• Title, Summary, Keyword: 태도강도

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An empirical study on the roles of attitudes and attitude strength in stimulus-based decision-making (자극기반 의사결정과정에서 태도와 태도강도의 역할에 관한 실증연구)

  • Beom, Sang-Kyu;Song, Kyun-Suk
    • Journal of the Korean Data and Information Science Society
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    • v.20 no.3
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    • pp.563-575
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    • 2009
  • This research has found logical data directly influencing forming consideration set and attitude and attitude strength under the choosing situation based on memory-base proposed by Priester et. al (2004). We've examined the possibility of model extension through physical salient strength according to the location of product display as an external stimulate factor and attitude and attitude strength, consideration set and role on variable choice. Especially, this research practically proposed the method measuring directly the attitude on behavior instead of seeing the intension of behavior or behavior by measuring the behavior itself based on existing experiment methods and applied logistics regression analysis. In conclusion, this research confirmed the possibility of generalization of this model by verifying appropriateness through logical background and actual analysis based on stimulus-base proposed model characters as an integrated model relation between attitude in stimulus-based relation and decision-making.

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Relationship between Core Job Characteristics and Attitude of Small Business Employees (소상공인의 핵심직무특성과 태도의 관계)

  • Kim, Chan-Jung;Cho, Jun-Hee
    • The Journal of the Korea Contents Association
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    • v.11 no.5
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    • pp.328-337
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    • 2011
  • For certify job characteristic affecting attitude of employee, this study is to examine the relationship between core job characteristics(skill variety, task identity, task significance, autonomy, feedback) and attitude(job satisfaction, organizational commitment, turnover intention) of small business from a 'human resource management' point of view. Concretely, it is confirmed whether how influence of ore job characteristics on attitude and whether there is a moderating effect of growth needs of strength between core job characteristics and attitude of small business. The results of regression analysis using 315 domestic employees are as followings. First, it is confirmed that the skill variety and task significance has influence on job satisfaction positively, skill variety and feedback has influence on organizational commitment positively, and skill variety and feedback has influence on turnover intention negatively. Second, there is moderating effect only the relationship between task significance and turnover intention. On the basis of these study results, it suggested strategic implications to job design and business strategy for heightening attitude of small business employees.

The Study on Receptive Attitude of Advertising Message Forms and Information Sources According to SNS' Type and Use Intensity (SNS 유형과 이용강도에 따른 광고 메시지 형태 및 정보원별 수용태도에 관한 연구)

  • Kim, Hwa-Dong
    • Journal of Digital Convergence
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    • v.16 no.11
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    • pp.255-265
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    • 2018
  • This study investigated what kind of message forms and information sources more effect according to SNS' type and use intensity. To this end, this study did experimental analysis using collected data by survey which manufactured message forms and situational contents of information sources. According to analysis results, the effect of message forms showed difference according to SNS' type and use intensity. Realistic message showed greater effect in interest-based SNS and high use intensity. Evaluative message showed greater effect in relation-based SNS regardless of use intensity. The effect of information sources showed difference according to SNS' type. Friend or college and knower showed greater effect in relation- based SNS, and company showed greater effect in interest-based SNS. In the case of use intensity, friend or college showed the greatest effect without difference. Such results can provide a practical contribution in planning SNS advertising strategy. Future Studies need to expand survey variously into SNS and subject.

Negative Word-of-Mouth Behavior and Intentions of the Public Library Users in Taegu Metropolitan City (공공도서관 이용자의 부정적 구전에 관한 연구 - 대구지역 공공도서관 이용자를 중심으로 -)

  • Oh, Dong-Geun
    • Journal of Korean Library and Information Science Society
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    • v.35 no.4
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    • pp.129-147
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    • 2004
  • This study is to investigate extensively the negative word-of-mouth responses and intentions of the public library users. It selects and analyzes empirically some of the antecedents of the complaining behaviors including severity of dissatisfaction attitude toward complaining, difficulty of the complaining, likelihood of success, product/service importance, external attributions, loyalty, and former experience of complaining. Final data through questionaries are obtained from 497 unsatisfied adult public library users in Taegu Metropolitan City, 443 of them analysed with SPSS 12.0 for Windows.

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A Study on the Influencing Factors of Recognition and Attitude of Early Childhood Teachers for Integrated Education (통합교육에 대한 유아교사의 인식과 태도에 미치는 영향요인에 관한 연구)

  • Lee, Jeong-Suk
    • Korean Journal of Social Welfare
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    • v.58 no.1
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    • pp.5-29
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    • 2006
  • This study analyzed the effect of the teachers' personal variables to the teachers' recognition and attitude about the integrated education. The purpose of this study is to suggest the basic data of the strategic plan for the integrated education of the exceptional children. After survey of the daycare centers' teachers, I analyzed the impact of the individual variables experience, level, education level, experience of integrated education, disabled study - to the teachers' recognitions and behaviors of the integrated education. The results of this study are that personal variables showed different impacts according to the recognition and behaviors. However, integrated education experiences and disabled study experiences showed the important roles. Consequently, I suggest the disabled study and integrated education for the teachers.

