• Title, Summary, Keyword: Global alliance

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The Present Status and Prospect of Global Alliance in Liner Shipping Market (정기선시장에 있어서 글로벌 제휴의 현황과 전망에 대한 고찰)

  • Han, Nak-Hyun;Jung, Jun-Sik
    • Journal of Korea Port Economic Association
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    • v.21 no.3
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    • pp.115-148
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    • 2005
  • In the liner market, a strategy is hard to sustain as competitors can easily imitate the strategy. For examples, when a number of shipping companies pursue this space exchange strategy in a liner market, their competitors are likely to build a cooperative alliance, following similar strategic pattern without any difficulty. Such strategic imitations are universal in international liner market. Therefore, the success of global alliance requires following critical considerations. First, the strategy of global alliance should be designed the way it gives the liner operators an economy of scale, which could be a key advantage in the competitive market. Second, thorough global alliance the lines should be able to improve their transport service through the reduction of operating costs and the business rationalization. The international alliance today is characterized by a strategic cooperation among a limited number of 'mega-carriers'. Such cooperation between the large-sized operators has come in many different forms. However, the trend has been towards the space exchange agreement, where a carrier on a route offers to another carrier a fixed number of spaces for a fixed period of time. the major carriers have been entered into groupings by integrating their services structures to increase market power. With reference to the above, this study has the following primary objectives: (1) to explore the present status of global alliance in liner shipping industry, (2) to prospect the future trend of the global alliance.

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The impact of CEOs' capability & alliance management capability on the performance of venture's global alliance (중소벤처기업의 경영진 역량과 제휴관리역량이 글로벌 제휴의 재무적 성과에 미치는 영향)

  • Kim, Hyojung;Kwon, Ki Hwan;Choi, Wonyong
    • International Commerce and Information Review
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    • v.17 no.3
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    • pp.251-278
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    • 2015
  • Previous researches have been conducted on the drivers of alliance performance up to date. Unlike existing literatures, we examine the influence of alliance management capability as direct drivers on venture's alliance performance. Based upon organizational capability theory, we proposed that coordination capability, relationship capability, learning capability are main components of alliance management capabilities. In addition, we proposed capability of CEO as forth alliance management capability in global ventures. Using 78 global ventures as research sample, this study shows that these four alliance capabilities have considerable influence on financial performance of ventures with global alliances.

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Legal Constraint of Airline Alliance (항공사 제휴의 법적 규제)

  • Suh, Myung-Sun
    • The Korean Journal of Air & Space Law and Policy
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    • v.21 no.2
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    • pp.181-205
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    • 2006
  • After introduced in 1980's, the Frequent Flyer Program(FFP) was one of the most successful marketing tools in the airline industry and it has become a major linkage pin of strategic alliances for airlines despite of legal constraint. Further, the world air transport market progresses rapidly from a one-to-one alliance to a global alliance among groups due to fierce competition of the markets. In this study, I first examine the trends and the characteristics of global alliance groups. Further, I analyze the types of airline strategic alliances in the FFP, and present management strategy of the FFP for national flag carriers based on the collected data. It is suggested that airlines, including the two major Korean airline companies, consider the advantages of strategic alliances on the FFP in a rapidly changing management environment.

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A Study on Distinguished Alliance Network of Global Logistics Market : The Focus on Our Country's Small and Medium Sized International Logistics Firms (국제물류시장의 차별화된 Alliance Network에 관한 연구 : 우리나라 중소형 국제물류기업을 중심으로)

  • Hong, Ho-Seon;Park, Kyu-Seon
    • Journal of Korean Institute of Industrial Engineers
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    • v.37 no.4
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    • pp.311-322
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    • 2011
  • The core of this research studies the strategic alliance of airlines, container shipping liners, and port operators that have shown successful results through the recent differentiated strategic Alliance Network, although a difference of scale exists between these firms and the small and mid-sized International Logistics firms, but because of the worldwide traditional Alliance Network of International Logistics firms, HTFN's(High Tech Forwarder Network) half hearted attitude and the small scale alliance of the small and mid-sized International Logistics firms organized in 1998 cannot breakthrough the present strenuous situation. And these results, creating an attempt to save our country's International Logistics Industry which have fallen into depression, suggests an awakening of a new strategy based on specialized nationals innovative IT-which does not exist in the world market-by categorizing our country's small and mid-sized International Logistics firms which are active worldwide.

An Empirical Study on Effects of Global Alliance Networks' Motives on Firm's Capabilities, Partner's Capabilities, Operating Structures, and Performances of Korean Companies (글로벌 제휴네트워크 추진 동기가 기업 역량, 파트너 역량, 운영구조, 제휴 성과에 미치는 영향에 관한 실증연구)

  • Jeong, Jong-Sik
    • International Commerce and Information Review
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    • v.14 no.2
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    • pp.249-269
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    • 2012
  • The focus of our work is to identify and understand the drivers of alliance performance so that businesses can maximize their chances of a successful alliance-an area that has received little attention in empirical modeling. Although both conceptual and applied research on alliances has increased, an empirically tested comprehensive theoretical model that explains alliance performance has yet to be developed. Using five salient perspective, namely market power theory, transaction cost theory, the resource-based view, institutional theory, real option theory, this paper attempts to provide a theoretical rationale linking motives of global alliance networks on firm's capabilities, partner's capabilities, operating structures, and performances of Korean companies. The key contribution of this study is that it paints a picture of what matters in driving alliance performance. Our work shows the complex nature of driving performance and the interplay of firm's capabilities, partner's capabilities, and operating structures for understanding alliance performances. This study has given us a small but significant step forward towards understanding the intricacies of alliance performance. We are now better able to understand the respective roles played by various alliance factors and derive insights that lead to improved alliance performance.

