• Title, Summary, Keyword: 온라인 쇼핑

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A Study of the Design Improvement Measure for the Globalization of Domestic Online Shopping Malls (국내 온라인 쇼핑몰의 글로벌화를 위한 디자인 개선방안 연구)

  • Choi, Yun-Hee;Jo, Seong-Hwan
    • The Journal of the Korea Contents Association
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    • v.15 no.12
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    • pp.73-80
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    • 2015
  • Starting the popularity of Korean dramas exported to China in 1996, the Korean wave started around the world market. Afterwards, as the Korean culture itself as well as dramas rapidly emerged as contents of the Korean market, the foreign direct sale consumers who want to buy Korean goods directly online are increasing at an alarming rate. This study each selected 4 domestic shopping malls and 4 foreign famous shopping malls which were conducting a global marketing currently and compared/researched them in the design aspect in order to apprehend if domestic online shopping malls were properly meeting the consumer environment of the foreign market. As a result, it was revealed that domestic online shopping malls conducting the global marketing could not fully understand the internet environment by countries and were going through a limit of the information delivery by SMS, and could not use the visual signs actively which were useful to the meaning delivery. Accordingly, this thesis suggested a plan to actively utilize the variable element considering various screens to the design, plan to efficiently design the text for solving the language problem by countries, and plan to design using the developing IT technology as a solution to those problems.

Exploring the Analysis of Male and Female Shopper's Visual Attention to Online Shopping Information Contents: Emphasis on Human Brand Image (온라인 쇼핑정보에 대한 남성과 여성 간 시각 주의도 탐색 연구: 휴먼 브랜드 이미지를 중심으로)

  • Hwang, Yoon Min;Lee, Kun Chang
    • The Journal of the Korea Contents Association
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    • v.19 no.2
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    • pp.328-339
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    • 2019
  • Shopping information contents shown on online shopping sites represent online retailer's intention to draw potential consumers' visual attention. However, unfortunately, previous studies in literature show that most of the shopping information contents are naively designed just to appeal to consumers' visual attention without systematic and logical analysis of consumers' possible different visual reactions depending on gender. To fill in the research void like this, this study proposes eye-tracking approach to investigating the research issue of how gender affects consumers' visual attention towards human brand image contents on the online shopping sites. For the sake of conducting related eye-tracking experiments, we adopted two types of products - notebook computer as a utilitarian product, and perfume as a hedonic product. Results revealed that female consumers show higher visual attention to human brand image contents than male consumers. Besides, significant gender difference exists on the human brand image contents more highly when they are attached with a hedonic product like perfume, than a utilitarian product like notebook computer. From the eye-tracking-based experiment results like this, this study suggested theoretical backgrounds about gender differences towards online shopping information contents and related human brand image contents as well.

인터넷쇼핑몰의 사업자신원정보 표시인증 방안

  • Jang Yong-Sik;Seong Nak-Hyeon;Lee Hyeon-Jeong
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • pp.396-401
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    • 2006
  • 인터넷쇼핑몰의 신뢰도는 정확한 사업자신원정보로부터 출발한다. 우리나라의 경우, 인터넷쇼핑몰은 홈페이지에 사업자신원정보를 표시하도록 법으로 규정하고 있으며, 대부분의 인터넷쇼핑몰들이 규정을 잘 준수하고있다. 그러나 일부 인터넷쇼핑몰들이 고의로 사업자신원정보를 누락하거나 틀린 정보를 표시하기도 하며, 때로는 수시로 변하는 사업자신원정보를 일관성 있게 표시하지 않아 소비자들이 피해를 보거나 불편을 겪고있다. 또한 사업자의 신원을 정확히 밝히지 않는 악성 스팸 메일로 금융회사를 사칭하여 개인정보를 채가는 피싱(Phishing) 사기사건이 증가하고 있다. 이는 전자상거래에 대한 신뢰도를 저하시키는 큰 원안이 되고 있다. 이러한 문제를 해결하는 첫번째 노력이 온라인 사업자의 신원정보를 정확히 표시하고 소비자들이 진위여부를 파악 할 수 있도록 하는 것이다. 따라서 본 연구는 온라인 사업자의 신뢰도 제고를 위한 방안으로 사업자신원정보 표시에 대한 제 3자 인증서비스의 기본원칙을 제시하고 이에 따른 인증서비스 체계를 제시한다.

