• Title, Summary, Keyword: 코믹

Search Result 62, Processing Time 0.025 seconds

The Usage of Animation and Social value.Clothing behavior of Adolescents (청소년들의 애니메이션 이용현황과 사회적 가치관.의복행동에 대한 연구)

  • Kim, Tae-Kyung;Chae, Jin-Mie;Oh, Kyung-Wha
    • Journal of Korean Home Economics Education Association
    • /
    • v.21 no.2
    • /
    • pp.127-138
    • /
    • 2009
  • The purpose of this study was to find out the usage of animation and its relation to the social values and clothing behaviour of adolescents. A survey was conducted in four different high schools in the metropolitan area (Seoul) and 187copies were analyzed by SPSS 12.0 package. The results were as follows; First, According to Usage survey, a number of adolescents watched animations mainly through the internet and 39% of them used the internet $2{\sim}3$ times a week. The most watched genre of animation was action/science-fiction but some differences were observed between male students and female students. Male students enjoyed action/science-fiction, comedy and drama/romance, whereas female students enjoyed drama/romance, action/science-fiction and comedy in the decreasing order. Second, It was found that the favorite genre of animation by adolescents had influence on their community mind and materialism. The most significant genre affectingcommunity life was drama/romance and the one affecting materialism of adolescents was action/science-fiction. Third, Materialism had a significant influence on clothing conformity and the next was community mind. Only materialism proved to be a significant variable affecting fashion followers. In conclusion, the results of this study showed that the adolescents' community life and materialism were significantly influenced by their favorite genre of the animation, and their social values were related to their clothing behaviors.

  • PDF

The Proposal about Commercializing Cartoon on Rhetoric (수사법을 통한 카툰의 상품화 방안 연구)

  • Hur, Young;Ahn, Seong-Hye
    • Proceedings of the Korea Contents Association Conference
    • /
    • /
    • pp.185-189
    • /
    • 2006
  • Cartoon, which has the longest story among comics' kinds, has absorbed adults into the audiences by current cartoon based on satire. Nowadays cartoon is trying to represent not only current issues but also everyday things and spread out the formal fields through the media; for instance, Web-toon, Mobile-toon, or Object-toon. However cartoon is not commercialized compare to comics in spite of the tries. Thus this thesis aims at suggestion of the possibility in commercializing cartoons by researching object cartoon newly being tried. So to speak, in order to revitalize commercializing cartoon, the purpose of this thesis is to bring up the commercialization methods of object cartoon which is able to express messages in various ways on rhetoric.

  • PDF

A Comparative Study on Activities of Cartoon & Animation among Korea, America & Japan (한미일(韓美日) 만화영상활동 비교연구)

  • Lim, Cheong-San
    • Cartoon and Animation Studies
    • /
    • /
    • pp.33-58
    • /
    • 2005
  • This study is to create and develop Korean cartoon & animation through the comparative study on those activities in Korea, America & Japan. Three countries advance highly in the art creation and industry development of their cartoon & animation. Therefore, the purpose of this study is to compare and analyze the following activities related to the education ${\cdot}$ art ${\cdot}$ culture ${\cdot}$ industry of their cartoon & animation; 1) The education of their cartoon & animation is deeply specified in the establishment of department, composition of curriculum, and research & development. 2) The art of their cartoon & animation is widely diversified in the art creation of cartoon & comics, vanguard experiment of animation, and awarding system. 3) The culture of their cartoon & animation is clearly distinguished in the setup of organizations, expansion of cultural facilities, and festival events. 4) The industry of their cartoon & animation makes ultramodern contents of cartoon & comics, film digitizing of animation, and brand merchandising of characters. Finally, we must research and develop the ${\ll}$digital cartoon, webtoon, and mobile animation${\gg}$ in Korea.

  • PDF

A study on Promotional App Development Using an Interactive Movie (인터랙티브 영상을 이용한 프로모션 앱 제작 연구)

  • Yoo, Wang-Yun
    • The Journal of the Korea Contents Association
    • /
    • v.14 no.10
    • /
    • pp.429-437
    • /
    • 2014
  • Product promotion App is developed using an interactive video in order to overcome the existing ATL marketing limitations and to respond to target age groups and lifestyle changes. The product promotion App which is positioned as a smart care center by analyzing customer needs with the Customer Journey Map, is comprised of 3 categories such as interest, information and management reflecting media characteristics of smart mobile contents. It intends to induce viral promotions with comical and interactive alopecia simulator directly described by a specialist doctor which ensures reliability of products. In addition, it is made for customers to continuously manage the alopecia through management tools, and company can expect an effect of being used as a core tool for marketing activities by offering promotional information along with product feedbacks.

