• Journal of Distribution Science
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• v.14 no.6
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• pp.45-52
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• 2016

Purpose - This study was conducted to present a study on the perception and satisfaction with the brand agricultural products targeted at consumers who use a lot of local products. According to the data of 2011, the total number of the brand agricultural products of Korea is 5,291 with various kinds. Research design, data and methodology - The survey shows that the brand agricultural products are being used by some specific people. However, it can be a useful idea which can help the consumption of brand agricultural products to be expanded if we understand how consumers' recognitions are different between various groups. For an empirical Analysis, the response data of 110 adult patients residing in the metropolitan area were used and conducted with a factor analysis, frequency analysis in order to ensure the validity and conducted a regression analysis and correlation analysis using SPSS statistical program. Results - According to the analysis, it showed consumers with an interest in brand agricultural products are 40-50 age housewives and the middle class of about 5 million won in monthly income more than 3 million won with a college education. As for consumers' purchasing status, all the subjects said that they had experienced buying brand agricultural products and the level of satisfaction for them was very high. Relatively, consumers' satisfaction level with high income and education is high. And recognition of the brand agricultural products was found mainly goes through word of mouth. The age and income are very important factors in customers' repurchase for brand agricultural products. The result of the analysis for the influences on brand agricultural products of customer satisfaction suggests even if the recognitions for safety, quality, and value are vital factors, the recognition of quality doesn't influence on brand agricultural products statistically and significantly. It was analysed if there were any differences between recognitions by group to brand agricultural products, that is to say recognition of safety, quality and value and the result can be summarized as follows. There are all statistical significant differences depending on their age, educational background and income. In the case of 30 or 40 aged, as they got the education level of college and graduate school and earned relatively high income, most customers have positive recognition on the brand agricultural products. This implies the group which can buy and consume the brand agricultural more easily has much more positive recognition. Conclusion - The results of this study shows consumers' brand awareness and satisfaction with brand agricultural products are affected by their age and income level. The purpose of this study is to find the information that can help brand agricultural products markets to be expanded by understanding the factors which encourage consumers to behave repurchase as well as customers' various levels of recognition to the brand agricultural products. The survey says that brand agricultural products are being used by some specific people.

• Korean Journal of Organic Agriculture
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• v.15 no.2
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• pp.151-169
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• 2007

By the environment-friendly(hereafter EF) agricultural policy and toward the safety food of consumers, there is much glowing supply and demand fur EF agricultural products, in Korea. But, in general, EF agricultural products are blown as unique, unreasonable and high price system. This study aims to make clare the main bodies and competition structure in EF agricultural products and the different from the agricultural products. The mail results of this study are summarized as follows. Firstly, farmers and consumers directly participate in the distribution, and the major distributors participate in the market of EF agricultural products after the certification system is got ready. Because EF agricultural products is not dealt and the price system is not built up in agricultural wholesale market. Secondly, the distribution route of EF agricultural products is organized the unified organization by the main bodies such as farmers, consumers co-op, and special distributors. In any step of distribution, the main body of distribution surely deals with the contracted farmers, consumers co-op, and special distributors. Accordingly, it is said that EF agricultural products has the competition structure between the distribution route organized the unified organization rather than between main bodies in the each steps of distribution.

• Journal of Korean Society of Rural Planning
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• v.4 no.1
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• pp.40-55
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• 1998

The objectives of this study are to 1)research the importance of direct trade of agricultural products between farmers and consummers, 2)invest the trade process of agricultural products, 3)survey the patterns of direct trade of agricultural products, 4)find out the situations of direct trade of agricultural products, 5)suggest the directions to improve the direct trade of agricultural products. The data were collected from Taegu city, Taechun city and Kyungsang poop do for this study. The major findings of this study to improve the direct trade of agricultural products between urban and rural are as follows; First, it is very important that producers and consummers have common sense to the direct trade between urban and rural. Second, local government related the trade of agricultural products should positively take parts in the direct trade of agricltural products between producers and consummers in administration and finance. Thirth, non-profit organizations above other organizations in urban and rural must lead the direct trade of agricultural products between urban and rural. Fourth, the markets for direct trade of agricultural products are to be opened according to basing on consummers'needs to agricultural products. Fifth, the engaged farmings between producers and consummers are to be more positive by significant relationship( promised brothers and sisters) between rural and urban. Sixth, people who moved to urban from rural should be finked out in each community(in rural), they can buy the agricultural products in the community that they were born. Seventh, The communities in rural must produce the specific agricultural products in each community.

