• Title, Summary, Keyword: 프랜차이즈 가맹점

Search Result 105, Processing Time 0.045 seconds

The Factors Affecting on the Franchisor's Performance and Its Intention of Recontracting with Franchisees : Focused on the Chinese Franchise Market (프랜차이즈 본부의 성과 및 재계약의도에 영향을 미치는 요인들에 관한 연구 : 중국프랜차이즈 시장을 중심으로)

  • Shuai, Su;Seo, Sang-Yun;Lee, Hoon-Yong
    • Journal of Distribution Research
    • /
    • v.17 no.3
    • /
    • pp.1-24
    • /
    • 2012
  • Franchises have recently emerged as the most rapidly expanding industry positioned to create a large impact in the domestic economic. The Chinese franchise industry developed rapidly in the period prior and subsequent to WTO accession with more than 50% of new franchises brands emerging since 2000. M&A transactions in the Chinese franchise industry have progressed actively. In the period from 2005-2007, due to the wholesale and retail market opening in accordance with the guidelines laid forth within the MOU by the WTO the Chinese franchise market is now the largest market in the world all despite a short history of only 20 years. The amount of franchise market research on China is disproportional to its current size and development potential. Beginning in the 1990s, market research conducted by the International Franchise Association focused on emerging markets in Eastern Europe and China. While the research dealt with the Chinese investment environment, it insufficiently explained the market region and cultural environment. The purpose of this research is (i) to investigate the determinants of the performance of franchise systems in China and (ii) new contract renewals based on performance factors. This study will complement existing research in terms of the franchisee perspective. This study may also prove of the benefit to the franchise companies entering the Chinese franchise market enabling them to develop an effective strategy. This study shows that support, incentives, and system standardization by franchisor yielded a positive effect on management performance. This is consistent with previous studies by Shin (2000) and Kim (2008) targeting Korean franchises. Therefore, in the Chinese market, the franchisor must focus on support, incentives, and system standardization rather than concentrate only on the recruitment of franchisees in order to improve revenue. Hypotheses regarding franchisor control have been dismissed in existing research, in the opinion of this study, due to their complexity and inability to control the merchant as a one-kind-assessment-standard. Our findings show that the franchisees' financial condition, management ability and entrepreneurial spirit, among franchisee's characteristics, have a positive effect on franchisor's business performance and satisfaction for the franchisee. This is consistent with previous studies on headquarters' management performance of Lussier (1996), Heo and Jang (2008), and franchisees' financial condition, management ability and entrepreneurial spirit effect on franchisor's satisfaction of Weaven and Franzer (2007), Kim (2009), Han (2009), and Yoon etc. (2008). Therefore, when permitting a franchisee, financial condition, management ability, entrepreneurship of the franchisee should be carefully considered. Among relational factors between franchisor and franchisee, trust has the positive influence on the management performance of the franchisor while conflict has a negative effect. However, trust, commitment and conflict factors have been shown not to have any impact on the satisfaction of the franchise headquarters. This result is consistent with the previous studies of Pavlou and Ba (2000), Morrison (1999), Weaven and Frazer (2007), Kim and Park (1994), Sohn (2007) which show that trust between franchisor and the franchisees have a positive effect and that conflict has a negative impact on franchisor's management performance. Other factors causing a negative effective on the franchisor's management performance are a rapid environmental changes and uncertainty in the business. This is consistent with Campbell et al (2007), Kim and Kim (2009), Han and Baek (2008). Finally, the high management performance and satisfaction of the franchise headquarters has a positive effect on the intention of franchise renewal. In the case of large markets such as China, the franchisor's strategy and the role is very important. In this study, we also investigated the characteristics of franchisor and franchisee, relationship, and environmental uncertainty affecting on the management performance and satisfaction of franchisor. Recently, Korean franchises are attempting to enter foreign markets through the rise in popularity of Korean culture and entertainment commonly referred to as the Korean wave. This study provides recommendations for Korean franchises intending on entering the Chinese market. First, in order to achieve stable profits, the franchise corporation needs to support the operation of the individual franchisee through incentives and standardization of services. Second, because trust between the franchisor and franchisee has a positive effect on management performance, on-going discussion and cooperation is necessary to reduce the level of conflict.