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Knowledge Acquisition in the Global Strategic Alliance Network

  • Lee, Eon-Seong
    • Journal of Navigation and Port Research
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    • v.38 no.3
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    • pp.307-315
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    • 2014
  • This paper aims to empirically examine how shipping companies can effectively acquire knowledge from their strategic alliance partners. This paper adopts cooperative network embeddedness mechanism, such as network density and tie closeness, as a channel through which to acquire more knowledge for shipping participants within a strategic alliance network. This study also examines the moderating role of competition between alliance partners in reinforcing the effectiveness of the cooperative relationships on the knowledge acquisition. Based on the literature, hypotheses to predict the aforementioned associations between cooperative network embeddedness and knowledge acquisition and the moderating role of competition in facilitating that association are established. A quantitative research method using survey data conducted in the Korean shipping industry was employed in order to empirically test the presented hypotheses. The results show that if players in a shipping alliance network are embedded in a dense network and have close relationships with their alliance partners, this helps to facilitate a greater degree of knowledge acquisition from the partners; and the impact of network density on the knowledge acquisition would be intensified with the higher level of competition between shipping companies.

Port Alliance Strategy for Promotion of Gwangyang Port (광양항 활성화를 위한 포트얼라이언스 전략)

  • Lee, Sung-Woo;Choi, Yong-Seok
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • v.1
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    • pp.235-240
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    • 2006
  • With the change of global production network, the establishment of new strategy in gwangyang port is required. Especially, the trade pattern has been concentrated to Northeast Asia region according to economic growth of the Asia including China, Japan, and Korea. Hence, Gwangyang port that have price and service competition have to meet of the need of Northeast port alliance and to compete against other countries in variable trade environment. Therefore, the objective of this study is to propose the port alliance strategy in order to promote the growth of Gwangyang port. For the purpose of the Logistics business model in Gwangyang port, we provided the direction of the Northeast port alliance and candidate ports in China and Japan.

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An Empirical Analysis on The Effects of Partner Selection on Structuring, Management on Stability in Global Alliance Networks of Korean Companies (글로벌 제휴네트워크에서 파트너선정이 구조화, 제휴관리, 제휴안정도에 미치는 영향에 관한 실증연구)

  • Jeong, Jongsik
    • International Commerce and Information Review
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    • v.16 no.4
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    • pp.263-280
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    • 2014
  • The dynamics of global alliance networks can be analyzed in numerous ways. We have chosen to approach it in terms of alliance stability. Although increasing academic attention has been devoted to the alliance dynamics field, the majority of prior research has neither contributed to a coherent knowledge foundation(an academic gap) nor provided adequate answers to managerial questions(a managerial relevance gap). We respond to their call for research by developing an integrated process model that integrates various studies on alliance stability. The primary tasks were (1) to characterize and conceptualize the stability concept to fill the academic gap, and (2) to identify critical endogenous factors underlying alliance stability over the different developmental stages to fill the managerial gap. Knowledge acquired in this paper is also expected to offer alliance managers and practitioners some valuable implications as they strive for stable and successful collaborative relationships. As one of the basic arguments, stability has been viewed as a necessary condition for the achievement of collaborative objectives. When firms form, implement, adjust and evaluate their alliances, they should have the goal of stability in mind. At the same time, management should be in a position to determine the specific actions needed for stability at any given moment in the alliance's lifetime.

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A Study on the Selection for Strategic Alliance Mode and Corporation Information System (기업정보화 요인과 전략적 제휴 유형선택에 관한 연구)

  • Kim, Chi-Ho;Eom, Kwang-Yeol
    • International Commerce and Information Review
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    • v.6 no.1
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    • pp.3-23
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    • 2004
  • Since the mid-1980's, strategic alliances are dominantly hailed as an effective growth and survival strategy in the era of international market and multinational corporation. There are a number of reasons for this phenomenon. there is an increasing globalization of markets in an ever-widening band of industries, together with the development of global technologies that makes production cycles shorten and the ever-increasing demand for investment resources and information to cope with the changing environment. The purpose of this study is to investigate the determinants of corporation information system in strategic alliance mode, and to analyze the main factors which are affecting the choice of strategic alliance mode by Korean firms. This study can also contribute theoretical and practical suggestive points in relation to strategic alliance operations. However, it also has limits as an exploratory study due to lacks of prior studies and proper methodologies and so on. Accordingly, the phenomenon of international strategic alliances call for further studies on casual relationships between main factors and variables in this field.

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A Study on Port Alliance between Incheon Port and Major Ports in Northern China

  • Chung, Tae-Won
    • Journal of Navigation and Port Research
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    • v.32 no.4
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    • pp.287-294
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    • 2008
  • Recently, amount of cargoes from main ports in Northeast Asia have rapidly increased and as well surplus port development in same region corresponded with the boom in external trade that resulted from successful export-oriented economics strategy by China, Japan and South Korea. To cope with this business circumstances, a certain form of port alliance is desperately needed to provide a suitable service to customer and establish their countervailing power against the shipping alliance. Nevertheless, Incheon seaport has not made a definite port alliance system with main ports in Northern China yet. Thus, the purpose of this study is to identify the key success factors to form a port alliance through examining previous studies. We have benchmarked previous studies which are related to main ports in global region and the questionnaire on customers of ports. By studying this, we are able to suggest a few strategies for forming successful port alliance to enhance Incheon port's capabilities in the long term plan. As a policy proposal, this study suggests Incheon port and main ports in Northern China should construct a logistics infrastructure through mutual investment and provide an incentive system when the ocean carrier makes port call to both ports.