• Title, Summary, Keyword: Contents Analysis

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An Exploratory Analysis on the User Response Pattern and Quality Characteristics of Marketing Contents in the SNS of Regional Government (지역마케팅 콘텐츠의 사용자 반응패턴과 품질특성에 관한 탐색적 분석: 지방자치단체가 운영하는 SNS를 중심으로)

  • Jeong, Yeon-Su;Jeong, Dae-Yul
    • The Journal of Information Systems
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    • v.26 no.4
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    • pp.419-442
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    • 2017
  • Purpose The purpose of this study is to explore the pattern of user response and it's duration time through social media content response analysis. We also analyze the characteristics of content quality factors which are associate with the user response pattern. The analysis results will provide some implications to develop strategies and schematic plans for the operator of regional marketing on the SNS. Design/methodology/approach This study used mixed methods to verify the effects and responses of social media contents on the users who have concerns about regional events such as local festival, cultural events, and city tours etc. Big data analysis was conducted with the quantitative data from regional government SNSs. The data was collected through web crawling in order to analyze the social media contents. We especially analyzed the contents duration time and peak level time. This study also analyzed the characteristics of contents quality factors using expert evaluation data on the social media contents. Finally, we verify the relationship between the contents quality factors and user response types by cross correlation analysis. Findings According to the big data analysis, we could find some content life cycle which can be explained through empirical distribution with peak time pattern and left skewed long tail. The user response patterns are dependent on time and contents quality. In addition, this study confirms that the level of quality of social media content is closely relate to user interaction and response pattern. As a result of the contents response pattern analysis, it is necessary to develop high quality contents design strategy and content posting and propagation tactics. The SNS operators need to develop high quality contents using rich-media technology and active response contents that induce opinion leader on the SNS.

The Facebook page communication strategy of high-end fashion department stores in the United States (미국 고급 패션백화점의 페이스북 페이지 커뮤니케이션 전략)

  • Kim, Sunghee
    • Journal of Fashion Business
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    • v.17 no.4
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    • pp.177-190
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    • 2013
  • The purpose of this study is 1) to investigate the types of upscale fashion department stores' Facebook page contents, 2) to compare the types of Facebook page contents with the department stores, and 3) to explore the dimensions of the Facebook page components and their relations. For the study, three preeminent department stores in social media marketing were chosen: Bergdorf Goodman, Barneys New York, and Saks Fifth Avenue. Three hundred sixty five contents of these department stores' pages were investigated, which were uploaded from February 1st to March 31st of 2013. Content analysis, correspondence analysis, and categorical principal component analysis were used for the research. The result showed that there are four important types of contents in pages: product-related contents, fashion-related contents, department stores-related contents, and the contents of communicating with users. And these components of contents were related with department stores distinctively. The two dimensions of the page components were revealed: the basic components (contents, 'like', 'share', and 'comments') and the additional components (links and photos). Among contents, the introduction of products was appealed but news and events were not liked by users; the contents without a photo were not linked to additional information either.

A Study on Public Relation Activation Plan through Hospital Homepage Contents Analysis (병원 홈페이지 콘텐츠 분석을 통한 홍보활성화방안 연구)

  • Lee, Jin-Woo;Ahn, Sang-Yoon
    • The Korean Journal of Health Service Management
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    • v.6 no.3
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    • pp.13-27
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    • 2012
  • This study aimed to identify the effects of contents, to find out the development approaches of promotion and contribute to increase the expectation on medical institutions and wills to use and improve the customer satisfaction on homepages of such medical institutions by analysis on the contents of hospital homepage. This research performed the frequency analysis, cross analysis, t-test correlation analysis, and multiple regression analysis and came to the conclusion. In accordance with the research results, since the university hospital homepages had more contents than the homepage of general hospitals and national and public hospitals, the university hospital homepage provided sufficient information to visitors and tried to satisfy the customers and activate the hospital promotion using the homepage contents. On the contrary, the homepage of general hospitals and national and public hospitals had insufficient contents and unique and differentiated contents were not sufficiently provided. On the basis of the results of this study, further study on the approaches to improve the contents of homepage of general hospitals and national and public hospitals will be of great help to activate the hospital promotion by increasing the average number of visitors and page views. Furthermore, it is required to make every endeavor for systematic management and operation and research on promotion using the homepage contents.

