• Title, Summary, Keyword: Fashion Model

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An Analysis on Fashion Model Types

  • Kim, Jung-Won;Bae, Jong-Kil
    • Fashion & Textile Research Journal
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    • v.3 no.5
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    • pp.415-422
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    • 2001
  • Focusing on working with fashion show as fashion model in South Korea, this study was develop a fashion model typology based on specific model characteristics related demographics and body, job satisfaction/dissatisfaction factors. The survey was done through questionnaire and 194 fashion models were used in the data analysis. The statistical analysis used in this study were frequency, ${\chi}^2$-test, cluster Analysis, MANOVA. ANOVA and Duncan multiple range test. The results of this study were as follows: 1) The majority of sample were as follows: unmarried, college graduate and undergraduate, resident in the Seoul, 20 to 24 yrs old female with 175-177 cm, 52-54 kg, B-W-H (33-24-35 inch). 2) The types of fashion model were classified into 4 types: showing type, lack of professionalism type, matured professionalism type, dissatisfaction with job-environment type. The model segments were profiled on levels of various job related attitude factors, job satisfaction/dissatisfaction, model education, working condition, human relation, regulation discrimination, fashion show stage level, the job of model, body & clothing, and promising job. 3) There were significant differences found between their sex, academic background, guarantee, and in all factors in their job related attitude factors, job satisfaction/dissatisfaction, model education, working condition, human relation, regulation discrimination, fashion show stage level, the job of model, body & clothing, style promising job.

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A Study on the Fashion Leadership -The relationships among fashion leadership, social character, clothing conformity and fashion information source- (유행선도자의 특성 연구 -유행선도력, 사회적 성격, 의복동조성, 유행정보원사용간의 관계-)

  • Choi Sun Hyung;Rhee Eun Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.11 no.3
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    • pp.15-24
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    • 1987
  • The purpose of this study was to investigate the relationships among fasion leadership, Social character, clothing conformity and fashion information source. For this purpose, a causal model was to be constructed and empirically tested. Fashion leadership is divided into fashion opinion leadership and fashion innovativeness and is appropriated to the model. The following conclusions were derived from the data analysis. 1. Social character has direct effects on clothing conformity, but indirect effects on fashion information source. 2. Significant interaction between clothing conformity and fashion information source was found. 3. In a fashion opinion leadership model, social character, clothing conformity, and fashion information source have significant direct effects on fashion opinion leadership 4. In a fashion innovativeness model, social character and fashion information source have significant direct effects on fashion innovativeness, and clothing conformity indirect effects through the fashion information source. 5. The explanatory power ($R^2$) was higher for the fashion opinion leadership model than for the fashion innovativeness model.

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An Analysis of Actual Condition on the Fashion Model in Korea (국내 패션모델 실태 분석 (제1보))

  • Kim, Jung-Won;Bae, Jong-Kil;Shin, Sang-Won
    • Fashion & Textile Research Journal
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    • v.3 no.4
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    • pp.313-322
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    • 2001
  • This study was designed to investigate actual conditions(the types and the personal physical job related factors) of fashion model in Korea. Survey was done through questionnaire data, 194 fashion models were involved survey. The data were analyzed by using frequency, cluster analysis. The results of this study were as follows : 1) The largest sample were as follows (about personal physical related factors) : unmarried, college graduate and undergraduate, resident in the Seoul, 2-24 yrs female with 175-177 cm, 52-54 kg, B-W-H (33-24-35 inch). 2) The largest sample (about job related factors) were as follows: getting private educational institution, 1-2 yrs job experience, B grade, less than 600,000 won for salaries, 100,000-190,000 won at a stage, 5-6 yrs duration of model work, inexperience in the international fashion stage, take up a foreign language, fashion magazine for fashion source, image and look of individuality for a necessary condition. The motive for job was the concern in the job. Problems with a guarantee were pointed out for the betterment working conditions. 3) The types of fashion model were classified into 4 types : the type of lack of professionalism, the type of show off one's talents, the type of dissatisfaction with working condition, the type of maturity of professionalism.

