• Title, Summary, Keyword: Collaboration

검색결과 3,288건 처리시간 0.058초

An Analysis on Cases of Fashion Collaboration Strategy

  • Jang, Eun-Young
    • 패션비즈니스
    • /
    • v.10 no.6
    • /
    • pp.110-121
    • /
    • 2006
  • The purpose of this study is to analyze the various types and areas of recent collaborations in fashion industry and to find the utility value of collaboration. Seventy seven cases of fashion collaboration marketing strategies were selected from officially announced literature survey and enterprises information around the world. Among the seventy seven cases of fashion collaboration surveyed in this study, collaboration with other fields made up 59.7 percent, collaboration between the same fashion categories made up 40.3 percent. Among the areas of other fields, collaboration with IT(Information Technology) or Motor enterprises were included and made up 36.4 percent. Collaborations with Culture and art world that fashion brands collaborate with world-renowned industrial designer or artist and star entertainers were also included and made up 23.3 percent. Among the areas of the same categories, collaboration of fashion designer and sports or casual brand made up 22.1 percent. Collaborations of home shopping mall and fashion designer made up 18.2 percent. Collaboration cases surveyed in this study were classified according to three types; co-product development, co-branding, and co-marketing. Collaboration for co-product development made up 72.7 percent. Collaboration for co-branding made up 27.3 percent. Collaboration for co-marketing made up 37.7 percent. These collaboration marketing strategies are very efficient to upgrade brand image and cut the marketing cost by creating new target, product, brand, and promotion through successful partnerships. Therefore, much more various types and areas of fashion collaborations should be developed to create something new for future consumers.

지역사회 건강증진 협력 개발 연구의 지향 과제 (Health Promotion Research on Community Collaboration and Partnership Building: Current Emphases and Directions)

  • 유승현
    • 보건교육건강증진학회지
    • /
    • v.26 no.4
    • /
    • pp.83-90
    • /
    • 2009
  • Objectives: As collaboration for community health promotion is much emphasized, the concept and process of community collaboration for health needs to be discussed. This paper discusses varying types of collaboration and collaboration building processes and suggests directions for enhancing community collaboration research and practice. Methods: Leading literature on community partnership building and community health development and current community partnership research program information were reviewed. Results: Although the term collaboration is used interchangeably with cooperation, partnership, network, or coalition, conceptual differences need to be acknowledged in order to develop and reinforce the processes of collaboration. Collaboration building goes in hand with community-based participatory research and systems thinking, which should be supported by long-term, systematic planning and evaluation research. Conclusion: Collaboration for community health promotion needs to be defined and agreed conceptually, thus collaboration process can be developed. Effective collaboration building will be facilitated by systematic thinking and participatory research. Research support system should appreciate the time-intensive, process-oriented nature of collaboration building by providing long-term research funding and emphasizing process and long-term evaluation.

감성적 공간창출을 통한 한국 패션 캐릭터의 해외진출전략 (Overseas Expansion Strategy of Korean Fashion Character through Sensitive Space Creation)

  • 박현희
    • 대한가정학회지
    • /
    • v.49 no.4
    • /
    • pp.25-35
    • /
    • 2011
  • This study was intended to suggest overseas expansion strategy of Korean fashion character through sensitive space creation. This study reviewed literature, and did internet searching and observation. For the research methods were the analysis of the main retail spaces utilizing character and case study for the classification of collaboration types between retail space and character. As a results, 8 collaboration types between space and character were extracted: collaboration between retail distribution space and character, collaboration between product space and character, collaboration between service space and character, collaboration between experience space and character, collaboration between moving space and character, collaboration between publicity & advertising space and character, and collaboration between exhibition space and character. This study suggested the necessity of consistent identity strategy between character and retail space for a new character brand and the effectiveness of collaboration strategy for enhancement of character brand awareness.

Citation Impact of Collaboration from Intra- and Inter-disciplinary Perspectives: A Case Study of Korea

