• Title, Summary, Keyword: Agricultural product

Search Result 1,248, Processing Time 0.043 seconds

A Study on the Factors of the Environment-friendly Agricultural Product Consumption on the Favorability, Purchase Intention, and Recommendation Intention (친환경농산물 소비에 대한 호감도, 구매의도, 추천의도에 영향을 끼치는 요인 연구)

  • Lee, Cheol-Han;Hwang, Jae-Hyun
    • Korean Journal of Organic Agriculture
    • /
    • v.21 no.2
    • /
    • pp.171-187
    • /
    • 2013
  • The environment-friendly agricultural product market receives consumers' great interests despite relatively few studies focused on consumers' decision making process of the environment-friendly agricultural products. This paper examines what factors influence on consumers' attitude and buying behavior on the environment-friendly agricultural product. In order to find the relative importance of each factor's influence, this study adopts multiple regression method based on the survey results of 500 people with the systematic random sampling. The results showed that consumers' favorable attitude towards the environment-friendly agricultural product were influenced by taste, freshness, food safety, and positive attitudes toward the environment-friendly agricultural product promotion. In addition, consumers' purchase intention was influenced by taste, food safety, environmental concern, and the promotion. Respondents recommend the environment-friendly agricultural product when they believe that the environment-friendly agricultural product had the values of taste, environmental concern, and promotion. Women are more active in buying and recommending the environment-friendly agricultural product; however, the price was not the statistically meaning factor. This study provides empirical data that was used for marketing and increasing the sales of the environment-friendly agricultural product. Future research was advised to examine more thoroughly on the relationships between the promotion efforts and purchase intention and the occasions when the price becomes the issue in the buying decision of the environment-friendly agricultural product.

Information system design based on crowdsourcing for export expansion of Agrifood (농식품 수출 확대를 위한 크라우드소싱 기반의 정보 시스템 설계)

  • Eun, Sangkyu;Bae, Yeonjoung;Bae, Seungjong;Kim, Soojin;Bae, Wongil
    • Journal of Korean Society of Rural Planning
    • /
    • v.21 no.3
    • /
    • pp.33-45
    • /
    • 2015
  • The oversea export of agricultural-product about item and quantity has not increased recently; especially the fresh-product has a tough issue because of period of production, price large fluctuations, customs clearance, quarantine, and uncertainty about actual locality, we need the information based construction to exchange information quickly about whole range of export and to focus capacity of participation subject for increasing the export. In this study we design the agricultural-product transaction information system based on crowdsourcing to transact the agricultural-product and the information of influencing benefit directly, and the information offering about export-procedure from participation of customs clearance, finance, distribution, buyer, and producer's guild, etc. We expect the producer's guild about agriculture that has not participate the trade to be able to export the agricultural-product and the stabilization of price to transact the product of collapsed or boomed through the agricultural-product information system based on crowdsourcing.

A Study on Satisfaction of School Food Service Using Environment-friendly Agricultural Products (친환경농산물을 활용한 학교급식 만족도 조사)

  • Han, Byeol;Kim, Ho;Yang, Sung-Bum
    • Korean Journal of Organic Agriculture
    • /
    • v.26 no.4
    • /
    • pp.559-570
    • /
    • 2018
  • The objective of this study is to investigate the satisfaction and the perception of school food service using environmental-friendly agricultural product of elementary, middle and high school students and parents. We surveyed related to satisfaction of school food service, perception of environmental-friendly agricultural product and perception of school food service using environmental-friendly agricultural product. As a result, the majority of students and parents want to expand the school food service using environmental-friendly agricultural product. Also It was analyzed that the use of environmental-friendly agricultural products would increase school food service satisfaction. In other words, the using environmental-friendly products in school food service experience positive effects thorough school food service, it will give a positive effect on the satisfaction of school food service. As a results of this study contribute to making policy about expansion school food service.

