• Title, Summary, Keyword: 연상 지식

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Automatic Dictionary Construction of Indonesian Field-Associated Terms by Using Korean Associated Knowledge (한국어의 분야 연상 지식의 추출 방법에 관한 연구)

  • Lee, Sang-Gon
    • 한국어정보학회:학술대회논문집
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    • pp.205-210
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    • 2016
  • 인간은 문서전체를 읽지 않고 대표적인 단어를 보는 것만으로 정치나 스포츠 등의 분야를 정확히 인지할 수 있다. 문서 전체는 물론 부분 텍스트(단락)에 출현하는 소수의 단어 정보에서 문서의 분야를 정확히 결정하기 위한 분야연상어의 구축은 중요한 연구과제이다. 미리 분야체계를 정의하고, 각 분야에 해당하는 문서를 인터넷이나 서적을 통해 수집한다. 본 논문은 수집 문서의 분야를 정확히 지시하는 분야연상어를 수집하는 방법을 제안한다. 문서의 분야결정 시점을 고려하여 분야연상어의 수준을 정하였다. 인도네시아어의 분야연상어 사전을 자동으로 구축하기 위해 먼저 한국어로 구축한 분야 연상 지식을 추출하는 방법을 제안한다.

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Automatic Dictionary Construction of Indonesian Field-Associated Terms by Using Korean Associated Knowledge (한국어의 분야 연상 지식의 추출 방법에 관한 연구)

  • Lee, Sang-Gon
    • Annual Conference on Human and Language Technology
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    • pp.205-210
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    • 2016
  • 인간은 문서전체를 읽지 않고 대표적인 단어를 보는 것만으로 정치나 스포츠 등의 분야를 정확히 인지할 수 있다. 문서 전체는 물론 부분 텍스트(단락)에 출현하는 소수의 단어 정보에서 문서의 분야를 정확히 결정하기 위한 분야연상어의 구축은 중요한 연구과제이다. 미리 분야체계를 정의하고, 각 분야에 해당하는 문서를 인터넷이나 서적을 통해 수집한다. 본 논문은 수집 문서의 분야를 정확히 지시하는 분야연상어를 수집하는 방법을 제안한다. 문서의 분야결정 시점을 고려하여 분야연상어의 수준을 정하였다. 인도네시아어의 분야연상어 사전을 자동으로 구축하기 위해 먼저 한국어로 구축한 분야 연상 지식을 추출하는 방법을 제안한다.

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A Study on the influences of COO image on Brand Association Knowledge in Utilitarian and Hedonic product - Focused on the moderating effect of Consumers' ethnocentrism - (제품유형별 브랜드 원산지이미지와 브랜드 연상지식에 관한 연구- 소비자 자민족중심주의성향 정도에 따른 상호조절효과 중심으로 -)

  • Park, Sung-Young;Yu, Sung-Duk;Na, Woon-Bong
    • CRM연구
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    • v.2 no.2
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    • pp.21-40
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    • 2009
  • This study conducted to examine how consumer's perception of COO(Country of (Brand) Origin) image affects brand association knowledge, how coo image and brand association knowledge affect buying intention, how these relationship differs in hedonic and utilitarian products and the moderating effect of consumer's ethnocentrism in the influence of brand association to buying intension. The results indicated the followings: First, it was significant COO Image affect brand association knowledge, more strong significant in Hedonic products than in utilitarian products. But it was not supported COO Image affect buying intension significantly. Second, Brand association knowledge affected buying intention significantly. And the last, consumer's ethnocentrism mediated between brand association knowledge and buying intention strong significantly.

