• Title/Summary/Keyword: Green Tourism

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Economic Analysis on Rural Amenity-Based Green Tourism (농촌 어메니티자원을 활용한 그린투어리즘의 경제성 분석)

  • Kwon, Yong-Dae;Hong, Jong-Sook
    • Journal of Korean Society of Rural Planning
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    • v.9 no.3
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    • pp.17-23
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    • 2003
  • This paper aimed at identifying rural amenities valuable in terms of marketed value and economic analysis of green tourism so as to develop policy instruments for new rural communities. We conducted the case study on Jik-Dong rural community in Taejeon city and estimated income effects of green tourism and internal rate of return of investment for rural amenity facilities. The research results are as followings; (1) green tourism participant will spend the worth of 50,392 won per person, (2) earnings from green tourism amounts to about 2,471 thousand won per household, (3) internal rate of return of green tourism investment is estimated as 7%. The strategies far green tourism is suggested as follows; (1) rural amenities should be well maintained for green tourism infrastructure (2) measures to internalize the value of rural amenities should be developed for market oriented peen tourism (3) effective program for inducing visitors with purchasing power should be designed.

Identification of Influential Attributes and Constraints Affecting Green Tourism Participation Intention (녹색관광의 참여의도에 관여하는 영향인자와 제한요소 규명)

  • 홍성권;김성일
    • Journal of the Korean Institute of Landscape Architecture
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    • v.30 no.1
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    • pp.18-28
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    • 2002
  • This research is a preliminary empirical investigation to segment the green tourism market by intention, which is a major precedent variable determining the behavior(i.e., participation in green tourism). Then, characteristics of each segmented group such as their socio-demographic variables, green tourism attitude, types of attractions they want to be provided in destination, and constraints to participate in green tourism were compared to give information useful for green tourism managers. Data was collected by a polling agency on a total of 608 residents of Seoul, who would be potential green tourists. Three green tourist groups were identified by intention to participate. The results showed that only gender among socio-demographic variables, two constraint factors, green tourism attitude, and s]me attractions were statistically significant. It is worth noticing, however, that there was no difference in green tourism attitude between the two groups that have the strongest and the weakest intention to participate in green tourism. This result means that the green tourism attitude does not always influence positively on the formation of intention. Perceived behavioral control construct such as cost may played an important role in lowering intention to visit. Based on the findings, several marketing strategies were suggested such as identification of target market and inducing potential green tourists to participate.

Development of Green-Tourism Potential Evaluation Method Considering Rural Amenity and Demand of Citizen (농촌어메니티 및 도시수요를 고려한 그린투어리즘 잠재력 평가기법 개발)

  • Bae, Seung-Jong
    • Journal of Korean Society of Rural Planning
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    • v.14 no.4
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    • pp.109-119
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    • 2008
  • The objectives of this study are to develop a green tourism potential evaluation method with rural amenity and demand of citizen. The new index which was named GPD(green tourism potential degree) is designed to propose the green tourism potential of rural areas using spatial analysis of geographic information system and spatial interaction of gravity model. And in order to evaluate the green tourism potential with supply side and demand side, two indices were defined; One is green tourism demand degree(GDD) which is developed to quantify a demand side potential by the analysis of urban population and urbanization index, and the other is green tourism attraction degree(GAD) which is developed to quantify a supply side potential by the analysis of rural amenity values using AHP algorithm, based on opinion of related experts. The developed method was applied to a part of Kyounggi province, Seoul and Incheon. All the study area's GAD, GDD and GPD were assessed and the proposed green tourism potential evaluation method could be used in developing rural development plans and green tourism policies considering spatial interaction with citizen and green tourism resources.

