• Title, Summary, Keyword: Commercial Film

Search Result 423, Processing Time 0.039 seconds

A Study on Commercial Film Narrative based on the theory of Gerard Genette -Focused on Temporal Order- (TV 광고에 있어서 Gerard Genette 이론적 서사의 시간성 -시간의 순서(Temporal Order)를 중심으로-)

  • Ahn, Sang-Hyuk
    • Archives of design research
    • /
    • v.18 no.1
    • /
    • pp.245-252
    • /
    • 2005
  • In this paper, I am going to analyze a commercial film narrative focused on a temporal order through the theory of narrative discourse by Gerard Genette. Advertisements has a special quality or feature to be convertible into mythological hyper reality to advertise an product effectively. In this process, narrative in a commercial film has visual variations using a temporal order to show an glamorously advertisements in television. The reason that narrative in a commercial film is subject to variation with a temporal order, duration, frequency is to get some aesthetic effect for making sure people see them. Under the influence of postmodernism, image making like a pop-art became the first consideration in a commercial film with the consequence that representation as a signifier came to be more important than object as a signified. As a commercial film have more sensational image as a result of visual variation, images in a commercial film became vague so that it does not explain or express an advertising concept dearly. However, those aspects have assets that it gives the TV audience a room for interpretation in advertisements by themselves.

  • PDF

A Comparison Study of the Determinants of Performance of Motion Pictures: Art Film vs. Commercial Film (영화 유형별 영화 흥행 성과 예측 요인의 비교 연구: 예술 영화와 상업 영화 비교를 중심으로)

  • Kim, So-Young;Im, Seung-Hee;Jung, Ye-Seul
    • The Journal of the Korea Contents Association
    • /
    • v.10 no.2
    • /
    • pp.381-393
    • /
    • 2010
  • The purpose of this research is to identify the different determinants according to the types of motion pictures; art film and commercial film. We found that the regression equations of two types of motions pictures are structurally different. More specifically, we identified that the number of screens, viewers' evaluation, and genres have a significant relationship with the performance of motion pictures both in the commercial and art film. However, director, ratings, critics, power of agency, nationality, and the timing of release affect the performance of motion pictures just on the art films.

A Study on the Artistic Analysis of Modern Commercial Movies (Focusing on "1987(2017)") (현대 상업영화의 예술성 분석연구 (영화 "1987(2017)"을 중심으로))

  • Lee, Tae-Hoon
    • Journal of Digital Convergence
    • /
    • v.16 no.5
    • /
    • pp.425-433
    • /
    • 2018
  • Korea's film industry structure is focused on commercial movies centering on large companies, and its diversity and artistry are relatively overlooked. In addition to trends in the digital media age, the flood of consumable contents on the basis of special effects such as C.G, And is losing popularity as a popular art. The popular art should lead the mature social culture with the educational enlightenment character which induces the indirect experience and the wide insight of the world through the material and expression about the humanities study of the individual and the society. The analysis of the society's artistry and artistry about the movie "(2017)" can be a measure of the definition and kind of artistry in commercial movies and methodology about the manifestation of artistry. As a research methodology, we try to measure the future of the film industry by analyzing the status of the film as popular art, such as intellectual exploration and logical completeness of the essence of society, Through analyzing and criticizing the artistic characteristics in commercial films, I would like to suggest some improvement points by deriving the indicators of the artistic nature of commercial films. The film "1987" is a good example of an ideal commercial film with an artistry that cultivates cultural literacy, promotes civic consciousness through enlightenment messages, and plays a role of self-reflection through art experience. In other words, it shows the possibilities of commercial film with artistry in popular culture, such as a humanistic examination of true history and society, and an introspective gaze of the director expressed through the film society.

Spray-coated single-wall carbon nanotube film strain sensor (스프레이코팅 방식으로 제작된 단일벽 탄소나노튜브막 스트레인센서)

  • Park, Chan-Won
    • Journal of Industrial Technology
    • /
    • v.32 no.A
    • /
    • pp.29-33
    • /
    • 2012
  • We demonstrated the viability of fully microfabricating SWCNT(single-wall carbon nanotube) film strain sensors for force and weight sensing. Our spray-deposited SWCNT film strain sensors showed good linearity over a range from 0 to 400 microstrain, and much higher sensitivity compared to commercial metal foil-type gauges. The number of grids and the thickness of the SWCNT film were found to have a significant effect on the strain sensing properties of the SWCNT film gauges. A strain sensing methode for the CNT-based strain gauges was also investigated using a binocular type beam load cells. Preliminary results indicate that the microfabrication method shown here is promising for developing a commercial strain gauge using a spray-coated SWCNT thin film. In the near future, various studies will be performed to further enhance the properties of the spray-coated SWCNT film strain sensors.

  • PDF

Characteristics of Fluorescent Organic Light Emitting Diodes using Amorphous IZO Anode Film (비정질 IZO 애노드를 이용한 형광 유기발광소자의 특성)

  • Moon, Jong-Min;Bae, Jung-Hyeok;Jeong, Soon-Wook;Kang, Jae-Wook;Kim, Han-Ki
    • Journal of the Korean Institute of Electrical and Electronic Material Engineers
    • /
    • v.19 no.11
    • /
    • pp.1044-1049
    • /
    • 2006
  • We reported on characteristics of the fluorescent OLED fabricated on commercial ITO/glass and BCS grown IZO/glass substrate, respectively. The amorphous IZO anode film grown by box cathode sputtering(BCS) exhibited similar electrical and optical characteristics to commercial ITO anode even though it was deposited at room temperature. In addition, the amorphous IZO anode showed higher workfunction (5.2 eV) than that of the commercial ITO anode (5.0 eV) after ozone treatment for 10 min. Furthermore, fluorescent OLED fabricated on amorphous IZO anode film showed improved current-voltage-luminance characteristics, external quantum efficiency and power efficiency en contrast with fluorescent OLED fabricated on commercial ITO anode film. It was thought that smooth surface and high workfunction of amorphous IZO anode lead to more efficient hole injection by reduction of interface barrier height between anode and organic layers.

