• Title, Summary, Keyword: 신뢰

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The Effects of Trust and Perceived Risk in Internet Shopping Malls on Attitude and Purchase Intension (인터넷 쇼핑몰에서 신뢰와 지각된 위험이 태도 및 구매의도에 미치는 영향)

  • Jang, Myeong-Hui
    • Proceedings of the Korea Association of Information Systems Conference
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    • pp.19-34
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    • 2005
  • 본 연구는 불확실하고 덜 검증된 인터넷 쇼핑몰 환경에서 거래당사자간의 심장역할을 하는 신뢰의 선행요인을 확인하고, 신뢰와 지각된 위험, 태도, 구매의도간의 관계를 실증분석 하였다. 똔 연구모형을 검증한 결과 신뢰의 선행요인일 것으로 예상했던 이해타산 기반의 믿음, 구조적 보장, 상황적 규범, e-벤더에 대한 친숙함이라는 4가지 요인 중 구조적 보장, 상황적 규범, e-벤더에 대한 친숙함은 신뢰에 영향을 미치는 요인으로 확인되었다. 선행요인을 기반으로 구축된 신뢰는 지각된 위험을 낮추고 낮아진 지각된 위험은 고객의 호의적인 태도에 영향을 미칠 것으로 기대했지만, 실증분석 결과를 보면 신뢰가 지각된 위험은 낮추지만, 지각된 위험이 태도에 직접적으로 영향을 미치지 않는 것으로 나타났다. 즉 신뢰와 지각된 위험은 부(-)의 관계가 확인되었고, 지각된 위험과 태도의 관계는 통계적으로 유의성을 찾기가 힘이 들었다. 또한 신뢰는 호의적인 태도에 긍정적인 영향이 확인되었으며, 호의적인 태도 역시 구매의도에 긍정적인 영향을 미치는 것으로 확인되었다. 신뢰가 태도를 매개로 구매의도에 영향을 미칠 뿐만 아니라 신뢰가 태도에도 직접적으로 영향을 미치는 관계도 확인되었다.

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Formation of Trust by Duration of Relationship in Services Setting (서비스 환경에서 관계기간에 따른 신뢰의 형성)

  • Choi, Chul-Jae
    • The Journal of the Korea Contents Association
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    • v.11 no.4
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    • pp.347-360
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    • 2011
  • This paper is to identifies relationship between service quality, trust toward employees, trust toward store and store loyalty by investigate how service quality influences on trust toward employees and trust toward store, and its, in turn, influence on store loyalty and explain the moderating effect in relationships between service quality and trust toward employees, and service qualty and trust toward store in bank services setting. A survey study was conducted to collect the data with the actual service purchasers at domestic mayor banks. Analysis of structural equation modeling with AMOS 18.0 was performed to test the research hypothesis. The results of the study are as follows: First, it was found to the moderating effect in relationships between empathy dimension of service quality and trust toward employees, and assurance dimension of service quality and trust toward store. Second, service quality shows differential effects on both trust toward employees and trust toward store by dimension but trust toward employees influence on both trust toward store and it, in turn, influence on store loyalty. To sum up, it have to build empathy of service quality for increase of trust toward their customer who have high duration of relationship and have to build assurance of service quality for increase of trust toward store in bank service settings.

The Effects of the Corporate Association on Corporate Trust and Attitude: Focusing on Comparison of Corporate Type (기업 연상이 기업신뢰와 기업태도에 미치는 영향: 기업유형 비교를 중심으로)

  • Sin, Bum-Sik;Fang, Guang-Zhu;Kim, Yu-Kyung;Park, Jong-Chul
    • Journal of the Korea Industrial Information Systems Research
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    • v.19 no.3
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    • pp.87-101
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    • 2014
  • The theory of customer-based brand equity emphasizes the importance of brand awareness and brand image or associations in building a strong brand. Marketing scholars have recently begun to identify the two types of corporate associations, that is, corporate ability(CA) and corporate social responsibility(CSR) associations, which had long been conceptualized as a unidimensional construct of corporate image in the literature. In line with the new research stream, I'm developed a research model concerning how CA and CSR associations are related to credibility-based and benevolence-based trust, which in turn will affect emotional trust and consumer attitudes toward company. As for the hypothesized paths, the results confirm that all of the them are supported(H1-H6). First, CA associations have a significant positive relationship with credibility-based trust, and CSR associations are positively related to benevolence-based trust. Second, both dimensions of trust show strong and positive influences on emotional trust. In addition, credibility-based trust directly affect attitude toward firm in the foreign company. But credibility-based trust not affect attitude toward firm in the domestic company.

