• Title, Summary, Keyword: Collaboration

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Development of Fashion Design through Collaboration - Focusing on TV dramas and women wear brands - (콜래보레이션을 통한 패션 디자인 개발 - TV드라마와 여성복 브랜드를 중심으로 -)

  • Shin, Hye-Kyoung;Lee, In-Seong
    • Journal of the Korean Society of Costume
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    • v.59 no.7
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    • pp.50-64
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    • 2009
  • In current society, products and services are positioned to match customers' lifestyles and emotions. One example of such can be collaboration strategies. Various types of collaboration can be found and should be applied to academic research in terms of fashion designing as well as in marketing. As a result, this research focuses on defining collaboration and identifying its different forms. Case studies are provided for each form of collaboration. A set of emotional factors required for collaboration and a domestic fashion brand is selected in order to carry out analysis and design production. As a result of this study, the following conclusions were reached. First, collaboration can be defined as two or more companies, brands or even individuals working together for an agreed period of time by sharing core competencies and advantages in order to pursuit profit and value creation. Second, collaboration types can be specified into two categories which are collaboration between companies within the fashion industry and collaborations with companies outside the fashion industry. In addition, companies may collaborate with the purpose of enhancing value, broadening its areas of business and to execute an event. Third, according to the case studies examined, effects of collaboration can be upgrade of brand images, variety of promotional benefits and increase in sales. Fourth, the selections of collaboration targets were made. MOGG and Sex&the City were chosen in order to apply collaboration strategies in line with promoting the domestic womens' wear market. Fifth, by considering and applying all the findings from the research, the limited edition line was produced under the design concept of 'Sex and the City with MOGG'.

Consumer Responses toward Fashion Collaboration Brands -Effects of Collaboration Type and Brand Sensitivity- (패션 콜레보레이션 브랜드에 대한 소비자 반응 -콜레보레이션 유형과 브랜드 민감성 효과-)

  • Kim, Eun Young;Ko, Soon Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.10
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    • pp.1058-1073
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    • 2012
  • This study examines the effects of collaboration type and brand sensitivity on consumer responses toward fashion collaboration brands. For this study, six brands of fashion collaboration were selected by collaboration types: collaboration with same industry (Uniqlo-Jill Sander, H&M-Sonia Rykiel, and Levis-Jean Paul Gaultier) and collaboration with different industries (LG-Prada, Samsung-Armani, and LG-Levis). A selfadministered questionnaire was developed based on the literature that mainly included brand sensitivity, consumer response (brand association, brand values, and purchase intention), and marketing strategic elements in the context of fashion collaboration. For collecting the data, respondents were asked to choose and assess a previously purchased brand. A total of 299 usable data responses were obtained from Korean consumers aged from 15 to 40 years old. The consumer response toward the fashion collaboration brand consisted of four factors: Emotional value, perceived quality, symbolic value, and brand association. The results showed that the collaboration type had the main effect on emotional value, symbolic value, and purchase intention. Brand sensitivity had the main effect on brand association, emotional value, symbolic value, and purchase intention. There was also an interaction effect on emotional value. With respect to strategic marketing elements, product differentiation, premium pricing, and value pricing had partially positive effect on consumer responses; however, promotion had a negative effect on consumer responses (e.g., perceived quality, and emotional value). In addition, collaboration type or brand sensitivity moderated the effect of strategic marketing elements on consumer responses. This study discussed a managerial implication to develop a strategic brand alliance to manage brand equity in the fashion marketplace.

A Comparative Study on the Centrality Measures for Analyzing Research Collaboration Networks (공동연구 네트워크 분석을 위한 중심성 지수에 대한 비교 연구)

  • Lee, Jae Yun
    • Journal of the Korean Society for information Management
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    • v.31 no.3
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    • pp.153-179
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    • 2014
  • This study explores the characteristics of centrality measures for analyzing researchers' impact and structural positions in research collaboration networks. We investigate four binary network centrality measures (degree centrality, closeness centrality, betweenness centrality, and PageRank), and seven existing weighted network centrality measures (triangle betweenness centrality, mean association, weighted PageRank, collaboration h-index, collaboration hs-index, complex degree centrality, and c-index) for research collaboration networks. And we propose SSR, which is a new weighted centrality measure for collaboration networks. Using research collaboration data from three different research domains including architecture, library and information science, and marketing, the above twelve centrality measures are calculated and compared each other. Results indicate that the weighted network centrality measures are needed to consider collaboration strength as well as collaboration range in research collaboration networks. We also recommend that when considering both collaboration strength and range, it is appropriate to apply triangle betweenness centrality and SSR to investigate global centrality and local centrality in collaboration networks.