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O2O Web Site Design Considering User's Shopping Values (O2O(Online-to-offline) 이용자의 쇼핑가치를 고려한 웹사이트 디자인)

  • Moon, Yun Ji;Choi, Hun;Jang, Yuri;Lee, Sumin
    • Proceedings of the Korea Contents Association Conference
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    • pp.363-364
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    • 2015
  • 본 연구는 모바일 쇼핑의 급증과 더불어 성장하고 있는 O2O(Online-to-Offline) 시장에서 소비자가 추구하는 쇼핑가치(shopping values)를 충족시켜줄 수 있는 웹사이트를 구축하기 위한 요인들을 탐색함으로써 이들 쇼핑가치와 웹사이트 성공요인 간 관계가 향후 소비자의 재구매의도와 같은 고객충성도에 미치는 영향을 고찰하는 데에 그 목적이 있다. O2O 시장에서는 온라인 웹사이트로 소비자를 유도하여 필요한 정보를 제공한 후 관련 제품과 서비스를 수령할 때에는 다시 오프라인으로 유도함으로써 잠재 고객을 확대하고 기존 소비자의 구매를 확대시키고자 한다. 따라서 소비자가 제품과 서비스를 접하는 첫 관문인 웹사이트 설계는 중요한 고려대상이다. 기존 B2C(Business-to-Consumer) 환경에서는 온라인과 오프라인이 각각 독립적인 채널로 운영된 데에 반해 O2O 환경에서는 온라인과 오프라인의 통합으로 시너지 효과를 추구하기 때문에 O2O 채널을 이용하는 소비자가 추구하는 쇼핑가치는 기존 B2C와 다르며 본 연구에서는 새로운 O2O 환경에서 이러한 소비자의 쇼핑가치를 충족시켜줄 수 있는 성공적인 웹사이트 요인을 탐색하고자 한다.

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e-커머스 창업생태계에서의 청년자영업자에 관한 연구 : N사 파트너스퀘어(광주) 이용자를 중심으로

  • Kim, Jong-Seong;Sin, Ji-Man
    • 한국벤처창업학회:학술대회논문집
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    • pp.21-25
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    • 2019
  • 본 연구의 목적은 N사의 파트너스퀘어(광주) 이용한 경험이 있는 청년자영업자를 대상으로 e-커머스 창업생태계인 온라인쇼핑몰에 진입하는 과정과 성과를 근거이론(Grounded Theory) 방법을 활용해 규명해 보는 데 있다. 본 연구는 심층 면접 조사 자료를 활용했는데, 연구 참여자의 선정에 있어 이론적 표본 추출(Theoretical Sampling)방식을 사용했으며, 스트라우스와 코빈(Strauss & Corbin)이 제시한 개방코딩, 축코딩, 선택코딩 순으로 진행한 후 패러다임모형으로 분석했다. 주요연구결과는 다음과 같다. 첫째, 부모가 e-커머스에 대해 잘 알지 못하거나 부정적이라도 자녀의 창업에 대해서 긍정적이면 자녀가 온라인쇼핑몰을 통한 자영업에 진입하는 것으로 나타났다. 그러나 부모가 e-커머스에 부정적이고, 자녀의 창업에도 부정적이면 자녀는 온라인쇼핑몰을 통한 자영업에 진입하지 못하는 것으로 나타났다. 둘째, 청년층의 e-커머스를 통한 자영업 진입과 성과 창출조건으로 e-커머스 활용능력이 중요한 것으로 나타났는데, 특히 N사의 파트너스퀘어(광주)는 e-커머스 활용능력을 증대시켜, 청년층이 온라인쇼핑몰을 통한 자영업 진입에 긍정적 영향을 주는 것으로 나타났다. 셋째, 청년층은 온라인쇼핑몰을 통한 e-커머스 자영업에 진입한 이후 단순한 매출액 증가 이외에 자존감 상승, 기회발견, 창의성 역량이 강화되는 것으로 나타났다.

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Effects of the Direction of Online Reviews on Information Reliability and Product Attitude - Base on the Moderating Role of Shopping Experience and Product Type - (온라인 사용후기 방향성이 정보 신뢰성과 제품태도에 미치는 영향 - 쇼핑경험과 제품유형의 조절적 역할 -)

  • Moon, Jae-Hak
    • Management & Information Systems Review
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    • v.33 no.4
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    • pp.49-62
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    • 2014
  • The current study extends previous research by investigating the role of shopping experience and product type within the direction of online reviews and information reliability and product attitude. To test the hypotheses, this study conducted experimental designs. Direction of online reviews and product type were manipulated as between-subject factors. Then participants were classified into high or low group based on their shopping frequency. Dependent variable was information reliability and product attitude. The results indicate that direction of online reviews have a significant effect on both information reliability and product attitude. In addition, consumers' shopping experience also shows a moderating effect between the direction of online reviews and the dependent variables. Furthermore, product type also shows a moderating effect on the information reliability, yet not on the product attitude. The results of this study contribute to the literature as a new attempt to examine the direction of online reviews in the online shopping area. We also indicated the limitations of this study, and suggested the future research directions.

