• Title, Summary, Keyword: 테마파크

Search Result 138, Processing Time 0.029 seconds

건전한 테마파크의 육성

  • 이강로
    • Journal of Applied Tourism Food and Beverage Management and Research
    • /
    • v.10
    • /
    • pp.83-89
    • /
    • 1999
  • 1. 테마파크의 의미 2. 도심형 테마파크 3. 실내형 테마파크 4. 도심형 실내 테마파크의 사례 5. 수익성 제고의 필용성 6. 정부의 지원

  • PDF

Development of Mobility Interactive Media Contents at Small Theme Park Enterance (소규모 테마파크 진입공간에서의 이동형 인터랙티브 미디어 콘텐츠 개발)

  • Kwon, Pyeong Yi
    • Proceedings of the Korea Contents Association Conference
    • /
    • /
    • pp.303-304
    • /
    • 2014
  • 테마파크가 다양해지면서 지역특성과 자원을 활용한 지역특화형과 같은 소규모 테마파크가 주목받고 있다. 이에 따라 소규모 테마파크는 그만의 차별성을 확보하고, 생존전략이 필요해졌다. 본 연구의 목적은 테마파크에서의 진입공간에서의 콘텐츠 제공을 위해 이동형 미디어 콘텐츠를 개발하는 데 있다. 안동지역의 '원이엄마 테마파크'를 대상으로 소규모 테마파크 진입 공간에서부터 방문객들이 테마의 확장을 경험하고, 몰입하며 흥미를 느낄 수 있는 하나의 방법으로써 이동형 인터랙티브 미디어 콘텐츠 개발에 대해 논의하였다.

  • PDF

A Study on Thema Park applied Virtual Reality (가상현실을 적용한 테마파크에 관한 연구)

  • Kim, Yongjin;Jin, Hwasu;Song, Eunjee
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • /
    • pp.738-740
    • /
    • 2016
  • 오늘날 테마파크는 다양한 테마 적 요소들을 적용한 다양한 신기술로 무장되어있다. 사람들은 복잡한 현실 세계를 떠나 일탈을 꿈꾸며 재미와 감동, 스릴에 목마르다. 현실 세계에서는 느낄 수 없는 판타스틱한 재미와 경험은 현실 세계의 고달픔을 잠시나마 잊고 싶은 사람들의 발걸음을 테마파크로 이끌어 온다. 테마파크는 또 다른 세상(Another World)으로 사람들을 초대하는 현실 속 가상의 공간이다. 테마파크는 언제든지 찾아와 재미있는 경험을 해보고 몇 번을 찾아와도 지루하지 않은 누구나 꼭 한번 가보고 싶어 하는 매력적인 장소이다. 기존의 테마파크는 이러한 소비자의 니즈를 충족하기 위해 새롭고 신선하며 유희적인 테마를 적용한 파크를 끊임없이 개발하고 발전시켜야 한다. 본 논문은 테마파크 어트랙션발전에 유용한 장점을 가지고 있는 가상현실을 테마파크에 적용하는 방법을 제안한다.

  • PDF

Future of Performing Arts Specialized Animation Characters Theme Park (공연전문 애니메이션 캐릭터 테마파크의 미래)

  • Cho, Joon-Hui
    • The Journal of the Korea Contents Association
    • /
    • v.12 no.9
    • /
    • pp.146-155
    • /
    • 2012
  • I will analyze the current status and limit of domestic animation character theme parks as a new trend of Kids industry so that diagnose the future of performing arts specialized animation character theme parks through the examples of foreign ones such as , , , and . Revisiting ratio is the most important factor for the domestic animation character theme parks which are being built in downtown. Close interaction with visitors will be possible through great quality character shows. Top quality shows could make this possible so that visitors could be more familiar with the park and the revisiting ratio must be raised as well as the difference between the theme park and others would be emphasized.

