• Title, Summary, Keyword: 저비용항공사

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Determinants of selection of full-service airlines and low-cost airlines in Korea (항공사 선택속성의 차이에 관한 연구: FSC와 LCC를 중심으로)

  • Ha, sung-duk;Choi, jin-ho;Choi, yu-jene
    • Proceedings of the Korea Contents Association Conference
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    • pp.279-280
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    • 2011
  • 전 세계적으로 저비용항공사의 항공운송시장 참여로 승객들의 항공사 선택이 다양화 되었으며, 우리나라도 2011년 현재 5개의 저비용항공사가 시장에 참여하여 기존 국적항공사와 경쟁을 하고 있다. 본 연구는 우리나라 항공사 승객이 항공사 선택 시 중요하게 생각하는 속성을 파악하고, 저비용항공사 승객과 기존 국적항공사 승객이 항공사 선택 시 중요시 하는 속성의 중요도와 만족도 차이를 분석하는데 목적이 있다. 저비용항공사와 기존 국적항공사 승객을 대상으로 설문을 실시하여 항공사 선택 속성을 파악하고, 차이분석, 중요도-만족도 분석, t-test를 활용하여 항공사 선택 속성의 차이를 분석하고 국적항공사와 저비용항공사의 항공사 선택속성 중요도와 만족도 차이를 분석하고자 한다.

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Airline Customer Satisfaction Analysis using Social Media Sentiment Evaluation: Full Service Carriers vs. Low Cost Carriers (소셜 미디어 감성평가를 활용한 항공사 고객만족도 분석 - 대형항공사와 저비용항공사 비교연구)

  • Lee, Ju-Yang;Jang, Phil-Sik
    • Journal of Digital Convergence
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    • v.15 no.6
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    • pp.189-196
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    • 2017
  • This study investigates customer satisfaction with full service carriers (FSC) and low cost carriers (LCC) using social media sentiment evaluation. From 2008 to 2016, a total of 77,591 tweets about two FSC and six LCC were aggregated and classified as per airline choice factors. Sentiment evaluation was employed to assess customer satisfaction by three appraisers. The results showed that customer satisfaction with LCC was significantly higher (p<0.001) compared to FSC. Furthermore, overall customer satisfaction with both FSC and LCC has been facing a consistent downward trend since the last seven years. The results also highlighted low customer satisfaction with respect to booking and flight operation factors, and a steep decline in customer satisfaction across booking, onboard services, and marketing factors for FSC. The results of this study have practical implications for the airline industry, which can use this quantitative data to improve customer satisfaction with FSC and LCC.

Analysis of Social Network between Consumption Emotion based on the Uniform of Full-Service Carrier and Low-Cost Carrier Crews (대형항공사와 저비용항공사 승무원의 유니폼에 따른 소비정서 간의 사회연결망 분석)

  • Seo, Ran-Sug
    • Journal of Digital Convergence
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    • v.16 no.8
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    • pp.99-107
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    • 2018
  • The purpose of the study compares the difference between the carriers' reported large consumption emotion of customers in regards to the appearance of the crew. The research method was conducted for 15 days from March 11 to 25, 2018, and the number of valid samples was 289 in total. The results of the study showed that customers differ in the influence of perceived consumption sentiment between full service carrier and low cost carrier on uniform of flight attendant. Consumer sentiments perceived by low cost carriers are comfortable, familiar, and lively, and these results have proven that they are distinguished from low cost carriers by being clean, sophisticated, and large. The results of this study are significant when the airline has changed the crew uniform at the right time and considered it to be a marketing tool that is important to the image change of the company.

Investigating the Airline Choice Factors of Low Cost Carriers (저비용항공사 승객의 항공사 선택 속성에 관한 연구)

  • Park, Jin-woo;Kim, Ji-hyun;Choi, Jin-ho
    • Proceedings of the Korea Contents Association Conference
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    • pp.213-214
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    • 2012
  • 항공규제완화법과 더불어 항공 협정에 의한 자유경쟁 체제의 돌입과 함께 급성장한 항공운송시장에서 항공사간의 경쟁이 불가피해졌고 이에 각 항공사들은 경쟁력을 갖추기 위해 고객의 유치뿐만 아니라 경쟁사와의 차별화를 둔 새로운 경영 전략을 수립 및 추구해 나가고 있는 실정이다. 본 연구에서는 충성 고객 증진 및 그 보유 방안을 모색하기 위하여 국내 저비용항공사 이용 고객을 대상으로 항공사 선택 속성에 영향을 미칠 수 있는 요인들 중 가격, 서비스, 금전 가치, 감정가치, 만족, 신뢰 및 충성도라는 변수들에 대하여 실증 연구를 통한 분석으로 그 유의성을 알아보고자 한다. 가설 및 연구 모형 검증을 위해 SPSS와 AMOS 프로그램의 활용 및 빈도 분석, 요인 분석, 신뢰도 검정 그리고 공분산 구조 방정식 분석 등의 통계기법을 이용하고자 한다.

