• Title/Summary/Keyword: 소비가치

Search Result 163, Processing Time 0.085 seconds

Effect of Service Quality and Consumption Value of Outdoor Products on Purchase Intention - Focus on Consumers in 40's - 50's Consumers (아웃도어 제품의 서비스 품질과 소비가치가 구매의도에 미치는 영향 - 40 - 50대의 소비자 중심으로)

  • Lee, Kil-Ku
    • The Journal of the Korea Contents Association
    • /
    • v.19 no.4
    • /
    • pp.413-422
    • /
    • 2019
  • The purpose of this study is to analyze the purchase intention of outdoor products for 40s - 50s consumers The factors influencing the purchase intention are various factors, but the service quality and the consumption value are analyzed from an exploratory viewpoint. The quality of service was set as detailed, tangibles, responsiveness, and reliability. Consumption value was set as functional value, rare value, and conditional value. As a result, tangibles, responsiveness, and reliability of the service quality, the functional value influences the purchase intention, but the rare value and the conditional value of the consumption value indicate the purchasing intention. The result of this analysis shows that service quality is a very important factor for consumers' purchase intention in 40's - 50's consumers, but consumption value is not very important factor in purchase intention.

A Study on Clothing Consumption Value: A Qualitative Approach (의복 소비가치에 대한 질적 연구)

  • Kim, Sun-hee;Lim, Sook-Ja
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.25 no.9
    • /
    • pp.1621-1632
    • /
    • 2001
  • 본 연구는 소비자의 실제적인 의복 소비 행동을 설명할수 있는 가치 개념을 제시하기 위하여 의복 소비가치의 구체적 유형을 밝히고, 적합하고 신뢰성 있는 의복 소비가치 척도를 구성 할 수 있는 기초자료를 제시 하고자 하였다. 본 연구에서는 Sheth(1991)의 소비 가치 이론과 의류학 및 소비자 행동분야의 다양한 이론을 토대로 초점집단면접(Focus Group Interview)을 통하여 소비가치에 대한 탐색적 접근을 시도한 결과를 논의하였다. 의복의 구매와 착용의 선택상황에 영향을 미치는 소비가치는 Sheth(1991)의 5가지 소비가치 유형인 기능적 가치, 사회적 가치, 감정적 가치, 진귀적 가치, 상황적 가치 및 의복제품의 특성에 따른 자기표현적 가치로 분류되었다. 기능적 가치는 물리적 속성, 물리적 기능, 도구적 성과와 관련되었으며, 사회적 가치는 사회계층, 준거집단, 인구통계 적 특성 집단, 문화-민족적 집단과의 관련성 에 대 한 가치로 구성되었다. 감정적 가치는 긍정적, 부정적 감정 및 심미성 요인으로 구성되었으며, 진취적 가치는 다양성추구행동 요인 및 유행성의. 새로움 추구 요인과 관련되었다 또한 상황적 가치는 의복착용상황, 구매상황, 커뮤니케이션 상황으로 구성되었으며, 자기표현적 가치는 성격, 이미지 표현, 개성추구, 유행추구 등의 요인으로 구성되었다. 본 연구의 이러한 결과를 바탕으로 소비가치에 대한 양적 연구를 실시한다면, 보다 객관적인 구조를 파악하고 신뢰성 있는 측정 문항을 개발할 수 있을 것이다.

  • PDF

Preferences for Fashion Jewelry Depending on Consumption Value (소비가치에 따른 패션주얼리의 선호도)

  • Kim, Min-Ho
    • The Journal of the Korea Contents Association
    • /
    • v.12 no.12
    • /
    • pp.567-576
    • /
    • 2012
  • This study aimed to analyze preferences depending on consumption value in relation to fashion jewelry design, colors, and materials. For this, 156 female consumers participated in it as subjects, and for a research tool of consumption value, VALS (Values and Life Style) technique was employed to make an empirical analysis by dividing it into three types such as principle-oriented value, status-oriented value and behavior-oriented value. Research findings indicate that above all, there are differences in preferences depending on characteristics of fashion jewelry design depending on consumption value. It was found that there are differences in preferences depending on numbers of setting of fashion jewelry depending on consumption value, but it was found that there are no differences in preferences depending on jewelry materials. In addition, it was observed that for color characteristics of fashion jewelry, there are differences in preferences depending on consumption value. There are differences in preferences for fashion jewelry depending on consumption value, which indicates that preferences for products change depending on consumers' consumption value rather than use value. And it can be an explanation for this reason. Therefore, it is necessary to work out a more efficient strategy through a process of setting up a target according to consumption value.

