• Title, Summary, Keyword: 심벌마크

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Design and Evaluation of Cl Symbol Marks by Hybrid Kansei Engineering (Hybrid 감성공학에 의한 CI 심벌마크의 설계 및 평가)

  • 장인성;박용주
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • pp.489-496
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    • 2001
  • 본 연구에서는 기업의 경영이념이나 특성 등을 시각적 이미지로 표현하는 CI(Corporate Identity) 심벌마크의 설계 및 평가를 위해 Hybrid 감성공학기법을 적용하였다. 먼저, CI 심벌마크에 내재된 기업의 시각적 이미지를 분석하기 위하여 SD평가를 실시하였으며 CI 심벌마크의 디자인 요소와 기업이미지와의 상관관계를 분석하기 위하여 정통적인 감성공학적 접근방식에 해당하는 순향성 감성공학기법을 적용하였다. 최종적으로는 CI 심벌마크의 디자인 요소로부터 기업이미지에 대한 고객의 감성을 자동으로 평가할 수 있는 시스템을 개발하기 위하여 역향성 감성공학기법을 적용하였다. 구축된 시스템은 CI 심벌마크의 설계를 지원함으로써 설계에 소요되는 시간과 비용을 효과적으로 줄일 수 있는 유용한 도구로 장차 이용되리라 기대된다.

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A study on the interrelation to simplicity of Symbolmarks & Images (심벌마크의 단순성과 이미지의 상관관계에 대한 연구)

  • 박동경
    • Archives of design research
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    • v.20
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    • pp.199-208
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    • 1997
  • The emphasis of simplicity in design is because of the desire to deliver much content with a simplest way. Since in general, a simple form is outstanding in its symbolical nature and the relief of plastic beauty is easy by it, it is usually applied to a form of a symbol mark. However, in the meantime, if any local autonomous group or enterprise which has not tried to give efforts to its advertisement than they might expect and might be disadvantageous in competition. For consumers, when they experienced several, forms of simple, symbol mark, would not remember the special features of each mark. Rather, for the psychology of perception, they might remember only the formative, common features, there by grouping the marks by their common features. In this study, some symbol marks in Dobong-gu Ward Office and Wonju city were inspected, reviewed, and analized. And its is a finding that the subjects of this study could not distinguish or identify any of marks from another mark having a similar image of it: the reason is that the simplicity of a symbol mark made or allowed them to recognize it identical with the other imaged: it proves that the mistakes, defects of memory, and accumulated errors are oriented to the identical image. After all, the appearented image and perceived image are differnt. Any of symbolmarks which takes a simple form does not mean the perceived image is also simple. As a final conclusion, designers, in order to produce any of competitive symbolmarks, need to thoroughly understand psychology of gestalt.

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Design and Evaluation of Corporate Identity Symbol Marks by Hybrid Kansei Engineering (혼합형 감성공학에 의한 CI 심벌마크의 설계 및 평가)

  • 장인성;박용주
    • Journal of Intelligence and Information Systems
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    • v.7 no.2
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    • pp.129-141
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    • 2001
  • Kansei engineering or image technology is a tool to analyze relation between product design components and the impression or feeling of human for physical products. This paper attempts to construct the designer\`s aid tool for developing corporate identity(CI) symbol mark based on the hybrid Kansei engineering. It combines the forward Kansei engineering for translating consumer\`s feeling into design components of CI symbol mark and the backward Kansei engineering for evaluating consumer\`s feeling for CI symbol mark. The semantic differential(SD) evaluation experiment is carried out to find the relations between image and design. The backward Kansei engineering system is modelled by fuzzy neural network. This research is expected to contribute to the development of CI symbol mark that correspond to comsumer\`s image.

