• Title, Summary, Keyword: 온라인뉴스

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The Effect of Online News Use Motivation on Acceptance and Satisfaction A Comparative Study on Korean and Chinese University Students (온라인 뉴스 이용 동기가 수용의도와 만족도에 미치는 영향 - 한·중 대학생을 비교 중심으로 -)

  • Wang, Shang;An, Su-keon
    • The Journal of the Korea Contents Association
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    • v.20 no.6
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    • pp.293-311
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    • 2020
  • Recently, it is more important to study the reasons for using media than which media is selected. This paper investigates different countries as objects to conduct the survey. In accordance with the research results, in hypothesis 1, there is a positive "(+)" influence of its interestingness, informality, restlessness, news pursuit and convenience on satisfaction when college students in South Korea use net news. Taking Chinese college students as an example, there is a positive "(+)" influence of the using motivation of net news on news pursuit, habituation, interactivity, convenience and the satisfaction with net news. In hypothesis 2, the interestingness, informality, habituation and convenience of the using motivation of online news of college students in South Korea are reflected in the acceptance intention of online news, while for Chinese college students, the informality, habituation and convenience are reflected in the acceptance intention of online news. Finally, in hypothesis 3, there is a positive "(+)" influence of the satisfaction of online news on the acceptance level of online news. In addition, this research also considers that the PLS path coefficient of college students in South Korea and China is different, and the motivations and purposes for using net news by two countries are different due to the characteristics and cultures of news media in different countries, so the satisfaction is also different.

The Influence of Portal Site News Services on Online Journalism in Korea: The Structural Transformation or the Power Change in the News Distribution (포털 뉴스서비스와 온라인 저널리즘의 지형: 뉴스 유통의 구조 변동 혹은 권력 변화)

  • Kim, Wi-Geun
    • Korean journal of communication and information
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    • v.66
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    • pp.5-27
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    • 2014
  • The past, present, and future of online journalism in Korea are inextricably bound up with the portal site news services. In traditional journalism, finite news media took hold on news consumption completely because of performing news production and distribution simultaneously. Since then, in the age of multi-media and multi-channel, the audience selection has become more important because of greatly increasing news media and then exploding news production. In online journalism, the news distribution have emerged as the most important field because of the intensive consuming the portal site news services making use of various news easier, the characteristic of news consumption focusing on not news media brands but news media contents, etc. Therefore, the news present landscape of Korean journalism oriented news distribution has been completed by that the portal site news services became the symbol of online journalism. That the portal site news services performing only news distribution have more influence than the paper based online newspapers and Internet based online newspapers producing news means the change of media power. By this, a conflict between news media and portal site news services appears at all times.

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A Study on Corporate Reputation and Profitability Focus on Online News and Comments (기업평판과 수익성에 관한 연구 온라인 뉴스와 뉴스댓글을 중심으로)

  • Jin, Zhilong;Han, Eun-Kyoung
    • Journal of Digital Convergence
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    • v.17 no.9
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    • pp.399-406
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    • 2019
  • The purpose of this study is to examine the relationship between corporate reputation and the profitability. In this study, Big Data Analysis was conducted for Hyundai Motor, Shinsegae Department Store, SK Telecom, and Amorepacific to solve research problems. The results of this study show that the effect of each corporate reputation on the profitability is different according to the company. For products such as Hyundai Motor and Amorepacific that are used directly by consumers, the corporate reputation formed by the comments was more influential. In addition, distribution Service company such as Shinsegae Department Store showed more influence by online news. On the other hand, SK Telecom did not have a significant effect on profitability. Based on the results, this study emphasizes the importance of online news and comments on corporate reputation management, and aims to contribute to establishing an efficient reputation management strategy by examining the relationship between corporate reputation and profitability.

