• Title/Summary/Keyword: Human service

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The Effect of Servicescape and Human Service Quality on Patients' Internal Responses and Their Behavioral Intention in Dental Care Organizations (치과 의료기관의 서비스스케이프와 인적서비스품질이 환자의 내적반응 및 행동의도에 미치는 영향)

  • Cheon, Mi Ok;Kim, Jiwon;Bae, Sung Yoon
    • Korea Journal of Hospital Management
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    • v.22 no.4
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    • pp.1-15
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    • 2017
  • This study was designed to analyze the effect of servicescape and human service quality on patients' internal response and their behavioral intention in dental care organizations. Self-administered survey questionnaires with structured instruments were developed, and a total of 226 responses were used for statistical analyses using SPSS Windows version 18.0 program and AMOS 18.0 program. Major findings of the study are as follows. First, among other servicescape components, air condition environment was found to have a positive effect on patients' cognitive and physiological responses, while signals and symbols had a positive effect on cognitive and emotional responses. Second, the competence, among other factors of the human service quality, had positive influence on cognitive and emotional responses, while customer understanding affected positively on emotional response. Third, none of the servicescape components showed a direct effect on patients' behavioral intention, but their influence was mediated by internal responses. However, customer understanding, among other human service quality factors, had a direct effect on patients' behavioral intention. Fourth, emotional response, among other internal response factors, proved to have positive influence on behavioral intention. Results from this study suggest that dental care service providers can increase their competitiveness and customer satisfaction by understanding and improving the most important areas of servicescape and human service quality.

Relation of Market Orientation and Organizational Performance in Nonprofit Human Service Organization toward Social Service Marketization (사회서비스 시장화에 따른 비영리 사회복지조직의 시장지향성과 조직성과 관계 연구)

  • Kwon, Sun-Ae;Kim, Gyo-Jung
    • The Journal of the Korea Contents Association
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    • v.12 no.5
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    • pp.227-242
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    • 2012
  • This study is to experientially verify that market orientation affect organizational performance toward social service marketization. social service marketization put pressure upon financial environment in nonprofit human service organizations and exacerbate competition between nonprofit human service organizations and profit organizations each other. For survival, nonprofit human service organizations in social service market where various supply organization participate needs sensitivity to the environment. For this purpose the need of introduction of market orientation is being raised. At this point this study is useful that measure the level of market orientation and analysis impact of market orientation toward organizational performance in nonprofit human service organizations. Data was collected from busan nonprofit human service organizations in participate voucher program, number of total organization is 92. The level of market orientation was 3.63. Analysis of the impact of market orientation to organizational performance used regression analysis through structural equation modelling. As a result of the analysis, market orientation was affected by organizational performance. Based on the results, this study suggests that nonprofit human service organizations should need market orientation centered organization management and sensitive response toward external environment.

The Effects of Menu Price, Human Service, Amenity, Menu Quality on Menu Value and Revisit Intention (가격, 인적서비스, 분위기, 메뉴품질이 고객의 재방문의도에 미치는 메뉴가치연구)

  • Yoo, Young-Jin;Ha, Dong-Hyun
    • Journal of the Korean Society of Food Culture
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    • v.21 no.3
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    • pp.247-253
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    • 2006
  • The purpose of this study was to investigate how comparative menu price, human service, amenity, and menu quality affected menu value, and how menu value influenced revisit intention. The model was tested in a family restaurant setting using a sample of customers visiting and enjoying menu in Daegu metropolitan city. Empirical results confirmed that not only do human service, amenity and menu quality increase menu value but that comparative menu price reduces menu value. Menu value was also found to be a significant antecedent of revisit intention. The results obtained have major implications for family restaurant marketers as well as for future research. First, family restaurant marketers should pay attention to menu pricing, as menu price decreased menu value. Second, family restaurant marketers should try to increase menu value through training of human service. Third, family restaurant marketers should try to add menu value by way of recruiting high-skilled cook. Fourth, family restaurant marketers should make efforts to attract customers through interior design.

Convergence Study on the Effect of Hair Beauty Salon Store Image, Price, Human Service, and Trust on Customer Satisfaction (헤어 미용실 점포 이미지, 가격, 인적 서비스, 신뢰가 고객만족도에 미치는 영향에 관한 융합연구)

  • Choi, Eun-Joo
    • Journal of the Korea Convergence Society
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    • v.11 no.6
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    • pp.375-381
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    • 2020
  • The purpose of this study is a convergence study to find out the relationship between store image, price, human service, and trust on customer satisfaction among the shop selection attributes of customers using hair beauty salons. This study analyzed the data of 500 copies of questionnaires for women who used hair beauty salons within the last 6 months using the SPSS v.22 statistical package program. As a result, store image (B= 1.321, p= .004), price (B= 1.189, p= .032), human service (B= 1.013, p= .000), trust (B= .782, p = .000) was found to have a meaningful positive(+) effect on customer satisfaction, and the ranking of influence was store image (β= .445), human service (β= .377), and price (β= .252). ), And trust (β= .167). Therefore, through this study, it was found that the higher the store image, personal service, price, and trust of the customer's hair salon, the higher the customer satisfaction. We confirmed the detailed influence of the effect of customer's shop selection attributes on customer satisfaction. Among them, store image and human service were found to be factors influencing customer satisfaction. It is necessary to find an economical and efficient way to improve store image, and to cultivate competency to strengthen human service. The results of this study are expected to be used as a basis for establishing a differentiated marketing strategy of cosmetic services industry.

