• Title, Summary, Keyword: 프랜차이즈 가맹점

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The Mediating Effects on Relationship Quality Between Support Services of Franchisor and Re-Contract Intention in Food Service Franchise (외식 프랜차이즈 가맹본부 지원서비스와 재계약 의도 간의 관계품질의 매개효과에 관한 연구)

  • Lee, Sang Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.3
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    • pp.141-151
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    • 2019
  • This paper aims to investigate the moderating effects of relationship quality between support services of food service franchisor and performance(re-contract intention) in food service franchise. For analyzing the relationship of them, the support services of food service franchisor categorized with initial service and continuous service. Also, the factors of relationship quality(satisfaction, trust, commitment) classified into detailed subfactor by confirmatory factor analysis. As a result, we found some statistically significant effects between the support services of food service franchisor and factors of relationship quality, and they sequentially affects to re-contract intention. Also, it's analyzed that factors of relationship quality have a role as a moderating variables by research model. That is, as a presented with previous research, there is verified that relationship quality is caused by support services of food service franchisor. Also, relationship quality factors significantly affect to performance(re-contract intention). Some guidelines for practicing potential food service franchise as a result of this would include; first of all, it is important to support the potential food service franchise consulting approach for some competitive advantage; secondly, effective governmental support programs for food service franchise should be developed for positive impacts of according to these results.

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The Impact of Support and Dissensus on Economic Satisfaction, Conflict, Trust, and Commitment in the Franchise System (프랜차이즈 시스템의 지원과 불일치가 경제적 만족, 갈등, 신뢰, 몰입에 미치는 영향)

  • Kim, Jong-Hoon
    • Journal of Distribution Research
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    • v.12 no.1
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    • pp.33-63
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    • 2007
  • This study attempted to investigate comprehensively the impact of support and dissensus on economic satisfaction, conflict, trust, and commitment in the franchise system. Data collected from the food and beverage service industry supported all of the twelve hypotheses that were proposed. In accordance with the results, the following conclusions were made: it is very important to establish trust and commitment in a franchise system, and the core means for that would be the enhancement of the economic satisfaction of franchisees through the reinforcement of the franchiser's supports, and the effective management of conflict between a franchiser and its franchisees through dissensus settlement.

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A study on franchise relationship about an influence factors and franchisee compliance -Focused on convenience store franchisee- (프랜차이즈 관계에서 가맹점 순응과 영향요인에 관한 연구 -편의점 가맹점주를 대상으로-)

  • Chung, Dae-Yong;Kim, Choon-Kwang;Eom, Tae-Yeung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.1
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    • pp.178-184
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    • 2012
  • This research is an empirical research that surveys the influence factors of franchisee's compliance and precedence, which have a direct effect on the success of franchisor, from the view of relation exchange theory. The results herein show that the trust of franchisees towards franchisor has a complete mediating effect between conflict and compliance. This means that in a franchise system, it is important to build trust in order to successfully manage franchisees. Trust built between franchisor and the franchisee has a dominating effect based on relationship even on domains not specified on the contract. Also, it is very important in that it decreases frequently occurring conflicts caused by disagreement of interests and unfair relationship of power, and effectuates compliance of franchisees. Such result is a meaningful theoretical and practical contribution in that it has for the first time domestically investigated the mechanism of relationship leading from conflict and trust to compliance of franchisees by methods of theoretical discussion and empirical analysis.

An Implementation of Component-based Franchise Management System (컴포넌트 기반의 프랜차이즈 본부 경영 관리시스템의 구현)

  • Seo, Jeong-Min;Kim, Sam-Keun
    • Journal of the Korea Society of Computer and Information
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    • v.10 no.6
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    • pp.299-308
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    • 2005
  • Recently, the standardization and computerization of franchise management have been necessitated from the specialization of industrial areas and the diversification of customer requirements. The existing ERP(Enterprise Resource Planning) systems are commercially used, but usually are restrictive solutions about manufactured goods and inventory management. etc. In this Paper, we propose an effective franchise management system Franchiser X1(FX1), which is a total component-based franchise management system for effectively supporting franchise management works, including the recruit of franchisees, the management of franchisees, consulting, education and A/S, bill collecting, and so on.

