• Title, Summary, Keyword: 재방문 의사

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Research on the Effect of Experiential Elements on Brand Attitude, Visitor's Satisfaction, Revisit Intention - Focusing on Regional Product Festival - (체험요소가 브랜드 태도, 방문객 만족 및 재방문 의사에 미치는 영향 - 지역특산물 축제를 중심으로 -)

  • Moon, Sul-Ah;Byun, Gwang-In
    • Culinary science and hospitality research
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    • v.22 no.2
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    • pp.189-205
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    • 2016
  • The purpose of this study is to examine the effect of experiential elements on visitors' satisfactions, brand attitude, and revisit intention and to suggest the marketing strategy for differentiated festival experiences by validating the mediating effect of brand attitude and visitors' satisfaction among constructs. Collected data were analyzed by using SPSS 22.0 and AMOS 22.0. The results from the data analysis are as follows. First, among experiential elements, the effect of three elements (feel, think, and act) on visitors' satisfaction was significant. Second, feel showed significant effect on brand attitude. Third, think and act showed significant effect on revisit intention. Fourth, visitors' satisfaction showed significant effect on brand attitude. Fifth, visitors' satisfaction and brand attitude showed direct effect on revisit intention and also indicated the mediating effect between experiential elements and revisit intention.

Effects the Satisfaction, Revisit and Intention of Recommendation by the Image of the Local Festival : Focused on The Pork Festival in Jeju (지역축제 이미지가 방문객의 만족도, 재방문 및 추천의사에 미치는 영향 : 제주도세기축제 중심으로)

  • Hyun, Jong-Hyeop;Kim, Kyung-Bum
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.493-506
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    • 2016
  • The purpose of this study is to identify the image of the feel of the local festival visitors participated in local festivals, the local festival image Impact on vistor's satisfaction, revisit and intention of recommendation. In addition, empirically how the visitor's satisfaction impact on their revisit and intention of recommendation. Analysis showed that local festival image factor is derived by three factors, such as cognitive image factor, emotional image factor, facility image factor. All three factors ware seen as the important factors affecting the visitor's facilities satisfaction, but only emotional image of the three images was a factor affecting the visitor's operating satisfaction. Above all should be considered cognitive image Among the three images(cognitive images, emotional images, facilities Images) To enhance the visitor's revisit and intention of recommendation. In other words, it is important that the position of local festival be considered. Should try to raise the quality of cognitive images to improve the visitor's satisfaction, revisit and intention of recommendation at the same time.

Revisit Intention of Visitors to Cultural Festival using Logit Model (로짓모형을 이용한 축제참가자의 재방문 의사 분석)

  • Heo, Chung-Uk
    • Korean Business Review
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    • v.22 no.1
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    • pp.139-156
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    • 2009
  • This article investigates the relationships between motivation and revisit intention of visitors to Gangneung Danoje Festival as cultural festival with social demand. Out of 550 questionnaires distributed, a total of 514 usable questionnaires were collected. The hypothesized causal model was tested by logit model, which included satisfaction model to each program as well as overall satisfaction model to cultural festival. Model 1 is constructed with satisfaction and revisit intention to each program, and Model 2 with overall satisfaction and revisit intention to cultural festival. In this models causal variables were inputted including satisfaction to festival programs, frequency of visitation, days of stay, time required to destination. In Model 1 positive sign were shown by causal variables as satisfaction to each program, frequency of visitation, days of stay but negative signs was shown by time required to festival place. In Model 2 sign directions of causal variables were same in Model 1. In comparison, Model 2 is more significant than Model 1 on the basis of statistical theory as significance level and coefficient of determination. Consequently, cultural festival managers should test the satisfaction level of visitors to each program of cultural festival and make efforts to establish advanced program in order to attract more visitors.