Comparison of Vinyl Acetate Contents of Poly(Ethylene-co-Vinyl Acetate) Analyzed by IR, NMR, and TGA

  • Kim, Eunha;Choi, Sung-Seen
    • Elastomers and Composites
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    • v.50 no.1
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    • pp.18-23
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    • 2015
  • Vinyl acetate (VA) contents of poly(ethylene-co-vinyl acetate) (EVA) analyzed by infrared spectroscopy (IR), nuclear magnetic spectroscopy (NMR), and thermogravimetric analysis (TGA) were compared. Four grade EVAs supplied by Aldrich Co. and four grade EVAs manufactured by DuPont Co. were used. For IR analysis, VA contents were determined using calibration curve (absorbance ratio of $1739cm^{-1}/2922cm^{-1}$ or $609cm^{-1}/1464cm^{-1}$) of reference EVAs. Correlation coefficients of the calibration curves were not sufficiently high ($r^2{\leq}0.96$). For NMR analysis, VA contents were determined using peaks of $CH_3$, $CH_2$, and CH. VA contents determined by NMR analysis were less than those marked by suppliers more than 10%. For TGA, VA contents were determined using weight loss through deacetylation. VA contents determined by TGA were slightly different with those marked by suppliers. Difference in the VA contents determined by different analytical methods was discussed, and difference in the analytical results according to the EVA suppliers was also examined.

A Study on the Contents Production for a Clothing Design Analysis - Focused on the Image Medium of Chinese Historical Background - (의상디자인 분석을 위한 콘텐츠 제작에 관한 연구 - 중국역사배경 영상매체를 중심으로 -)

  • Yoon, Hae-Gyung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.8 no.2
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    • pp.61-71
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    • 2006
  • The purpose of this study is to present a contents production process for costume design analysis by take advantage of the image media of Chinese historical backgrounds. The production process of contents for lectures on fashion design analysis can be summarized as follows: The contents for the design analysis of Chinese costumes can be divided into major media and supplementary media. Major media can be completed through the processes including the selection of Chinese historical backgrounds. images and media (video, DVD title or VOD), verification of image capture parts, image captures, and applications of PPT files. Supplementary media consist of production of analysis materials for each item and TPO, report preparation methods and discussions, and printed matters to be used at the stage of image comparison and verification. This way, a process applicable to the design analysis of Chinese costumes can be presented.

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Contents Analysis on the Rural Village Development Projects: With Focus on Project Regions during 2004-2007 (농촌마을종합개발사업 내용분석과 시사점 -'04-'07년 사업대상지 사업을 중심으로 -)

  • Park, Han-Sik;Hwang, Gil-Sik;Kim, Young-Taek
    • Journal of Korean Society of Rural Planning
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    • v.14 no.4
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    • pp.121-128
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    • 2008
  • The purpose of this study is to identify the trend of the contents of the plan that was implemented through contents analysis on the master plan project of rural village development projects that began in 2004. Contents analysis is based on the classification of business in the detailed enforcement regulations of rural village development project. Analysis on the project contents was conducted for 30 days from June 20 to July 20 for the 132 regions established in the master plan during the period from 2004 to 2007. The results of the analysis showed the following. First, scenery facilities, rural tourism, cultural welfare and income basis projects accounted for 76.5% of the total projects. Second, with regard to investment costs depending on the contents of the projects, cultural welfare, rural tourism and income basis projects accounted for 66.3% of the total investment costs. Third, it was found out that, with regard to the trend of change in the project contents by year, income basis projects were sharply reduced whereas cultural welfare and scenery facilities projects were increased. Finally, with regard to the analysis on the projects by region, it was found that Gangwon, Gyeonggi and Chungnam gave high weight on rural tourism, whereas Gyeongbuk, Jeonnam and Jeonbuk gave low weight on rural tourism. Particularly, Gyeongnam was found to have given low weight on income basis project.