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Influences of Franchise Contract Factors to Franchise Contract Satisfaction in Hospitality Service Industry (관광 서비스 산업에서 프랜차이즈 계약 요인이 프랜차이즈 계약 만족에 미치는 영향)

  • Chung, Hyun-Young
    • The Journal of the Korea Contents Association
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    • v.7 no.7
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    • pp.124-132
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    • 2007
  • In hospitality industry many firms choose the franchise system in order to enlarge their market share and to decrease risks. Small businessmen also accept the franchise contract as a good way of starting their business. With the contract franchisees take advantages of marketing, fiance, and operations from franchisers by paying several related fees or royalties. In this study factors influencing franchisees' satisfaction for the contract were identified. And the study also found that there was a significant difference in the degree of influencing among the factors.

A Study on Antecedents and Consequences of Franchise System Fairness (프랜차이즈 시스템 공정성의 선행요인과 결과요인에 관한 구조방정식 모형분석)

  • Ha, Se-Na;Kim, Sang-Deok
    • Journal of Distribution Research
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    • v.13 no.1
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    • pp.35-60
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    • 2008
  • The objective of this research is to find out antecedents and consequences that would affect franchisee's fairness in a franchise system. The factors of antecedents include support, reward and communication, and those of consequences consist of commitment and profit. With a survey of the 120 stores of N franchise, the country's outstanding food service company, the results of structural equation model show that support and reward in its headquarters scheme had an effect on distributive fairness in franchisee's fairness sense, but did not influence procedural fairness. However, communication affected both distributive fairness and procedural fairness. On the other hand, distributive fairness and procedural fairness impacted relationship of a franchise system and commitment in variables. And only distributive fairness influenced profit.

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A Study on the Effect of the Fairness of Franchisee on Relationship Quality in Food Service Industry (외식업체 프랜차이즈 가맹점의 공정성지각이 관계의 질에 미치는 영향 연구)

  • Park, Heung-Jae;Yang, Young-Seok
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.2 no.2
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    • pp.69-91
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    • 2007
  • This study is aimed to analyze the impact of the perception of fairness on the relationship quality as a way to enhance the competitiveness through the establishment of a long-term relationship between food service franchisors and franchisees. An empirical analysis found that the more positively the fairness of franchisors is recognized, the more positive impact it has on the relationship quality. As both the distributive fairness and the procedural fairness, the two concepts of fairness, are perceived in a more positive manner, the trust and satisfaction over franchisers were found to be higher, with the conflict shown to be lower. Though both the distributive fairness and the procedural fairness showed a significant result, the procedural fairness, in particular, has a greater impact on the trust and satisfaction over franchisers than the distributive fairness. In addition, the quality of relationship between franchisor and franchisees has a positive impact on a long-term commitment. That is that as their trust and satisfaction over franchisors are higher with less conflict, franchisees will become more cooperative with their franchisors. The greatest impact on the long-term unity, among the factors that constitute the relationship quality, appeared to be trust. Accordingly, it is advisable persons in charge at franchisors place the greatest focus on fostering trust to establish a long-term relationship, inducing it in a positive direction. From such result, suggestions can be made in establishing a strategy for developing an appropriate relationship between food service franchisors and franchisees. Firstly, persons in charge at food service franchisors will have to induce the perception of franchisors' procedural fairness by franchisees in a positive direction in order to enhance the Quality of relationship with franchisees. Secondly, as an alternative strategy for forming a long-term relationship between franchisors and franchisees, the effort should be made to foster a greater trust in franchisors first. In many cases, franchisors currently focus more on their convenience in management than the development of systems to satisfy the franchisee needs. This contravenes with the essence of relationship marketing and thus, it can be said it is the most important of all that focus should be directed at trust and fairness in the effort toward a sustained relationship between franchisors and franchisees in the future.

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The Effects of Fast-Food Franchisor's Proactiveness, Innovation, Risk-taking on Affective Commitment, Franchisee's External Representation and Service Delivery (프랜차이즈 본사의 기업가 지향성이 본사와 가맹점 간의 정서적 결속과 가맹점의 외부대표와 서비스이행에 미치는 영향: 패스트푸드를 중심으로)

