• Title, Summary, Keyword: 엔터테인먼트

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The Effect of Cabin Environment on In-Flight Entertainment Satisfaction (객실서비스의 물리적 환경이 엔터테인먼트 만족에 미치는 영향)

  • Kim, In-Joo
    • Korean Business Review
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    • v.21 no.2
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    • pp.171-194
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    • 2008
  • In this study, specific review for the recent trend both in technical parts and the contents of IFE will be revealed. At the same time, how the passenger's satisfaction on IFE will lead to make an intention of repurchase and create the transmission of positive feed backs on the concerned airline has been thoroughly studied. In order to do the above, 250 air traveling passengers has participated the survey and 235 survey forms has been analyzed by Multiple Regression Analysis. According to the analysis, the physical environmental Improvement in aircraft system helps to Increase the satisfaction degree on IFE. The convenience is revealed as the most effective factor in the satisfaction degree on IFE while the atmosphere and design is regarded as the similarly Important factor. The contents of IFE are obviously affecting the satisfaction degree in positive side. Consequently, the customers' satisfaction on IFE positively affects to the repurchase intention especially to the transmission of the feed back.

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Identifying Retail Entertainment Elements: A Preliminary Analysis by Consumer Responses (리테일 엔터테인먼트 요소 구별: 소비자 반응에 의한 탐색적 분석)

  • Park, Kyung-Ae
    • Journal of Global Scholars of Marketing Science
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    • v.14
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    • pp.193-212
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    • 2004
  • This study attempted to provide preliminary information for retailers to identify viable entertainment elements and to select and develop the optimal mix of entertainment elements for target consumer groups. The study examined consumer responses to various retail entertainment elements and analyzed differences in responses by consumer characteristics. The index of retail entertainment elements was developed with 49 items including entertainment facilities, dining facilities, retail, service facilities, store atmosphere, and marketing mix. The results from respondents' perceived excitement and visit intention for each entertainment element generally showed higher responses to basic marketing mix and store atmosphere elements rather than to entertainment and dining facilities. There were significant differences in responses by gender and age. The results imply that selection and application of retail entertainment elements need to consider target consumer characteristics.

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Diversification of Entertainment Companies (Focusing on the SM Entertainment, Sidus IHQ and Yedang Entertainment) (국내 연예 매니지먼트 회사의 사업 다각화 현황 (SM 엔터테인먼트, 사이더스 IHQ, 예당 엔터테인먼트를 중심으로))

  • Lee, Moon-Haeng
    • The Journal of the Korea Contents Association
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    • v.9 no.8
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    • pp.208-218
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    • 2009
  • Entertainment industries have recently shown continuous growth as a potential high value-added market and are being acknowledged as the most promising high-efficiency industry. The following case study offers the understanding of the financial situation and the diversification of three management companies like SM entertainment, Yedang entertainment, and Sidus HQ. I analyzed through IR which is on homepage of each company, audit reports and some articles of news papers, etc. The results of this study will show that diversification of three companies are relatively stable and make efforts to expand their activities.

Entertainment Tourist's Pursuit Values -Focus on Perfomance Arts- (엔터테인먼트관광자의 가치추구 -공연예술을 중심으로-)

  • Jang, Hye-Won;Hyun, Gye-Dam
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.1006-1016
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    • 2013
  • This study seeks to identify the Entertainment tourist's pursuit values using means-ends chain theory. Data collection for this study is from July to October, 2012 in Jeju island. The procedure, Soft Laddering involves a series of one-on-one deep interviews with tourists who enjoyed performance arts. To carry out this study, first of all, contents analysis was employed to interview results. Second, Implication Matrix was made by contents analysis which showed direct and indirect relations. Finally, HVM was mapped for value systems. The results showed that Entertainment tourist's pursuit values were classified resulting in three values: Aesthetics, Communication with others, Pleasure. Especially in entertainment tourism, the major attributes was fun; the consequences was sensorial pleasure; the ultimate pursuit values was pleasure. These results support that entertainment tourists is homo ludens and entertainment tourism's marketer should concentrate on story-watching than story-telling.

A The Influence of Anonymous Rumors on the Value of Entertainment Companies (익명성 로맨스 루머가 엔터테인먼트 기업의 가치에 미치는 영향)

