• Title, Summary, Keyword: ART2

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Art Infusion Effect on Fashion Products according to Self-monitoring and the Luxury Level of Fashion Brands (자기감시성과 패션브랜드 럭셔리 수준에 따른 패션제품의 명화 주입 효과에 관한 연구)

  • Choi, Hyo Jeong;Hwang, Sun Jin;Yeo, Jun Sang
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.2
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    • pp.175-189
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    • 2015
  • This study empirically confirmed how an art infusion into fashion products affect consumer's preference through Study 1 and Study 2. Study 1 examined the effect of an art infusion and the difference of an art infusion effect according to self-monitoring scale by designing groups composed of 2 (art infusion: infusion versus non-infusion) ${\times}2$ (self-monitoring: high versus low). Study 2 examined the difference of an art infusion effect according to the luxury level of fashion brands by designing groups composed of 2 (art infusion: infused versus non-infused) ${\times}2$ (fashion brand luxury levels: high versus mid versus low). This study was conducted using a convenience sample of women in their 20s and 30s residing in the Seoul and Daegu region. In Study 1, 162 participants were randomly assigned to two experiment situations of art infusion. In Study 2, 192 participants were randomly assigned to six experiment situations of art infusion and luxury level of fashion brands. For the data analysis, we conducted reliability analysis, two-way ANOVA and simple main effect analysis using SPSS 18.0 statistics package. The results of Study 1 and 2 are as follows. First, consumer's preference was shown to be higher for fashion products with art infusion rather than fashion products without art infusion. Second, the positive effect of art infusion on consumer's preference was significant in the group of high selfmonitors. But there was a non-significant effect of art infusion in the group of low self-monitors. Lastly, the positive effect of art infusion on consumer's preference is higher in the case of a mid-level luxury brand rather than in the case of a high-level luxury brand and low-level luxury brand.

Art Strategies of Luxury Fashion Brand (럭셔리 패션브랜드의 예술 전략)

  • Ye, Minhee;Yim, Eunhyuk
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.2
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    • pp.191-200
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    • 2014
  • This study represents "an artialization of fashion" that may be regarded similar to art with a focus on luxury fashion brands. In the $20^{th}$ century, fashion began to share a similar language with art and became a central part in popularizing art. Fashion and art were drawn to each other in mutual fascination. Fashion studies arouse from disciplines like anthropology, sociology and art history as well as from aesthetic experiences and commercial characteristics. Fashion is very complicated phenomenon; therefore, a study on the artialization of luxury fashion brands needs to be approached for aesthetic and commercial aspects simultaneously. This study combines a literary survey with a case analysis of the relation of fashion and art as well as inquires on the artialization of luxury fashion brands based on discourses. The discourses are: first, fashion is an art, second, fashion and art differ in relation to the intention, third, fashion and art have mutual-borrowing. In view of the results achieved in this study, luxury fashion brands can achieve increased effectiveness through art. This study reveals the effects that luxury brands achieve through art versus a discussion on if fashion is art or not and if the relationship is moral or not.

Extracting Muscle Area with ART2 based Quantization from Rehabilitative Ultrasound Images (ART2 기반 양자화를 이용한 재활 초음파 영상에서의 근육 영역 추출)

  • Kim, Kwang-Baek
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.6
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    • pp.11-17
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    • 2014
  • While safe and convenient, ultrasound imaging analysis is often criticized by its subjective decision making nature by field experts in analyzing musculoskeletal system. In this paper, we propose a new automatic method to extract muscle area using ART2 neural network based quantization. A series of image processing algorithms such as histogram smoothing and End-in search stretching are applied in pre-processing phase to remove noises effectively. Muscle areas are extracted by considering various morphological features and corresponding analysis. In experiment, our ART2 based Quantization is verified as more effective than other general quantization methods.