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Analyzing the LCC Network at Asian Major Airports (아시아 주요공항의 저비용항공사 네트워크 분석)

  • BAE, Hyeon Jun;PARK, Yonghwa;KIM, Young In
    • Journal of Korean Society of Transportation
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    • v.35 no.3
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    • pp.247-259
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    • 2017
  • This study analyzed the network of low cost carriers (LCCs) to investigate the structural characteristics of airport networks. 71 LCCs in Asian major airports from January 2010 to January 2016 were queried from the SRS Analyzer Schedule Database of IATA's Airport Intelligence Service, and analyzed international routes excluding domestic flights. We analyzed the network connection mechanism focusing on Incheon International Airport, Hong Kong, Singapore, Narita, Kansai, Pudong, Kaohsiung, Gimpo and Jeju airports as well as structural changes in the LCC network using four centrality analysis concepts. The outcomes showed that the LCC network is formed in these airports and the density of connectivity to other airports increased. In recent years, LCC has launched LCCs-Alliances and would be considered to operate a hub-and-spoke network.

A Study on the Appropriate Level of Service for LCC (저비용항공사의 적정 서비스수준에 대한 연구)

  • An, Jeong-Hwan;Han, Gil-U
    • 한국항공운항학회:학술대회논문집
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    • pp.276-280
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    • 2016
  • 실제로 저비용항공사의 경우 서비스 수준을 결정하는데 있어서 고려하여야 할 부분이 많다. 가장 중요한 부분이 고객이 가지고 있는 기대수준일 것이며 그 다음이 내부 고객인 종업원의 생각과 태도이다. 저비용항공사 직원들의 경우 같은 항공업계에 종사하면서 대형항공사에 비하여 상대적으로 낮은 보수와 부가적 혜택, 불리한 스케줄과 취항지 제한, 사회적 평가 등에서의 불리함을 안고 있으면서도 그 이상의 서비스를 제공하여야 하는 상황이어서 이들에 대한 배려가 중요하다고 하겠다. 그것은 서비스제공을 주요 업무로 삼고 있는 항공사에서 직원의 자발성과 사명감은 양질의 서비스에 결정적 역할을 할 것이기 때문이다. 또한 동종 경쟁업체의 움직임에 대하여 예의 주시하며 이에 대해 대처할 자세를 견지하여야 한다. 그것은 저비용항공사의 주요 고객인 젊은 층의 대부분은 정보에 빠르고 자신에게 유리한 점을 감안한 신속한 의사결정을 하는 경향이 크므로 개별항공사가 내세우는 영업전략이 빠른 성과로 이어질 수 있으며 이는 곧 다른 항공사들의 시장점유율 상실 등으로 이어질 것이기 때문이다.

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The Comparative Analysis of Perceived Risks in South Korean Low Cost Carriers and Full Service Carriers (우리나라 대형항공사와 저가항공사의 지각위험에 대한 비교분석)

  • Choi, Hew-Jong
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.19 no.1
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    • pp.49-57
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    • 2011
  • This paper concentrate on the passengers' perception of risks by analyzing data gathered through a field survey in the South Korean air market. Twenty two Koreans were killed in the accident of PMT Air in the Kingdom of Cambodia on June 25th 2007 and This has caused customers to be more concerned about the safety of airline. Three hundred forty-two samples were collected from field survey at Kimpo International Airport in Seoul and Jeju International Airport on Jeju island and the findings are based on 316 questionnaires. The multiple regression analysis, Analysis of variance (ANOVA), Correlation analysis, T-test were carried out to examine the effect, relationship and difference of data set. The results show that there are differences between passengers' perceived risks in LCC's and those in FSC's. Passengers of LCC's took serious consideration of the type of fleet and feeling physical risk, whereas those of FSC's only took consideration of financial risk.