Frictional Behavior and Film Thickness of Some Liquid Crystals in Elastohydrodynamic Lubrication (탄성 유체 윤활에서의 액정의 마찰 특성 및 유막두께)

  • 이희성
    • Tribology and Lubricants
    • /
    • v.18 no.4
    • /
    • pp.255-259
    • /
    • 2002
  • The tribological properties of eight different liquid crystals were investigated in a concentrated point contact device and a ball-on-flat contact. For comparison, the same tests were also performed with commercial greases and the corresponding base oils. Under the fully flooded conditions studied, liquid crystals in a concentrated point contact showed lower friction than commercial greases and greater film thickness dependence on rolling speed than grease base oils or greases. Test results also showed that the film thickness and friction were little influenced by the composition of the examined liquid crystals.

Understanding the Use of Coal Char Kinetic Models in commercial CFD Codes (상용 CFD 코드에서 사용되는 촤 반응속도 모델에 대한 이해)

  • Kim, Daehee;Choi, Sangmin
    • 한국연소학회:학술대회논문집
    • /
    • /
    • pp.91-94
    • /
    • 2013
  • Commercial computational fluid dynamics (CFD) codes traditionally rely on the computational efficiency of the simplified single-film apparent char kinetic model to predict char particle temperatures and char conversion rates in pulverized coal boilers. The aim of this study is to evaluate the reliability of the single-film apparent kinetic model and to suggest the importance of proper use of this model. For this, a parametric study was conducted with a consideration of main parameters such as Stefan flow, product species, particle evolution, and kinetic parameters.

  • PDF

Preparation of PMMA Marbles by Film Molding Method (필름 성형법에 의한 PMMA 인조석의 제조)

  • 길기승;김의식;김대수
    • Polymer Korea
    • /
    • v.27 no.2
    • /
    • pp.152-158
    • /
    • 2003
  • Two commercial processing methods have been used to produce poly(methyl methacrylate) (PMMA) marbles; cell molding method and belt molding method. Cell molding method has low productivity and belt molding method has high equipment cost as well as high production cost. A new production method far PMMA marbles using plastic films as molds was studied in this investigation to overcome the shortcomings of cell molding and belt molding method. As plastic film molds for producing PMMA marbles, poly(vinyl acetate) film was used. A methyl methacrylate compound, which has good processability in film molding and shows good mechanical properties after curing, was prepared and used to produce PMMA marbles by film molding method. Properties of the PMMA marbles produced by film molding method were similar to, or higher than, those of commercial PMMA marbles produced by cell molding and belt molding method respectively. The film molding method is considered to have high possibility in commercial application.

Stage of Planning and Development for Commercial Success of Korean Films (한국영화의 상업적 성공을 위한 기획 개발 단계)

  • Im, Gun-Joong
    • The Journal of the Korea Contents Association
    • /
    • v.12 no.10
    • /
    • pp.72-81
    • /
    • 2012
  • From the viewpoint of invigorating Korean film-market, the commercial success of films can be regarded as a very important virtue. Such marketability of films will be determined at the stage of planning and development before that of film-making. In order for ideas and scenarios which are the foundation of film-making to have any commercial virtue, a commercial verification at this stage should intervene, which should be the basis of the understanding a lot of texts and the trends in the entire culture. It is the very time that the efforts for improving the stage of planning and development and certain alternatives are needed for the qualitative growth of Korean films and the systematic development of their industrial aspects, for any efficient alternatives for the stage of planning and development will bring about an important result that the commercial success of Korean films expand the meaning into the domains of creativeness and artistry.

The Characteristic Curves of Commercial Medical X-ray Films (상용 의학용 X-ray 필름의 특성곡선)

  • Heo, Hoon;Jeong, Yeon-Tae;Lee, Jae-Sung
    • Journal of the Korean Printing Society
    • /
    • v.19 no.2
    • /
    • pp.12-21
    • /
    • 2001
  • For the purpose of determining characteristics of widely used commercial medical x-ray films, which are used for obtaining the Linac-grams for radiational treatment of cancers, we placed several commercial x-ray films at a fixed distance form the linear accelerator. After varying the exposed amount of radiation step by step, we could obtain a continually increasing density image for each film whose densities were determined by microdensitometer readings. The characteristic curves of the films were obtained by plotting the densities vs. the exposed radiation amounts, and their ${\gamma}$ values were determined. These values can be used to suggest a minimum necessary amount of exposed radiation to get a useful Linac-gram. The measured ${\gamma}$ values of the characteristic curves of the Kodak-DVP/RA-1 film were 1.73 when used 6MV x-ray, 1.70 when used 15MV of intensity. For the Konica-AX film, ${\gamma}$ values were 1.29 and 1.18 respectively. The result suggests that the effective conditions for high resolution of a L-gram be 6 MV of x-ray intensity and about 3 rad of exposed dose on a Kodak-DVP/RA-1 film.

  • PDF