Analysis of Success Factors For Creating A Korean Theme Park - With a Focus on Culture Contents-Based Theme Park Strategy - (한국형 테마파크 조성을 위한 성공 요인 분석 - 문화콘텐츠 기반형 테마파크 전략을 중심으로-)

  • Lee, Kee-ho;Kim, Hyeong-soo
    • Cartoon and Animation Studies
    • /
    • /
    • pp.321-359
    • /
    • 2018
  • A theme park, in general, can be defined as a space that has both 'theme factor' and 'hands-on factor'. But theme parks in Korea are not recognized as having unity even though they provide diverse services, because they lack in a theme factor, which is the essence of a theme park. On the other side of the issue, themes and concepts that a theme park claims to stand for are not consistent, and they fail to provide representative themes as well. For this reason, although a business plan to invite overseas theme parks is pushed ahead, it causes a vicious circle to weaken the competitive edge of domestic theme park industry as well as capital outflow. Consequently, from a theoretical viewpoint, a theme park with no specific theme is in critical situation to be out of the limelight by failing to provide visitors with purposefulness and attract their attention. To overcome the limitations in domestic theme park industry, and to gain profitability and expanded customers lie in heightening their receptiveness through creating unique image of each theme park. With the awareness of the issue, this study aims to propose a theme-centered park which has culture contents in it and to suggest a viable alternative that helps to create hands-on theme parks that reflect customers' receptiveness.

Foundational Research on the Market Strategies and Current Status of Children's Indoor Theme Parks with Korean Characters as Their Theme (국산 캐릭터를 테마로 한 어린이 실내 테마파크의 현황 및 시장전략에 관한 기초연구)

  • Park, Seong-Sik
    • Cartoon and Animation Studies
    • /
    • /
    • pp.235-263
    • /
    • 2012
  • Regarding the theme park business as an area of cultural content business, this study focuses on the trend of pursuing indoor theme parks as a small-scale small capital strategy escaped from the existing approach oriented to large-scale outdoor complex theme parks. It is because although existing large-scale outdoor complex theme parks require the capital with the scale of hundreds of billion won and also high-level technique and the latest operational know-how that they have a great barrier for new entry as well as enormous risk, the rent indoor theme parks succeed in market entry with efficient risk management and flexible market strategies. Thereupon, this study examines the current status of the children's indoor theme park market with Korean characters as their theme as a new market among the indoor theme parks and also investigates the market strategies of this market in the two aspects of expansion: the expansion of Korean characters' property value and the expansion of the local theme park market. For that, this article reviewed the advanced researches on theme parks and divided the types of theme parks existing in Korea with the criteria of classification by space and theme or classification by main users. Also, among the children's indoor theme parks with Korean characters as their theme, this study visited five ones located in the capital area to examine the current status. And about two located in the capital area and also four in the local area, the current data were received from the persons in charge of the companies for analysis. Also, with the subjects of spectators visiting the 'DIBO VILLAGE, Cheonggye-cheon' newly opened on April 25th, 2012, the research on satisfaction was conducted for analysis. Through that, this study analyzed the structure of the existing children's indoor theme park business with Korean characters as their theme and suggested the ground to analyze the effectiveness of market strategies being implemented. It is expected that this study will establish the clues of systematic and profound discussion for the indoor theme park business that can be said to be the niche market of the theme park business and allow the small-scale areal indoor theme parks to be examined as a significant business model for the local theme park industry. In the aspect of character business as well, it is expected that this will give a chance to establish a new model of spatial storytelling expansion in terms of the property value of Korean animation characters.

Study of Theme Park Attractions using Virtual Reality and Augmented Reality Technologies (가상현실 및 증강현실의 기술을 활용한 테마파크 어트랙션의 연구)

  • Kim, Kenneth Chi Ho
    • Journal of Digital Convergence
    • /
    • v.15 no.9
    • /
    • pp.443-452
    • /
    • 2017
  • VR and AR technologies are recognized as one of important technologies during 4th Industrial Revolution Era. Also, the market size of VR/AR are anticipated to grow up to $150 billion by 2020. These technologies are used in theme parks as well as in other industries including games and films. The purpose of this study is to recognize the trend of VR/AR application in theme park attractions and recommend optimal ways for the future applications. The trends were studied from number of publications while future model was developed after visiting theme parks and interviewing the industry experts. As a result, number of theme parks and LBCs(Location Based Center) are using VR/AR in many of their attractions already, but still holds a number of issues. These issues could be overcome if Fun, Efficiency and Technology are considered holistic ways in the future. Further, conformity of the technologies and theme park concept should also be examined.

