• Title/Summary/Keyword: 지각된 품질

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The effects of manufacturing and sales companies and manufacturing companies' reputation and product types on the perceived product quality: focusing on cosmetic products (제조판매원과 제조원의 명성 및 제품유형이 지각된 품질에 미치는 영향: 화장품을 중심으로)

  • Lee, Suhaeng;Youm, Dongsup
    • Journal of Digital Convergence
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    • v.18 no.3
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    • pp.71-81
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    • 2020
  • This study the effects of cosmetic product manufacturing and sales companies and manufacturing companies' reputation and product types to the customers on the perceived product quality. For this study purpose, the experiments were conducted targeting 8 groups using 2 × 2 × 2 factor design. Regarding the study results, first, the manufacturing and sales companies and manufacturing companies with higher reputation showed higher perceived product quality than the companies with lower reputation. Second, the reputation of manufacturing and sales companies and manufacturing companies was identified to have interactive effects on perceived product quality. Third, manufacturing and sales companies and product types have interactive effects on perceived product quality. Finally, manufacturing companies and product types have interactive effects on perceived product quality. This study results can provide valuable information for product manufacturing for manufacturing companies and marketing strategy planning for manufacturing and sales companies.

The Influential Analysis for Customer Preference in the Perceived Quality of Hypermarket PB (대형마트 PB상품 품질지각이 고객선호도에 미치는 영향)

  • Wang, Il-Woung;Kang, Chang-Dong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.5
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    • pp.2099-2107
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    • 2011
  • Despite the PB diffusion introduced as a strategic competitive factor from the change of a retailing business, the study of PB perceived quality in a customer aspect is poor. Therefore, this study led the influential factors to retailer attribute and product attribute through overall analysis. Also, the study found the influential attributes affecting the perceived quality and analysed the influential power linking to customer satisfaction and preference through the perceived quality. The examined results of the study have known that each attribute links to customer satisfaction via the only perceived quality. The strategic PB sales advantage should be achieved as giving customers the overall perceived quality, and has shown that it can increase the customer preference for PB.

A Study on Effect of Perceived Quality and Customer Value to Customer Satisfaction (지각된 품질이 고객가치 및 고객만족에 미치는 영향에 관한 연구)

  • Park, In-soo;Park, Sung-kyu
    • Journal of Distribution Science
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    • v.4 no.2
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    • pp.65-80
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    • 2006
  • This study is an empirically validation of existing theories into the department store context. This study investigated the effects of perceived quality and customer value(utilitarian value and hedonic value) to customer satisfaction on the basis of previous studies. The data was analyzed by reliability, factor analysis and regression analysis using SPSS program. The results suggest that perceived quality had positive effects on utilitarian value, hedonic value and customer satisfaction, utilitarian value and hedonic value had positive effects on customer satisfaction. These findings also provide implications for the marketing strategy in department store context. However, this empirical study has limitations that can be addressed in the future research.

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Differing effects of perceived psychological benefits of wearables adoption by consumer age, need for cognition, and involvement (소비자의 웨어러블즈 스포츠웨어 기술수용 과정에서 연령, 인지욕구, 패션관여의 조절효과 연구)

  • Lee, Eun-Jung
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.1
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    • pp.289-299
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    • 2020
  • The wearables market has fast grown, demanding a more consumer-centric academic attention. The current research explores the moderations of consumer individual characteristics (i.e., age, need for cognition, involvement) in the dynamics of perceived psychological benefits of wearables adoption (i.e., perceived usefulness, perceived ease of use) towards perceived product quality. the results indicate a strong positive influence of both the perceived usefulness and ease of use on perceived quality. however, the predicted moderations of age, need for congitiion, and involvement were partially supported.

Relationships between Perceived Quality, Customer Satisfaction and Re-purchase Intention of SSM (Super Supermarket) (SSM(Super Supermarket)의 지각된 품질, 고객만족 및 재구매의도와의 관계)

  • Chae, Myung-Su;Seo, Ock-Soon
    • Journal of Distribution Research
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    • v.16 no.1
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    • pp.29-64
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    • 2011
  • Given the current situation that there are a lot of rapid change in retail environment and have to offer more customized services to consumers, it is possible for Super Supermarket(SSM hereinafter) to get those. Thus it is explored whether perceived quality affected the customer satisfaction and in turn, the customer satisfaction affected the repurchase intention in SSMs. Especially we investigated the moderate effect of income, age, the number of family members on the relationship between customer satisfaction and repurchase intention. We used the method of structural equation modeling to test hypotheses. As a result, 5 out of 7 hypotheses are statistically significant and partially supported in moderate effects. The results of this study imply that mangers in SSMs have to improve those positive factors that were revealed significant. And given the fact that main customers in SSMs are those who live near and is a nuclear family, they should offer high quality goods and services relevant to them.