A Study on News Graphic Design in Social Media (온라인 인포그래픽 뉴스의 커뮤니케이션에 관한 연구)

  • Won, Jongyoun
    • The Journal of the Korea Contents Association
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    • v.19 no.12
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    • pp.57-67
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    • 2019
  • The way people read news is changing, from print to screen. In this study, we aimed to understand the impact of the use of infographics in news on readers. According to a study conducted by Reuters Research Institute at the University of Oxford in 2017, the proportion of online consumers of news is steadily increasing, with over 51 per cent of Americans receiving news via social media. Additionally, newspaper subscription rates are rapidly declining. According to previous studies, the understanding of text information is higher in print media than on screen. Therefore, to compensate for the weaknesses in the understanding of online news, online news media are providing infographic news services to deliver good news. Therefore, this study attempted to understand the impact of using infographics in the news. To this end, three experiments were conducted. The findings from the study indicate that the use of infographics in news has a positive effect on users in terms of the variables measured, including cognitive effect and acceptance of news. As compared with print news, on-screen news was not as effective in terms of comprehension. However, we propose interactive infographics to enhance communication effect along with improved design.

A study on user scenario design using remote user behavior analysis tool - Case : online news service project (원격 사용자 행동 분석 툴을 활용한 사용자 시나리오 도출에 관한 연구-온라인 뉴스 서비스 프로젝트를 중심으로)

  • Hong, Sae-Ro-Na;Lee, Rick;Shim, Min-Jung;Oh, Ki-Tae;Lee, Kun-Pyo
    • 한국HCI학회:학술대회논문집
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    • pp.313-319
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    • 2006
  • 쇼핑, 음악, 영화 등 오프라인에서 즐기던 많은 서비스가 이제는 온라인화 되어 일상화되었다. 그 중 뉴스의 경우도 미국의 리서치업체가 조사한 결과에 따르면, 인터넷 사용자의 21%가 온라인 뉴스를 오프라인보다 더 선호할 뿐만 아니라 온라인에 대한 선호도가 비약적으로 늘고 있다고 밝혔다. 종이 페이퍼로 뉴스를 제공할 때는 정보를 제공하는 공간이 제한적이기 때문에 사용자의 행위를 어느 정도 예상할 수 있다. 그러나 상대적으로 온라인 뉴스와 같은 컨텐츠 서비스는 하이퍼텍스트를 기본으로 하기 때문에 사용자의 패턴을 정확히 파악하기가 쉽지 않다. 컨텐츠 서비스 사용 행위를 분석하기 위해 아이트랙킹, 인뎁스인터뷰 등 여러 방법론을 적용할 수 있으며, 아이트랙킹 연구는 Poynter Institute 에서 2004년도에 진행한 사례가 있지만 여전히 컨텐츠 서비스에서의 핵심 이슈인 컨텐츠 영역에 대한 관심도, 영역별 연관성 파악 등에 대한 객관적 데이터가 부족하다. 따라서 본 논문은 컨텐츠 서비스 사용자의 유저 시나리오 도출을 위해 온라인 뉴스를 대상으로 한 분석 케이스를 소개한다. 본 사용자 행동 분석 리서치 수행을 위해 원격툴을 개발하였으며, 이 툴을 실제로 적용해봄으로써 컨텐츠 서비스 분석시 가능성과 고려사항들을 함께 살펴본다.

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An Analysis on the Visualization of the Online Newspaper : Focusing on the dependent Online Newspaper and Naver News (온라인신문의 시각화에 대한 분석: 종속형 온라인신문과 네이버 뉴스를 중심으로)

  • Park, Kwang-Soon
    • Journal of Digital Convergence
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    • v.14 no.7
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    • pp.321-329
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    • 2016
  • This study aims at grasping the degree of change on the layout of newspaper through the analysis on the visualization of the Online Newspaper. It was analyzed on the basis of six dependent Online Newspapers. Six news companies' home pages and NAVER news homepage were compared and analyzed. As a result of the analysis, it has been found that the layout of the Online Newspaper has been changed rapidly through the visualization. Especially, the visualizations of some Online Newspaper have already reached the high level, and those of other newspapers are also under way rapidly. The visualization of the Online Newspaper is going on in the way that the size of images and the number of times of their being used in the news stories are increasing. Consequently, the visualization of the Online Newspaper follows the course of that of paper-based newspaper, and the relative importance of 'a newspaper that sees with an eye' to 'a newspaper that reads with an eye' grows bigger and bigger.

