• Title, Summary, Keyword: 스타출연

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A Study on Fandom and Audience's Subjectivity Types for Female Idol Star (여성 아이돌 스타에 대한 수용자의 주관적 인식유형과 팬덤현상 연구)

  • Hyun, seung-hoon
    • Proceedings of the Korea Contents Association Conference
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    • pp.327-328
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    • 2012
  • 본 연구의 목적은 TV드라마 출연 여성 아이돌스타의 스타 마케팅 기법과 이에 따른 수용자의 선호유형을 분석해 보는 것이다. 아이돌 스타의 TV방송 드라마 출연은 최근 유행처럼 빠르게 번지고 있다. 철저한 스타마케팅 차원에서 고려된 것이기는 하지만 남성아이돌 스타와 다르게 여성 아이돌 스타가 방송 드라마에서 차지하는 비중은 상대적으로 아직까지 매우 미약한 수준에 그치고 있다. 이는 드라마 소비계층의 차별적 요인도 있겠지만 전반적 여성 아이돌 스타에 대한 수용자들의 인식이 남성 아이돌과는 다른 방식으로 작용한다는 것을 의미하기도 하다. 따라서 본 연구는 남성 아이돌 스타와 차별화된 여성 스타에 대한 수용자 인식유형과 이에 따른 팬덤현상을 주관성 연구방법인 Q방법론을 중심으로 분석해 볼 것이다.

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A Study on Culinary Staffs' Subjective Perception of Star Chefs' Appearance in Cooking Broadcast (스타셰프의 쿡방 출연에 대한 조리사의 주관적 인식에 관한 연구)

  • Kim, Chan-Woo;Jung, In-Yeong
    • The Journal of the Korea Contents Association
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    • v.17 no.12
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    • pp.236-246
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    • 2017
  • As a research on culinary staffs' subjective perception of star chefs' appearance in cooking broadcast, this study analyzed the subjective tendency targeting culinary staffs in hotels & restaurants by applying Q methodology. Three research questions of this study were set up like below. First, what are the culinary staffs' acceptance types of subjective perception of star chefs' appearance in cooking broadcast? Second, what are the characteristics of homogeneous type of culinary staffs' subjective perception of star chefs' appearance in cooking broadcast? Third, what are the things in common and differences of culinary staffs' each subjective perception type of star chefs' appearance in cooking broadcast? In the results of typological analysis based on such research questions, total four types were drawn such as Acquiring expertise through cooking broadcast type(Type1, N=8), New broadcast genre recognition type(Type2, N=10), The profession of the chef reality recognition type(Type3, N=2), and Profession image of chef synergy type(Type4, N=2). Each type showed its own distinctive characteristics.

Export of Korean Films in Japan: Focused on the Films Released between 2002 and 2006 (한국 영화의 특성에 따른 일본 수출 성과에 대한 연구: 2002년부터 2006년까지의 개봉작을 중심으로)

  • Lee, Moon-Haeng
    • Korean journal of communication and information
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    • v.39
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    • pp.355-384
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    • 2007
  • The objective of this study is to see the characteristics of Korean films exported in Japan: preferred genres, casting of Korean wave star, major distributors' releases, number of spectators in domestic market. According to the analysis, first of all, Japanese movie goers prefer Korean melo-movies compared with Korean spectators who tend to like comics. It is also proven that Korean wave stars have been cast largely in Korean films exported in Japan. Furthermore, the big hit Korean films that have been distributed by 3 majors have been preferred by Japanese importers. That means the brand power of Korean distributors and release performance in domestic market can influence directly the exportation of films.

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Analysis of Factors of Success on Online VOD Contents (온라인 VOD 영상콘텐츠 흥행요인 분석)

  • An, Jae-Hyeon;Kim, Mi-Kyung;Min, Byeong-Hyun
    • The Journal of the Korea Contents Association
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    • v.10 no.3
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    • pp.157-165
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    • 2010
  • As the result of correlation, the viewing rate of terrestrial broadcasting programs has a little bit affect on online VOD use. In addition, WOM(word of mouth) and online referral importantly influences to the picking with online VOD drama. The great popularity of main actors on drama affect a little bit the viewing of VOD drama but doesn't perfectly affect on it. However, the drama which is performed by great popular actors has positive affect on VOD use. This study result shows that the using of video depends on the effect of WOM, referral and commercial. The casting of a great popular actors plays role of the safeguard which affects viewing rate and add-value. That means the casting of a great popular actors doesn't connect with the success of release but the tool of defense from loss of profit.

Healthy People - 건강하고 화목한 '아바와 아들' 정은표, 정지웅 부자

  • Kim, Gyeo-Ul
    • 건강소식
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    • v.37 no.7
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    • pp.16-17
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    • 2013
  • 건강한 가족의 이미지로 인기몰이 중인 탤런트 정은표. 아들 지웅이와 딸 하은이가 아빠와 함께 인기 예능 프로그램 <붕어빵>에 출연하면서 이들은 스타 가족이 됐다. 소박한 습관으로 건강도 챙기고 화목한 모습도 보여주고 있는 정은표, 정지웅 부자의 모습을 담아보았다.