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A Comparative Study on the influences of COO image and Brand Association Knowledge to customer's buying intention between Korea and China - Focused on the moderating effect of Consumers' ethnocentrism - (한.중 소비자의 브랜드 원산지이미지와 브랜드 연상지식이 구매의도에 미치는 영향관계에 관한 비교연구 - 소비자 자민족중심주의성향 정도에 따른 상호조절효과 중심으로 -)

  • Park, Sung-Young;Na, Woon-Bong
    • CRM연구
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    • v.3 no.2
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    • pp.69-88
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    • 2010
  • This comparative study conducted to examine the differences between Korean and Chinese consumers. The specific goals of the study were as follows; First, It was to investigate the influences of COO(Country of Origin) image on the customer…s buying intention through the brand association knowledge. It is also aimed at analyzing the moderating effects of consumer's ethnocentrism on the influence of brand association knowledge on the buying intention. To test the hypotheses, 117 questionnaires were collected from university students in Korea and 119 questionnaires did from China and put to the test with SPSS 17.0 and AMOS 7.0. The results indicated the followings: For consumers in both countries, the COO image had not influences on the buying intention. For Korean consumers the COO image had positive impacts on the brand association knowledge, which in turn had positive impacts on the buying intention. For Chinese consumer, COO image did not have influences on the brand association knowledge, but the brand association knowledge had positive impact on the buying intention. In addition, the consumer's ethnocentrism had moderating effects on the influences of the brand association knowledge on the buying intention.

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Implementation of Document Classification Engine by Using Associative Knowledge (연상 지식을 이용한 문서 분류 엔진의 구현)

  • Jang Jung-Hyo;Son Ju-Sung;Lee Sang-Kon;Ahn Dong-Un
    • Proceedings of the Korea Information Processing Society Conference
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    • pp.625-628
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    • 2006
  • 인간은 문서 내용의 적절성을 파악하기 위해서는 문서 전체를 읽어 보아야 그 적절성 여부를 알 수 있다. 그러나 문서의 양이 많은 경우나 문서 내에 여러 화제가 산재되어 있으면 문서의 분야를 파악하기 위해 많은 시간과 노력이 필요하게 된다. 따라서 본 논문에서 제안하는 방법은 이러한 비용을 절감하기 위해 카테고리의 트리 정보와 문서의 내용에서 추출한 분야연상어를 지식사전으로 구축하고 이를 이용하는 분류기를 설계하여 수집과 분류에 소요되는 비용을 절감하는 자동 분류기를 구현하였다.

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The Characteristics of semantic association task performance in elderly with subjective memory impairment and mild cognitive impairment (주관적 기억장애 및 경도인지장애 노인의 의미연상과제 수행 특성)

  • Kang, Seo-Jeong;Park, Seong-Hyeon;Kim, Jung-Wan
    • Journal of Digital Convergence
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    • v.17 no.2
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    • pp.283-292
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    • 2019
  • The loss of semantic knowledge and impairments in semantic associations by semantic category is gaining increasing attention, as indicators of early-stage cognitive decline. As such, we assigned semantic association task (SAT) to normal elderly (NE) and those with subjective memory impairment (SMI) or mild cognitive impairment (MCI) to examine their performance by semantic subcategories and the differences in error patterns. We found a significant difference in the number of correct response and reaction time under the SAT categories among the three groups, with the highest performance observed in 'function' and the lowest performance in 'superordinate' and 'part/whole'. Moreover, the error frequency was the lowest in NE, followed by those with SMI and MCI, with the latter two groups showing a significant increase in no-response. Our findings demonstrate the varying extent and process of impairments in the semantic network by category over different stages of cognitive decline. Thus, we proposed SAT performance as an indicator to detect and follow-up on cognitive decline in elderly with cognitive disorder.

Design of Using The Storytelling Techniques Content for Young Children (스토리텔링 기법을 이용한 유아용 콘텐츠의 설계)

  • Lee, Keun-Wang;Oh, Taek-Hwan
    • Proceedings of the KAIS Fall Conference
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    • pp.233-235
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    • 2006
  • 본 논문에서는 스토리텔링 기법을 이용하여 유아들이 일상생활 속의 환경에 대한 내면화 과정을 가상의 캐릭터를 통하여 스토리속에 전달하고자 하는 학습내용을 넣어 유아들로 하여금 스토리를 따라 가면서 기억, 연상작용을 일으켜 학습이 이루어지도록 설계하였다. 스토리를 통해 단순 지식 전달이 아닌 지식을 이해하고 습득하는 단계로 진행되며, 또한 스토리를 통해 대리 경험을 할 수 있게 하여 미래에 발생하게 될 상황에 대처하는 능력을 자연스럽게 키울 수 있도록 돕는데 그 목적이 있다.