Effect of Some Characteristics of Service Provider on Trust and Loyalty in Services Setting (서비스제공자의 특성이 신뢰와 충성도에 미치는 영향)

  • Choi, Chul-Jae
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.293-310
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    • 2012
  • The purpose of this paper is to explain and identify how services offer-related characteristics of services providers such as service competence, reliability, and responsiveness have an effect on cognitive trust and customization characteristics of services providers has influences on affective trust. And it is to explain and identify how cognitive trust has an effects on affective trust and loyalty, and how affective trust has influence on loyalty in services setting such as apparel services of search attribute, hair services of experience attribute, and dental services of credence attribute. A survey study was conducted to collect the data with consumers who have experience purchase or search on services in apparel services, hair services, and dental services. Analysis of structural equation modeling with AMOS 18 and SPSS win 19.0 was performed to test the research hypothesis. The results of the study are as follows: First, responsiveness characteristics of service providers has an effect on cognitive trust, which in turn influences on affective trust. But there was on effect on customer loyalty by cognitive trust and affective trust in apparel service setting. Second, service competence characteristics and reliability characteristics of service providers have effect on cognitive trust, and customization characteristics of service providers has influences on affective trust, and then both of them, in turn, was effect on customer loyalty in hair service setting. Third, reliability characteristics of service providers has effects on cognitive trust and customization characteristics of service providers has influences on affective trust, and then cognitive trust has effects on customer loyalty, but there was no effects on affective trust by customer loyalty.

A Comparison of Confidence Intervals for the Difference of Proportions (모비율 차이의 신뢰구간들에 대한 비교연구)

  • 정형철;전명식;김대학
    • The Korean Journal of Applied Statistics
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    • v.16 no.2
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    • pp.377-393
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    • 2003
  • Several confidence interval estimates for the difference of two binomial proportions were introduced. Bootstrap confidence interval is also suggested. We examined the over estimation property of approximate intervals and under estimation trend of exact intervals for the difference of proportions. We compared these confidence intervals based on the average coverage probability, expected width and skewness measure. Particularly actual coverage probability were calculated by using the prior distribution of parameters. Monte Carlo simulation for small sample size is conducted. Some interesting contour plots of average coverage probability and marginal plots for several interval estimates are presented.

A Study on the Dependability Improvement in Aerospace Quality Management System (항공품질경영시스템(AS9100)의 신뢰성 향상을 위한 방안연구)

  • Kim, Jong-Gurl;Kim, Hye-Mi
    • Proceedings of the Safety Management and Science Conference
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    • pp.381-395
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    • 2011
  • 항공 산업은 다양한 요소가 유기적으로 결합된 복합시스템으로 고장 또는 사고가 발생하면 큰 희생과 비용을 초래한다. 또한 복구와 신뢰회복에 많은 자원과 노력이 소모되므로 높은 안전과 신뢰성이 요구된다. 따라서 항공 산업에서 제품 또는 시스템을 개발, 생산 및 운용함에 있어 안전성과 신뢰성의 입증을 위해 엄격한 인증 제도를 규정하고 있다. 현재 항공품질경영시스템은 모든 산업에 걸쳐 공통으로 사용할 수 있는 ISO9000을 기반으로 항공 산업의 자본집약적, 기술집약적인 특징요소를 추가시켜 AS9100으로 제정하였고, 2009년 AS9100C로 제정되었다. ISO9000의 기반으로 성장한 AS9100은 품질경영에 있어서 강력한 관리 규격이지만 신뢰성경영(Dependability Management)에 있어서는 미흡하다. 때문에 항공품질경영시스템의 신뢰성 향상을 위해 신뢰성경영시스템의 통합으로 효과적 실행을 모색하고자 한다. 본 연구에서는 먼저 항공품질경영시스템과 신뢰성경영시스템의 구성을 살펴보고, 항공품질경영시스템과 신뢰성경영시스템에서 다루고 있는 핵심 개념인 품질과 신뢰성의 차이점을 비교할 것이다. 또한 각 규격의 요구사항을 비교하여 항공품질경영시스템의 신뢰성과 안전성, 보전성에 향상을 위한 신뢰성경영시스템의 통합을 제시하고자 한다.