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The Influence of Attitudes toward Korean Language and Motivational Intensity on Korean Proficiency of Korean Residents in Japan (재일 동포의 한국어에 대한 태도와 학습 동기 강도가 한국어 능력에 미치는 영향)

  • Kim, Heesang;Kim, Hyoeun
    • Journal of Korean language education
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    • v.28 no.1
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    • pp.49-78
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    • 2017
  • This study aims to analyze the effect of attitudes of Korean residents in Japan towards learning the Korean language and their motivational intensity on their Korean proficiency. Data for this study came from a survey on language use of Korean residents in Japan which was conducted in 2016, and questionnaire items referred to language attitude, language use and the degree of understanding language; language use; language learning and Korean ethnic identity. The main results are as follows. First, there were significant differences in Korean language proficiency depending on age, education levels and generation. Second, the control for socio-demographic characteristics, the influence of attitudes towards Korean language on Korean proficiency was statistically significant. However, Korean proficiency was not significantly influenced by motivational intensity. Lastly, moderated effects of immigrant generation in the relation between Korean language attitudes and Korean proficiency were significant. Therefore, the effect of Korean language attitudes on Korean proficiency was more influential on second and third generation Korean-Japanese learners than first generation Korean-Japanese learners. Based on these results, this study suggests that in order to promote Korean language education for Korean residents in Japan, it is required to build positive attitudes toward Korean language, and to consider immigrant generation as a major factor.

A Study on the Effects of Including Types of Creative Elements in TV Advertising (핵심 크리에이티브 요소의 포함 형태에 따른 TV광고 효과 연구)

  • Lee, Heejun;Cho, Chang-Hoan
    • The Journal of the Korea Contents Association
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    • v.15 no.11
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    • pp.58-73
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    • 2015
  • For the purpose of achieving ad novelty, certain types of ads are frequently created to gain consumers' attention leaving out some of the main creative elements which have generally been considered to be important in producing ad effectiveness. Given circumstance, this experimental study examines the effects of different sets of creative elements in TV advertising; specifically, the research manipulated a TV commercial containing different types of creative elements and explored the effects on attitude towards the ad and the brand. The results are summarized as follow: Fist, there is significant difference in both ad attitude and brand attitude between two groups. The group of people who watched a TV commercial including both product & non-product related elements showed higher mean attitude towards the ad. Second, the ad with both product & non-product elements led more favorable attitude towards the ad when brand familiarity is high. Finally, the group of male participants showed more favorable attitude towards the ad with both product & non-product related elements when brand familiarity is low. Findings from this study will be able to provide a valuable contribution to the strategic decision-making process as ad agencies look for the basis for consideration of creative strategy in TV advertising.

Characteristics of PMS and PMDD in Female College Students (여대생에서의 월경전기증후군 및 월경전불쾌장애의 특성)

  • Lee, Moon-Soo;Yang, Jae-Won;Ko, Young-Hoon;Ko, Seung-Duk;Joe, Sook-Haeng
    • Korean Journal of Psychosomatic Medicine
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    • v.20 no.1
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    • pp.22-31
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    • 2012
  • Objectives : We investigated the prevalence and functional impairment of premenstrual dysphoric disorder (PMDD) and premenstrual syndrome(PMS) in young women. Methods : A total of 1063 female college students were recruited from two urban areas(Seoul and Suwon) of Korea. Questionnaires for sociodemographic data and risk factors of PMDD, attitude about menstruation, and the Premenstrual Symptoms Screening Tool(PSST) were applied. Results : The prevalence of severe moderate to severe PMS and PMDD were 16.9% and 11.7%, respectively. There were differences in the alcohol and coffee consumption, severity of menstrual cramp, and family history of PMS among the moderate to severe PMS, PMDD, and no/mild PMS groups. Although some participants did not fulfill diagnostic criteria for PMDD, they showed significant functional impairment. Participants with negative attitude about menstruation reported premenstrual symptoms more frequently than those with positive or ambivalent attitude about menstruation. Conclusion : These results suggest that PMS and PMDD were prevalent and associated with functional impairment in young females. Some participants reported significant functional impairments although they did not meet the full DSM-IV diagnostic criteria for PMDD. Negative attitude about menstruation was associated with more premenstrual symptoms experiences.

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The Effect of Purchasing Factors of Environment-Friendly Agricultural Products on Consumer Attitude and Purchasing Intention (친환경농산물의 구매요인이 소비자태도와 구매의도에 미치는 영향)

  • Lee, Jong-Ho
    • Culinary science and hospitality research
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    • v.22 no.4
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    • pp.204-221
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    • 2016
  • The study tested the moderating effect of 215 women living in Busan to analyze the purchase intention (awareness, health interests, environmental interests) of environment-friendly agricultural products and it's the causal relationship between consumer attitudes and purchasing intention. The results confirmed that all purchase factors for environment-friendly agricultural products had significant causality on consumer attitudes. Significant causality of consumer attitudes on purchase intention was also confirmed. The moderating effect of the number of purchases was analyzed to only significantly affect consumer attitudes on purchase intention and consumer attitudes according to number of purchases were analyzed to vary depending on the intensity of purchase. Information presented in this study means that consumers who are aware of environment-friendly agricultural products, interested in health, and interested in protecting the environment exhibit positive attitudes on environment-friendly agricultural products as well as higher purchase intentions. Therefore, if government and local organizations strengthen the promotion of environment-friendly agricultural products, there may be an acceleration of the consumption of environment-friendly agricultural products, followed by an increase in the income of farmers as well as an increase in the number of farmers who cultivate environment-friendly agricultural products. This may ultimately aid in the conservation of the natural environment of Korea and enhance the health and well-being of the public.