncertainties) related to consumer needs and the situational variables (time pressure and past purchase experience) surrounding the purchasing transaction. Furthermore, the need for cognitive closure is proposed to moderate the relationships between uncertainty/situational variables and the purchasing behavior. The results show that the uncertainties and situational factors significantly influence purchasing delay. Also, the need for cognitive closure indeed works as a moderator between the uncertainty variables and the purchasing behavior. Practical and academic implications of these findings are also discussed.

Determinants of Continued Usage of National R&D Information Services (과학기술정보이용자의 지속사용의지 영향요인 분석: 정보품질, 고객가치 및 상황요인을 중심으로)

  • Kwon, Hyuk-Keun;Suh, Sang-Hyuk
    • Journal of Korea Technology Innovation Society
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    • v.16 no.3
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    • pp.784-808
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    • 2013
  • The importance of the creation, diffusion and utilization of the knowledge and information has been magnified at the 21st century of knowledge and information society. If the utilization level of the web site of the national-level R&D information system is enhanced, the duplication of the researches as well as overlapped R&D investment could be greatly reduced. In this regards, this study aims to identify the factors which affect customer value and intention of continued usage for the national science & technology information services (NTIS & NDSL). The empirical research results show that information service quality have a significant influence on the continuous usage intention of science & technology information service. Customer value, as well, influence the continued usage intention as a mediating variable. In addition, the situational factors of information use by itself shows a significant effect on customer value, but it does not moderating the relationship between information service quality and customer value. After a description of research result, we discussed implications and limit of the study as well as future study direction.

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A Study of Direct and Contingency Factors Affecting Customer Switching Intension of E-mail Services in Portal Sites (포털사이트에서 이메일 서비스의 전환의도에 영향를 미치는 직접적 요인과 상황적 요인에 관한 연구)

  • Kim, Gi-Mun;Lee, Jung-Woo;Nam, Sang-Min;Lee, Ho-Geun
    • Information Systems Review
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    • v.7 no.1
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    • pp.115-136
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    • 2005
  • Recently Internet portals contend with each other to expand their customer base by providing customers with a much amount of e-mail storage. But This strategy may not be successful because of customers' switching cost following site moving. Therefore, in order to reveal whether their strategy makes sense, this study investigates the direct and contingency factors affecting customer switching intension of e-mail services in portal sites. The research results show that attractiveness of alternatives, switching cost, and customer satisfaction have a significantly direct impact on customer switching intension of e-mail services. Also, attractiveness of alternatives alone has an moderated effect on customer switching intension but switching cost does not. Thus, Internet portals may reap the harvest from their recent aggressive action.

Cross-cultural differences in Korean and American children′s behavior attributions (한국 아동과 미국 아동의 행동귀인에서의 문화차 연구)

  • Young-Joo Song
    • Journal of the Korean Home Economics Association
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    • v.42 no.1
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    • pp.115-132
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    • 2004
  • 본 연구는 아동의 일상 심리학이 그들의 문화에 따라 다르게 나타나는지를 알아보고자 한 것이다. 이러한 발달적 보편성의 문제를 해결하기 위해, 우선 한국 아동과 미국 아동의 타인 행동에 대한 설명을 비교하였다. 또한 서로 다른 문화를 반영할 수 있는 분석 틀을 고안하여. 이러한 서로 다른 분석 틀에 따라 두 나라 아동의 행동설명이 어떻게 다르게 나타나는지를 비교하였다. 본 연구에서는 미국식 범주인 '내적-외적' 법주와 한국식 범주인 '개인-관계-상황' 범주를 사용하였다. 연구결과. 두 나라의 아동은 타인의 행동설명에서 차이를 보여주었다. 미국 아동은 한국 아동에 비해 심리 '내적' 요인과 '개인적' 요인을 더 많이 사용하였으며. 한국 아동은 타인의 '상황적' 조건을 더 많이 고려하여 행동을 설명하였다. 그러나 두 문화권의 아동은 행동설명 과제에서 모두 '내적' 요인과 '개인적' 요인을 다른 요인보다 더 많이 선호하였으며. 오직 '상황적' 요인의 고려에서만 발달적 차이를 나타내는 공통점을 보여주었다.