A study on the difference of Selection Attributes and importance of FSC and LCC by age group (대형항공사와 저비용항공사에 대한 연령대별 선택 속성 및 중요도 차이에 대한 연구)

  • Kim, Young-Rok;Lim, Jae-Hwan;Choi, Yun-Chul
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.25 no.4
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    • pp.91-100
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    • 2017
  • Movements using aircraft are continuously increasing. This is because options for airlines, including eight national airlines, are becoming more diverse. In particular, FSC and LCC provide different services and prices, so it is not easy to choose, but it is analyzed that safety is the most important factor when selecting airlines in 2013 and 2017(all age groups are the same). There was a difference between 2013 and 2017 for each age group. In particular, the importance of price factors is high in 2017 compared to 2013, and other items in the 40s and 50s are also significantly changed.

The Relationships of Website Quality, e-Satisfaction, e-Trust, and e-Loyalty in Low-Cost Carriers (저비용 항공사의 웹사이트 품질, e-만족, e-신뢰, e-충성도 간의 구조적 관계 연구)

  • In, Ok Nam;Kim, Seung Lee
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.10
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    • pp.207-216
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    • 2013
  • The A low-cost carriers(LCC)' website represents their public face to the world. Futhermore, distribution through their own websites is generally regarded as the being most cost effective for airlines The Internet website has become an effective marketing vehicle for low-cost carriers(LCC). The objective of this study was to examine theoretical relationship of website quality, e-satisfaction, e-trust, and e-loyalty to the low-cost carriers' website. The study sample included respondents who had visited any LCC websites in the last 12 months. Data were collected by conducting a web-based survey to maintain respondents' anonymity and overcome time and place constraints. From the 334 usable data obtained, hypotheses are tested using structural equation modeling. The results indicate that website quality, e-satisfaction, and e-trust are antecedents of e-loyalty in loyalty relationships between passengers and low-cost carriers' websites. Website quality positively influences e-satisfaction, e-trust while e-satisfaction. However, contrary to our expectation, e-satisfaction has a negative effect on e-trust. Managerial implications are provided following presentation of the findings.

A Study on Minimum Cabin Crew Requirements for Korean Low Cost Air Carriers

  • Yoo, Kyung-In;Kim, Mun-Kyung
    • The Korean Journal of Air & Space Law and Policy
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    • v.33 no.2
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    • pp.291-314
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    • 2018
  • In recent 3 years, Korea's low-cost airlines have expanded their areas of passenger transportation not only to domestic market but also to Japan, China, Southeast Asia and US territory as a total of 6 companies (8 airlines including small air operation business carriers). Currently, three more airlines have filed for air transportation business certification as future low-cost carriers, and this expansion is expected to continue. To cope with the aggressive airline operations of domestic and foreign low-cost carriers and to enhance their competitiveness, each low-cost airline is taking a number of strategies for promoting cabin service. Therefore, the workload of the cabin crew is increased in proportion to the expansion, and the fatigue directly connected with the safety task performance is increased. It is stipulated in the Enforcement Regulations of the Korea Aviation Safety Act that at minimum, one cabin crew is required per 50 passenger seating capacity, and all low cost carriers are boarding only the minimum cabin crew. Sometimes it is impossible for them to sit in a floor level emergency exit for evacuation, which is the main task of the cabin crew, and this can cause confusion among evacuating passengers in the event of an emergency. In addition, if one of the minimum cabin crew becomes incapacitated due to an injury or the like, it will become a serious impediment in performing emergency evacuation duties. Even in the normal situation, since it will be violating the Act prescription on the minimum cabin crew complement, passengers will have to move to another available airline flights, encountering extreme inconvenience. Annex 6 to the Convention on International Civil Aviation specifies international standards for the determination of the minimum number of cabin crew shall be based only on the number of passenger seats or passengers on board for safe and expeditious emergency evacuation. Thereby in order to enhance the safety of the passengers and the crew on board, it is necessary to consider the cabin crew's fatigue that may occur in the various job characteristics (service, safety, security, first aid)and floor level emergency exit seating in calculating the minimum number of cabin crew. And it is also deemed necessary for the government's regulatory body to enhance the cabin safety for passengers and crew when determining the number of minimum cabin crew by reflecting the cabin crew's workload leading to their fatigue and unavailability to be seated in a floor level emergency exit on low cost carriers.