• Title, Summary, Keyword: 합리적 행동이론

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Noncompliance Factor of Parking Regulatory Policy in the Policy Target Groups -Focused on The Theory of Reasoned Action- (정책대상집단의 주차규제정책 불응요인에 관한 연구 -합리적 행동이론을 중심으로-)

  • Kim, Kyung-Bum
    • The Journal of the Korea Contents Association
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    • v.15 no.6
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    • pp.215-226
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    • 2015
  • In this research, The impact factor based on previous studies was composed of attitudes, subjective norms, and executive organization. The purpose of this study was to analyze how these factors have affected on the behavior intention and the behavior the parking regulatory policy using The theory of reasoned action. In addition, The effect of moderate variable(residence, housing type) to be verified. Conducted a survey of the area that was subjected to the parking regulatory policy, and the survey result was analyzed. After verifying the hypothesis using structural equation modeling, Two factors (Attitude, subjective norm) were found to be on the positive effect on the behavior intention and Two factors (Attitude, executive organization) were found to be on the positive effect on the behavior. As a result of verifying the effect of moderate variable(residence, housing type), The residence variable showed a significant moderating effect on the relationship between attitudes and behavior and the housing type variable turned out a significant moderating effect on the relationship between enforcement agency and behavior. On the basis of this analysis, presented a practical way for regulatory compliance or Non compliance on the parking regulatory policy.

A Study on the Influence of the Perception of Personal Information Security of Youth on Security Attitude and Security Behavior (청소년의 개인정보보안 인식이 보안의도와 보안행동에 미치는 영향에 관한 연구)

  • Park, KyungA
    • Journal of the Korea Industrial Information Systems Research
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    • v.24 no.4
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    • pp.79-98
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    • 2019
  • In this paper, the security behaviors and attitudes related with the personal information of teenagers were investigated using empirical data based on rational behavior theory and protection motivation theory. An experiment for teenagers was conducted on Excel and the statistical packages (i.e., SPSS 21.0 and SmartPLS2.0.M3) to see how self-efficiency, security attitude, security intention and individual innovation affect their security behaviors. The experimental results showed that the security behaviors and attitudes of teenagers between internet and information devices are closely related, and the social influences can affect personal self-efficacy and security attitudes. Finally, we can know that teenagers should recognize the importance of security and protect their personal information safely through continuous education and training so that they can be linked to security behaviors.

Modeling for Consumer Behavioral Pattern in Commercial Supremacy (유통업체 상권내 소비행동패턴 해석)

  • Song, Yeo-Hyeon;Lee, Jung-Hee;Wang, Il-Woung;Kim, Dong-Ho
    • Proceedings of the KAIS Fall Conference
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    • pp.634-636
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    • 2010
  • 소비자의 행동이론은 경영학의 주된 관심사이다. 소비자의 소비 행동패턴 이론은 소비자의 합리적 소비에 근거한 선호도로써, 선택의 문제를 주요한 연구대상으로 삼고 있다. 하지만 본 모델링은 소비자의 선택을 선호의 문제로 취급하는 기호에 의존하기 보다는, 상권의 측정가능한 크기에 의존하는 수동적 의미의 소비패턴을 산정하게 된다. 단순한 몇 가지 가정을 기반으로 하여 상권이 미치는 영향력을 상권의 거리와 상권의 크기로만 한정할 경우, 최적 경로에 따른 합리적인 소비함수 모델링을 만들 수있다. 상권의 거리 및 상권의 크기로 상권의 범위를 제한 할 경우, 물리학 분야인 전기자기학 중에서 쿨롱의 법칙으로부터 유도된 전기장의 개념을 도입하여 상권의 의미를 재해석할 수 있다. 향후 본 모델링에 대한 소비자 행동패턴의 실질적인 검증 및 추가 도입변수 및 에러항을 도입한 일반적인 모델링으로 발전시킬 수 있고, 그 또한 추가 연구주제가 될 수 있다.

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Application of Theory of Reasoned Action in u-Tour System (유투어 시스템에서의 합리적 행동이론 적용)

  • Kim, Mincheol
    • Journal of Digital Convergence
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    • v.12 no.12
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    • pp.217-225
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    • 2014
  • The objective of this study is to propose the implications using theory of reasoned action(TRA) on u-Tour system. This research model through TRA is consisted as three constructs: user-friendliness(cognitive), perceived usefulness(cognitive) and purchase intention(affective). This study analyzes with a total of 153 respondents and used PLS-SEM method considering the small number of samples. Also, with the analysis, WarpPLS software is used in order to ferret out non-linear relationship between the constructs of research model. As a result of analysis, this research model shows statistical level significantly on proposed hypotheses and the applicability of TRA model in u-Tour system. Furthermore, additional analysis presents the possibility of non-linear relationship on each path between the constructs of research model showing J-shape. Also, the result showes the fact that the relationship had partly negative (-) effect on dependent factor. Additional analysis proposes that income variable as base of purchase intention has a moderating effect on all paths of research model.

A Study on the Effect of Ethical Orientation on Digital Piracy (윤리적 성향이 디지털 콘텐츠 불법복제에 미치는 영향연구)

  • Kim, Mi Ryang;Kim, Tae Ung
    • The Journal of Korean Association of Computer Education
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    • v.19 no.1
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    • pp.77-86
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    • 2016
  • This paper is concerned with identifying the determinants of committing digital piracy in university settings. Using a theoretical model based on Theory of Reasoned Action, the causal relationship among the research variables, including intention to commit digital piracy, attitude, subjective norm and fear of legal consequences, is developed. Results from 295 survey responses indicate that fear of legal consequences affect the subjective norm and the attitude, which in turn influence the intention to commit digital piracy. In addition, relativism based on EPQ(Ethics Perception Questionnaire) is introduced as a moderating variable. The relative influences of path coefficients are investigated and implications from findings are also discussed.

