• Title/Summary/Keyword: 창업가정신

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Reflection on the Definitions and Research Tasks for the Startup Studies (창업학의 정의와 연구과제에 대한 탐색적 연구)

  • Jeong, Heonbae
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.3
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    • pp.77-85
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    • 2016
  • The Startup Studies have been developed, fundamentally, by involving interdisciplinary research fields such as studies of Business, Education, Psychology, Sociology, Economic and even Engineering. It looks like a simple combination of a disparate group of studies but practically built in identical and protocole field of studies. In spite of the social and academic importance, the startup studies are too harsh reality caused by poor logical support, absence of basic words definitions, confusion of academic consensus regarding the identity of Startup studies and Entrepreneurship. In this paper is logical foundation in science for the development of Startup studies defining basic concepts and identities in Startup studies and entrepreneurship. As conclusion, we were discussed the identity of the Startup and Startup studies to support its argument presented on the field of research and education.

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Global Entrepreneurial Strategy of Korean Cuisine for Advancing into US Dine out Market (미국외식시장에서의 한식 글로벌 창업전략)

  • Park, Jaewhan;Kim, Jae Hong
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.3
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    • pp.169-176
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    • 2016
  • Our Korean cuisine, due to growing interests in Korean culture along with outstanding performance of K-pop stars, is attracting worldly attention. As the worldly food pursuit tendency is changing from"fast food" to "slow food", preference for our Korean cuisine, which is well-known for its healthiness, is growing. However, our Korean cuisine, in terms of the world citizen's preference, as receiving evaluation for being lacking behind of Sushi of Japan, Dimsum of China, pizza and pasta of Italy, rice noodle of Vietnam, even to Indonesian and Middle-East foods, has not been achieving drastic advancements despite the cosmopolitan's attention. The previous studies were suggesting that, failure of a localization strategy that changes our traditional taste and aroma adaptive to foreigners' preference, is a cause for this. This study, through case studies of Korean food businesses in the US which have achieved a success through localization strategy, attempts to propose the following global entrepreneurial strategy of Koran food at the US dining out market. As a global entrepreneurial strategy for success, we propose, first a sales strategy not for Koreans but for local people as main customers, second a customization strategy which is not our traditional way but that meets local standard, and finally a committed entrepreneurship.

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Understanding the Effects of Accelerators on Startups: A Network-Based Approach (액셀러레이터가 스타트업에 미치는 영향 고찰: 네트워크 관점을 중심으로)

  • Ra, Keehyuk;Yang, Daegyu;Battulga, Altantsetseg
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.1
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    • pp.85-99
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    • 2019
  • Startups need proper external supports to survive and build strong foundations for growth in their early stage. Accelerators help such startups by providing tangible and intangible resources. Accordingly, accelerators are creating a social environment that can effectively support the startups in the early stage, distinct from other institutions that fund or help the startups. However, the actual impact of accelerators on startups has not been yet fully scrutinized thoroughly, especially with the lack of theoretical lenses to comprehend accelerators. This paper aims to build a theoretical foundation to understand the role of accelerator, focusing on the network-based perspective. We briefly overview the concept of accelerator and the current status of the accelerator industry. Subsequently, focusing on the network that accelerators and startups create, this paper examines how the characteristics of the network relationships affect the growth and survival of the early-stage startups. Thus, by offering systematic analysis of the underlying mechanisms of the effects of the accelerators under network-based approach, this paper suggests a direction for the future empirical research on the topic of startup accelerator.