  • Hong, Hee-Jeong;Ha, Dong-Hyun
    • Culinary science and hospitality research
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    • v.21 no.1
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    • pp.191-209
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    • 2015
  • The purpose of this study is to identify whether franchisee-perceived franchisor's proactiveness, innovativeness and risk-taking affect franchisee-perceived affective commitment with franchisor, and the affective commitment affects franchisee-perceived external representation and service delivery. Based on total 280 samples obtained from owners or managers of franchise fast-food restaurants in located in Yeongnam province, the research findings are as follows. Firstly, the innovativeness and risk-taking positively affect the affective commitment. Secondly, the affective commitment positively affects external representation and service delivery. But proactiveness does not affect the affective commitment significantly. These findings imply that firstly, franchisor should investigate consumer trends periodically and develop new successful menus and services more than competitors do, and implement new marketing techniques innovatively towards these menus and services. Secondly, franchisor had better adopt high return/risk strategies because of deepened competition and do bold decisions of price change etc. Also, in order to increase proactiveness, franchisor needs to launch new menus and services earlier than competitors and occupy market in advance, which strengthens affective commitment with franchisees. Thirdly, in order to increase affective commitment with franchisees, franchisor needs to match franchisor's value with franchisee's value and same value means same objective. Lastly, limitations and further research directions are also discussed.

The Effects of Franchisor's Influence Strategies on Franchisee's Boundary Spanning Behaviors in the Food-Service Industry: Moderating Effect of Franchisor's Entrepreneurship (외식프랜차이즈 본사의 영향전략이 가맹점의 영역초월행동에 미치는 영향: 본사의 기업가지향성의 조절효과를 중심으로)

  • Lee, Tae-Yong;Ha, Dong-Hyun
    • Culinary science and hospitality research
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    • v.18 no.5
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    • pp.16-32
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    • 2012
  • The purposes of this study were to understand how franchisor's influence strategies influenced franchisee's boundary spanning behaviors and how franchisor's entrepreneurship influenced franchisee's boundary spanning behaviors. This study also analyzed whether franchisor's entrepreneurship played a moderating role in the causal relationship between franchisor's influence strategies and franchisee's boundary spanning behaviors. Based on a total of 698 self-administered questionnaires obtained from franchisees(food-service unit owners or managers) in Korea, frequency analysis, exploratory factor analysis, reliability analysis and hierarchical regression analysis were conducted. The research findings showed results that firstly, promise (${\beta}$=0.292), threat (${\beta}$=-0.256), recommendation (${\beta}$=0.200), information exchange (${\beta}$=0.359), request(${\beta}$=-0.097) and legalistic plea(${\beta}$=-0.137) had a significant effect on franchisee's boundary spanning behaviors and secondly, franchisor's entrepreneurship had a significant positive effect on franchsee's boundary spanning behavior. In addition, the effects of franchisor's promise(${\beta}$=0.168) and threat(${\beta}$=-0.075) on franchisee's boundary spanning behaviors were found to be partially moderated by franchisor's entrepreneurship. Franchisees wanted franchisors to execute a high level of entrepreneurship and deliver a promise in an influence strategy. Limitations and future research directions were also discussed.

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Organizational Characteristics Facilitating the Internationalization of Korean Franchising Companies (해외진출 국내 프랜차이즈기업의 조직특성에 관한 연구)

  • Im, Yeong-Gyun;Choe, Jong-Won;Kim, Hui-Jeong
    • Proceedings of the Korean DIstribution Association Conference
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    • pp.67-84
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    • 2007
  • 세계경제는 국가간 자유무역협정(FTA)으로 개방과 통합이 가속화되고 있다. 이러한 교역환경의 변화는 국내 프랜차이즈기업의 해외진출 기회를 확대하고 있지만 동시에 선진국 프랜차이즈기업의 위협을 극복해야 한다는 과제를 안겨주고 있다. 본 연구는 국내 프랜차이즈기업을 대상으로 해외 진출기업과 미진출기업의 조직특성에서의 차이점을 규명하는 데 목적이 있다. 자원기반이론과 대리이론에 근거하여 본 연구는 몇 가지 조직특성이 국내 프랜차이즈기업의 해외진출을 촉진하는 것으로 가설을 설정하고 있으며 이를 국내 315개 프랜차이즈기업에 대한 서베이조사를 통해 검증하고 있다. 분석 결과, 해외 진출 프랜차이즈기업이 미진출 프랜차이즈기업에 비해 규모가 크고 역사가 오래되었으며, 국내시장에서 점포의 지리적 분포가 큰 것으로 나타났다. 성장성은 기대와 달리 해외 진출 기업이 미진출 기업보다 낮은 것으로 나타났다. 또한 가맹점에 대한 가격구속은 진출기업과 미진출기업간에 통계적으로 유의적인 차이가 없는 것으로 나타났다. 분석결과를 토대로 본 연구는 국내 프랜차이즈기업의 해외진출을 위한 몇가지 시사점을 향우 연구과제와 함께 제시하고 있다.

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