• Korean Journal of Organic Agriculture
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• v.12 no.1
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• pp.45-66
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• 2004

The objectives of this study are to analyze the producer's behaviors and characteristics of environmentally friendly agricultural products(organic agricultural products and non-chemicals agricultural products, low-chemicals agricultural products excluded). Firstly the present situation of environmentally-friendly agriculture is analyzed. Secondly the producer's behavior and attitude is analyzed tabularly and the social and economic characteristics of producers is analyzed by logit model with thc results of sample surveys on 341 farmers who have been producing quality-certificated environmentally friendly agricultural products. Thirdly based on the results of this study, problems and alternatives means in order to activate production of environmentally friendly agricultural products are finded and showed.

• Journal of the Korea Organic Resources Recycling Association
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• v.27 no.4
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• pp.71-81
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• 2019

This research was conducted to improve availability of agricultural by-products, national natural resources that could be used as fertilizer source, by estimating the amount of production and collecting main contents of fertilizer substances from previous studies and data, in order to be used as basic data to investigate national resources that could be used as alternatives for imported oil-cakes in the future. Conversion factor was used to estimate annual production of agricultural by-products for main 34 crop types in 2018. For total agricultural by-products, rice straws accounted at 50.3% for the highest proportion, followed by 8.7% of rice husks, showing that by-products from rice harvest accounted at 59.0% for all by-products. Further, there were listed the contents of fertilizer substances (nitrogen, phosphoric acid, potash) in 40 types of by-products from agricultural areas. The average contents of nitrogen, phosphoric acid, and potash in agricultural by-products were 1.43%, 0.59%, and 1.90%, respectively. As a result of estimating the annual nitrogen supply amount from 26 agricultural by-products in 2018, it was found that it could supply 44,911 tons of nitrogen. The investigated by-products contained fertilizer substances such as nitrogen, phosphoric acid, and potash, but the contents were lower compared to castor oil-cake used as main component of organic fertilizer. Therefore, resource management plan needs to be established for efficient use of by-products because time, location, and nutrient content of agricultural by-product production were extremely different. Research on fertilizer and manure using agricultural by-products need to be conducted to develop and distribute alternatives for imported oil-cakes.

• Korean Journal of Community Nutrition
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• v.12 no.6
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• pp.742-751
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• 2007

The purpose of study was to investigate the utilization of environment-friendly agricultural products of the college students attending nutrition education. The subjects were 387 college students (male 53.2%, female 46.8%) at universities in the Seoul and Incheon areas. A cross-sectional study was conducted by a self-administered questionnaire. The percentage of subjects who purchased environment-friendly agricultural products was 37.2%. The most purchased environment-friendly agricultural products were vegetables. The main reason for preferring the environment-friendly agricultural products was good for health (53.7%). Also, the main motive of purchasing the environment-friendly agricultural products was for health (87.5%). For the quality of the environment-friendly agricultural products, they answered 'safety' (4.19), 'freshness' (4.03) and 'nutrition' (3.90), respectively. For college students' right choices of environment-friendly agricultural products, information and consumer education on these products are necessary.

• Journal of agricultural medicine and community health
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• v.31 no.1
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• pp.63-79
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• 2006

Korea's self-sufficient food ratio on a quantity basis remained a low 27.6 per cent for cereals in year 2004. Even the public auction of imported rice from the United States kicked off a couple of days ago to allow foreign rice to be sold directly to consumers on the Korea market for the first time. Therefore the safety of imported food must be a great concern of Korean consumers. All imported agricultural products are supposed to be quarantined for controlling the insect and inspected for the potent risk like residual pesticides, aflatoxin, sulfur dioxide and genetically modified. agricultural products. The 12 percent of agricultural products contained the insects detected by National Plant Quarantine was fumigated with methyl bromide or aluminum phosphide and entered the custom. The most large portion of violated agricultural products (24 cases in 2004) inspected by Korea Food and Drug Administration was dried herbal medicinal foods contaminated by sulfur dioxide which must be treated when they were dried in China. The second factor made the imported agricultural products to be criminals (19 cases in 2004) was residual pesticides. Genetically modified agricultural products like soybean and corn are under control by labelling in Korea. Genetically modified soybean and corn have been used for oil expression mostly. It is the time to set up realistic risk assessment system for our consumer with the pouring imported agricultural products.