A Study on Entrepreneurial support policy measures for Start-up boom spread (창업 붐 확산을 위한 창업지원정책 방안 연구)

  • Kim, Yong-Tae;Kim, Jong-Jin
    • Journal of Digital Convergence
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    • v.17 no.6
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    • pp.201-209
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    • 2019
  • Recently various start-up competitions have been held in the government, public and private sectors. There is a need to improve the business model of the majority of preliminary founders and early founders through the start - up contest, while improving the possibility of commercialization. The purpose of this study is to analyze the present status of various start - up contests based on the actual survey results of the major start - up contest operators and major participants in Korea. The main results of this study are as follows: First, in the run - up contest, there is a tendency to break out of the event personality, to prevent the opening of the business model of the entrepreneur in the competition, to reduce the formal procedure considering the input time, Improvement of the use of presentation materials, and the purpose of the contest and precise specification of the object of the recruitment. Secondly, it is necessary to establish a juror and a mentor pool with expertise. It is necessary to establish the judges and the mentor pool with expertise in each field, allocate the region according to the regional composition, entrust the judges with entrepreneurial experience, and introduce the post evaluation system for the judges after the competition. Third, most of the contest winners are manufacturing / technology-based businesses.

Factors Influencing Entrepreneurs' Well-Being : Positive Psychological Capital and Antecedents (창업가의 웰빙에 미치는 영향요인 : 긍정심리자본과 선행요인)

  • Kim, Hyeong Min;Kim, Jin Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.5
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    • pp.203-220
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    • 2020
  • The purpose of this study is to examine the importance of entrepreneurs' well-being, and to propose several ways to improve it. First, the factors influencing entrepreneurs' well-being were explored via previous literature review, and positive psychological capital based on positive psychology was selected as the main factor. In addition, the hypotheses were formulated and the research model was constructed by selecting authentic leadership, mastery goal orientation, and social support as the antecedents predictably associated with positive psychological capital. To empirically analyze the proposed model, a questionnaire survey was conducted for the entrepreneurs who fulfilled the training/coaching/consulting programs offered by the Youth Startup Academy. By using the collected 133 responses, PLS-Structural Equation Analysis, PLS-Multi Group Analysis(MGA), and PLS-Importance-Performance Map Analysis(IPMA) were performed. As a result, it was found that positive psychological capital had a high causal relationship with the well-being of entrepreneurs; and authentic leadership and mastery goal orientation had a positive effect on positive psychological capital. However, the statistical significance of the impact of social support has not been verified. While differences in causality between early and growing stages of start-ups only acted as sub-factors of positive psychological capital, the aforementioned three antecedents showed a significant difference for hope and optimism, respectively. This study expanded the topic of entrepreneurship-related research, which mostly focuses on identifying the performance factors of start-ups. It is meaningful in that it empirically verified the causality model constructed by exploring the factors with respect to the mental well-being of entrepreneurs, which is a main theme in the entrepreneurship-related research. These results found in the current study will render practical insights to entrepreneurs, researchers, and educators.

The Impacts of Entrepreneurial Proclivity and Merchandising Strategy on Conventional Market and Its Policy Implications (한국 재래시장상인의 창업가정신과 상품화 전략이 시장이미지와 경영성과에 미치는 영향과 재래시장 정책에 대한 시사점)

  • Suh, Geun-Ha;Yoon, Sung-Wook;Suh, Chang-Soo
    • Journal of Distribution Science
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    • v.7 no.3
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    • pp.71-100
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    • 2009
  • The main purpose of this study is to define relevant factors that influence successful start-ups and management innovations of traditional markets from the point of market structures and relations. To do this, we devide an entrepreneurship of merchant into two factors, risk taking and managerial experience and choose product planning and its implementation to see merchandising of traditional markets. In this study we identify that several factors we chose are contributing to generating management performances through market promotional parameters. Also we confirm that image factors of traditional markets is consist of awareness and value of markets, and that these factors shows some sequential and continual patterns in the course of generating performances. In additions, it is identified that four independent factors have positive effects to star-up success; risk taking 0.29(t 2.61), managerial experience 0.04(t 1.79), merchandising implementation 0.374(t 2.61), market value 0.47(t 5.25), market awareness 0.22(t 2.30). This study can help merchants of traditional markets to make and change their market strategies, restructure their businesses and survive in the field. This also provide some ideas and guidances to relevant government agencies in formulating traditional market policies.

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