Analysis on Theme Park Using Experiential Marketing and Sponsorship Marketing : The case of Kidzania (체험마케팅과 스폰서십마케팅을 활용한 테마파크의 운영 분석 : 직업체험 테마파크 키자니아 사례를 중심으로)

  • Kwag, Kyoung-Hee
    • The Journal of the Korea Contents Association
    • /
    • v.12 no.11
    • /
    • pp.432-445
    • /
    • 2012
  • Company cooperates with amusement parks to do experience marketing for it's product and service. Company can reduce risk from marketing failure and amusement park can get economic support from company. So sponsorship between company and amusement park is 'win-win' relationship. This relationship finally makes new paradigm of amusement park industry, named 'Kidzania'. This research analyzes experience zone of 'Kidzania' using 'experience economy' by Pine II, B. Joseph and Gillmore, James H. I'll find sponsorship management of this amusement park and make a proposal that how to maximize the effect of amusement park.

Factor Analysis for Activating Game Based Digital Urban Theme Park (게임 기반 도심형 디지털 테마파크의 활성화를 위한 요소 분석)

  • Ra, Gunju;Sung, Junghwan
    • Journal of Korea Game Society
    • /
    • v.15 no.3
    • /
    • pp.19-30
    • /
    • 2015
  • The increasing interest in digital leisure with virtual reality has led to the emergence of digital based urban theme park. Since there were some game type based digital theme parks, which ended up failed in Korea, we analyzed game and space factors for game based digital theme park by drawing upon Maslow's need theory and the hero's journey by Joseph Campbell. We anticipate our research for analysis of game based theme park provides important groundwork on designing various digital urban theme park.

Using Smart Phone and RFID Technology for making Ubiquitous Thema Park (스마트폰과 RFID를 이용한 u-테마파크 모델의 설계 및 구현)

  • Shin, Jae-myung;Kim, Doo-hyung;Ahn, Hongbum;Park, Sang-won;Hong, Jin-pyo
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • /
    • pp.1478-1481
    • /
    • 2010
  • 기존의 테마파크에 RFID를 이용하면 보다 편리하게 출입관리를 할 수 있고, 카드 한 장으로 테마파크 내에서 결제부터 부대시설과 서비스까지 이용할 수 있다. 이러한 모델은 이미 서브원 곤지암리조트 스키장과 캐리비언베이 워터파크 등 에서 도입하여 사용하고 있다[1][2]. 그러나 RFID를 이용한 유비쿼터스 모델들의 공통적인 단점은 RFID 카드 사용에 대한 피드백을 받을 수 없다는 것이다. 다시 말해서 RFID 카드에 대한 정보를 사용자는 모르기 때문에 자신이 RFID 카드로 무엇을 얼마나 결제했는지, 어떠한 서비스를 사용했는지 다시 확인할 수 없다는 문제점이 있다. 본 논문에서는 이러한 기존의 시스템에 스마트폰을 이용하여 사용자와 테마파크를 유기적으로 연결시켜줌으로써, 스마트폰을 통해 자신의 결제정보, 서비스 이용내역 등을 실시간으로 확인 가능할 수 있는 u-테마파크 모델을 제시한다. u-테마파크 모델을 이용하면 스마트폰을 통해 부대시설(놀이공원의 놀이기구, 스키장의 리프트 등)의 대기시간을 실시간으로 확인할 수 있고, RFID 카드를 소지한 일행의 위치를 찾을 수 있으며, 테마파크의 모든 이용객들과 정보를 교환할 수 있는 SNS(Social Network Service)등의 새로운 서비스를 제공할 수 있다. 테마파크 측에서는 실시간으로 취합되는 고객정보를 이용하여 이용률이 떨어지는 고객들의 특징을 파악해 해당 고객들에게 맞는 서비스를 제공하고 맞춤 마케팅을 하는 등의 체계적인 관리를 할 수 있어 다양한 마케팅과 새로운 서비스 제공이 가능하다는 이점이 있다.

  • PDF