• Title/Summary/Keyword: Display design

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The Effect of Features and Motivators of Mobile Phone on Repurchasing Intention: Focusing on Difference Between Korea and Indonesia (휴대폰의 재구매 동기에 관한 국가간 비교 연구 : 한국과 인도네시아를 중심으로)

  • Lee, Jong-Oh;Whang, Jae-Hoon
    • Journal of Information Technology Applications and Management
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    • v.14 no.4
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    • pp.159-174
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    • 2007
  • The purpose of this research is to investigate the relationships among the perceived satisfaction, the perceived the trust, the commitment, the key features for mobile phone, the brand image, the switching cost and the repurchasing intention. We also examine the differences between Korean and Indonesian markets concerning the relationships of these key successfactors. The structural model is tested with the data form each of the sub-samples (i. e. Korean and Indonesian users taken separately). Properties of the casual paths, including standardized path coefficients, the significance of difference, and variance explained for trust, satisfaction, commitment and repurchasing in the hypothesized model, are presented. This study indicated that hardware (sound quality, LCD display, design) user interface (GUI, Menu, Key pad) and extra functions (camera phone, wireless internet, MP3 player) are the three important factors effecting the trust and the satisfaction. The proposed model has been newly tested from the technological prospective in order to get the more practical result. Following the model test, we conduct a test of the differences in path coefficients between Korean and Indonesian users. MSEM show that, compared to Korean market, Indonesian had more emphasized on extra-function for the mobile phone as well as giving more influence to the satisfaction from the brand image. It means Korean market consider the extra-function as basic or no-premium points. And the satisfaction has been effected by switching-cost in Korea but the trust in Indonesia. Other interesting result from the structural weight invariance indicate that, compared to Korean market, the brand-image has effected the satisfaction in addition to placing more the trust on determining the commitment in Indonesia.

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The Effect of Text Information Frame Ratio and Font Size on the Text Readability of Circle Smartwatch

  • Park, Seungtaek;Park, Jaekyu;Choe, Jaeho;Jung, Eui S.
    • Journal of the Ergonomics Society of Korea
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    • v.33 no.6
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    • pp.499-513
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    • 2014
  • Objective: The objective of this study was to examine frame ratio of text information and font size in the circle smartwatch. Background: Recently, electronic manufacturers try to develop the original metaphor of traditional wrist watch (circle) in terms of smartwatch. They endeavor to break the square display in order to improve emotional customer satisfaction. Method: The experiments examined twenty level of text information design, combinations of four frame ratios (1:1, 4:3, 16:9, 21:9) and five font sizes (6pt, 7pt, 8pt, 9pt, 10pt). Nineteen participants volunteered for the experiment. Dependent variables were WPM (Words per Minute), reading preference, design preference and total preference. Furthermore, small circle display was made by using circle display data (1.3inch), which was exhibited in IFA (International Funkausstellung) 2014. Results: As a result, ANOVA (Analysis of Variance) revealed that WPM, and task time preference affect the specific frame ratio and font size. Results of ANOVA for reading preference, design preference, total preference were grouped by post-analysis LSD (Least Significant Difference). Among users, display ratio (16:9, 21:9), and font size (9pt) were preferred. In conclusion, 16:9 display ratio and 9pt are adaptable for text information in 1.3inch circle display. Conclusion: From the study, it is shown that 16:9 display ratio and 9pt size are more adaptable for text information in 1.3inch circle display than others. It is mainly due to the fact that the order of frame ratio and font size may affect the usability of reading long text information in a small circle display. Therefore, when developers design a circle display, the square frame ratio and font size are required to be considered according to circle size. Application: The 16:9 display ratio and 9pt font size may be utilized as a text information frame in the circle display design guideline for smartwatch.

A Study on the Exhibition Management Processes and Executing System Organization - I (전시사업관리 프로세스 및 수행체계구성에 관한 연구 - I)

  • Hong, Seung-Il;Son, Jae-Ho;Ko, Jae-Min
    • Korean Institute of Interior Design Journal
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    • v.19 no.1
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    • pp.128-136
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    • 2010
  • At present, the Korean display industry lacks significantly in qualitative achievements when compared to quantitative achievements. Of course, there are various systems established according to the developments of display design organizing methods, production, and installing methods through some preceding studies related to display, but it is true that the wholistic management through display business management process which is prerequisite for this field is now considered yet. This has led to consistent and repetitive limitations, although many have undergone numerous trials and errors, along with related conflicts during implementing display business. Accordingly, organizing process and system for display business management field is the most field to be studied in order to not follow suit of the existing problems and look back on the failure factors of past display business. This study is focused on studying stage-to-stage research on organizing process and system for display business management, and aims to provide basic information for a more efficient management which can be realized during future business implementation for display culture facilities. The followings are the conclusions for this study. First, in order to successfully implement display business, the role of display business management is crucial, and the related need for display business management operations was proved. Second, the viability of 'Check-List for examining displaying product designs, production and installment' was verified, along with suggestions for additional factors to be considered in the examining check-list. Finally, third, the analyzing process of this study is focused on analyzing the facilities according to justifiable analysis factors. However, there are limitations such as corning up with subjective facts which can be known through naked eyes. Thus, the necessity for additional researches which can supplement the limitations of this study was found.