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A Study on the Visual Characteristics of Korean Pharmaceutical Companies' CI Symbol Marks (국내 제약회사 심벌마크의 시각적 특징 연구)

  • Hong, Il-Yang
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.443-450
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    • 2016
  • Korean biopharmaceutical industry is a high value-added industries of the country as a key business strategy of the country. The overseas market is accelerating rapidly due to drug demand according to population aging, new drug R&D investment performance visualization, changes in biopharmaceutical R&D center, strategic foreign technology exports, and the active support of government. Therefore, the domestic pharmaceutical companies also should enhance the competitiveness as global pharmaceutical companies and need to build the image of their own company that can be trusted by consumers. This study compared and analyzed visual characteristics shown in the CI symbol mark and age-specific preferences of domestic pharmaceutical companies recognizing the importance of CI as a marketing tool. As a result, preference for the symbol mark had been shown to be significantly higher preference of the old logotype as the age group is higher being proportional to awareness. In addition, the picture-type symbol mark was totally preferred rather than the word mark. Among the picture-type symbol mark, the form of the nature was strongly preferred rather than abstract form. The company also requires a sense of responsibility for recognizing changes in the mass to the globalization. It is hoped that this study will help to develop symbol mark direction as the basis for the identity strategies to improve the image of domestic pharmaceutical companies with global competitiveness.

Correlation between Symbol Mark and Slogan Design in UI(University Identity) Design (대학 UI에서 심벌마크와 슬로건 디자인과의 상관관계)

  • Kwon, Yun-Kyoung
    • The Journal of the Korea Contents Association
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    • v.13 no.8
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    • pp.101-108
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    • 2013
  • Slogan is used widely from the political action to the area of advertisement that brings companies and products out. It gives a good image to the public and customers. In addition, the more the attitude of the public or customers is lukewarm, the more the appeal of the slogan is great. With the advent of the 21st century, it is time for the University where students become consumers to establish a groundbreaking brand identity strategy with increasing the university's brand value and awareness in rapidly changing environment. The UI Emblem of the University is related to University's identity and slogan must be fresh and appealing, should reflect the core values of brand. In this study, I researched the design relationship between emblem and slogan, visual elements of the UI which should be designed as a strategic marketing program with change of era and lifestyle and proposed the ideas which create mutual synergy effect.

A Research on Trend of Symbol Marks of Local Self-Governments - Centering around the Case Study on Chungcheongnam.buk-Do - (지자체 심벌마크의 조형 표현에 관한 조사 - 충청 남, 북도의 사례를 중심으로 -)

  • Kwon, Yun-Kyoung
    • The Journal of the Korea Contents Association
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    • v.9 no.4
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    • pp.198-206
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    • 2009
  • Recently, there has been a trend designing a consistent and uniform regional identity in South Korean provinces as demonstrated by efforts in Chungcheongnam buk-Do. The motivating goals have been to establish an identity for local residents, provide voluntary services, achieve higher value-added business, introduce new management strategies, and establish a local brand through the exportation of local specialties. The by-products of these goals when accomplished include: maintaining a consistent policy, securing governmental economic efficiency of the province, characterizing local culture and improving quality of life. In this study, I tried to find out whether a local logo which is associated with a city plays a core role in the city's identity by comparing each symbol's shape, color and other components which are ways of expressing its meaning. In this respect, I analyzed the type of the Chungcheongnam buk-Do's symbol marks (30) and tried to suggest the desirable direction in developing symbol marks.

A Study on the Shape and Color Analysis of the Symbols of Nursing Hospitals in Korea (국내 요양병원 심벌마크의 형태 및 색채 분석 연구)