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The Effect of Corporate Association on the Perceived Risk of the Product (소비자의 제품 지각 위험에 대한 기업연상과 효과: 지식과 관여의 조절적 역활을 중심으로)

  • Cho, Hyun-Chul;Kang, Suk-Hou;Kim, Jin-Yong
    • Journal of Global Academy of Marketing Science
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    • v.18 no.4
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    • pp.1-32
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    • 2008
  • Brown and Dacin (1997) have investigated the relationship between corporate associations and product evaluations. Their study focused on the effects of associations with a company's corporate ability (CA) and its corporate social responsibility (CSR) on consumers' product evaluations. Their study has found that both of CA and CSR influenced product evaluation but CA association has a stronger effect than CSR associations. Brown and Dacin (1997) have, however, claimed that there are few researches on how corporate association impacts product responses. Accordingly, some of researchers have found the variables to moderate or to mediate the relationship between the corporate association and the product responses. In particular, there has been existed a few of studies that tested the influence of the reputation on the product-relevant perceived risk, but the effects of two types of the corporate association on the product-relevant perceived risk were not identified so far. The primary goal of this article is to identify and empirically examine some variables to moderate the effects of CA association and CSR association on the perceived risk of the product. In this articles, we take the concept of the corporate associations that Brown and Dacin (1997) had proposed. CA association is those association related to the company's expertise in producing and delivering its outputs and CSR association reflected the organization's status and activities with respect to its perceived societal obligations. Also, this study defines the risk, which is the uncertainty or loss of the product and corporate that consumers have taken in a particular purchase decision or after having purchased. The risk is classified into product-relevant performance risk and financial risk. Performance risk is the possibility or the consequence of a product not functioning at some expected level and financial risk is the monetary loss one perceives to be incurring if a product does not function at some expected level. In relation to consumer's knowledge, expert consumers have much of the experiences or knowledge of the product in consumer position and novice consumers does not. The model tested in this article are shown in Figure 1. The model indicates that both of CA association and CSR association influence on performance risk and financial risk. In addition, the effects of CA and CSR are moderated by product category knowledge (product knowledge) and product category involvement (product involvement). In this study, the relationships between the corporate association and product-relevant perceived risk are hypothesized as the following form. For example, Hypothesis 1a($H_{1a}$) is represented that CA association has a positive influence on the performance risk of consumer. Also, the hypotheses that identified some variables to moderate the effects of two types of corporate association on the perceived risk of the product are laid down. One of the hypotheses of the interaction effect is Hypothesis 3a($H_{3a}$), it is described that consumer's knowledges of the product moderates the negative relationship between CA association and product-relevant performance risk. A field experiment was conducted in order to examine our model. The company tested was not real but imagined to meet the internal validity. Water purifiers were used for our study. Four scenarios have been developed and described as the imaginary company: Type A with both of superior CA and CSR, Type B with superior CSR and inferior CA, Type C with superior CA and inferior CSR, and Type D with both inferior of CA and CSR. The respondents of this study were classified into four groups. One type of four scenarios (Type A, B, C, or D) in its questionnaire was given to the respondent who filled out questions. Data were collected by means of a self-administered questionnaire to the respondents, chosen in convenience. A total of 300 respondents filled out the questionnaire but 207 were used for further analysis. Table 1 indicates that the scales in this study are reliable because the range of coefficients of Cronbach's $\alpha$ are from 0.85 to 0.92. The composite reliability is in the range of 0,85 to 0,92 and average variance extracted is in 0.72-0.98 range that is higher than the base level of 0.6. As shown in Table 2, the values for CFI, NNFI, root-mean-square error approximation (RMSEA), and standardized root-mean-square residual (SRMR) are acceptably close to the standards suggested by Hu and Bentler (1999):.95 for CFI and NNFI,.06 for RMSEA, and.08 for SRMR. We also tested discriminant validity provided by Fornell and Larcker (1981). As shown in Table 2, we found strong evidence for discriminant validity between each possible pair of latent constructs in all samples. Given that these batteries of overall goodness-of-fit indices were accurate and that the model was developed on theoretical bases, and given the high level of consistency across samples, this enables us to proceed the previously defined scales. We used the moderated hierarchical regression analysis to test the influence of the corporate association(CA and CSR associations) on product-relevant perceived risk(performance and financial risks) and to identify the variables moderating the relationship between the corporate association and product-relevant performance risk. In this study, dependent variables are performance and financial risk. CA and CSR associations are described the independent variables. The moderating variables are product category knowledge and product category involvement. The results are, as expected, found that CA association has statistically a significant influence on the perceived risk of the product, but CSR association does not. Product category knowledge and involvement moderate the relationship between the CA association and the perceived risk of the product. However, the effect of CSR association on the perceived risk of the product is not moderated by the consumers' knowledge and involvement. For this result, it is necessary for a corporate to inform its customers CA association more than CSR association so that they could be felt to be the reduction of the perceived risk. The important theoretical contribution of this research is the meanings that two types of corporate association that Brown and Dacin(1997), and Brown(1998) have proposed replicated the difference of the effects on product evaluation. According to Hunter(2001), it was an important affair to accomplish the validity of a particular study and we had to take about ten studies to deduce a strict study. Next, there is the contribution of the this study to find that the effects of corporate association on the perceived risk of the product are varied by the moderator variables. In particular, the moderating effect of knowledge on the relationship between corporate association and product-relevant perceived risk has not been tested in Korea. In the managerial implications of this research, we suggest the necessity to stress the ability that corporate manufactures the product well(CA association) than the accomplishment of corporate's social obligation(CSR association). This study suffers from various limitations that imply future research directions. The moderating effects of product category knowledge and involvement on the relationship between corporate association and perceived risk need to be replicated. Next, future research could explore whether the mediated effects of the perceived risk has the relationship between corporate association and consumer's product purchase. In addition, to ensure the external validity of the study will be needed to use realistic company, not artificial.