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Establishment of Positioning Strategies in accordance with the Brand Personality of Online Shopping Malls (온라인 쇼핑몰 브랜드 개성에 따른 포지셔닝전략 수립)

  • Kim, Kyung-Hee
    • The Journal of the Korea Contents Association
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    • v.13 no.8
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    • pp.334-347
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    • 2013
  • This study aimed to develop positioning strategies through the preparation of a positioning map by introducing brand personality to online shopping malls. Such a study will be able to furnish useful information for establishing differentiated marketing strategies in the online shopping mall market, which has faced fierce competition. For research subjects, the study was aimed at students who were attending S college in the Busan region. The results of an empirical analysis are as follows. The brand personality of online shopping malls were deduced to be the following factors: "competence refinement", "vitality", "intimateness", and "reliability". Then the study prepared a positioning map with these assessment attributes. As a result, there were mutually significant differences among competitive shopping malls in the positioning of consumers. The most differentiated attributes in the perception of the entire group were discovered to be "intimateness" and "vitality", whereas the least differentiated attribute was found to be "reliability". In addition, also in terms of the preference and ideal points for online shopping malls in accordance with brand personality between the entire group and segmented groups, there were mutually significant differences.

Item Trend Analysis Considering Social Network Data in Online Shopping Malls (온라인 쇼핑몰에서 소셜 네트워크 데이터를 고려한 상품 트렌드 분석)

  • Park, Soobin;Choi, Dojin;Yoo, Jaesoo;Bok, Kyoungsoo
    • The Journal of the Korea Contents Association
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    • v.20 no.2
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    • pp.96-104
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    • 2020
  • As consumers' consumption activities become more active due to the activation of online shopping malls, companies are conducting item trend analyses to boost sales. The existing item trend analysis methods are analyzed by considering only the activities of users in online shopping mall services, making it difficult to identify trends for new items without purchasing history. In this paper, we propose a trend analysis method that combines data in online shopping mall services and social network data to analyze item trends in users and potential customers in shopping malls. The proposed method uses the user's activity logs for in-service data and utilizes hot topics through word set extraction from social network data set to reflect potential users' interests. Finally, the item trend change is detected over time by utilizing the item index and the number of mentions in the social network. We show the superiority of the proposed method through performance evaluations using social network data.

Factors Influencing Buyers' Choice of Online vs. Offline Channel at Information Search and Purchase Stages (정보탐색과 구매 단계에서 온라인과 오프라인 채널선택의 영향요인)

  • Kim, Sang-Hoon;Park, Gye-Young;Park, Hyun-Jung
    • Journal of Distribution Research
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    • v.12 no.3
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    • pp.69-90
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    • 2007
  • This study is set out to investigate the factors that influence customers' behavior of choice and switching between online and offline channels, separating the purchase decision into two stages, i.e., information search and purchase. Factors influencing channel choice are found to differ from stage to stage. The main results of this study are as follows. At the information search stage, customers' channel knowledge had impacts on the choice of the channel. Customers are more likely to visit offline bookstores when they have hedonic shopping orientation and higher involvement level with books. On the contrary, customers are more apt to search online when they have a lot of online shopping experiences. At the purchase stage, the results varied according to the search channel. When customers search for information online, the following variables lead to online purchases: online shopping experiences with books, price-focused shopping orientation, and time availability for shopping. Perceived risk made customers purchase offline even though they searched online. In case of offline searching, customers with more convenience-focused, hedonic-focused shopping orientation and less tim availability purchased offline.

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Online Shopping: Satisfaction of Return Services and Return Reasons According to Types of Fashion Shopping Malls (패션 온라인 쇼핑몰에 따른 반품이유와 반품물류서비스 만족도)

  • Kim, Ji-Su;Na, Young-Joo
    • Science of Emotion and Sensibility
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    • v.23 no.1
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    • pp.3-16
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    • 2020
  • Recently, as the fashion e-commerce market has expanded, the proportion of online shops that are growing rapidly has increased and with them so too has competition. Most retailers operating online shops need their own competitiveness, and accordingly, the need to develop their logistics service quality components is increasing. This study investigated the quality of the logistics services, which is a factor of the logistics service quality of the internet shop. It influences customer satisfaction and repurchase intention by collecting samples from the customers using online fashion shops. Two hundred customers who shop online were surveyed to extract the data. The sample was subjected to basic statistical analysis using the SPSS 25.0 package, and factor analysis, t-test, ANOVA, and correlation analysis were performed. The results of this study showed that the information quality of proactive return, promptness of the return process, and reliability of the return cost had a positive impact on customer satisfaction, and it had a significant influence on the customer's repurchase intention to the online store. A selection of shops showed high amounts of return reasons, high customer satisfaction, and high repurchase, whereas, in general, many others scored poorly across these criteria. This suggests that a retailer operating online should consider pages for receiving information plus sales content in addition to the quality and constituent factors of its logistics services for returns that influence repurchase and satisfaction.