  • Lee, Jae Yun;Chung, EunKyung
    • Journal of Information Science Theory and Practice
    • /
    • v.6 no.1
    • /
    • pp.65-82
    • /
    • 2018
  • Purpose - This research aims to examine collaboration from a disciplinary perspective in Korea. There are needs to explore to what extent researchers collaborate by discipline and across discipline along with the impact of collaboration. Design/methodology/approach - In order to investigate collaboration with respect to entire discipline areas and author-declared discipline information we analyzed a national researcher information database (Korean Researcher Information) with a citation index database (Korean Citation Index) covering the entire range of discipline. This study analyzed the data sets for 10 years (2004-2013) including a total of 8 categories and 119 sub-categories of disciplines, 109,551 researchers, 650,263 articles, and 1,170,039 citations in Korea. Findings - The results demonstrate that there are different intensities of collaboration from heavy to minimal across disciplines. In examining collaboration in terms of author and discipline levels, the results show that collaboration in author level rises, then inter-disciplinary collaboration increases accordingly, in most of the 119 discipline sub-categories. A number of disciplines, however, tended to collaborate more intensely within their own rather than with other disciplines. Moreover, the impact of collaboration tended to change over time depending on the types of collaboration. Specifically, inter-disciplinary collaboration was likely to have more immediate impact as pioneer research, especially among more than three disciplines, whereas the impact of intra-disciplinary collaboration is higher as time passes. Originality/value - In this research, a disciplinary investigation on collaboration is conducted for the entire range of disciplines in Korea. Through analyzing distinctive author-declared discipline information from the KRI, this research examines the intensities of collaboration across disciplines, collaboration in author level, and the impact of collaboration.

패션산업을 중심으로 한 디자인 영역간의 콜레보레이션 (Collaboration Among Design Fields With a Focus on the Fashion Industry)

  • 정훈실;김영인
    • 복식
    • /
    • v.58 no.6
    • /
    • pp.110-123
    • /
    • 2008
  • The objectives of this study are to define the fundamental notions of collaboration in design field. The results of this study are summarized as follows: Firstly, collaboration means a cooperative work which are cooperatively done by collabarator and collaboratee on the equal status within a certain period of time, based on core ability of each of them. This cooperative work is presented with a visual image based on the identity of participants, and it creates an added value. Collaboration is different from convergence and hybrid in the methodological aspects and from brand alliance and strategic alliance in the aspects of the subject of project. Secondly, collaboration has been developing through step of using the specific ability, step of sharing each core abilities, and step of fusing their identities, in a view of the sphere of cooperative work and the intimate relations in reciprocity. Thirdly, according to strategic purpose, collaboration can be classified into value ascending collaboration, image changing collaboration, business-field extension collaboration, and event collaboration. Fourthly, production methods of collaboration consist of limited edition method, premium line method, common line method, producing a collaborative product, and so on. Fifthly, differentiation effect, image upgrade effect, production of higher value-added products, sale increase, diversification of business, sharing the targets, and promotion effect are achievable through collaboration. Sixthly, to make progress in collaboration successfully, the compatibility of combination between collaborator and collaboratee, the superiority of collaboratee, definitude of collaboration, the fit method of collaboration, the novelty of collatoration, possibility of issuing of collaboration, and perfection of collabo-product must be the points which deserve our attention.

BPM 기반의 협업허브 2.0 설계와 구현 (Design and Construction of Collaboration Hub 2.0 based on BPM)

  • 김보현;정소영;최헌종;이성진;장진영
    • 한국CDE학회논문집
    • /
    • v.16 no.6
    • /
    • pp.414-423
    • /
    • 2011
  • The collaboration hub has been developed since 2004 as an online collaboration space, which supports the various collaborative works amongst small and medium enterprises using information sharing, collaboration project management, and project history management. Because of the change of manufacturing environment and rapid development of information technologies, it should be evolved from the existing version called Collaboration Hub 1.0. Recently, a lot of manufacturing enterprises know the importance of business process management(BPM) and start to introduce BPM systems. Our research group has developed the new version of Collaboration Hub 1.0 called Collaboration Hub 2.0 which contains the BPM concept, the consistent product data management, and the specialized functions overcoming the various variation of manufacturing. This study scrutinizes the meaning and role of the Collaboration Hub 2.0 and introduces an application study of it to the value chain of automobile module development consisted of a leading company and subcontractors. The case study covers the definition, execution and monitoring of collaboration process, the specialized functions overcoming the manufacturing variation and the key performance index of collaboration business.

공급자가 구축한 관계 특유적 무형자산의 보호수단으로서 협업의 역할에 관한 연구 (A Study on the Role of Collaboration as Safeguard for Supplier's Relationship-specific Intangible Asset)

  • 김진완;이석용;박지영;홍태호
    • 지식경영연구
    • /
    • v.10 no.3
    • /
    • pp.35-49
    • /
    • 2009
  • The purpose of this study is to examine whether suppliers are able to benefit by means of constructing a relationship-specific intangible asset and participating in collaboration with purchasers to actively maintain value created while mutually using inter-organizational information systems. To achieve the purpose of this study. 82 questionnaires have been analyzed from suppliers which are using electronic transactions through inter-organizational information systems. As a result, business process specificity and domain knowledge specificity, which are relationship-specific intangible assets, affect operational collaboration and strategic collaboration, which are classified by level of decision-making. Although both types of collaboration are needed to achieve both strategic and operational benefits, we find each collaboration to be uniquely promoted by a specific types of relationship-specific intangible asset. Operational collaboration is found to be an antecedent to operational benefit and strategic collaboration is found to be an antecedent to strategic benefits. No crossover between collaboration and supplier's benefits is found. Consequently, the result of this study shows collaboration is needed for domestic suppliers, which have relatively low levels of collaboration, to keep maintain relationship-specific intangible assets and to prevent the relationship termination cost when transactions have been stopped between supplier and purchaser. Also the results imply the supplier can have advantages by participating in collaboration.