Performance Evaluation of Collaborative Research in Government Research Institutes (정부출연연구기관의 산학연 공동연구 성과 평가)

  • Lee, Seonghee;Lee, Hakyeon
    • Journal of Korean Institute of Industrial Engineers
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    • v.43 no.3
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    • pp.154-163
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    • 2017
  • Research collaboration is regarded as core source to lead various innovations in all countries. This paper compares and analyzes the performance of Industry-University-Government Research Institutes (GRI) collaboration based on the four types of research collaborations; GRI-GRI, Industry-GRI, University-GRI and Industry-University-GRI. So this paper will show which collaboration type has the best work on each R&D step. We use four R&D steps; research, development, commercialization and overall. We also evaluate the performance of research collaboration of GRIs based on the collaboration types. In order to evaluate the performance of research collaboration, Data Envelopment Analysis (DEA) is employed for measuring the efficiency of GRIs in this paper. DEA is a non-parametric approach to measuring the relative efficiency of decision-making units (DMUs) with multiple inputs and outputs. The empirical results represent that the performance of collaboration with industry is generally superior to other collaboration types. These findings from this paper are expected to provide basic information for national collaboration strategy making.

Socio-Cultural Meanings of the Trend of Collaboration Expressed in Contemporary Fashion (현대 패션에 나타난 콜래보레이션(Collaboration) 경향의 사회문화적 의미)

  • Yang, Hee-Young
    • The Research Journal of the Costume Culture
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    • v.18 no.2
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    • pp.245-260
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    • 2010
  • Collaboration among various fields appear according to rising of snack culture, polarizing phenomenon by a point to value, consumer behavior change giving importance to direct experience, and arrival of high touch age satisfied various needs and desires of consumer. Collaboration progressed limited edition form utilizes famous artist and designer's fame to promote products and upgrade their brand image through a short period agreement. This research aims at analysis about collaboration phenomenon in collaboration manners and characteristics, and understands changed socio-cultural meaning through collaboration expressed in almost all industry for high speedy changing fashion environment. This research utilizes between theoretical study and empirical analysis. For concentrated study, research period limits from 2007 to the present time 2009. This paper's purpose is studying on the socio-cultural meaning through analysis about characteristics of the trend of collaboration expressed in contemporary fashion. This research's results are as follow as; First, common life toward aesthetic surrounding, Second, introduction of high concept, Third, the power of Homo Consmus, Forth, focusing on the intangible elements and the value. This study intends to predict change of fashion design and fashion market for complicated consumer, and present fundamental materials about fashion industry and design development of the future through consideration on concrete aspect and meaning of collaboration expressed in contemporary fashion.

Collaboration Platform Development of Virtual Cluster Type for Vitalizing Smart Work (스마트워크 활성화를 위한 버추얼 클러스터(Virtual Cluster)형 협업 플랫폼 개발)

  • Lee, Kark-Bum;Oh, Seong-Eun;Hwang, Ji-Yeun
    • Journal of Information Technology Services
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    • v.12 no.2
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    • pp.153-170
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    • 2013
  • As global competition of enterprises heats up recently, there is a growing the need to introduce business knowledge platform. Many enterprises work with other partners in a variety of situations and collaboration has emerged as new competitiveness of them. Collaboration improves the performance of members, and besides it has an important bearing on innovation, result, and increased productivity of enterprise. Lots of businesses, locally and abroad, extend the environment of collaboration and try to share business contents efficiently. In addition, they look into ways of invigorating collaboration by providing community tools. Corporations and Governments around the world are pushing smart work to respond effectively to this paradigm change. Smart work provides many types of collaboration and raises the productivity. Various infrastructures should be constructed for activating smart work. Most of all, core technology is to be developed. Virtual Cluster is the space of collaboration corresponding to change in business paradigm. In overseas policy of Virtual Cluster has been already enforced as an alternative to geographical cluster. The establishment and development of collaboration platform through Virtual Cluster can contribute to business competitiveness by smart work.