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Study on Evaluation Factors Determining Satisfaction and Revisiting of Broadcasting Contents Market (방송콘텐츠마켓 만족도와 재방문에 미치는 평가요인: 부산콘텐츠마켓(BCM) 사례를 중심으로)

  • Gu, Jong-Sang;Lee, Wan-Soo;Lee, Jin-Ro
    • Korean journal of communication and information
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    • v.52
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    • pp.111-134
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    • 2010
  • This paper explored satisfaction and revisiting of participants on Busan Contents Market(BCM) programme in 2009. Specifically, this study conducted regression analysis for finding satisfaction and revisiting factors on main events, broadcasting-telecom convergence forum, broadcasting business marketing forum, world culture contents forum and BCM academy. Results show as following. Firstly, Participants satisfied on comfortable lodging and possibilities as international events, but not satisfied on facilities, managements, public relations, contents and service. In particular, regional attraction and interpretation service are one of factors for revisiting in BCM main events. Secondly, one of competition factors for revisiting intention in BCM main events is production and investment. Thirdly, contents, theme and qualities of presenters and discussants are main factors for revisiting in BCM. Fourthly, satisfaction degree on education contents and lectures in BCM academy is high and contents, time, line up of lectures analyzed as determined factor for revisiting. Fifthly, documentary planning, production and marketing with international investors drive to induce revisiting BCM. We discussed motivation and utility values for revisiting of broadcasting contents market.

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The Analysis of Satisfaction in Wando Changpogo Festival (완도 장보고축제의 만족도 분석)

  • Ahn, Zong-Hyun;Lee, Jeong-Rock
    • Journal of the Korean Geographical Society
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    • v.44 no.4
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    • pp.544-556
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    • 2009
  • The purpose of this study is to examine the determinant factors of satisfaction and to investigate the difference from clusters in the category of overall state of satisfaction, the thought of revisiting, and the intention of recommendation with the case of Wando Changpogo Festival. Changpogo Festival has been held since 1996 with the theme of 'Changpogo', gained great acknowledgment from television drama, 'Haeshin', and this year of 2009 is its fourteenth. The study analyzed questionnaire which is made up of items on satisfaction factors of 18 local festival visitors. Results from factor analysis are 1) the contents and the souvenir of the festival, 2) work for publicity, 3) tour for near place and convenient facilities. Likewise, results from cluster analysis are 1) a cluster of the contents and the souvenir of the festival, 2) a cluster of tour for near place and convenient facilities, 3) a cluster of work for publicity. In conclusion, there are similar degrees in difference between clusters, but especially the 'tour for near place and convenient facilities' factor has higher score than the others. Therefore, this factor should be cared with great importance.

A Study on Satisfaction and Revisit Intention of Local Festival Visitors - Focused on Visitors’ Evaluation of Festival Image Attributes - (지역축제 방문객의 축제 이미지 평가에 따른 만족과 재방문 의사에 관한 연구)

  • Kim, Si-Joong;Jung, Kyoung-Suk
    • Journal of the Economic Geographical Society of Korea
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    • v.11 no.4
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    • pp.631-646
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    • 2008
  • The objective of this study was to investigate satisfaction and revisit intention of Muju Firefly Festival visitors, based on visitors’ evaluation of festival images. The result of this research provided three major findings as belows. 1. The factor of “uniqueness of festival” among emotional image group and the factors of “festival spirit” and “educational impact” among cognitive image group contributed to the levels of visitor satisfaction. 2. The factors of “uniqueness of festival” and “traditionalism of festival” among emotional image group and the factors of “festival spirit” and “educational impact of festival” among cognitive image group influenced the revisit intention of festival visitors. 3. The factor of “uniqueness of festival” among emotional image group and factors of “festival spirit” and “educational impact” among cognitive image group had an impact on the intention of word of mouth.

