Today's portable electric consumer devices, which are operated by battery, tend to integrate more multimedia processing capabilities. In the multimedia processing devices, multimedia system-on-chips can handle specific algorithms which need intensive processing capabilities and significant power consumption. As a result, the power-efficiency of multimedia processing devices becomes important increasingly. In this paper, we propose a reconfigurable data caching architecture, in which data allocation is constrained by software support, and evaluate its performance and power efficiency. Comparing with conventional cache architectures, power consumption can be reduced significantly, while miss rate of the proposed architecture is very similar to that of the conventional caches. The reduction of power consumption for the reconfigurable data cache architecture shows 33.2%, 53.3%, and 70.4%, when compared with direct-mapped, 2-way, and 4-way caches respectively.