A Study on the Direct Marketing of Agricultural Product through the Outlet Store Owned by Agricultural Cooperative (농협 상설매장을 통한 농산물 직거래 활성화 방안에 관한 연구)

  • Park, Cheol;Kim, Hyung-Tak
    • Journal of Distribution Research
    • /
    • v.5 no.2
    • /
    • pp.106-129
    • /
    • 2001
  • In order to improve the agricultural products distribution, many devices have been suggested. Recently, direct marketing channel of agricultural product is one of the best solution for the problems of agricultural product distribution. The largest farmers cooperative association in Korea, Agricultural Cooperative(AC) have tried to promote direct marketing channel of agricultural product. Especially, the Agricultural product outlet store owned by Agricultural Cooperative(AC) is developed as an attractive alternative. Agricultural product outlet store owned by AC classify two types; small & medium sized supermarket style and large discount store style. In this study, direct marketing through the agricultural product outlet store owned by AC was examined because it leads direct agricultural distribution and shares over 70% of direct agricultural distribution in Korea. Though a survey about consumer perception & evaluation on establishing agricultural product outlet store owned by AC in Busan, the success factor of the store were identified. The results indicate that price, kindness of sales people, quality of products are main factor of the agricultural products outlet store. Theorefore Agricultural Cooperative should develop the retailing & marketing strategies focusing these findings.

  • PDF

Design and Implementation of AIGT System for Safety Certification of Agricultural Products (농산물 안전인증을 위한 AIGT 시스렘의 설계 및 구현)

  • Jung Hoe-Kyung;Yu Seong-Jae;Kim Ki-Tae;Min Byung-Hun
    • Journal of the Korea Institute of Information and Communication Engineering
    • /
    • v.10 no.7
    • /
    • pp.1246-1252
    • /
    • 2006
  • Recently, customers interest increase in the agricultural product safety when receiving the many information about food problem due to the development of media. Such amid, domestic agricultural environment don't have a system that safety certification of agricultural product. At this rate, domestic agricultural products will decrease the competitive power and apprehend by the giving a market to foreign agricultural product. In this paper, we designed and implementation of AIGT system for the improvement of agricultural environment to producing the agricultural product safety and customers' reliability increase to offering clear information. Also, we defined the right data structure for agricultural environment. The monitoring and video conference are imported for efficient improvement of environment.

Immunomodulatory Properties of Lactobacillus plantarum NC8 Expressing an Anti-CD11c Single-Chain Fv Fragment

  • Liu, Jing;Yang, Guilian;Gao, Xing;Zhang, Zan;Liu, Yang;Yang, Xin;Shi, Chunwei;Liu, Qiong;Jiang, Yanlong;Wang, Chunfeng
    • Journal of Microbiology and Biotechnology
    • /
    • v.29 no.1
    • /
    • pp.160-170
    • /
    • 2019
  • The lactic acid bacteria species Lactobacillus plantarum (L. plantarum) has been used extensively for vaccine delivery. Considering to the critical role of dendritic cells in stimulating host immune response, in this study, we constructed a novel CD11c-targeting L. plantarum strain with surface-displayed variable fragments of anti-CD11c, single-chain antibody (scFv-CD11c). The newly designed L. plantarum strain, named 409-aCD11c, could adhere and invade more efficiently to bone marrow-derived DCs (BMDCs) in vitro due to the specific interaction between scFv-CD11c and CD11c located on the surface of BMDCs. After incubation with BMDCs, the 409-aCD11c strain harboring a eukaryotic vector pValac-GFP could lead to more efficient expression of GFP compared with wild-type strains shown by flow cytometry analysis, indicating the enhanced translocation of pValac-GFP from L. plantarum to BMDCs. Similar results were also observed in an in vivo study, which showed that oral administration resulted in efficient expression of GFP in both Peyer's patches (PP) and mesenteric lymph nodes (MLNs) within 7 days after the last administration. In addition, the CD11c-targeting strain significantly promoted the differentiation and maturation of DCs, the differentiation of $IL-4^+$ and $IL-17A^+$ T helper (Th) cells in MLNs, as well as production of $B220^+$ $IgA^+$ B cells in the PP. In conclusion, this study developed a novel DC-targeting L. plantarum strain which could increase the ability to deliver eukaryotic expression plasmid to host cells, indicating a promising approach for vaccine study.