The Decision of Order Priority of HUD Contents for Public Transit (대중교통 HUD 콘텐츠 우선순위 결정에 관한 연구)

  • Park, Bumjin;Kang, Weoneui;Kim, Taehyeong
    • International Journal of Highway Engineering
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    • v.15 no.1
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    • pp.135-141
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    • 2013
  • PURPOSES: In this study, as part of an effort to develop HUD for public transit, it is proposed that the decision of order priority of contents which will be disposed to bus drivers through HUD for public transit using AHP(Analytic Hierarchy Process) technique. METHODS: In AHP analysis method brainstorming, factor analysis, hierarchical structuring, and weighting analysis were performed by applying a classical analysis method. RESULTS: By the result of analysis it is shown that unlike car drivers, bus drivers prefer information related to bus intervals, bus stop, and door open and close to information related to vehicle running. Also, bus stop information and bus interval information were ranked as first and second place in order priority of HUD contents for public transit by experts. CONCLUSIONS: This method of selecting order priority of HUD contents for public transit can provide a basic foundation for selecting order priority of traffic information contents as well as other HUD contents.

A Study on Information Analysis of Nanotechnology and Contents Development (나노기술 정보 분석 콘텐츠 개발에 관한 연구)

  • 소대섭;이일형;최붕기
    • The Journal of the Korea Contents Association
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    • v.3 no.4
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    • pp.95-102
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    • 2003
  • He report a systematic method which is useful for the information analysis on technology trends and market status and the construction of analyzed contents for analyzed contents for nanotechnology(NT). For the selection of key subjects, we first surveyed the preliminary demand for items and asked for the opinions of an advisory committee, and implemented the analysis on information and technology trends jointly with internal and external experts. As a result of this study, not only a theoretical method for information analysis is presented, but also a database for the analysis contents is constructed by applying this method. Eventually the national competitiveness for NT is expected to improve by providing these contents to the experts in industry, universities, research institutes and government through internet, publications and CD-ROM.

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Development of the Multimedia Contents for the Clothing & Textiles -Understanding h Analysis of Textile Materials- (멀티미디어를 활용한 의류학관련 교과목 콘텐츠의 개발 -의류소재 이해 및 분석-)

  • 이정순
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.1
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    • pp.162-168
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    • 2003
  • The purpose of this research is to develop the multimedia contents for the subject . is the subject to understand and analyze the characteristics of the textile materials and to be putting the key point to utilize the textile materials as the fashion materials. 1 developed the contents using multimedia system standing on the basis of Internet. The developed contents were organized to induce the interest. The sounds, pictures. computer graphics, animations, text, AOD and AOD etc. were utilized in these contents. These contents were consisted of preview, restudy, and the feedback through question. These contents can be executed directly in Web browser through Internet. Address is http://web.cnu.ac.kr/-fabric. Ⅰ applied this multimedia contents to actual class. It was utilized much more than textbook and it was turned out to be efficient in the experiment class. It was inspected that the most of students were satisfied with the utilizing these multimedia contents.

Study of the Activation Plan for Rural Tourism of the Jeollabuk-do Using Big Data Analysis (빅데이터 분석을 통한 농촌관광 실태와 활성화 방안 연구: 전라북도를 중심으로)

  • Park, Ro Un;Lee, Ki Hoon
    • The Korean Journal of Community Living Science
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    • v.27 no.spc
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    • pp.665-679
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    • 2016
  • This study examined the main factors for activating rural tourism of Jeollabuk-do using big data analysis. The tourism big data was gathered from public open data sources and social network services (SNS), and the analysis tools, 'Opinion Mining', 'Text Mining', and 'Social Network Analysis(SNA)' were used. The opinion mining and text mining analysis identified the key local contents of the 14 areas of Jeollabuk-do and the evaluations of customers on rural tourism. Social network analysis detected the relationships between their contents and determined the importance of the contents. The results of this research showed that each location in Jeollabuk-do had their specific contents attracting visitors and the number of contents affected the scale of tourists. In addition, the number of visitors might be large when their tourism contents were strongly correlated with the other contents. Hence, strong connections among their contents are a point to activate rural tourism. Social network analysis divided the contents into several clusters and derived the eigenvector centralities of the content nodes implying the importance of them in the network. Tourism was active when the nodes at high value of the eigenvector centrality were distributed evenly in every cluster; however the results were contrary when the nodes were located in a few clusters. This study suggests an action plan to extend rural tourism that develop valuable contents and connect the content clusters properly.