Art Marketing Practice Result of Luxury Fashion Brands (럭셔리 패션브랜드의 아트 마케팅 성과)

  • Jung, Junghee;Yim, Eunhyuk
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.2
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    • pp.278-297
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    • 2018
  • This study examines the concept and type of art marketing used by luxury fashion brands as well as to elucidate the productive outcome of art marketing based on art marketing case studies. The research methods adopted in this study were a literature review and case studies. The scope of the research focused on companies operating luxury fashion brands such as Louis Vuitton S.A., Kering Group, Prada S.p.A., $Herm{\grave{e}}s$ International S.A., Salvatore Ferragamo Group, Giorgio Armani S.p.A. and Compagnie $Financi{\grave{e}}re$ Richemont S.A.. The results showed that luxury brands using art marketing to enhance the competitiveness of the company by combining art and marketing mainly incorporate the following types of art marketing: art foundation and museum, art sponsorship, art collaboration, advertising campaign, exhibition promotion, and flagship stores. In terms of the outcome of art marking by luxury fashion brands, it was found that art marketing facilitates company activities help companies acquire a positive image from revitalizing culture and art, produces increased profits for the companies due to increased product sales as well as expands the marketability of respective companies through company PR and brand promotion, customer satisfaction by providing cultural space, artistic places and new experiences.

Localization of Metadata Elements in the Art Museum Community

  • Nam, Young-Joon;Lee, Seung-Min
    • Journal of the Korean Society for Library and Information Science
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    • v.46 no.2
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    • pp.175-197
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    • 2012
  • The art museums in South Korea are mostly small-scaled institutions with small amount of art works. Thus, internationally accepted metadata standards such as CDWA and VRA Core may not be efficient to manage their collections. Because of these distinct local characteristics, there is a need to create a set of metadata elements that can be used for the art museum community in the country. This research aims to propose a set of metadata elements customized to fit into the context of small-scaled art museums in South Korea. The construction of the element set was not from scratch but on the basis of existing standards such as CDWA, VRA Core, and Dublin Core. By identifying core elements that are indispensable in describing art works and collecting opinions of experts in art museums, the proposed set of metadata elements is expected to support the operation and management of art works and satisfy the localized needs of the art museum community.

Recognition of Resident Registration Card using Enhanced ART2-based RBF Network (개선된 ART2 기반 RBF 네트워크를 이용한 주민등록증 인식)

  • Cheong, Ho-Geun;Min, Ji-Hee;Kim, Kwang-Baek
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • pp.202-206
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    • 2005
  • 우리나라 주민등록증은 주소지, 주민등록 번호, 지문 등 개개인의 방대한 정보를 가진다. 그런데 현재의 플라스틱 주민등록증은 위?변조가 쉬워 사회적으로 많은 문제를 일으키고 있다. 이러한 문제점을 해결하기 위하여 주민등록증을 전산화 하여 주민등록증 위조여부를 판단하고 있다. 본 논문에서는 주민등록증 영상을 자동 인식할 수 있는 개선된 ART2기반 RBF 네트워크를 이용한 주민등록증 자동 인식 방법을 제안한다. 제안된 방법은 주민등록증 영상에서 위치 정보와 수직 및 수평 히스토그램 방법을 이용하여 주민등록번호와 발행일 영역을 추출한다. 그리고 추출된 주민등록번호와 발행일 영역에서 4 방향 윤곽선 추적 알고리즘으로 개별 문자를 추출한다. 추출된 개별 코드는 개선된 ART2 기반 RBF 네트워크를 제안하여 인식에 적용한다. 제안된 ART2 기반 RBF 네트워크는 ART2알고리즘을 중간층으로 적용하고 중간층과 출력층 간의 학습은 일반화된 델타 학습에 모멘텀을 적용하여 학습 성능을 개선한다. 실제 주민등록증 영상을 이용하여 실험한 결과, 제안된 ART2기반 RBF 네트워크가 주민등록증 인식에 효율적인 것을 확인하였다.

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DISCOVERY OF ROCK ART IN AZAD, JAMMU AND KASHMIR

  • KHAN, M. ASHRAF;KHAN, SUNDUS ASLAM
    • Acta Via Serica
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    • v.2 no.2
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    • pp.69-88
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    • 2017
  • Since the beginning of the human world, man has tried to prove his presence on the earth. Wherever he moved, he left his marks in different forms. Whether he lived in caves, in open spaces or in-built structures, he left evidence in art form, the earliest of which are the cave paintings found in various regions of the world. These transformed into open spaces where man carved and painted images and writings on rock faces and boulders. Although Pakistan provided an early home to such art forms, they have been discovered in Kashmir for the first time and will be revealed in this paper. In the present survey, a great number of rock art sites were found and documented in detail. These rock art sites display the earliest communities who settled down or traveled through the region, highlighting their thoughts, beliefs and practices. The tentative chronology of these rock art sites ranges from Neolithic to Hindu periods, creating an interesting mosaic in the historic profile of Kashmir.