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Analytic Model Development for Fashion Designer's Creativity - Centered on Perspectives of M. Csikszentimihalyi & H. Gardener - (패션디자이너의 창의성 분석 모형 개발 - 칙센트미하이와 가드너의 관점을 중심으로 -)

  • Lee, MinSun;Kim, Min-ja
    • Journal of the Korean Society of Costume
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    • v.65 no.4
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    • pp.137-153
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    • 2015
  • This paper aims at developing an analytic model for examining fashion designer's creativity. This research developed the analytic model of fashion designer's creativity adding the specificity of the fashion area to The Systems Model of Creativity by Csikszentmihalyi & Gardener. The analytic model of fashion designer's creativity is composed of 3 elements: the fashion designer, the fashion domain and the fashion field. The detail factors to be examined by each of the elements are as follows. In the dimension of an individual fashion designer, detail factors influencing the manifestation of creativity contain cognitive and non-cognitive abilities (i.e: personality traits, erotic capital) and socio-psychological factors (i.e: family condition, sexual identity, marital status, health). In the dimension of the fashion domain, creativity factors are composed of socio-cultural contexts and paradigms. In the dimension of the fashion field, detail factors refer to a mentor, supporter, competitor and a follower. Fashion designer's creativity manifests itself when detail factors of an individual fashion designer, fashion domain and field interact with each other dynamically.

A Study on the Self-expression, Stage Confidence, Commitment and Satisfaction of Fashion Models (패션모델의 자기표현력, 무대 자신감, 몰입과 만족도에 관한 연구)

  • Park, Keun-Jung;Kim, Young-Sam
    • Journal of Fashion Business
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    • v.22 no.2
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    • pp.118-133
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    • 2018
  • This study investigated the effect a fashion model's self-expression has on stage confidence, commitment, and satisfaction. The differences in stage confidence, commitment and satisfaction were analyzed by comparing the frequency of fashion show experiences. A survey was conducted using convenience sampling of professional male and female fashion models at fashion venues (Dongdaemoon Design Plaza) and model agencies from March 2, 2017 through April 10, 2017. A total of 248 questionnaires were obtained and SPSS 21.0 was used for data analysis. The results of this study are as follows. First, the analysis indicated a fashion model's self-expression factors, including movement, meaning, and individuality, had positively impacted the model's psychological and physical confidence, while acting ability negatively impacted such confidences. Secondly, movement meaning, expressive impulse, and individuality had positive impacts on behavioral commitment. A model's expressive impulse was also found to have a positive impact on cognitive commitment. In addition, acting ability negatively impacted behavioral commitment, while it affected cognitive commitment positively. Third, a high level of psychological and physical confidences about fashion shows, as well as a high level of behavioral and cognitive commitment, had a positive impact on fashion-show satisfaction. There were significant differences in cognitive commitment and fashion-show satisfaction by frequency of fashion show experiences. The findings can be utilized to understand the psychological factors that affect a fashion model's performance in order to increase the model's fashion-show satisfaction. It is also expected to provide useful information to enhance the quality of fashion shows.

Congruence Between Brand Image and Advertisement Model on Fashion Advertisement Effect (브랜드 이미지와 광고(廣告)모델 이미지의 일치성(一致性)이 패션 광고효과(廣告效果)에 미치는 영향(影響))

  • Lee, Seung-Hee
    • Journal of Fashion Business
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    • v.9 no.4
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    • pp.161-169
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    • 2005
  • The purpose of this study was to examine effectiveness of congruence between brand image and advertisement model on fashion advertisement effect. 206 female college students were surveyed for this study. For this study, three hypothesis were set up as follows: First, if fashion brand image and advertisement model image are in congruence, consumers' product preference would be higher, compared to in disharmony. Second, if fashion brand image and advertisement model image are in congruence, consumers' advertisement attitudes would be higher, compared to in disharmony. Third, if fashion brand image and advertisement model image are in congruence, consumers' purchasing intention would be higher, compared to in disharmony. As the results, three all hypothesis were accepted. Based on these results, fashion marketing strategies regarding advertisement would be suggested.