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A Study of Beauty Image on Korean Male Idol Star (한국 남성 아이돌 스타의 뷰티이미지에 대한 연구)

  • Yun, Un-Jae;Kim, Hye-Kyun
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.651-658
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    • 2012
  • As Idol Star has increased, and it has become an all-round entertainer. Male Idol Star have received a great response from public, leading the entertainer. The Beauty images of Idol Star not only reflect ideals, but also are an example of image making. In special, I tried to explain that beauty image of male idol star who was casted "We get Married" was made not only reflect ideals, but also leading the social trends by entertainment industry. Most of male idol star was done natural make-up, but Lee Jun was done with smoky make-up. The hair-style demonstrated a glamorous feeling through an artificial looking style, dyed with various color(Tab. 3 & 5).

Factors Affecting the Popularity of Video Clip: The Case of Naver TV (영상클립의 인기요인에 대한 실증 연구: 네이버 TV를 중심으로)

  • Yang, Gimun;Chung, Sun Hyung;Lee, Sang Woo
    • The Journal of the Korea Contents Association
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    • v.18 no.6
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    • pp.706-718
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    • 2018
  • This study analyzed Naver TV users' pattern of video clip watching, and analyzed the factors affecting the popularity of Naver TV's video clip. We selected 572 individual video clips that were ranked 50th in Naver TV rankings from September 10th to September 24th in 2017. We classified video clip's characteristics into several factors, including the number of likes, the number of subscriber, genre, video clip's types, and star appearances. We indexed the popularity of video clip, which implies the degree of popularity for each video clip. The results showed that the number of likes for video clips and the number of subscribers for each video clip were positively related to the popularity of video clip. Video clip's genre, video clip's type and star power positively affected the popularity of video clip. The effect of extras genre on the popularity of video clip was the lowest, followed by entertainment, music, and drama genre. but the difference among entertainment, music and drama genre was not statistically significant. Web-only video and non-broadcast video positively affected the popularity of video clip. Finally, the popularity of video clip was higher when stars appeared in the video clip.

A Study on Impact of Media Use Characteristics/Evaluation for Guide Channel on Intention to use VOD provided by Multichannel Service Provider (유료방송 서비스 이용자의 미디어 이용특성과 가이드 채널에 대한 평가가 VOD 이용의사에 미치는 영향에 관한 연구)

  • Joh, Seong Je;Lee, Yeong Ju
    • Journal of Broadcast Engineering
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    • v.21 no.2
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    • pp.210-218
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    • 2016
  • In this study VOD usage patterns(VOD use and paid amount) of IPTV users were investigated reflecting the level of media use characteristics such as TV viewing time, star preference, and genre preference. Also the impact of media using characteristics and the evaluation of guide channel on the intention to use VOD was analyzed. The web survey was conducted against the respondents who have used VOD and guide channel. The results are as follows. Among the media usage characteristics, star preference has the impact on the VOD use, while genre preference has relation to the willingness to pay for VOD. Secondly, the intention to view the guide channel, entertainment of the channel, and the users' genre preference have significant impacts on the intention to use VOD. Therefore, it is necessary to raise the viewing rate of guide channel by providing the customized promotion strategy and diverse events based on the analysis of VOD usage.

Success Factors of the Chinese Reality TV Show (중국 리얼리티 TV 프로그램의 성공 요인에 관한 조사연구)

  • Liu, lixun;Lee, donghun
    • Proceedings of the Korea Contents Association Conference
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    • pp.375-376
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    • 2015
  • 최근 들어 스타와 그의 자녀가 함께 출연하는 대형 야외 리얼리티 프로그램인 <아빠 어디가>가 중국에서 높은 시청률을 내고 있다. 2013년 첫 방송이후 많은 팬들의 사랑을 받으며, 대중들이 가장 좋아하는 프로그램으로 자리매김하고 있다. 본 연구는 중국판 <아빠 어디가>의 사례를 중심으로 프로그램의 내용 및 현황을 소개하고 이를 사회현실, 경제발전, 문화 창의성 및 프로그램 자체의 구성적 특징을 토대로 그 성공요인에 대해 조사하였다. <아빠 어디가>의 성공요인 분석은 중국 리얼리티 프로그램의 현지화와 창의성에 참고할 수 있도록 기초 데이터로 활용될 수 있으며, 향후 이러한 프로그램의 발전방향에 관한 시사점을 제시하고자 한다.

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Analysis of the Factors for the Box Office Success in Korean, Chinese and Japanese Film Market Approach to the Storytelling (스토리텔링의 관점에서 본 영화흥행요소분석 - 한국·중국·일본영화를 중심으로)

  • Park, Chul
    • The Journal of the Korea Contents Association
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    • v.13 no.7
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    • pp.51-61
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    • 2013
  • This Paper aims to explore the key factors that drive box-office success in Korean, Chinese and Japanese film market regarding to the storytelling of the movies. At first, I researched the top 20 movies at the box office of Korean, Chinese and Japanese film market from 2007 to 2011.And then I tried to figure out the key factors for the success and the differences among those countries. Usually the purpose of the movie planning in Korea is for the domestic market. In the profit structure of Korean film industry, it is really hard to focus on the overseas film market. In Chinese film market, recently it has been changed a lot especially film genre. The movie liked to watch is melodrama, romantic comedy movie It is being changed to the comedy genre from the war and martial arts movie. And it is emphasized the importance of the scenario in the film production. They want to watch their lives like a real and dreams at the movie and the movie tries to show this trend. In Japanese film market, they made movies in which TV drama, animation and cartoon according to the O.S.M.U. strategy. The movies like to watch are the blockbuster movies, horror movies, thriller movies and melodrama. Comparing with Korea and China, they like movies which show more fantastic and fairy tale imagination.