EXPEDITION SILK ROAD: ART AND TRADE IN THE DUTCH GOLDEN AGE

  • SYNN, CHAEKI FREYA
    • Acta Via Serica
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    • v.2 no.1
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    • pp.49-64
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    • 2017
  • During the seventeenth century, Amsterdam experienced unprecedented growth and affluence, and the city developed into the world's staple market playing an indispensable role in Silk Road trade. This era, which coincides with post-reformation Dutch society, also allowed artists to produce art works depicting objects from everyday life, moving away from the earlier religious subject matter. This paper intends to look into seventeenth century Dutch paintings from their social setting, especially focusing on the influence of the Silk Road in the art making process. The paper also looks into the Chinese side of Silk Road interaction and discusses how Chinese porcelain reflects cultural influence from the Dutch. The paper incorporates Silk Road as a methodology to discuss art works departing from earlier practices in art history. This approach allows us to understand art as a product of multi-disciplinary, multi-cultural experience. The methodology invites more discussion on numerous art forms which emerged along the Silk Road trading route to expand and explore the history of East-West cultural exchange.

Validating the Concept of the Business Art and the Model for the Business Art Making Process: A Grounded Theory based Approach (경영예술 개념 및 경영예술 창작 모형의 타당성 평가 연구: 근거이론적 접근)

  • Park, Jiyeon;Kym, Hyogun;Suh, Hyunju
    • Knowledge Management Research
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    • v.20 no.2
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    • pp.155-182
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    • 2019
  • The purpose of this study is to evaluate the concept of the Business Art and the validity of the Business Art making process model, as well as to confirm the creative value of art in the business environment. The research data were collected using in-depth interviews and the collected data were analyzed by applying the grounded theory. As a result of the study, various experts in the fields of business and arts evaluated the concept of the Business Art and contents of the Business Art process model as generally valid, considering that they were actually applicable in light of their own experiences. This study establishes a new theory by verifying the transferability of academic research on the new concept of the Business Art, and presents a new viewpoint different from the existing one in the relationship between business and art. Also, the implication of this study lies in that it provided the basis for establishing the method and system that apply the concept of the Business Art and its process to business in the future.

Analysis of Constructional Characteristics of Art-walls in Apartment Houses (공동주택 실내공간 아트월의 구성특성 분석)

  • Park, Young-Soon;Kim, Eun-Jeong;Kim, Seong-Ah;Im, Joon-Bin;Yim, Sun-Hee
    • Korean Institute of Interior Design Journal
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    • v.19 no.2
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    • pp.144-154
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    • 2010
  • This study aimed at analyzing physical characteristics of art-walls which is a focal point in contemporary interiors of the apartment houses. The factors for the analysis were types of apartments, positions, widths, compositions of elevation, and materials of art-walls. 89 art-walls were selected for the analysis ranging from $76m^2$ to $187m^2$. The result shows that wood was mostly applied to art-walls in small types of apartment in combination with other materials, and the composition of elevation was asymmetric. If the width of art-walls became smaller, the elevation was dominantly designed with symmetrical grid using tiles. Tiles turned out to be the general material for the single-applied material. However, if more than two materials were applied to art-walls, wood was chosen as the main material. Regardless of the types of apartment, big-sized art-walls were usually designed in the living room, and two different types of materials were applied to the walls. It reveals that art-walls of apartment houses have been planned and designed with focuses on the living room in the housing space. To make a modular panel for the art-walls, 400mm and 800mm sizes were both suggested, 400mm for the smaller composition, and 800mm for the larger composition of the art-walls. A Wall image is becoming more essential to the living space these days, because it can be both decorative and also supportive to residents' various individualities. Therefore, it is expected that further researches on art-walls are continuously performed, and also various designs of art-walls based on the modular system are developed in the near future.