A Survey Study on Green Tourism Village in Rural Area (녹색농촌 체험마을에 관한 조사연구)

  • Chong, Geon-Chai
    • Journal of the Korean Institute of Rural Architecture
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    • v.8 no.1
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    • pp.90-100
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    • 2006
  • The purpose of this study is to suggest a actual conditions and expert's role on the green tourism in rural community. There are four types of green tourism in rural villages. It is an alternative tourism that has naturalism and sustainability, not mass tourism. I can find it is a one of the new rural development method in a point of view of rural people's income. Green tourism requires a participation of village peoples. So, management hang on not government office, but village people themselves. By surveying green tourism villages in the case of this study, I propose a few results as follow; firstly, green tourism of Korea will give an innovation to stagnant rural society. Secondly, rural people themselves must participate directly in development and guidance, when every programs are advanced. Thirdly, through this project of green tourism, we expect that urban and rural symbiosisically have a network.

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Policy Issues and Directions for Developing Green Tourism (녹색농촌 조성사업의 정책과제와 발전방향)

  • Kim, Ho
    • Korean Journal of Organic Agriculture
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    • v.11 no.4
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    • pp.1-13
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    • 2003
  • Several policy measures related to green tourism have been enforced from 2001 by Ministry of Agriculture and Forestry (MAF). Rural Development Administration(RDA). Ministry of Environment(ME) and Ministry of Government Administration and Home Affairs(MGAHA). These have to be introduced and managed of their own accord and autonomously. Also, the rural community that has been promoting green tourism must be harmonized with its natural environment, namely natural scenery and rural culture, which provide urban residents with amenity and rurality. So green tourism had better be based on environmental-friendly agriculture because it offers safe foods and areas, many creatures to see and play around. To manage green tourism sustainable, it if important for rural and urban residents to come into close relation and to trade in organic products each other. Lastly, the region bounds in green tourism have to be expanded into county(Gun) unit.

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Development of Model for Estimation of Green-Tourism Revenue on Rural Village by Factor Analysis (요인분석에 의한 농촌마을의 그린투어리즘 수익 추정 모형 개발)

  • Um, Dae-Ho;Kim, Tai-Cheol;Gim, Uhn-Soon
    • Journal of Korean Society of Rural Planning
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    • v.12 no.4
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    • pp.23-32
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    • 2006
  • Recently, Owing to booming of leisure activities and national enforcement of 5-day workweek system, Korean government has been promoting rural tourism policy of which operating project's title is Green Rural Experience Village, Rural Traditional Theme Village, etc. In this study, ken investigation result on Green Rural Experience Village sites, an estimation model of returns by green-tourism activities was developed. The model was constructed through factor analysis and regression analysis method. Regression model developed can estimate green-tourism revenue by investment budget, homepage preengagement sales, homepage visitors, capacity of eating and drinking facilities, capacity of lodging facilities. The model developed was applied in sample villages. With these results, estimation revenue was recorded average 138.3% of survey revenue, and statistical significance was good(correlation coefficient $R^2$ = 0.8255, level of significance : 0.000), and the range of relative error was recorded largely from -7.1% to 158.6%, and average relative error was 38.3% and good. And, the model developed in this study have the critical point in aspects of insufficient data, but the results will be used in green-tourism policies and projects, and revenue estimation about each village in the present and future is limited, but in province or the whole country the application is good.

A Study on the Development of Green-tourism Performance Indicators by Using BSC on Rural Village (BSC에 의한 농촌마을 그린투어리즘 성과지표 개발에 관한 연구)

  • Um, Dae-Ho;Kim, Dae-Sik;Kim, Tai-Cheol;Kim, Eun-Soon
    • Journal of Korean Society of Rural Planning
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    • v.12 no.3
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    • pp.43-55
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    • 2006
  • Recently, increases of leisure activities and 5-day workweek system enforce government employ rural tourism policy and projects. Operating projects are Green Rural Experience Village, Rural Tradition Theme Village, etc. In this study under investigation of Green Rural Experience Village site, Green-Tourism performance indicators were developed. Green-Tourism performance indicators of rural village were developed by BSC(balanced scorecard) and AHP(Analytic hierarchy process). Four perspective of BSC are divided into financial perspective, customer, internal-business process, and teaming and growth perspectives. To develop green-tourism performance indicators of rural village, low perspectives of BSC are converted into investment effect, visitor, internal process, and village inhabitants perspectives. By these perspectives, green-tourism performance indicators of rural village were developed. Weighting values on importance were calculated by AHP. Performance indicators developed in this study applied in 12 villages. With the result, generally well-known villages gained high score, and in accord with survey content.