• Korean Journal of Agricultural Science
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• v.44 no.4
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• pp.620-635
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• 2017

This study was intended to identify the main factors responsible for the decline in purchase of imported agricultural and fish products after Japan's nuclear power plant accident in 2011 and to compare the effects on imported agricultural produce and imported fish products. Logit model and multiple regression model analyses were performed using consumers' survey data. Psychological and qualitative factors reflecting consumers' food safety awareness and purchasing preferences, which were extracted by Factor analysis, were included as the models' explanatory variables, along with socio-demographic and economic factors. The Logit estimation showed aged, married, and low-income households had significantly higher probability of reducing their purchases of imported agricultural and fish products. However, the multiple regression results pointed out that the actual rate of decrease of imported agricultural and fish products purchases were more significantly affected by non-socio demographic factors such as past experience of purchasing imported agricultural and fish products, future intention to purchasing Japanese agricultural and fish products, and the ratio of imported to domestic agricultural and fish products before the nuclear accident, as well as consumers' feeling of food insecurity and their purchasing preferences. Moreover, the results showed that Korean consumers have reacted more sensitively to the decline in imported fish products than imported agricultural produce after the nuclear accident based on the marginal effects of various socio-demographic and economic factors.

• Korean Journal of Human Ecology
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• v.19 no.6
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• pp.1103-1113
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• 2010

The purpose of this study was to examine the consumption behaviors regarding environment-friendly agricultural products by food-related lifestyles of housewives. The data were collected from 298 housewives living in Yeungnam region through a self-administered questionnaire during April, 2010. Frequencies, Cronbach's $\alpha$, factor analysis, cluster analysis, one-way analysis of variance, Duncan's multiple range test and chi-square test were conducted by SPSS Windows. The results obtained from this study were as follows. Lifestyles were categorized into five factors by factor analysis: healthy-seeking type, popularity-seeking type, convenience-seeking type, safety-seeking type and taste-seeking type. The respondents belonged to one of three groups by cluster analysis: popularity-seeking group, convenience-seeking group, and wellbeing-seeking group. The main reason given for purchasing environment-friendly agricultural products was safety. The respondents were satisfied with the safety of environment-friendly agricultural products the most. Many respondents purchased environment-friendly agricultural products at large discount markets, and received information about them from mass media. There were significant differences among three groups in the place of purchase environment-friendly agricultural products, information source for environment-friendly agricultural products, most important factor when purchasing environment-friendly agricultural products, the level of satisfaction with environment-friendly agricultural products and the purchase rate of environment-friendly agricultural products among the monthly food expenses.

• Korean Journal of Organic Agriculture
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• v.22 no.1
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• pp.25-46
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• 2014

Since organized living cooperative associations sold their environment-friendly agricultural products directly to independent consumers in the past, the general distribution channels such as wholesalers had difficulty in handling these products. However, the ratio of distribution via wholesale channel has been gradually increased as consumption of environment-friendly agricultural products has expanded. This study is to address vitalization of wholesale distribution for environment-friendly agricultural products by gathering previous statistical data and analysis. In addition, statistical analysis are conducted by utilizing surveys on forwarders, consumers for environment-friendly agricultural products. As a result, the products producers ship are distributed through dealers at producers sites, producers cooperatives, or food process companies, food companies, internet shopping malls, large-scale distribution companies, consumer groups such as living cooperative associations, direct outlets at consumers sites, or exports. Among the channels, the large-scale distribution companies and franchised special shops account for 47%, the general supermarkets 15.7%, and living cooperative associations 14.6% respectively. By utilizing the research results on producers and consumers, and the distribution weight by channels for environment-friendly agricultural products, the distribution channels for living cooperative associations, wholesale markets, and large scale distribution companies are compared and evaluated. As a result, the level of producers' and consumers' satisfaction for them is the lowest since the low selling price for producers and high distribution margins.