  • PDF

한국 패션기업 콜레보레이션 동기 유형에 따른 콜레보레이션 분야, 신뢰와 몰입, 성과 및 만족도 (The Effect of Collaboration Motive Types on Collaboration Areas, Trust/devotion, and Performance/satisfaction in Fashion Business)

  • 홍원표;황진숙
    • 한국의류학회지
    • /
    • v.32 no.5
    • /
    • pp.692-703
    • /
    • 2008
  • In the fashion enterprises of today, there are many kinds of inter-enterprises' collaborations which are related to the strategic management for reinforcing their competitiveness in various fields. These inter-enterprises' collaborations, which began to increase in the year 2000, will increase even more in the near future. The study investigated the differences of collaboration motive types in collaboration areas, trust/devotion, performance and satisfactions of collaborations, and characteristics of collaborated companies and their partners. A questionnaire was administered to 194 key employees of the fashion enterprises in Korea and the analysis was performed by factor analysis, cluster analysis, ANOVA, and $X^2$ test. The results showed that the collaboration motive had four factors: economic efficiency, business expansion, product planning improvement, and brand competitiveness increase. The cluster analysis showed that there were four collaboration motive types: brand competitiveness type, economic efficiency type, product planning type, and passive collaboration type. There were significant differences among the collaboration motive types in regard to collaboration areas, trust/devotion, and the performance/satisfactions of collaboration, and characteristics of companies. The brand competitiveness motive type tended to choose the marketing and brand collaboration areas, had a higher trust, and had higher scores on the performance and satisfactions of collaboration than did the other types.

사회복지 조직간 협력관리 요인에 관한 탐색적 연구 (A Study on the Management Factor in the Collaboration among Social Service Organizations)

  • 우정자
    • 한국사회복지학
    • /
    • v.58 no.4
    • /
    • pp.37-63
    • /
    • 2006
  • 이 연구는 사회복지 조직간 협력에 영향을 미치는 협력관리 요인을 도출하여 그 의미를 찾고, 협력관리요인이 조직간 협력에 영향을 미치는지 검증하였다. 이론 검토를 통하여 공식 비공식 만남, 계약, 협력담당자 선정과 같은 협력관리내용은 기존의 조직요인이나 협력결과와 구분되는 개념으로 인식하였다. 조사 분석 결과, 협력관리 요인이 조직간 협력에 영향을 미치는 것으로 나타남으로써 조직간 협력관리의 정책수립이나 제도화가 조직간 협력을 더욱 활성화시킬 수 있음을 시사하였다. 연구결과를 통하여, 조직간 협력관리의 기술, 노하우, 이론의 개발을 주장하며, 조직간 협력을 활성화할 수 있는 관리활동을 서비스 조직 및 정부의 정책차원에서 제도화할 필요가 있음을 제안한다.

  • PDF

과학기술지식 생산과 공유를 위한 협력 유형분류체계 (A typology of Collaboration Modes for Scientific and Technological Knowledge Production and Sharing)

  • 황금주
    • 지식경영연구
    • /
    • v.11 no.2
    • /
    • pp.133-152
    • /
    • 2010
  • This paper suggests a typology of the modes of collaboration for scientific and technological knowledge production and sharing (STKPS) based on knowledge communication types, including organizational factors, communication channel, intensity, and decision-making, that affect STKPS processes. It is mainly designed to rearrange ideas about collaboration drawn from the literature in order to develop a conceptual framework for categorizing modes of collaboration based on how communication patterns shape four modes of collaboration. In the conclusion and discussion part, practical implications, limitations of this study, and further studies are discussed. In particular, the practical implications propose communication patterns suitable for five stages of collaboration processes. As the collaboration initiation or set-up stage is critical, extensive face-to-face communication is recommended in the auditing stage. In the execution stage, media-based communication can be actively utilized, because collaborators will mostly exchange explicit codified knowledge supported by IT. The evaluation and reinforcement stages concentrate on tacit knowledge exchange and explicit knowledge evaluation, which requires intensive face-to-face communication including negotiations for evaluating collaboration outcomes and partnership.

  • PDF