군집행태가 정보기술도입에 미치는 영향

  • 박상혁;강태경;장철웅
    • Proceedings of the Korea Association of Information Systems Conference
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    • pp.435-440
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    • 2005
  • 정보기술 도입과 관련된 주류 이론은 혁신확산이론과 기술수용모델이다. 특히 기술수용모델은 도입의사결정자가 합리적 사고를 한다는 전제가 이론 기저에 깔려 있다. 하지만, 실제 현실세계에서는 유행과 집단의식 등에 의해 정보기술을 도입하는 경우가 많다. ERP가 유행이면, 무조건 쫓아서 ERP를 도입하고, KM이 유행이면 또한 쫓아서 KM을 도입하는 현상이 보편적으로 일어나고 있다. 이러한 행태를 군집 행태라 한다. 군집행태는 정보에 대한 비대칭성이 커서 사람들이 느끼는 정보의 불확실성이 큰 경우에 사람들이 보이는 행태 중의 하나이다. 어느 한 사람이 특정한 행동을 하면 다른 사람들도 그를 따라 집단적으로 동일한 행동을 하는 것을 말한다. 그 사람이 왜 그러한 행동을 하는지를 알고 따라하는 것이 아니다. 그가 자신이 모르는 무엇인가를 알고 있다고 믿고 우선 따라 하는 것이 상책이라고 생각하는 것이다. 본 연구에서는 정보기술의 도입과 관련된 군집행태에 영향을 주는 요인을 찾아내고자 한다.

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Factors That Influence Digital Contents Piracy (디지털 콘텐츠 저작권 침해의도에 관한 영향요인 연구)

  • Kim, Kyunghee;Kim, Tae Ung
    • The Journal of Korean Association of Computer Education
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    • v.16 no.1
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    • pp.63-71
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    • 2013
  • This investigates the major factors that impact digital contents piracy in a college environment, mainly because the violation of the copyright is known to occur most often in college environments. Using a theoretical model based on Theory of Reasoned Action, this study examines the causal relationships among the variables of the digital contents piracy behavior. Major research variables include intention to commit piracy, attitude, social influence, fear of legal consequences, enjoyment, perceived easiness, knowledge level, and facilitating conditions. Survey responses from 335 undergraduate and graduate students indicate that the attitude and social influence affect the intention to commit piracy, and that social influence, enjoyment and perceived easiness influence the attitude. But, contrary to our expectation, knowledge level has been found to have no impact on the attitude. Perceived easiness, fear of legal consequences and facilitating conditions have all been shown to affect social influence. As a conclusion, the academic and practical implications of these findings are discussed.

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Application of TRA in u-health system focusing on moderating effect of health privacy information (유헬스 시스템에 대한 TRA의 적용에 관한 연구: 건강개인정보의 조절 효과를 중심으로)

  • Kim, Mincheol;Yang, Young-Bae;Ha, Tai-Hyun
    • Journal of Digital Contents Society
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    • v.17 no.6
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    • pp.537-543
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    • 2016
  • The purpose of this study is to analyze the moderating effect of health privacy information on the relationship between the factors that affect the behavioral intention of the usage of u-health system have. Therefore, as a research hypothesis in TRA (Theory of Reasoned Action), self-efficacy and perceived usefulness will have a positive effect on the behavioral intention of the u-health system, and in the path, that personal information factors have an effect on each path. This study used the PLS-SEM methodology to verify the proposed research model. As a result of the analysis, this study showed that the moderating effect of health personal information in the presented model affects to some extent by the increase of R2 explanatory power. However, it was found that it was more consistent with the role of the independent variable rather than the moderating influence on the perceived usefulness.

An Essay on Human Resource Management and Personnel Economics - A Behavioral Scientist's Viewpoint - (인적자원관리와 인사경제학의 비교 - 행동과학자의 시각에서 -)

  • Baek, Gwang-Gi
    • Korean Business Review
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    • v.23 no.2
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    • pp.1-29
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    • 2010
  • Traditional human resource management explains human characteristics with motivation, attitude, perception, value, etc., based upon behavioral science approach. And system approach is adopted in analyzing the interaction between people and the environment. However, personnel economics excludes social and psychological variables in the human choice models, and assumes very unrealistic and simple rational decision making process. For environmental variables, personnel economists considers only income and price. Traditional human resource management research model successfully explains the phenomenon for each specific situation, but lacks universality. On the other hand, personnel economics model is strict and analytical, but tends to distort the understanding of the results because of the unrealistic assumptions. These two academic fields may get benefits by introducing the other's research methodologies, theories, and ideas.

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The Influence of Sanctions and Protection Motivation on the Intention of Compliance with Information Security Policies: Based on Parameter of Subjective Norm (제재 및 보호동기와 정보보호정책 준수 의도에 관한 연구: 주관적 규범을 매개로)

  • Shin, Hyuk
    • Convergence Security Journal
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    • v.19 no.2
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    • pp.47-58
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    • 2019
  • This study applied the Theory of Reasoned Action by Fishbein & Ajzen(1975) as the grounded theory and adopt sanctions of the General Deterrent Theory and protection motivation of the Protection Motivation Theory as the antecedents to discuss the theoretical factors and the cases of application in the field of information security. Then, it adopted subjective norm, a variable of the Theory of Reasoned Action, as a parameter to analyze the causality of sanctions, perceived vulnerability, response cost, and self-efficacy with the intention to follow the information security policies. As a result, all of the antecedents except for sanctions had causality with the intention and subjective norm proved its mediating effect as a parameter between the antecedents and the intention.