The Influence of Consumption Values for Western Salad on Functional Attitude and Consumer Satisfaction (양식샐러드 메뉴에 대한 소비가치가 태도 및 고객만족에 미치는 영향)

  • Jung, Jin-Woo
    • Culinary science and hospitality research
    • /
    • v.22 no.2
    • /
    • pp.222-233
    • /
    • 2016
  • Current study analyzed the influence of social consumption values for the western salad on the functional attitude and the consumer satisfaction. To verify the purpose of this study data were collected from consumers who have experience in western style restaurants of five hotels located in Seoul, total 330 questionnaires were distributed and 322 examples were employed for statistical analysis. By using SPSS 18.0 program present study derive following conclusions. The consumption values such as rarity value, social value, emotional value and functional value have significantly influence on the functional attitude. Especially, the social value, among the consumption values, has the most significant factor. In addition, the all consumption values of salad have a significant antecedent of the consumer's satisfaction. Furthermore, the functional attitude has affect the consumer's satisfaction as well. Therefore, this study clarify the influences among the social consumption values for the western salad on the functional attitude and the consumer's satisfaction.

The Effect of Uncertainty Avoidance on Purchase Deferral Intention in Online Shopping : The Moderating Effect of Consumption Values (온라인 소비자의 불확실성 회피성향이 구매연기의도에 미치는 영향 : 소비가치의 조절효과를 중심으로)

  • Kim, Eun-cheol;Kim, Da-young;Kim, Pu-reum;Kang, Do-yoon;Park, Euna
    • Journal of the Korea Convergence Society
    • /
    • v.10 no.11
    • /
    • pp.283-288
    • /
    • 2019
  • This study investigated how consumer's uncertainty avoidance affect purchase deferral intention when purchasing high-involved products (i.e. laptops) in online shopping, and we looked at whether utilitarian/hedonic consumption value has a moderating effect in this relationship. Results showed the higher the uncertainty avoidance, the higher the deferral intention. Also, only the utilitarian consumption value had moderating effect in this relationship. This means that in an information overload situation like online shopping, consumers are more likely to delay their purchase intention when they have more uncertainty avoidance. Thus, to prevent this purchase delay, marketers should selectively present relative product information, strategically emphasize the importance of certain product attribution to reduce consumers' uncertainty of the product or highlight the utilitarian values of product attributes that are expected to have a significant impact on decision making.

백화점과 시장 구매자의 의복 소비가치와 소비자 만족에 관한 연구

  • 박태희;이명희
    • Proceedings of the Korea Society of Costume Conference
    • /
    • 2003.05a
    • /
    • pp.39-39
    • /
    • 2003
  • 본 연구의 목적은 의복 구매시 백화점 및 시장에서 구매한 소비자의 의복 소비가치와 소비자 만족의 관계를 조사하여 비교하며, 이들 변인의 인구 통계학적 특성에 따른 차이를 알아보고, 의복 소비 가치와 인구통계학적 변인이 소비자 만족에 미치는 영향을 규명하는 것이다. 연구방법은 질문지법을 사용하였으며, 피험자는 서울 및 서울 근교에 거주하는 20∼50대 성인여성 364명이었다.

  • PDF

Rpeat Audiences of Musical of Consumer Vlue and Benefits Based on Satisfaction Research (뮤지컬 반복관람자들의 소비가치와 혜택에 따른 만족도에 관한 연구)

  • Park, Da-In;Kim, Dae-Jin
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2014.11a
    • /
    • pp.125-126
    • /
    • 2014
  • 본 연구는 뮤지컬 반복관람자들의 소비가치가 반복관람 후 만족도에 미치는 영향과 혜택이 소비가치와 만족간 관계에 미치는 조절효과에 관한 분석을 실시하였다. 연구결과 자신의 예술적 취향이나 기호를 충족하기 위해 관람하는 사람들은 혜택에 상관없이 반복관람에 만족하고 타인의 권유나 사회적 욕구를 위해 반복적인 관람을 한 사람들을 만족시키기 위해서는 혜택을 제공해야 한다는 것을 알 수 있다. 이러한 결과를 토대로 고객에게 제공하는 혜택을 통해 반복적으로 관람하는 고객을 만족시킬 수 있는 전략방향을 모색할 수 있을 것이다.