The Study on the Establishment of the Agricultural Landscape Conservation Policy for the Green Tourism (녹색농업관광 활성화를 위한 경관농업 육성방안에 관한 연구 - 일본의 사례를 중심으로 -)

  • Chung, Cheol-Mo;Park, Mi-Ho
    • Journal of Korean Society of Rural Planning
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    • v.10 no.1
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    • pp.57-64
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    • 2004
  • This study focus on the revitalization of green tourism by the agricultural landscape conservation policy. Today, agricultural landuse for food production is restricted by agricultural products import. In this context, agricultural land use policy should be paradigm shift to the consumers needs which accelerates the green tourism in the rural areas. This research screen the agricultural landscape conservation policy of Japan' system and construct the new policy implementation for agricultural landscape conservation in Korea. For this purpose, agricultural landscape guideline and support system should be established in line with the revitalization of green tourism and agricultural income diversification in the rural areas.

Integrated CI Planning and Design of Green Tourism Village for Image Distinction (녹색관광마을의 이미지 차별화를 위한 CI통합계획)

  • Yun Hee-Jeong
    • Journal of the Korean Institute of Landscape Architecture
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    • v.34 no.2
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    • pp.72-79
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    • 2006
  • Integrated CI (country identity, community identity) planning is necessary for establishing identity and a distinct image as well as for managing green tourism villages. In addition, CI planning will be helpful for improving and advertising a village's image, capitalizing on its specialties and attracting many visitors to the village. Therefore, this study mainly intended to plan and design integrated CI for a green tourism village. For this purpose, this study selected Hari village in Hongsung-Kun, Chungnam province, which the Ministry of Agriculture and Forestry designated as a green tourism village in 2003. Twenty CI alternatives were developed, and a vote was conducted with 143 visitors and rural residents attending a village festival in 2004. This study resulted in a new brand-name, 'Hanuri,' and developed symbols, logotypes, distinctive colors, signature system as a basic system and name cards, packaging materials, and signs for use. Above all, this study led the residents to pursue a village identity, village image and community spirit, which can be an effective management strategy to create a distinct image in a green tourism village.

Analyzing the Spatial Centrality of Rural Villages for Green-Tourism using GIS and Social Network Analysis -Focusing on Rural Amenity and Human Resources- (GIS 및 사회네트워크 분석을 통한 농촌마을 관광중심성 분석 -농촌어메니티 자원 및 인적자원을 중심으로-)

  • Lee, Sang-Hyun;Choi, Jin-Yong;Bae, Seung-Jong;Oh, Yun-Gyeong
    • Journal of Korean Society of Rural Planning
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    • v.15 no.1
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    • pp.47-59
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    • 2009
  • The aim of this study is to analyze the green-tourism centrality considering spatial interaction using Gravity Model and social network method. The degree centrality and prestige centrality were applied as green-tourism centrality index. The rural amenity resources and human resources were counted as attraction factors, and a distance among villages was used as friction factor in gravity model. The weights of rural tourism amenity resources were calculated using the analytic hierarchy process(AHP) method and applied to evaluate green-tourism potentiality. The distance was measured with the shortest path among villages using geographic information system(GIS) network analysis. The spatial interaction from gravity model were employed as link weights between nodal points; a pair villages. Using the spatial interaction, the degree-centrality and prestige-centrality indices were calculated by social network analysis and demonstrated possibility of developing integrated green-tourism region centered on high centrality villages.