• Title, Summary, Keyword: Character

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Analysis of Young Adult Information Concentrating on the Significance of Application of Cartoon Characters on Garments (캐릭터를 의류상품에 응용하기 위한 신세대 소비자 정보 분석)

  • 김칠순;조예진
    • Journal of the Korean Society of Costume
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    • v.51 no.4
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    • pp.31-42
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    • 2001
  • The purpose of this study was to develop a large representative data base for character goods marketing strategy. The study was to determine character name awareness in relation to segmented distribution regions and such demographic variables as sex and age. The author also analyzed preferred design. A total of 360 questionnaires were distributed and 359 reliable ones were used for statistical analysis. A SAS statistical package including frequency tables and Chi square test and factor analysis and Kendall′s relation analyses was used. The results are as follow : character name awareness involves "character name decognition" based on asking subjects to identify character names from 50 given names. "Tele-tubbies" was found to be a dominant commercial character name as a result of the recognition test, and "Sailer-moon" was found to be a dominant animation character goods as a result of the recognition test. Character recognition was significantly different in the segmented distribution legions, three age groups and different sex groups. People considered design first in purchasing any character goods, and they considered color second in purchasing them. The most favored part of garment far character to be stitch to was the center front in the T-shirt/dress shirt, the center back in the Jumper/jacket, back pocket in the trousers/skirt. The results of a Chi-square test showed that preferred part in the trousers/skirt of character was related with age variables.

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Comparison of Gait Patterns of Elementary School Male Student in Higher Grades Pursuant to Character Styles (초등학교 고학년 남학생의 성격 유형에 따른 보행형태 비교)

  • Lee, Min Ji;Lee, Ki Chung;Kwak, Chang Soo
    • Korean Journal of Sport Biomechanics
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    • v.29 no.1
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    • pp.9-13
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    • 2019
  • Objective: The aim of this study was to compare gait patterns of elementary school male students in higher grades according to their character styles. Method: 4 extroverted character male subjects (height: $141.35{\pm}7.75cm$, weight: $43.65{\pm}5.80kg$) and 4 introverted character male subjects (height: $145.38{\pm}8.94cm$, weight: $42.15{\pm}10.71kg$) participated in this study. Results: As for walk styles of elementary school male students in higher grades according to their character patterns, there was not significant differences in gait cycle, stride width, stride length and walking speed. According to examination of average ratio of maximum vertical ground reaction force according to their characters divided by weight, elementary school male students in higher grades with extroverted character showed 114.69% of weight and students with introverted character showed 122.82% of weight, which exhibited that students with introverted character had larger ratio as much as 8.13% than students with extroverted character. The statistical significance level was 0.000 showing significant difference. Conclusion: Our results indicated that male students in higher grades with introverted character press ground hard and walk with strong steps. On the other hand, male students with extroverted character walk with light steps.

A Study on Character Fashion - The Focus on Animation Character - (캐릭터 패션에 관(關)한 연구(硏究) - 애니메이션 캐릭터를 중심(中心)으로 -)

  • Lee, Jung-Im;Chun, Hae-Jung
    • Journal of Fashion Business
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    • v.5 no.1
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    • pp.97-116
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    • 2001
  • Character fashion was already turned up in Egyptian age and nowadays was worn to everybody as regardless of ages, level and sex of people. This paper reviewed character fashion and animation character based on USA and Japan that is outstanding more coming up today and compared and analyzed with our country's situation. Usually, character fashion would give imagnation of products and companies themselves for aesthetic sense and can show possessive feeling and personality. And that mean fashion used by character like pictures and signals(that include words figures and special signals) and these fashion using by animation character was come out in 1929. In spite of third producer, Korea, back from USA and Japan about character fashion, we faced many problems. In order to solve these problems, we must make our own pure character that do not need to pay royalty and must spread marketing strategy with character fashion of more various designs. Therefore we should concentrate for raising high quality works and avoid uneconomic investment and plagiarism and finally we must expand recognition concerning character fashion.

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An Analysis on Determinants for China Market Entry Type of the Korean Company (한국기업의 중국시장 진출유형에 따른 결정요인 분석)

  • Lee, Je-Hong
    • International Commerce and Information Review
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    • v.12 no.3
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    • pp.223-242
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    • 2010
  • Since the reopening of official relations in 1992, Korean and China have become major trading partners, apart from myriad exchanges in culture and other aspects of society. The subject of this study is to analysis on determinants for China market entry type of the Korean company. This article measure the effects on Korea exporter interests of Korea's trade with china. This paper investigates the determinants of export and FDI referring in entry type in the China's market of Korea company. There are 250 samples and 130 returns, 170 of them are analyzed for a entry competitiveness. This paper has there main a parts, Multiple regression result shows that the export entry competitiveness are positively affected by the product character and market character. However, The enterprise character and location character does not affect in the export competitiveness. Also, the direct investment entry competitiveness are positively affected by the market character and location character. However, The enterprise character and product character does not affect in the direct investment. Logit analysis result show that the direct investment entry does positively affected in CEO international mind and export entry does affect in more than rival competitive products. In addition, the export entry does positively affected in the customer taste diversity, political risk and economical risk, market environment instability.