Factors Influencing Research Collaboration in the Field of Informetrics (연구자 협업의 영향 요인에 관한 연구: 계량정보학 분야를 중심으로)

  • Nam, Eunkyung;Park, Ji-Hong
    • Journal of the Korean Society for information Management
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    • v.31 no.4
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    • pp.201-227
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    • 2014
  • The collaboration is becoming ever more widespread in scientific research. Unlike collaboration in other areas such as in a company, research collaboration has an unique feature that it is reflected by scholars' characteristics. Based on previous studies on research collaboration, five major factors are identified. We propose five hypotheses from them and examine these by using both in-person questionnaire survey and relational bibliometric analysis. The survey analysis informs individual choice factors and the bibliometric analysis informs collective consequence factors. The results of this study may have implications for science policies and digital collaboration services.

Development of Collaborative Process Warehouse for Analyzing Performance of Manufacturing Collaboration (제조협업 성과분석을 위한 협업 프로세스 웨어하우스 개발)

  • Kim, Kyu-Ri;Kim, Ae-Kyung;Kim, Sang-Kuk;Jung, Jae-Yoon
    • IE interfaces
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    • v.25 no.1
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    • pp.71-78
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    • 2012
  • Most manufacturing companies participate in various types of active collaboration to enhance competitive advantages in their arenas. In this paper, we introduce a data warehouse system that is designed for manufacturing collaboration. Just as enterprise information systems, collaboration support systems also need functions of performance measurement and monitoring. For this reason, we devise a new approach to measuring and evaluating performance of manufacturing collaboration. Specifically, we first present a concept of process warehouses for manufacturing collaboration. Next, we design a data schema of collaborative process warehouses to store and monitor collaboration performances. Finally, we implement a prototype system to support performance management of manufacturing collaboration. The proposed system can be used to effectively maintain and continuously improve collaboration in manufacturing industry.

International Collaboration in Library and Information Science Research in Korea

  • Noh, Younghee;Chang, Rosa
    • International Journal of Knowledge Content Development & Technology
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    • v.9 no.2
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    • pp.91-110
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    • 2019
  • This study sought to examine five theses from major journals concerning Korea's Library and Information Science, published from 1970 to 2018, so as to diagnose the current stage of International Research collaboration in the field of Korea's Library and Information Science which researchers from two or more different nations jointly conducted. Furthermore, it proposed measures for activating International Research collaboration in the field of Korea's Library and Information Science. First, related conferences should be held and education need to be offered in terms of elevating the awareness of the need and importance of international research collaboration. Second, relevant policies need to be developed and projects should be implemented to strengthen the practical international research collaboration. Third, collaboration with various countries should be pursued in the area of detailed majors of library and information science of greater diversity than now in terms of the detailed majors and countries. Fourth, a research environment supporting the collaboration with various research institutions overseas moving forward will need to be created around the universities.

The Quality Control System on Online Collaboration System (온라인 협업 시스템의 품질 관리 체계에 대한 연구)

  • Ko, Sung-Seok;Cho, Mi-Yeon
    • Journal of the Society of Korea Industrial and Systems Engineering
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    • v.33 no.2
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    • pp.127-132
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    • 2010
  • Recently, the importance of quality control on the online collaboration system is increasing, since it is realized that many participants do not guarantee the quality of online collaboration's output anymore. Hence in this paper, we propose the framework of quality control in order to assure the quality of output from online collaboration system. The proposed framework provides the solution strategies to overcome the challenges of current collaboration systems. To do that, first of all we define the basic process (create, initiate, discuss, complete) of the online collaboration system based on wiki-based system or open source project, and then we find the challenges in each online collaboration process, and propose the effective strategy to overcome these challenges with reference cases including Wikipedia, OSS project, etc.