A study on costume play fashion-mainly on the costume players who use internet shopping malls (코스튬플레이 패션에 대한 연구(1) - 인터넷쇼핑몰을 이용하는 코스튬플레이어 중심으로 -)

  • Baik Cheon-Eui
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.8 no.1
    • /
    • pp.137-144
    • /
    • 2006
  • Though old generation criticizes on costume play that it is accepted by young generation without any criticism, it is gaining popularity and is settled with unique Korean characteristics. The study is to understand the characteristics of costume play and investigate on the attitude of costume players enjoying it. For this study, a survey was conducted on costume players who order tailor-made costumes or rent them by using references, existing papers and internet sites. The results are as follows. 1.37% of costume players live in Seoul and Gyeonggi area, 37% in Gyeongsang-do and Busan with 21% in other areas. Two areas shows higher rate than any other regions, as Seoul Comic and Busan Comic are held regularly and there are faster exchange with Japanese culture in these areas with enough money 2. Among costume players, female accounts for 73.7% with 26.3% male. It shows that female likes costume play more than male. It is because woman responds actively to what she likes than man does. The number of male is steadily increasing. By age, high school student is 40%, middle school student is 36%, older than 20 is 16% with 3% of elementary school student. 3.61% of them like the reproduction of character costumes, 14.7% like Pancos and another 14.7% likethe reproduction of character costumes and creation. 69.5% participates in costume play both in groups and individuals, 26.3% in groups and 4.2% in individuals. 45.3% participates in comic more than 8 times in a yew, 43.2%, 1-2 times and 11.6%, 3-4 times. Mostly they want $50,000{\sim}80,000$ won costume. 4. on the criticism of old generation that costume play is nothing but the imitation of Japanese culture, 87.4% of the respondents answered 'absolutely not' They think costume play is one of their favorite cultures. 5. on the parents response to costumeplay, 87% of the respondents answered 'Ethey understand', 13% said 'they cannot understand and dissent'. The respondents said costume play didn't affect their school records with 25% respondents who said they got better grades.

  • PDF

A Case Study of Voluntary Advertising Parody Contents in Gag Program -Focus on Eduwill TV Advertisements- (개그 프로에서의 자발적인 광고 패러디 콘텐츠 사례연구 -에듀윌 TV광고를 중심으로-)

  • Choi, Mun Seok
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.11
    • /
    • pp.621-631
    • /
    • 2017
  • In March of 2014, after Eduwill's new TV commercial, Seo Kyung Seok, appeared as a model, unusually, various professional comedians have spontaneously made many TV ad parody contents. It is a kind of GCC (Gagman Created Contents), which is a content created by comedians if it is called User Created Contents (UCC) by a consumer voluntarily making contents. Various popular programs of TV stations such as tvN, KBS, SBS, MBC Eduwill TV commercial parody contents was broadcasted. Euduwill TV advertising parody contents can be classified as parody contents that mimic Eduwill CM songs and comic dancings by Seo Kyung Seok. In this study, we analyzed how the characteristics of class B culture such as 'twist' and 'satire' are reflected in Eduwill TV commercial parody, and discussed the correlation between advertisement, parody contents and socio-cultural phenomenon.

An Analysis of Dance Viral from the Ads, (광고<오로나민C>에서 나타난 댄스바이럴 분석)

  • Kim, Young-Ran
    • Journal of the Korea Convergence Society
    • /
    • v.8 no.6
    • /
    • pp.283-289
    • /
    • 2017
  • This study examines the impact of dance in dance viral convergence advertising. Dance viral images appeal to a wide range of consumers. Especially, Dong-A Otsuka's Oronamin C ad released in 2015 achieved great results and won an advertisement award with an addictive CM song and dance. So this study selected the advertisements of Oronnamin C from 2015 to 2017 for its analysis. The theoretical background is analyzed through the element of dance choreography and characteristics. The results of the analysis of ads showed that they were made of simple and repetitive situations, which are the characteristics of dance comic style. There was little shift in space, choreography was mainly based on one straight line but with a crowded group, circle and V-shape appeared. Spatial composition was mainly first-person point of view. In the dance viral ads , dances were composed of short rhythmic phrases with simple and repetitive elements, eliminating complicated elements.

