• Title, Summary, Keyword: 스크린 스포츠 테마파크

Search Result 1, Processing Time 0.02 seconds

The Relationships among Marketing Mix, Constraints, and Consumers' Revisiting Intentions: Focusing on Screen Sport Theme Parks (마케팅믹스, 제약요인 및 재방문의도 간의 관계: 스크린 스포츠 테마파크를 중심으로)

  • Lee, Kyongmin;Jeon, Yong-Bae;Kim, Se Yun
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.12
    • /
    • pp.473-484
    • /
    • 2017
  • The purpose of this study was to examine the relationships among marketing mix, constraints, and consumers' revisiting intentions in screen sport theme parks. For this purpose, a survey was given to a convenience sample of 253 customers of screen sport theme parks located in the Seoul and Dae-gu metropolitan cities in South Korea. The data were then analyzed using frequency statistics, correlations, and multiple regression analysis. The major findings of this study were as follows. First, the marketing mix had a significant effect on the constraints of customers in screen sport theme parks. Second, the marketing mix had a significant effect on the revisiting intentions of customers in screen sport theme parks. Third, intrapersonal constraints alone had a significant effect on the revisiting intentions of customers in screen sport theme parks.