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A Study on the Influence of Food Styling Factors on Customer Satisfaction, Revisit Intention, and Recommendation Intention - Focusing on Korean Fusion Cuisine (푸드스타일링 요인이 고객만족도, 재방문 의도 및 추천 의도에 미치는 영향 - 퓨전한식을 중심으로)

  • Kang, Hye-Jung
    • Culinary science and hospitality research
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    • v.20 no.4
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    • pp.100-114
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    • 2014
  • This study aims to analyze customer satisfaction, revisit intention, and recommendation intention of food styling of Korean fusion cuisine in order to establish the development of food styling of Korean fusion cuisine and to develop the marketing strategies for food styling of Korean fusion cuisine. A survey was conducted in Korean fusion restaurants during the month of August 2013. A valid sample of 150 questionnaire sheets returned were analyzed using SPSS version 21.0. Results of this study showed that food styling of Korean fusion cuisine influenced customer satisfaction, revisit intention, and recommendation intention. Food styling factors such as food and plate, linen and centerpiece, cutlery, and, glassware influenced customer satisfaction, revisit intention, and, recommendation intention. This study suggests to develop a scheme for modern food styling for the globalization of Korean cuisine.

A Study on the Effect of Service Quality on Customers Satisfaction and Revisit Intention to Jeonju Bibimbap Specialty Restaurants (전주비빔밥 전문점의 서비스품질이 고객만족도, 재방문의도에 미치는 영향 연구)

  • Chae, Woon-Rang;Kim, Oe-Sun;Rha, Young-Ah
    • Culinary science and hospitality research
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    • v.19 no.4
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    • pp.109-118
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    • 2013
  • The purpose of this study is to know the effect of Jeonju bibimbap specialty restaurants' service quality on customer satisfaction and revisit intention. The respondents of this study were people who visited one of bibimbap specialty restaurants in Jeonju. The summary of this study is as follows. First, people tend to visit a bibimbap specialty restaurant once in two weeks on average. The most popular bibimbap restaurant is Gajokhoekwan (Family Hall). In addition, the purpose of visiting is usually to have dinner or lunch with family, and most respondents answered that information about bibimbap is shared with surrounding people. Second, it was found that the service reactivity factor and the food factor (among other factors such as facility, reliability) mostly affect customer satisfaction. Third, for the impact of customer satisfaction on revisit intention, revisit intention tends to increase as customer satisfaction increases. In that sense, to enhance customer satisfaction and attract more customers, restaurant operators need to strengthen effort for improvement of services by recognizing the importance of service quality.

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A Study on the Influence of Healthcare on Coustomer Satisfaction and Revisit (의료미용 서비스가 고객 만족도 및 재방문에 미치는 영향)

  • Kim, Min-Hee;You, Seon-Hee;Li, Shun-Hua
    • Journal of Digital Convergence
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    • v.16 no.8
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    • pp.311-320
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    • 2018
  • In this study, we conducted a survey on the 20 - to 30-year-olds woman and men in a total of 291 questionnaires to analyze the impact on the level of customer satisfaction and revisit the factors of service quality and hospital selection. Analysis result, found that there was a correlation between the quality of service, customer satisfaction, and factors of re-intervient inquiry when selecting hospitals. In particular, it was found that hospital expenses and hospital map were affected by customer satisfaction and re-investigation companies, and the quality of the service after treatment had the greatest impact on other variables. As such, these results are considered to be of overall concern to the physician's ability to perform the procedure as well as to the service of the staff. Various follow-up studies are needed depending on the region.

A Study on the Impact Visitors' Satisfaction on Revisit and Recommend Intention to Other in Onyang Spa Destination (온양온천관광지 방문객 만족이 재방문 및 추천의사에 미치는 영향 연구)

  • Kim, Si-Joong
    • Journal of the Korean association of regional geographers
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    • v.22 no.3
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    • pp.566-575
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    • 2016
  • This study aims to examine the impact of visitor's satisfaction on revisit and recommend intention to other in Onyang spa destination. These analyses is based on the Visitors' Survey and, the survey conducted in Onyang Spa Destination in Chung Cheong Province. The results of factor analysis shows: First, six factors are extracted for the attributes of choice towards spa destinations: facilities of the spa, accessibility, water quality of the spa and surrounding areas, costs and prices, hospitality and shopping opportunities, and tourism space. Second, visitor satisfaction is effected by the following factors; facilities of the spa, accessibility, water quality of the spa and surrounding areas, and tourism space. Lastly, the overall visitor satisfaction with the spa destination positively affected visitor loyalty, that is, their intention to revisit the place and recommend it to others.

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