  • So, ha-eun;Yoo, chang-sok
    • Proceedings of the Korea Contents Association Conference
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    • pp.77-78
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    • 2019
  • 과거에서 지금까지 연예인의 로맨스 루머는 엔터테인먼트 기업의 측면에서 부정적인 요소였으며 이러한 모습은 기사로도 쉽게 접할 수 있다. 이 연구는 익명성 로맨스 루머가 엔터테인먼트 기업의 가치에 미치는 경제적 영향을 사건 연구 방법을 이용해 살펴보았다. 2013년부터 2017년까지 상장된 기업을 중심으로 총 112건의 로맨스 루머를 수집하였고 80건의 비 익명성 루머. 32건의 익명성 루머로 이루어져있다. 해당 엔터테인먼트의 주식 자료가 분석에 이용되었다. 연예인의 로맨스 정보가 유출된 시점 전후의 비정상 수익률 추정을 통해 연예인에 대한 로맨스 루머 언급에 기업의 가치 변화에 미치는 유의성을 실증적으로 검증하였고, 로맨스 루머에 있어서 익명성에 대한 영향이 비익명성의 영향과 차이가 있는지 비교분석을 하였다. 연구 결과 연예인의 로맨스 루머의 언급 및 유출은 해당 엔터테인먼트 기업의 주가 변동에 통계적으로 유의하지 않은 것으로 나타났으며, 추가적으로 연예인의 특성이 엔터테인먼트 기업의 주가에 어떠한 상이한 영향을 미치는지 또한 살펴보았다. 로맨스 루머의 특성은 '성별', '직업'으로 구분하였고, 이에 대한 분석 결과, 특징에 따라 기업의 가치에 큰 영향이 없는 것으로 관찰되었다. 결론적으로 본 연구는 사건연구 방법을 통해 연예인의 익명성 로맨스 루머가 엔터테인먼트 기업의 가치에 미치는 영향을 실제 시장 데이터를 활용하여 실증적으로 분석하였다는 것에 의미가 있다.

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Possibility of Debt Financing by Korean Entertainment Companies : Case of SM Entertainment and YG Entertainment (한국 엔터테인먼트 기업의 부채금융 가능성 탐색 - SM엔터와 YG엔터 사례를 중심으로)

  • Kim, Daewon;Kim, Seongcheol
    • The Journal of the Korea Contents Association
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    • v.14 no.10
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    • pp.227-236
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    • 2014
  • The purpose of this paper is to explore the possibility for Korean entertainment companies to enter into debt financing. In particular, this study focuses on the possibility of issuing corporate bond and the asset backed securities (ABS) by two leading entertainment companies in Korea: SM Entertainment (SM) and YG Entertainment (YG). Depth interview with specialists such as investment bankers (IB), bond brokers, and financial directors and executives in entertainment companies was done. The results show that IB's opinion on issuing corporate bonds by SM and YG is positive. However, they may need to meet four requirements including maintaining stable cash-flow, diversifying sales source, enhancing accounting and legal transparencies and verifying managerial capabilities. In addition, Psy' s 'Gangnam style', his global hit song, turns out to have high potential as a base asset for ABS.

초대석- 조병규 그리곤엔터테인먼트 사장

  • Sin, Jong-Hun
    • Digital Contents
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    • no.1
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    • pp.22-23
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    • 2004
  • 2003년에 제작된 디지털콘텐츠 가운데 가장 뛰어난 작품에 수여되는 디지털콘텐츠 대상 대통령상에 그리곤엔터테인먼트의‘씰온라인(Seal Online)’이 수상작으로 결정됐다. 씰온라인은 풀 카툰렌더링 기법을 도입한 3D 온라인게임으로, 밝고 명랑한 분위기를 강조해 게이머들이 편안하게 게임을 즐길 수 있도록 하는데 초점을 맞춘 게임이다. 올해 처음으로 대통령상으로 격상된 DC대상을 수상한 그리곤엔터테인먼트의 조병규 사장을 만났다.

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Development of golf robot as entertainment using AVR Technology (AVR 기술을 활용한 엔터테인먼트용 골프로봇 개발)

  • Kim, Byoung-Soo;Oh, Kwan-Taek;Park, Young-Ho
    • Proceedings of the Korea Contents Association Conference
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    • pp.344-347
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    • 2006
  • Robot has been developed as something to help human beings, and robot will be very important field as an entertainment. This paper intends to contribute to developing golf robot for entertainment using AVR technology. It is believed that the entertaining robot giving a pleasure to human beings has good prospects for the rapid growth along with other robot industry. Golf robot developed in this paper has been developed for entertainment and has a similar sense in comparison with the real golf. This golf robot is represented in the way of putting the ball in the hall by hitting the ball just like the actual golf game and putting through making robot come close to the ball with the putting robot. This golf robot can play a game with several people like the acture golf if many putting robots can be used. It is, therefore considered that the development of golf robots for entertainment using AVR has a high value of the golf robot as an entertainer on the ground that it can play a real golf.

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An Influence on Attitude of Korean Product of the Korean Wave Storm in Uzbekistan Market (우즈베키스탄 시장에서의 한류열풍이 한국제품의 태도에 미치는 영향)

  • Bae, Il Hyun;Kim, Jang Hyun
    • International Area Studies Review
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    • v.16 no.1
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    • pp.175-195
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    • 2012
  • Until now, many researches related to Korean Wave were focused on China and Japan. So, this study extend a scope of research about Korean Wave to Uzbekistan. Especially, we focused on relationship of perception on Korean Wave, self-congruity, attitude on Korean entertainment products and attitude on Korean consumer products. In conclusion, the 6 hypotheses were all supported. It was verified that self-congruity and attitude on Korean entertainment products is the very important factor. That is to say, we find that these two factors have a mediating role between perception on Korean Wave and attitude on Korean consumer products. This study's results are can use to raise Korean wave storm in Uzbekistan. Also, companies can use to improve its sale through a our study's results.