  • Son, Jeong-Eun;Jung, Eui-Tay;Lee, Hana;Paik, Jin-Kyung
    • The Journal of the Korea Contents Association
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    • v.19 no.12
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    • pp.113-120
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    • 2019
  • South Korea is an aging society with 10.9 percent of its population over 65 years of age, and the aging population naturally leads to a surge in elderly care costs. Compared to general hospitals and other hospitals that have systematic management strategies in an environment of intensifying hospital competition, the design and management strategies of nursing hospitals are insufficient due to the hospital's characteristics of long-term hospital admission and treatment. In this study, We conducted a symbol mark color and form analysis of nursing hospitals to establish a design strategy to meet the increasing demand on nursing hospitals. The subjects of the study were 131 hospitals that received the first grade of nursing hospitals in Korea, and each symbol mark was collected to analyze its form and color. Analysis of the form of symbol revealed that the most anthropogenic symbols were made with artificial objects, and among them, the number of symbols with crosses, hearts and human forms were higher. The color analysis showed that more than 50% of symbols consisted of two colors and the main colors were blue and green. It is expected that this research data will be used as a reference in the design of the symbolism of nursing hospitals, which will help consumers choose and develop strategies for hospital management in order to compete with the ever-increasing demand of nursing hospitals and hospital competition.

Digital Watermaking of EZW coded image in the compressed domain (EZW를 이용한 디지털 워터마킹)

  • 김현우;이호근;김희수;하영호
    • Proceedings of the IEEK Conference
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    • pp.681-684
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    • 2001
  • 본 논문에서는 EZW(embedded zerotree wavelet)를 사용하여 영상을 압축하는 과정에서 워터마크를 삽입하는 새로운 방법을 제안하였다. 비트열에 워터마크를 삽입하는 기존의 방법은 DCT를 기반의 MPEG과 JPEG 비트열에 워터마크를 삽입하였다. 하지만 DCT 기반의 압축 방법은 낮은 비트율로 압축할 몌에 블록화현상이 생기고 비트율을 제어하기 어려운 문제점이 있다. 이러한 문제점을 극복하기 위해 웨이블릿을 이용한 압축 방법이 사용되었고, 대표적인 방법으로 EZW가 많이 쓰인다. 본 논문에서는 EZW의 주부호화 과정(dominant pass)에서 발생하는 4가지의 심벌을 이용하여 부호화된 이진의 워터마크 영상을 삽입하는 방법을 제안하였다. 웨이블릿 분해된 계수 상에서 마지막 레벨에 위치한ZTR(Zerotree root) 심벌에 워터마크를 삽입함으로 원 영상에 손상을 주지 않고, 워터마크를 간단히 추출할 수 있었다. 또 낮은 비트율에서도 워터마크의 손상이 적었고, 많은 양의 워터마크 영상을 삽입할 수 있었다.

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A Study on the Design Identity of Optical Shop Brands (안경원 브랜드의 디자인아이덴티티에 관한 연구)

  • Hong, Sung-Il;Son, Jeong-Sik
    • Journal of Korean Ophthalmic Optics Society
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    • v.19 no.4
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    • pp.435-443
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    • 2014
  • Purpose: The purpose of this study was to analyze the design identity visual elements of optical shop brand$\underline{s}$ in order to provide objective data necessary for optical shop brands' design development. Methods: This study examined the design identity concept of the optical shop brands and analyzed visual elements of brand design identity with a focus on the symbols of domestic franchise optical shops, type of a symbol mark, representation style of logo type, color usage, use or non-use of character, etc. Results: Many symbols were directly associated with the eyeglasses, such as eyeglasses and eyes, face and iris. Along with that, letters or figures were also observed. For the type of symbol, most types were found to have the designs that took spherical and word mark shapes. Particularly, the word mark type had English words more often than Korean words. For logo types, the gothic format was dominant. In relation to the thickness of letter, thick boldface type was commonly used. The combination of 2 degrees was the color frequency used most often in the optical shop brand design. For the frequency of color usage, black and red colors were used most often. Particularly, the orange color, as well as the black color, was also often used for the main color of symbols or logo types. Meanwhile, the characters were used only in some optical shop. Most characters were animals and expressed in the cartoon and graphical forms. Conclusions: Typifier, symbol mark, logo type, color, and character are the elements forming the basic development system for brand design identity. Systematic design is needed which clearly ensures the function and role along with the mutual consistency as a important visual component of the optical shop brand.