  • PDF

An Exploratory Study on the Application Method of Social Franchising by Franchisee's Characteristics (가맹점주 특성에 따른 Social Franchising 개념의 적용 방식에 대한 연구)

  • Kim, Hyunsoon;Park, Ju-Young
    • Journal of Distribution Research
    • /
    • v.17 no.5
    • /
    • pp.25-38
    • /
    • 2012
  • In general, commercial franchisors prefer franchisees with high entrepreneurship and business capability. However, these entrepreneurial franchisees with high capability tend to depend less on franchisors. Although franchisees with less entrepreneurship and low capability need intensive care from franchisors, some of them result in business failure due to improper supports from incapable franchisors. This paper suggests several propositions regarding social franchising's role in supporting the low-income urban people on the premise that social franchising or micro-franchising provides implications for franchisor strategic orientations for franchisees with little capital. Through literature review about social franchising and micro franchising, some implications are drawn. Many social enterprises use franchising to get growth and sustainability, because franchising allow social enterprise to expand its scale and to achieve economies of scale despite of its non-commercial and social purpose. And continuous support and training undertake the most important role to achieve its social purpose. In commercial franchising, especially small business format franchising sector, franchisor have to consider not only commercial purpose but also social responsibility because of low capability and less entrepreneurship of franchisee. If franchisor pursue only own profit, this can increase the conflict and franchise system failure. So far many franchisors are concerned with own profit and external growth. But it is necessary to consider symbiotic relationship, social responsibility and sustainability more for the sake of desirable industrial growth in the future.

  • PDF

A study on the relational outcomes in franchise alliance: based on symmetric and asymmetric relationship in education service industry (프랜차이즈 제휴의 관계성과에 관한 연구: 교육서비스산업의 대칭적·비대칭적 관계를 중심으로)

  • Lee, Jiwon;Kang, Inwon
    • International Commerce and Information Review
    • /
    • v.18 no.4
    • /
    • pp.333-358
    • /
    • 2016
  • This study investigates the relative effect of symmetric and asymmetric relationship between franchiser and franchisee on the relational outcome of franchise alliance in education industry. To verify the research model, 240 samples, which is related with eduction service, were collected, among which 200 were used for the analysis. The outcome suggests that the asymmetric relationship in an alliance negatively influenced the relational quality, among which asymmetric alliance-specific investments had the most significant effect. On the other hand, the relational quality was positively influenced when the alliance relationship was symmetric, especially when the interactional fairness was high. Furthermore, compared to foreign franchise, local franchise presented higher level of role and responsibility imbalance, along with higher likihood of franchisees' opportunistic behaviors.

  • PDF

Relationship of Individual Characteristice, Entrepreneurship, and Performance in the small Foodservice Industry; Focusing on Comparative Analysis with Franchisees and Non-franchisees (소규모 외식산업에서 개인특성, 기업가정신, 경영성과간의 관계에 대한 실증적 연구 : 프랜차이즈 가맹점과 비가맹점의 비교를 중심으로(국문))

  • Kim, Myoung-Ki;Choi, Myeong-Gil
    • Proceedings of the KAIS Fall Conference
    • /
    • /
    • pp.716-719
    • /
    • 2010
  • 본 연구에서는 소규모 외식산업 창업자의 개인특성, 기업가정신, 경영성과간의 관계를 실증적으로 살펴보고 프랜차이즈 가맹점 창업자와 비가맹점 창업자와의 비교를 통한 차이점및 유의성을 알아보고져한다. 기업가정신이 외식산업을 혁신적으로 경영할뿐 아니라 기업의 경영성과도 증대시킨다는 연구결과들은 많이 보고 되어지고 있다. 따라서 본 연구는 창업자의 개인특성과 기업과정신과의 관계를 살펴보고 아울러 소규모 외식창업에서도 기업가정신이 경영성과에 유의한 영향을 미치는지를 확인하고 프랜차이즈 가맹창업과 비가맹창업에 비교를 통하여 창업형태에 따른 기업가정신이 경영성과에 미치는 영향을 살펴보고져 한다.

  • PDF

탐방 : 국산닭고기 인증업체를 찾아서 - 본스치킨

  • Lee, Sang-Mok
    • KOREAN POULTRY JOURNAL
    • /
    • v.44 no.7
    • /
    • pp.124-127
    • /
    • 2012
  • 프랜차이즈 산업 중 외식업이 차지하는 비중은 약 65%에 이르고, 이 중 치킨 프랜차이즈의 비중은 외식업의 절반 가까이를 차지하고 있다. 치킨 창업은 예비 창업자들이 가장 많이 선택하는 아이템으로 임대료, 인건비, 운영비, 부대비용 등 창업자본의 부담이 적고 기술적 영업적 진입장벽이 낮아 연일 많은 프랜차이즈와 가맹점들이 개업을 하고 있다, 하지만 시장이 포화상태라 할지라도 치킨사업은 꾸준한 수요증가에 의해 외식시장에 스테디셀러 아이템으로 자리잡고 있다.

  • PDF