Mining Association Rules from the Web Access Log of an Online News website (온라인 뉴스 웹사이트의 로그를 이용한 연관규칙 발견에 관한 연구)

  • Hwang, Hyunseok;Yoo, Keedong
    • Journal of the Korea Industrial Information Systems Research
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    • v.18 no.2
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    • pp.47-57
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    • 2013
  • Today a lot of functional areas of a firm are operated on the Web. Online shopping malls analyze web log recording customers' activities on the web to connect them to business outcomes. Not only commercial websites, but online news sites also need to collect and analyze web logs to understand their news readers' interest. However, little research has been performed yet. In this research we mined the web access log of an online news website and conduct Market Basket Analysis to uncover the association rules among the categories of news articles. The research is composed of two stages: 1) Identifying the individual session of a visitor; 2) Mining association rule from news articles read by each session. We gather 7-day access logs two times. The results of log mining and meanings of association rules are suggested with managerial implications in conclusion section.

A Study of Changing Factors and Gratifications in Online Newspaper (온라인 신문의 이용 변화에 관한 연구)

  • Kim, Chae-Hwan;Ann, Su-Geun
    • Korean journal of communication and information
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    • v.26
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    • pp.105-134
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    • 2004
  • This longitudinal study examines changing factors readers of online newspaper on 1999 and 2004. In terms of Users and Gratification approach, this survey explore changing what is motives of online newspaper readers, using and satisfying of online news during five years. The factor analysis of Online newspaper's reading motive statements yielded three interpretable factors: 'informativeness-convenience', 'inter-activity', 'entertainment'. First, 'informativeness-convenience' on 2004 was lower than '99 in online newspaper reading motives and satisfying, but factor of 'interactivity' and 'entertainment' measured thar 2004 was higher than '99 in chat of online newspaper. A level of reading online newspaper on 2004 is lower than '99, 'people' and 'opinion' is highest reading online newspaper item. Bur that of '99 is 'top news' and 'political news'. 'Top news', 'economics' and 'infor-mation/science' is highest satisfying level of online news item on '99, but that of order changed into 'people'. 'opinion' and 'broadcasting/enter-tainments' on 2004. In conclusion, this study shows online newspaper readers perceived interactive service and entertainment factor.

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The Impact of Individuals' Political Tendency on the Perception of Reliability and Social Impact of Online Newspaper Comments (개인의 정치성향이 뉴스 댓글에 대한 신뢰성과 사회적 영향력의 인식에 미치는 영향)

  • Lee, Zoon-Ky;Han, Mi-Ae
    • The Journal of Society for e-Business Studies
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    • v.17 no.1
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    • pp.173-187
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    • 2012
  • As newspapers which have been major news media are being replaced by on-line news media in recent years, many researchers are paying attention to "comments(news users' short remarks on an article)", a newly emerged way of forming public opinion. This study is examining how the similarity between political disposition of on-line news visitors and that of news media impacts upon their evaluation on quality of comments from the viewpoint of 'social identity theory.' This study may have academic significance because it inspected the pattern of media usage and the cognition of comments in relation to political disposition for the first time and showed 'comments reading' and the function of comments to form public opinion(comments journalism).

Inference of Korean Public Sentiment from Online News (온라인 뉴스에 대한 한국 대중의 감정 예측)

  • Matteson, Andrew Stuart;Choi, Soon-Young;Lim, Heui-Seok
    • Journal of the Korea Convergence Society
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    • v.9 no.7
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    • pp.25-31
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    • 2018
  • Online news has replaced the traditional newspaper and has brought about a profound transformation in the way we access and share information. News websites have had the ability for users to post comments for quite some time, and some have also begun to crowdsource reactions to news articles. The field of sentiment analysis seeks to computationally model the emotions and reactions experienced when presented with text. In this work, we analyze more than 100,000 news articles over ten categories with five user-generated emotional annotations to determine whether or not these reactions have a mathematical correlation to the news body text and propose a simple sentiment analysis algorithm that requires minimal preprocessing and no machine learning. We show that it is effective even for a morphologically complex language like Korean.