Influence of various levels of milk by-products in weaner diets on growth performance, blood urea nitrogen, diarrhea incidence, and pork quality of weaning to finishing pigs

  • Yoo, S.H.;Hong, J.S.;Yoo, H.B.;Han, T.H.;Jeong, J.H.;Kim, Y.Y.
    • Asian-Australasian Journal of Animal Sciences
    • /
    • v.31 no.5
    • /
    • pp.696-704
    • /
    • 2018
  • Objective: This study was conducted to evaluate various levels of milk by-product in weaning pig diet on growth performance, blood profiles, carcass characteristics and economic performance for weaning to finishing pigs. Methods: A total of 160 weaning pigs ([Yorkshire${\times}$Landrace]${\times}$Duroc), average $7.01{\pm}1.32kg$ body weight (BW), were allotted to four treatments by BW and sex in 10 replications with 4 pigs per pen in a randomized complete block design. Pigs were fed each treatment diet with various levels of milk by-product (Phase 1: 0%, 10%, 20%, and 30%, Phase 2: 0%, 5%, 10%, and 15%, respectively). During weaning period (0 to 5 week), weaning pigs were fed experimental diets and all pigs were fed the same commercial feed during growing-finishing period (6 to 14 week). Results: In the growth trial, BW, average daily gain (ADG), and average daily feed intake (ADFI) in the nursery period (5 weeks) increased as the milk by-product level in the diet increased (linear, p<0.05). Linear increases of pig BW with increasing the milk product levels were observed until late growing period (linear, p = 0.01). However, there were no significant differences in BW at the finishing periods, ADG, ADFI, and gain:feed ratio during the entire growing-finishing periods. The blood urea nitrogen concentration had no significant difference among dietary treatments. High inclusion level of milk by-product in weaner diet decreased crude protein (quadratic, p = 0.05) and crude ash (Linear, p = 0.05) of Longissimus muscle. In addition, cooking loss and water holding capacity increased with increasing milk product levels in the weaner diets (linear, p<0.01; p = 0.05). High milk by-product treatment had higher feed cost per weight gain compared to non-milk by-products treatment (linear, p = 0.01). Conclusion: Supplementation of 10% to 5% milk by-products in weaning pig diet had results equivalent to the 30% to 15% milk treatment and 0% milk by-product supplementation in the diet had no negative influence on growth performance of finishing pigs.

Study of Trade Network among Agricultural Product and Export Attribute Effect using Social Network Analysis (사회망분석 모형을 이용한 국내 신선농산물 수출과 조직화 효과 분석)

  • Eun, Sang-Kyu;Kim, Soo-Jin;Bae, Seung-Jong
    • Journal of Korean Society of Rural Planning
    • /
    • v.22 no.3
    • /
    • pp.107-118
    • /
    • 2016
  • In order to ensure revenue of agricultural products which have encountered the dramatic decline of prices in distribution, the export of the domestic farm produce was started and it has been considered to play the significant role to make fundamentals for securing the stable revenue of farms and future of agricultural industries. The Korean government has endeavored to increase scale and volume of export and make the stable structure for export transaction by supporting government policies. Since the export of the agricultural products was influenced by multiple and uncertain factors such as the gap of GDP, distance, the difference of climatess between countries, in this study of agricultural exports, the attributes of export according to changed factors are derived by using RCA and gravity model. As the complexity of export environment has been increased compared to the past, it is necessary to analyze the attributes of agricultural exports. In this study, by using network theory, trade network of agricultural product, the periodic changes of relations, the changes of centrality and maxium flow are derived. Even though the trade quantity of existing agricultural fresh products are still small, the study derived the need to vertical integration for expanding agricultural product export by applying network theory.

An Improved Compost Using Cotton Waste and Fermented Sawdust Substrate for Cultivation of Oyster Mushroom

  • Oh, Se-Jong;Park, Jeong-Sik;Shin, Pyung-Gyun;Yoo, Young-Bok;Jhune, Chang-Sung
    • Mycobiology
    • /
    • v.32 no.3
    • /
    • pp.115-118
    • /
    • 2004
  • A composting technique was assessed to enhance efficiency in oyster mushroom substrate. Poplar sawdusts and by-product of winter mushroom added by 10% of rice bran were composted outdoors at $20^{\circ}C$ to $28^{\circ}C$ for 12 days. The duration of fermentation was shortened 3 days in fermented sawdust plot. The yield obtained from waste cotton substrate with fermented poplar sawdust was 742 g, whereas the yield from control 663 g. In addition, the substrate with by-product of winter mushroom was the most effective to composting. It was useful to apply the fermented sawdust and by-product to waste cotton for compost and sporophore production of oyster mushroom.