A Study on Idea Conception Method of Creative Fashion Design -Focused on NM Method (T type) & Synetics- (크리에이티브 패션디자인 발상법 연구 -NM법(T형)과 시네틱스를 중심으로-)

  • Im, Miji;Park, Juhee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.1
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    • pp.71-83
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    • 2017
  • This research suggests a new idea conception method for creative thinking to develop a creative fashion design. The common characteristics of the design area, the unique characteristics of the fashion design, and idea conception method for creative thinking were analyzed and reviewed to develop a creative fashion design research model. Based on this, the fashion design research model was planned through an attempt to graft a new idea conception method on an existing method to utilize the advantage of it suitable for fashion design characteristics and designated as an idea conception method for a creative fashion design research model. We developed 10 designs with a full awareness of the research model steps; subsequently, the effectiveness was confirmed through the evaluation phase of the research model that utilized the idea conception method. This research has significance in that the research model utilizing idea conception method that rarely addressed in precedent research was developed with the idea conception method as a research subject by drawing the characteristics for an idea conception of fashion design and new approach was tried that emphasized the advantages of the existing method.

A Study on the Relationship Marketing Process Model for Fashion Stores (패션점포의 관계마케팅 형성과정모형에 관한 이론적 고찰)

  • Kim, Jie-Yurn
    • Fashion & Textile Research Journal
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    • v.7 no.6
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    • pp.609-616
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    • 2005
  • The purposes of this study were to investigate relationship marketing in fashion retail setting through literatures and were to set up a relationship marketing model which is suitable for fashion stores. In order to achieve the purposes of this study, concepts and properties of relationship marketing were studied through the previous studies. Relationship marketing research tendency in retail setting was examined and relationship marketing strategies of fashion stores were examined. As a results, relationship marketing process model for fashion stores was developed. The variables influenced on long-term relationship intention of fashion consumers may be relationship benefits, satisfaction, trust, and commitment. Relationship benefits might have an influence on satisfaction, trust, and commitment. Finally commitment might have an influence on long-term relationship intention. Also, Consumer buying characteristics and consumer relationship disposition might have an influence on relationship marketing process model for fashion stores.

A Comparative Analysis on the Competitiveness of the Korean, Chinese and Japanese Fashion Industries: The Generalized Double Diamond Model Approach

  • Son, Miyoung
    • Journal of Fashion Business
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    • v.18 no.6
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    • pp.67-85
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    • 2014
  • This study compares and analyzes the fashion industry of Korea with that of China and Japan, the two countries geographically and culturally adjacent to Korea, by applying the generalized double diamond model to find useful measures to strengthen the global competitiveness of the Korean fashion industry. The fashion industries of Korea, China and Japan were first compared in terms of the four determinants of the double diamond model: thereafter, the double diamond model of Korea, China and Japan were compared. In this, study 31 sub-variables were extracted to measure the eight determinants and secondary data were collected from selected sources between January 2013 and May 2014. The results of comparing the domestic diamond models showed that: China is considerably better than Korea and Japan in terms of demand conditions, firm strategy, organization, and competition conditions while Japan is superior in terms of demand conditions and Korea shows better related and supporting industries conditions. When comparing and analyzing the international diamond models, Japan is superior in terms of factor conditions and China has better demand conditions, while Korea has failed to lead in any of the four determinants. When comparing and analyzing the comprehensive diamond model per country, China show superior demand conditions and firm strategy, organization, and competition conditions, Japan has better factor conditions, and Korea shows superior related and supporting industries conditions.

A Classifying Model of Korean Fashion Brands for Global Strategy Development (글로벌화 전략 제안을 위한 국내 패션 브랜드의 분류체계에 관한 연구)

  • Choo, Ho-Jung;Choi, Mi-Young
    • Fashion & Textile Research Journal
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    • v.9 no.5
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    • pp.516-527
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    • 2007
  • This study was designed to make a proposal of a classifying model of Korean fashion brands as the first step in a long-term research plan developing a globalization roadmap for Korean fashion industry. On the basis of ownership advantages of a brand which included firm level attributes and brand level characteristics, fashion brands were classified into eight types. The proposed model was expected to provide an efficient and meaningful framework in developing global strategies both for academic and practical purposes. The model proposed four major categories of fashion brands including manufacturer brands, designer brands, retailer brands, and non-brands. Manufacturer brands were further classified into three groups of conglomerate fashion brands, fashion brands, and sports-specialized brands. Non-brands included small/very small-sized manufacturer non-brands, small/very small-sized non-brands, and OEM/ODM exporters. The classifying dimensions, brand type characteristics, and the globalization approach were discussed. Methods to test the reliability and validity of classifying were also discussed in the text.