Comparative Analysis of Department Window Display in Korea and the U.S.A. - Focused on the Christmas season in 2009 of department stores located in Seoul and New York - (한국과 미국 백화점 윈도우 디스플레이 비교분석 - 서울과 뉴욕 소재 백화점의 2009년 크리스마스 시즌을 중심으로 -)

  • Oh, Seung-Hee;Jeong, Yoo-Na
    • Korean Institute of Interior Design Journal
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    • v.20 no.4
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    • pp.109-117
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    • 2011
  • This study identified characteristics of Christmas window display, which is one of visual marketing methods used in department stores, using cases of department stores in Seoul and the New York and to compare the characteristics between Seoul and New York department stores in order to extract the directions and components of window display in each country. Based on the photographs of Christmas window display at the sampled Seoul and New York department stores, we analyzed the window display of each department store. From the results of analysis were drawn conclusions as follows. First, as to the direction of Christmas window display design in Seoul and New York department stores, window display was designed using various themes according to the characteristic of each department store. In case of Seoul department stores, however, specific luxury brands linked to the characteristics of the department stores displayed their products separately, but in New York department stores, various Christmas themes, images related to the department stores, and products were displayed together according to the characteristic of the department stores. Second, among display components, the formative structure and the frequency of mannequin use were different between Seoul and New York department stores. Various formative structures and diverse mannequins used in the window display of New York department stores played the role of stamping the brand image of each department store and exhibiting various designs through window display.

Scientists preference on spectrophotometer control display design (과학자들이 선호하는 분광광도계 컨트롤 디스플레이 디자인 연구)

  • Jeong, Sang-Hoon;Jeong, Seong-Won
    • Science of Emotion and Sensibility
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    • v.12 no.4
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    • pp.511-518
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    • 2009
  • With the help of the advancements in information and communication, information appliances are changing. Flat panels made it possible for information appliances to become smaller in size and lighter in weight, and high end graphics provide increase in realistic and immersive use. Even with these advancements interest in design for laboratory equipment tend to only stay on a level of the exterior of the equipment, not to the point of designing the interface of display GUI. Inspired with the problem above this research would contain the preference analysis ondisplay GUI design considering the characteristics of the main users and the laboratory equipment itself. The test would be held through comparison of graphic-based display GUI and text-based display GUI and analyzing the task time and number of errors made, looking for which display GUI scientist prefer. The test results show that text-based GUI has a higher efficiency but the actual users preferred the graphic-based display GUI.

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Development of Augmented Reality Tool for Architectural Design (건축설계 검증을 위한 증강현실 설계지원도구 개발)

  • Ryu, Jae-Ho
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.1
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    • pp.49-62
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    • 2015
  • In this study we have proposed the prototype of design support device for architectural design assessment using the building information modeling(BIM) data and the augmented reality(AR) technology. The proposed system consists of novel hardware composition with the transparent display, the mock-up model and the digital architectural model in the new shape of frame. The removal of background and the correction of viewer point in the capture video are proposed in order to use the transparent display in AR application. The BIM data formats are reviewed to be converted for using in AR application. Also the proposed system can be expanded to multi-user collaboration system from two user system through the suggested hardware and software compositions. The results of this study will be applied to use the mock-up model and digital architectural model in order to carry out the design assessment process efficiently and economically in the architectural design field.

A Case Study of Display Design of Space 'O'sulloc Teahouse' from the Point of Sequence Narrative (시퀀스 내러티브 관점에 따른 '오설록 티하우스' 공간의 제품 전시 디자인 사례 연구)

  • Yang, Hyeon-Jeong;Lee, Hyunsoo
    • Korean Institute of Interior Design Journal
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    • v.23 no.1
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    • pp.61-68
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    • 2014
  • Recently, there have been increasing attempts to pursue and express feelings such as sensibilities, emotions, and impressiveness in commercial spaces. One of such methods is to apply 'storytelling' to space designs. Applicability of storytelling to a space suggests that the contents of a space can be expressed through various mediums. Portraying events and situations through a single time continuity of a story is referred to as 'narrative'. The movement of users and sequence of contents are determined by a narrative. It provides different storytelling and a sense of place to each space through various roles, such as wide association, engraving, and image formation. A narrative can lead users to engage in different perceptions and behaviors even in spaces with the same content. Thus, this study is intended to examine the impact of space marketing in line with design narratives, assuming that narratives of commercial space designs will influence the formation of brand identity. The research methods are as follows. First, the definition of narratives in space design was established by examining narrative architectures. Second, design analysis tools for commercial spaces were established from the perspective of narratives through preceding studies. Third, the design narratives of different shops under the same brand were comparatively analyzed through a case study. To carry out a case study, a commercial space of 'O'sulloc' was selected, and its brand identity was studied from the narrative standpoint. The case study involved interior designs of 7 road shops of 'O'sulloc.' Among the 7 road shops, two of them with the biggest difference in design narratives were selected, and an observation survey was done on the users as a second analysis. Through the observation survey, actual design narrative experience was analyzed in 4 steps of introduction, development, turn, and conclusion. The findings are as follows. The design method of each shop varied, and different design elements were emphasized. Among various elements, the ones that reflect the brand identity of 'O'sulloc' the best were logo, product, and shape. During the process of narratives, the characteristics of each shop and user recognition and behavior varied depending on the degree of emphasis on a particular element. It suggests that space design narratives can influence the formation of brand identity. This study provides ideal directions of developing space designs necessary for forming brand identity from the standpoint of Korean traditional culture modernization. Future studies could discuss the economic feasibility of such designs.