  • PDF

A Study on the Impact of Consumption Value on Buying Behavior of Digital Convergence Product (컨버전스 제품의 소비가치 도출을 위한 탐색적 연구 - 로봇제품의 소비가치분석을 중심으로-)

  • Hur, Won-Moo;Kim, Jea-Yung;Park, Kyung-Do
    • Journal of Korea Technology Innovation Society
    • /
    • v.10 no.3
    • /
    • pp.458-485
    • /
    • 2007
  • This study aims to examine the effects of consumption values on digital convergence products buying behavior. Especially, this study examines the nature of consumption values that differentiate incremental innovation products from radical innovation product. We first categorize the convergence products into incremental innovation products and radical innovation products based on the degree of innovation, and then study the differences of consumption values of each product group. The empirical research is conducted on the premise that the consumer's value can play an important role in the process of selecting convergence product types. Although some factors related to function value has been accounted much of, various consumer values have not been studied in the context of convergence product consumption behavior. This research assumes that consumer choice behavior is a function of multiple consumption values such as functional value, social value, emotional value, and epistemic value. The result shows that consumption values of digital convergence products are made up of 4 consumption values-emotional, epistemic, social and functional values. Also, these consumption values affect the purchase intention of consumers. Purchase intention of radical innovation convergence products is affected by emotional value, epistemic value, and functional values. Purchase intention of incremental innovation convergence products is affected only by functional value. Demographic variables such as sex, age and income don't have influence on purchase intention. Our findings suggest that choice behavior of digital convergence product is influenced by several consumption values. Managerially, our result emphasize that convergence products must satisfy the consumption values that consumers are seeking in order to be successful in the market. the theoretical and practical implications of these findings are discussed as well.

  • PDF

The Effects of Foodservice Consumer's Consumption Value and Subjective Norm of Social Commerce Usage Intention (외식소비자의 소비가치와 주관적 규범이 소셜커머스 이용의도에 미치는 영향)

  • Eun, Yeong-Ran;Yoo, Young-Jin
    • The Journal of the Korea Contents Association
    • /
    • v.16 no.10
    • /
    • pp.130-139
    • /
    • 2016
  • This study is intended to investigate what impact consumption value and subjective norm by consumers with regard to the social commerce for the foodservice to affect on the behavior of consumers. The result were as follows: first consumption value and subjective norm has positive effect on perceived usefulness, except for monetary value. Second, consumption value have positive effect on perceived ease of use, except for emotional value and subjective norm. Third, perceived ease of use has positive effects on usefulness. The last, perceived ease of use and usefulness has positive effects on reuse intention. It is to be hoped that this study provides foodservice social commerce service practitioners with guideline for establishing methodical strategies.

The Effects of Perceived Consumption Value on Brand Identification, Emotional Commitment and Behavioral Commitment (지각된 소비가치가 브랜드 동일시, 감정몰입 및 행동몰입에 미치는 영향)

  • Yoon, Sung-Wook;Seo, Mi-Ok;Yoon, Dong-Il
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.16 no.9
    • /
    • pp.5989-5997
    • /
    • 2015
  • The purpose of this study is to identify consumers' perceived consumption values and to examine the causal relationship between perceived consumption values, brand identification, emotional Absorption and behavioral commitment. Undergraduate students(N=210) were participated in the survey and the structural equation modeling was utilized for data analysis. The results of this study show that; first, psychological value and personality value have positive effects on brand identification but there was no significant relationship between functional value and brand identification; second, brand identification have positive effects on emotional commitment and behavioral commitment; third, the relationship between emotional commitment and behavioral commitment was not significant; fourth, the effect of psychological value on brand identification was higher than the effect of personality value on brand identification. Based on these results, several recommendations for company are discussed and future research directions are outlined.