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Word Spell: Associative-Phonological Learning Method for Second Language Learners (Word Spell: 외국어 학습자를 위한 단어 학습 방안, 연상 및 연음 효과를 중심으로)

  • Hong, Woneui;Moon, Sungwon;Gweon, Gahgene
    • KIPS Transactions on Software and Data Engineering
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    • v.3 no.10
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    • pp.457-464
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    • 2014
  • Foreign language learners want to remember newly learned vocabularies for as long as possible. As demand for learning English as a second language grows, effective ways of memorizing English vocabularies also attract much interest so that various methods and apparatus are developed in order to support effective memorization. In this research, we introduce a new way of memorizing English vocabularies and evaluate the performance compared to an existing qualified method. Our study result shows that learners who memorize English words using our suggested method maintained a higher retention rate than those who studied using the existing method. From this research, we expect to gain new insights of effective way in learning English vocabularies.

Word Spell: Associative-Phonological learning method for Second Language Learner (Word Spell: 외국어 학습자를 위한 단어 학습 방안, 연상 및 연음 효과를 중심으로)

  • Moon, Sungwon;Hong, Woneui;Gweon, Gahgene
    • Proceedings of the Korea Information Processing Society Conference
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    • pp.988-991
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    • 2014
  • 본 논문에서는 영어를 외국어로써 학습하는 한국인 학습자를 대상으로 한 새로운 영어 단어 학습 기법을 소개하고, 그 효용을 검증한다. 외국어 학습자에게는 외국어 단어를 외우는 절차가 중요한 이슈이기 때문에 영어단어 암기 효율을 높이기 위한 방법이 다수 제시되어 왔는데, 본 실험에서는 기존에 효과를 검증받은 방식과의 성능비교를 통한 검증을 시도한다. 실험 결과로부터 학습자가 새로 암기한 단어에 대하여 시간 지연에 따른 망각 정도가 기존 방식에서 제시하는 방법을 따랐을 때보다 적음을 보였다.

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