성공한 학습만화 사례 분석

  • Baek, Eun-Ji
    • 한국만화애니메이션학회:학술대회논문집
    • /
    • /
    • pp.4-11
    • /
    • 2011
  • <2010 만화산업백서>에서는 2009년과 2010년 상반기 주요 이슈 중 하나로 학습만화의 강세를 꼽았다. 시리즈(예림당)는 3천만 부를 돌파했고, <만화로 보는 그리스로마신화>(가나출판사)는 2천 3백만 부를, <먼나라 이웃나라>(김영사)는 1천 5백만 부, <마법천자문>(아울북)은 1천3백만 부, <코믹 메이플 스토리>(서울문화사)는 1천 1백만 부, <서바이벌 만화 과학상식>시리즈(아이세움)는 1천 만부를 각각 돌파했다고 한다. 초판 발행 부수가 2,000부도 넘지 못하고 있는 현 만화 단행본 시장에서 이러한 학습만화의 강세는 단순한 유행이나 교육열을 넘어, 학습만화가 한국 만화 산업에 중요한 위치로 자리매김 했음을 보여주고 있다. 실제로 2009년 출판만화 시장의 현황을 보면, 어린이만화는 총 927종이 발행되어 시장 규모가 2,362억 원에 달해, 출판만화 전체 시장의 67%를 차지하고 있을 정도로, 한국 만화 산업에서 중요한 위치를 점하고 있다.1) 1970년대 '만화전집' 형태로 출판되어 영업사원들에 의해 판매되던 한국 학습만화는 1987년 고려원에서 출간된 이원복의 <먼나라 이웃나라>에 이르러 대중들에게 주목받기 시작했다. 그러던 것이 2000년 초반 <만화로 보는 그리스로마신화>와 <서바이벌 만화 과학상식>시리즈와 <마법 천자문> 등이 참신한 기획력과 적극적인 마케팅 전략으로 천만 부 시대를 열었고, 시리즈에 이르러 3천 만부를 돌파하면서, 명실상부 학습만화 시대를 열었다. 물론 2000년대 중반 인기작의 아류작들이 쏟아져 나오고, 만화 출판 경험이 없는 출판사들이 학습만화 시장에 뛰어 들면서 학습만화 시장의 거품에 대한 우려의 목소리가 아주 없었던 것은 아니다. 실제로 학습만화 시장에 뛰어 들었던 많은 출판사들이 서점 가판대에 제대로 진열조차 못해본 체 사라져 가고 있다. 그럼에도 불구하고, 학습만화 시장은 꾸준한 성장세를 보이고 있다. 그렇다면, 천만 부 이상을 판매하고 있는 학습만화의 성공요인은 무엇일까? 본고에서는 성공한 학습만화의 스토리텔링을 유형별로 분류하여 분석해 보고, 변화한 스토리텔링 방식이 마케팅과 기획력과 결합해 어떻게 시너지 효과를 내고 있는지 사례별로 분석해 보고자 한다.

  • PDF

Characteristics of Korean Dramas Favored by Chinese Viewers -Focused on Internet Bulletin Boards- (중국인들이 선호하는 한국 드라마의 특성 -인터넷 게시판에 나타난 시청의견을 중심으로-)

  • Lee, Moon-Haeng
    • The Journal of the Korea Contents Association
    • /
    • v.11 no.6
    • /
    • pp.167-175
    • /
    • 2011
  • Increased numbers of Chinese are using the Internet as communications technology develops, and more Chinese are downloading and watching Korean dramas and movies. According to a survey conducted to assess the present state of Korean wave in China, most Chinese young people are watching Korean dramas by downloading them from the Internet. The objective of this study is to see the characteristics of Korean dramas preferred by Chinese viewers: the factors are years of production, diffusers(Broadcasters), types of drama, story topics, main actors, and directors. As a result, Chinese viewers tend to prefer to dramas recently diffused in Korea, miniseries, and comic dramas and romance. Otherwise, broadcasters, main actors, and directors do not influence directly on the choice of dramas of Chinese. Particularly, Korean wave stars in China do not always appear into the dramas favored by Chinese viewers.

Study on homosexual comics in Korea : about B.L (Boys Love) comics (국내 동성애 만화에 대한 현황 연구 : B.L(Boys Love) 만화를 중심으로)

  • Ahn, Eun-Sun
    • Cartoon and Animation Studies
    • /
    • /
    • pp.83-105
    • /
    • 2011
  • The term "ya-o-ii" which is referred as a homosexual comics in Korea came from Japan and it became one of popular genres in both Japan and Korea's comics market. People create yo-o-ii with their own idea or borrow male characters from the pre-existed comics or animation and create a whole new story. Homosexual comics which is based on teenage readers deals with sex and focuses on homosexuality. For that reason it reflects social phenomenon than general material for comics. Before we focus on influence of homosexual comics on teenagers and social phenomenon, this study is for fundamental understanding on homosexual comics itself. In order to look into current state of homosexual comics, the survey was conducted at "Comic World" which is well known as the biggest offline comic event in Korea. This study analyzes range of age and awareness of readers of homosexual comics on the basis of the survey. Hopefully, this study helps better understand an influence of homosexual comics on teenage readers with problem of sex identity and contribute to the study of market segmentations of homosexual comics.