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A Study on the Strategy of Character Marketing Based Marketing PR (Marketing PR을 응용한 캐릭터마케팅전략 연구)

  • 임창윤
    • Archives of design research
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    • v.16 no.4
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    • pp.59-68
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    • 2003
  • Character industry which introduces marketing techniques into cultural level and recreational tendency owned by man and which develops them to industrial aspects is not simple sale of goods, but knowledge-intensive industry which asks consumers intangible symbolic elements. In other words, it is a field of soft business which concretizes and maximizes ideas, goods and services which can satisfy pleasure and recreational tendency internal to human mind. For Korean character industry, forms or expressions proper to character not only have weak character, meaning or values as goods from the stage at which they are developed, but the absence of strategies about media by which to develop these or integrative character marketing strategies and tactics makes a ripple effect of character or strategies of merchandising it relatively inferior compared to the advanced countries in character such as the United States, Japan, England and so on. 1 want to contribute to developing Korean character industry to the levels of developed countries by applying the strategies and tactics of MPR, the strategic marketing method which worldwide famous enterprises or brands are positively utilizing in the condition of the lad(Eng study on character marketing with character as the subject, to character marketing strategies by which they can be grafted directly into fields of character business.

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Character Segmentation using Side Profile Pattern (측면윤곽 패턴을 이용한 접합 문자 분할 연구)

  • Jung Minchul
    • Journal of Intelligence and Information Systems
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    • v.10 no.3
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    • pp.1-10
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    • 2004
  • In this paper, a new character segmentation algorithm of machine printed character recognition is proposed. The new approach of the proposed character segmentation algorithm overcomes the weak points of both feature-based approaches and recognition-based approaches in character segmentation. This paper defines side profiles of touching characters. The character segmentation algorithm gives a candidate single character in touching characters by side profiles, without any help of character recognizer. It segments touching characters and decides the candidate single character by side profiles. This paper also defines cutting cost, which makes the proposed character segmentation find an optimal segmenting path. The performance of the proposed character segmentation algorithm in this paper has been obtained using a real envelope reader system, which can recognize addresses in U.S. mail pieces and sort the mail pieces. 3359 mail pieces were tested. The improvement was from $68.92\%\;to\;80.08\%$ by the proposed character segmentation.

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A Study on the Promotion Strategies of the Fashion Brands using Character - Focused on 5 Brands in 2005 -

  • Yu, Ji-Hun
    • The International Journal of Costume Culture
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    • v.9 no.1
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    • pp.1-14
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    • 2006
  • The purpose of this study were to analyze the character usage situation such as domestic and foreign character's type, expression method and items, and also to propose the character usage promotion strategies of future fashion brands to activate and merge the character business and fashion. Five brands are selected for this study. The future promotion strategies of the Fashion Brands with characters were as follows: 1) stimulating the customers to purchase by awakening the sweet reminisce, 2) promoting the reputation of the fashion company's brand, 3) gaining an opportunity to raise their sales amount by taking advantage of emotional marketing or experience marketing.

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Typographical Analyses and Classes in Optical Character Recognition

  • Jung, Min-Chul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.5 no.1
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    • pp.21-25
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    • 2004
  • This paper presents a typographical analyses and classes. Typographical analysis is an indispensable tool for machine-printed character recognition in English. This analysis is a preliminary step for character segmentation in OCR. This paper is divided into two parts. In the first part, word typographical classes from words are defined by the word typographical analysis. In the second part, character typographical classes from connected components are defined by the character typographical analysis. The character typographical classes are used in the character segmentation.

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Character Segmentation in Chinese Handwritten Text Based on Gap and Character Construction Estimation

  • Zhang, Cheng Dong;Lee, Guee-Sang
    • International Journal of Contents
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    • v.8 no.1
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    • pp.39-46
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    • 2012
  • Character segmentation is a preprocessing step in many offline handwriting recognition systems. In this paper, Chinese characters are categorized into seven different structures. In each structure, the character size with the range of variations is estimated considering typical handwritten samples. The component removal and merge criteria are presented to remove punctuation symbols or to merge small components which are part of a character. Finally, the criteria for segmenting the adjacent characters concerning each other or overlapped are proposed.

A Study on the Character Creation of Traditional Incantatory Pattern for Individual Character Industry (Individual Character 산업을 위한 전통 주술 문양의 캐릭터 개발 연구)

  • 신승택
    • Archives of design research
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    • v.16 no.1
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    • pp.127-136
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    • 2003
  • Each country, each organization and individual have pursued their own identity, which require a unique design discriminated from other countries, cultures and people. As character related industries including character, cartoon, animation and CF appeared everywhere, development of character of mascot concept which can highlight individual personality has been required. This study is to meet these requirements and develop character of Korean subject as the concept of mascot or guard angel in order to develop the unique design with discriminative features from individual identity. For this, this study named it "Individual Character", analyzes the Korean traditional incantatory patterns and develops three patterns such as line art character, five-color 2D character and letter '||'&'||' picture 3D character as a form having individual character with the twelve gods of the earth through examination of materials of traditional patterns home and aborad. These three-typed characters seek strategies by types and are applied to calender, ceramic, metal, animation source, living goods and accessories. Application to commodities include line art and the products of 20 and 3D types based on re-design and add metal, paper, web and ceramic. Therefore this study finds that "Individual Character' using traditional incantatory patterns can discover the cultural identity and originality through Korean design creation and application of "Individual Character" to character industry can develop the pluralistic characters with a material and it can be extended to consumption goods.onsumption goods.

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