• Title, Summary, Keyword: 유희성

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A Study on the Increase of Intuitive Play in Web Site - Especially on the Internet Shopping Mall Design using Tactile User Experience (웹사이트에서의 직관적 유희성 증대에 관한 연구 -촉각적 사용자 경험을 활용한 인터넷 쇼핑몰 디자인을 중심으로-)

  • 황선영;서종환
    • Archives of design research
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    • v.16 no.3
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    • pp.23-32
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    • 2003
  • Web sites are needed to approach the lots of ways that increase the user intuitive play over communicating information nowadays. So the stimulus of tactile sense establish it's importance through active study in other fields and we expect great effect to applicate this tactile sense in web site. This study analyzed both the experience for intuition and the increase of intuitive play in web site and investigated the importance of tactile sense. This user experience through the tactile sense not only communicates between designer and user but has the intuitive play for users. So we analyzed the factors of tactile user experience in web site and considered it's application and then applied these factors in internet shopping mail. After that, we analyzed the users'response in the Internet shopping mall using the tactile user experiences through the research.

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Analysis of Attributes of Contents Information and User's Attitude Depending on Type of Providing Brand Cosmetics Information in Instagram (인스타그램(Instagram)에서 브랜드 화장품 정보 제공 유형에 따른 콘텐츠 정보 속성과 이용자의 태도 분석)

  • Ok, Yeo-Won;Kim, Jong-Moo
    • Journal of Digital Convergence
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    • v.16 no.10
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    • pp.399-407
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    • 2018
  • The influence of SNS platform in the mobile environment has grown greatly. Among the various social networking services(SNS), this study analyzed the question of 311 women to investigate whether any difference exists between reliability of contents information, informativeness and playfulness as well as how attributes of contents information influence user attitude depending on the difference in type of providing information provided by "Innisfree" Cosmetics, the company account of Instagram. According to analysis, first, no difference exists between reliability of contents information, informativeness and playfulness depending on the type of providing information. Second, reliability and the playfulness of contents information influence purchase intention. Third, contents information "informativeness" and "playfulness" influence loyalty. Fourth, the "informativeness" and "playfulness" of contents information influence User Satisfaction. Considering such result, it is confirmed that the type of providing information provided by company does not influence account attributes and the "playfulness" of contents information is significant factor which influences all user attitude.

The Effects of User Experience on Facebook Acceptance Behavior and Advertising Acceptance Behavior (사용자 경험이 페이스북 수용행태와 광고 수용행태에 미치는 영향)

  • Chang, Sungbok;Youm, Dongsup
    • Journal of Digital Convergence
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    • v.16 no.3
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    • pp.169-179
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    • 2018
  • This study aimed to investigate the effects of user experience on Facebook acceptance behavior and advertising acceptance behavior. For the study, a survey was conducted among 367 male and female college students who use Facebook. In the results, first, functionality, usability, and pleasurable had positive effects on Facebook attitude, usability and pleasurable on flow, and reliability, usability, and pleasurable on the intent for continuous use. Second, functionality had a negative effect on advertising invasiveness while pleasurable had a positive effect on advertising attitude and no significant effect on advertising avoidance. The findings in this study provide basic data that can be used by various companies that use Facebook and advertising on Facebook for developing marketing strategy. In addition, future studies are expected on considering various variables related to user experience.

Effects of Contents Quality on User's Satisfaction and Continuous Usage Intention in UCC Services (UCC 서비스의 콘텐츠 품질이 사용자 만족과 지속이용의도에 미치는 영향)

  • Jung, Chul-Ho;Jung, Duk-Hwa
    • The Journal of the Korea Contents Association
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    • v.9 no.7
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    • pp.294-303
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    • 2009
  • The primary purpose of this study is to examine the effects of contents quality characteristics on user's satisfaction and continuous usage intention in UCC services. Based on relevant literature reviews, this study posits five contents quality characteristics, that is, accuracy, completeness, variety, playfulness, and timeliness as key determinants of user's satisfaction and continuous usage intention. And then we structured a research model and hypotheses about relationship between these variables. A total 315 usable survey responses of UCC service users have been employed in the analysis. The major findings from the data analyses are as follows. Firstly, four contents quality characteristics of completeness, variety, playfulness, and timeliness had a positive influence upon user's satisfaction. Secondly, four contents quality characteristics of accuracy, completeness, playfulness, and timeliness had a positive influence upon continuous usage intention. Lastly, user's satisfaction had very significantly related to continuous usage intention in UCC services. From this study, we expect to suggest practical and managerial implications to UCC service providers.

Social Behavior and Perceived Playfulness according to Personality Types of SNG Players (SNG 플레이어의 성격유형에 따른 사회적 행동과 유희성)

  • Kim, Yeongsil;Kim, Mijin
    • Journal of Korea Game Society
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    • v.13 no.4
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    • pp.5-14
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    • 2013
  • This study is aimed at comparing and analyzing the response of playfulness level by personality type of players, according to the observations and results of behavior shown in SNG (Social Network Game) players during their play, in particular based on social behavior of SNG players. For this, the behavior of SNG players is classified into SC (Social Connectedness) and NC (Non-Social Connectedness) by space where they play games and the relations between behavior of each SNG player and their playfulness are confirmed by empirical experiment based on big-five personality traits possible standards of disposition expected from players. The results are presented that the playfulness for behavior of SNG players has distinct features by personality types and there is a significant difference between personality types for SC behavior. It could be useful for determining the proportion of playing behavior for Social Connect, generally known as one of main sources SNG provides when designing SNG play and considering personality types of players.

Effect of the Festival Post Image on the Satisfaction and Loyalty of Tourists (축제 사후이미지가 관광객 만족 및 충성도에 미치는 영향)

  • Kim, Si-Joong
    • Journal of the Economic Geographical Society of Korea
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    • v.15 no.1
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    • pp.63-76
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    • 2012
  • This study has the purpose of examining the effect of the festival post image on the satisfaction and loyalty of tourists in terms of revisit and recommendation for Baekjae Cultural Festival. The questionnaires for the survey were distributed among 287 visitors of Baekjae Cultural Festival. For the empirical analyses, frequency analysis, reliability analysis, factor analysis, and multiple regression analysis were used based on the conducted survey. The results are as follows: According to the analyses, five factors were drawn such as regionality, convenience, amusement, cultural characteristic of Baekjae, and management. According to the hypothesis testing, convenience, regionality, and amusement affected tourists' satisfaction for the festival, while convenience and amusement influenced revisit intention of the tourists. On the other hand, significance, convenience, and cultural characteristics of Baekjae affected recommendation intention for the festival. In conclusion, amusement & novelty and cultural characteristic of Baekjae were the factors that festival post image affected the satisfaction and loyalty of tourists in terms of revisit and recommendation for Baekjae Cultural Festival.

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