• Title, Summary, Keyword: 웹드마라

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The Fandom Effect on the Success of Web-drama in Korea: Mediation Effect of the Number of People Registered in the Channel (원작의 유무와 아이돌 출연이 웹드라마 흥행에 미치는 영향: 채널구독자수의 매개효과를 중심으로)

  • Kim, Sunky;Yu, Gun Jea
    • The Journal of the Korea Contents Association
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    • v.18 no.8
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    • pp.240-254
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    • 2018
  • This study investigated the antecedents of web-drama success as the interests on web-drama is increasing. We focused on the factors which help web-drama success because current studies on web-drama has focused on the description of market. We examined the effect of fandom on the success of web-drama using the data of constv site which provided with the rank (1-100) of web-drama between February 1st and March 1st in 2016. We found that the fandom had a positive effect on the success of web drama. In addition, we also found that the number of people registered in web-drama channel mediated the relationship between the fandom and the success of web-drama. This study contributed to the current literature by revealing the factors which enable the success of web-drama.