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MCBMs in Northeast Asia: Can Effective and Functional Solutions be Found? (동북아 해양신뢰구축방안: 효과적 기능적 방안은 무엇인가?)

  • Yoon, Suk-Joon
    • Strategy21
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    • pp.271-297
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    • 2013
  • 2010년 초반 이래 지역 해양안보는 보다 개선된 신뢰증진을 위한 안보구도와 메커니즘을 요구하고 있다. 특히 2011년 이래 전문가들은 지역 내 어려운 해양안보 문제들을 주요 현안으로 식별하고 있으며, 아울러 다양한 다루기 힘든 개념 위주의 지역 해양신뢰구축방안들을 제시하고 있었다. 최근 동북아는 다양한 해양분쟁과 갈등으로 점철되고 있으며, 대부분 국가들은 더욱 위험한 상황을 선택하기에 주저하지 않는 위험한 현상을 보이고 있다. 이러한 문제들은 첫째, 기본적으로 기존의 개념적 목적의 해양신뢰구축방안 이행에 대한 실패, 둘째, 개념적 해양신뢰구축방안을 넘어선 기능적이며 실질적 해양신뢰구축으로 변화에 어려움 그리고 셋째, 이를 동북아에서 어떻게 적용30)해야 하는가" 하는 문제로 귀결되고 있다. 대체적으로 전문가들은 개념적 방안 보다 효과적이며 기능적 해양신뢰구축방안을 적용하고 이해하는 것이 바른 "정답"이라고 보고 있다. 따라서 본 논문에서는 기존의 개념적 논쟁에 빠졌던 개념적 해양신뢰구축방안에 대한 과거 미련을 버리고 점차 진화된 복합적 문제로 대두되는 동북아 해양에서의 해양분쟁과 갈등을 기능적이며 실질적 해양 신뢰구축방안에 의해 해결하는 방법을 식별하여 제시하고자 한다. 이에 본 논문에서 제시하는 기술적이며 제도적 해양신뢰구축방안이 인정되면, 지금까지의 작용-반작용의 악순환적 주기를 넘어설 수 있는효과적 해양신뢰 각론, 레짐 또는 거버런스가 될 수 있을 것이다. 궁극적으로 본 논문의 목적은 고질적이고 새로운 해양갈등을 해소할 수 있는 신뢰 구축 전략을 제시하여 지역 해양안전과 평화를 유지하는 것이다.

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System Reliability-Based Design Optimization Using Performance Measure Approach (성능치 접근법을 이용한 시스템 신뢰도 기반 최적설계)

  • Kang, Soo-Chang;Koh, Hyun-Moo
    • Journal of The Korean Society of Civil Engineers
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    • v.30 no.3A
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    • pp.193-200
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    • 2010
  • Structural design requires simultaneously to ensure safety by considering quantitatively uncertainties in the applied loadings, material properties and fabrication error and to maximize economical efficiency. As a solution, system reliability-based design optimization (SRBDO), which takes into consideration both uncertainties and economical efficiency, has been extensively researched and numerous attempts have been done to apply it to structural design. Contrary to conventional deterministic optimization, SRBDO involves the evaluation of component and system probabilistic constraints. However, because of the complicated algorithm for calculating component reliability indices and system reliability, excessive computational time is required when the large-scale finite element analysis is involved in evaluating the probabilistic constraints. Accordingly, an algorithm for SRBDO exhibiting improved stability and efficiency needs to be developed for the large-scale problems. In this study, a more stable and efficient SRBDO based on the performance measure approach (PMA) is developed. PMA shows good performance when it is applied to reliability-based design optimization (RBDO) which has only component probabilistic constraints. However, PMA could not be applied to SRBDO because PMA only calculates the probabilistic performance measure for limit state functions and does not evaluate the reliability indices. In order to overcome these difficulties, the decoupled algorithm is proposed where RBDO based on PMA is sequentially performed with updated target component reliability indices until the calculated system reliability index approaches the target system reliability index. Through a mathematical problem and ten-bar truss problem, the proposed method shows better convergence and efficiency than other approaches.