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Influence of Country-of-Origin Image, Brand Attitude and Corporate Social Responsibility on Chinese Consumers' Perceived Quality and Purchase Intention (원산지 이미지, 브랜드 태도, 기업의 사회적 책임이 중국 소비자의 지각된 품질과 구매의도에 미치는 영향)

  • Kim, Bo-Young;Lee, Ga-Young;Song, Ni-Eun
    • Management & Information Systems Review
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    • v.36 no.3
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    • pp.1-16
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    • 2017
  • As purchasing power of Chinese consumers has increased and their purchase channels have become more various, Chinese consumers are paying more attention to foreign products and purchasing more of them as well as the domestic goods. With great expectations, many companies in different nations are scrambling into the Chinese market. In this situation, Chinese consumers have a wider range of choices when selecting and purchasing goods, thereby trying to take several factors into account in order to choose the best one in a limited time. This study is about how much country-of-origin image, brand attitude and corporate social responsibility influence Chinese consumers' quality perception and their purchase decisions. The study result shows that country-of-origin image, brand attitude and corporate social responsibility all have a positive effect on perceived quality of the consumers, and among those three, the brand attitude is found to be the most influential factor. It also shows that perceived quality brings a positive effect on purchase intention. Also, in terms of difference in product categories, the influence of corporate social responsibility on perceived quality and the influence of perceived quality on purchase intention are shown greater in dairy products than in PC. This study has academic significance as it has investigated consumer behavior, considering each different factor above. Also it has practical significance since it offers an implication on the marketing strategies of the companies that are planning to advance into the Chinese market in the future.

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The Influence of Manufacturer and Retailer Trust on the Private Brand Purchase (유통업체와 제조업체에 대한 신뢰가 유통업체 브랜드의 구매의도에 미치는 영향에 관한 연구)

  • Yoo, Hyeon-Mi;Park, Jong-Chul;Kim, Jae-Wook
    • Journal of Distribution Research
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    • v.13 no.2
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    • pp.97-123
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    • 2008
  • Recently, there has been a growing trend toward private brand. Although much has been written about the determinants of attitude and purchase intention on PB, little is known about the influence of manufacturer and retailer trust on private brand purchase. This research addresses three questions:(1) what impact do manufacturer and retailer trust have on private brand purchase?(2) What is a key mediating variable in the relationship retailer between trust(on retailer/manufacture) and purchase intention?(3) Are the impacts of these factors differ depending on the level of customer knowledge? The findings indicate that retailer trust directly influence on the perceived quality, attitude toward private brand, and purchase intention. Manufacturer trust affects on attitude and purchase intention, however, only when it is through perceived quality. In addition, the relative impact of theses two factors differs to some extent, depending on the level of consumer knowledge. When customer knowledge is relatively high, retailer trust is a very important factor influencing perceived quality, attitude and purchase intention. On the other hand, both retailer trust and manufacturer trust are considered when customer knowledge on private brand is low.

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The Effect of Value of Coastal Beach on Satisfaction (해수욕장의 가치와 만족간의 영향)

  • Kim, Bo-Kyeong;Yhang, Wii-Joo
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2017.11a
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    • pp.56-57
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    • 2017
  • 부산의 해수욕장인 해운대와 광안리를 중심으로 관광객들이 지각된 가치가 만족에 미치는 영향관계를 알아보고자 하였다. 지각된 품질과 지각된 비용은 만족과 정(+)의 영향관계를 가지며, 지각된 편의성은 만족과 부(+)의 영향관계를 가지는 것으로 나타났다.

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The study on the Influences of National Image and Corporate Image on Brand Equity -Focused on the Comparison between Chinese brands and Global brands- (브랜드자산에 대한 국가이미지 및 기업이미지의 영향에 연구 -중국시장에 진출한 글로벌 브랜드 및 중국 브랜드에 대한 비교를 중심으로-)

  • Kim, Moon-Tae
    • Management & Information Systems Review
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    • v.30 no.1
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    • pp.187-209
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    • 2011
  • This study investigate the roles of national image and corporate image on perceived quality, brand image, brand loyalty and brand equity of Chinese brands and global brands that are doing marketing in China. Several implications of this study is following like these. First, national image is one of major influence factors that affect enough on perceived quality likewise factors like advertising, price, and distribution. It is important marketing tool to promote national image on the national perspective and need to do those kinds of marketing activities. Second, this study shows the result that corporate image that is measured by the items focused on abilities of corporations is also influence factors that affect on perceived quality. In this perspective, the corporate image focused marketing activities of Korean firms may be the one of effective tools. Consequently, this study explains the mechanism that national image and corporate image variables enhance perceived quality, and perceived quality enhances brand image, brand loyalty and brand equity.

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The Effects of the Perceived Quality on Brand Image and Customer Loyalty -Focusing on Multi-Function Printer- (지각된 품질이 브랜드이미지와 고객충성도에 미치는 영향 -복합기제품을 중심으로-)

  • Song, Keo-Young;You, Yen-Yoo
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.263-272
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    • 2013
  • This study was conducted to look into consulting areas that can secure loyalty customers by clarifying relations between perceived quality factors, brand image and customer loyalty in terms of a multi-function printer. To accomplish the study purpose, this study carried out a validation analysis, a reliability analysis and a structural equation model analysis by setting up a study model and a hypothesis based on precedent studies and collecting data from purchase decision-makers. The findings of the study are summarized as follows. First, effects of perceived quality components of a multi-function printer on brand image were product quality, sales man's service and service quality in order of majority. Second, brand image of a multi-function printer has a positive impact on customer loyalty. This study is meaningful as it expanded the scope of study related to a multi-function printer up to the administrative field. This study is expected to help industries, who have similar business structure of a multi-function printer, establish a business strategy and support practical work and administrative consulting.