Effects of Festival Sevicescape and Human Services to Emotional Response and Behavioral Intention (축제의 서비스스케프와 인적서비스가 감정반응과 행동의도에 미치는 영향 -강경발효젓갈축제 사례를 중심으로-)

  • Noh, Won-Jung;Jee, Jin-Ho
    • The Journal of the Korea Contents Association
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    • v.10 no.9
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    • pp.432-437
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    • 2010
  • The purpose of this research is to find out how festival servicescape and human service impact the participant's emotional response and behavioral intention in terms of participants as consumers. The servicescape of festival indicated 4 common factors, named cleanliness, convenience, suitability and attravtiveness. As a result of analysis, it indicated that cleanliness and convenience from among the servicescape of festival variables are positively on positive emotion, negatively on negative emotion. And it was analyzed that all the variables of human service influence significantly on emotional response. Especially, it showed that expertise of human service variables influence on positive emotion the most, influence significantly on negative emotion. The result of relationship on behavioral intention indicated that the convenience factor of festival servicescape and expertise factor of human service influence significantly. Therefore, to operate successful festival, festival organizer should plan and manage the festival based on factors which comprises festival servicescape and human service.

A Study of Spiritual Well-Being, Depression, and Life Satisfaction of Students Majoring in Human Service Area (휴먼서비스 전공분야 대학생의 영적안녕과 우울 및 삶의 만족도에 관한 연구)

  • Jeon, Hye-Won
    • Journal of the Korean Society of School Health
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    • v.23 no.2
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    • pp.207-216
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    • 2010
  • Purpose: The purpose of this study was to identify the relationship between spiritual well-being, depression and life satisfaction majoring in human service area. Methods: The subjects were 212 college students. Data was collected from september 15 to October 26, 2009 using questionnaires. Means with standard deviation, t-test, ANOVA, and Pearson correlation coefficients were used to analyze the data. Results: According to general characteristics of the students, there were statistically significant differences in spiritual well-being for religion and religious influence, in depression, there was statistically significant difference for health status, and in life satisfaction, there were statistically significant differences monthly pocket money, health status, current survival parents status, current problem. significant correlations were seen between spiritual well-being and depression (r=-.386, p =.000), life satisfaction (r=.536, p =.000). Conclusion: Spiritual well-being was significantly effects on depression and the life satisfaction. The finding suggest that it is needed to develop effective programs to improve spiritual well-being for college students.

Types of Attitude toward Dignified Dying Expressed by Undergraduate Korean Students Majoring in Human Service Area: Q-Methodological Approach (휴먼서비스 전공분야 대학생의 품위 있는 죽음에 관한 태도 - Q 방법론적 접근 -)

  • Jo, Kae-Hwa;Sohn, Ki-Cheul
    • Korean Journal of Adult Nursing
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    • v.22 no.2
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    • pp.130-142
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    • 2010
  • Purpose: The purpose of this study was to analyze attitude toward dignified dying of Korean students majoring in human service area. Methods: The Q-methodology which provides a method of analyzing the subjectivity of each item was used. The 34 selected Q-statements from each of 38 subjects were classified into a shape of normal distribution using a 9 point scale. The collected data was analyzed using a QUANL PC program. Results: Four types of attitude toward dignified dying from the subjects were identified. Type I is an expression type for happy emotion, Type II is a dislike type for life prolongation, Type III is a pursuit type for relationship improvement, and Type IV is a perception type for family presence. Conclusion: The results of the study indicate that integrating multi-disciplinary curriculum development related to dignified dying and death education for students majoring in human service area are needed.

Effects of Chinese tourists' beauty tour preferences and attitude toward Korean culture on beauty tour purchasing behaviors (중국 관광객의 뷰티관광 선택속성과 한국문화 친밀성이 뷰티관광 구매행동에 미치는 영향)

  • Jeong, Ha-Eun;Kim, Mi Young
    • The Research Journal of the Costume Culture
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    • v.24 no.5
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    • pp.653-669
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    • 2016
  • This study examined how Chinese tourists' beauty tour preferences and attitudes toward Korean culture impacted their purchasing behaviors, repurchasing intentions, and the likelihood that they would recommend the products and services they received. Between the 10th and 21st of June, 2016, a total of 277 questionnaires were distributed in Seoul, Busan and Daegu using SPSS 21.0. On the surveys, beauty tour preferences were divided into the following categories: human service, high quality service, convenience accessibility & cost, and facility & atmosphere. The study found that high quality service and convenience & accessibility significantly affected respondents' purchasing intentions, with high quality service showing the higher standardized beta value. Friendliness to Korean culture also had a significant impact on beauty tour purchasing intentions. Preference for human service, high quality service, and facility & atmosphere significantly affected the purchasing intentions and the likelihood o f respondent recommendations, with higher standardized beta values shown (from high est to lowest) in the preference for facility & atmosphere, and preference for human service and high quality service respectively. Concerning perceptions of beauty products, preference for quality had a significant impact on the repurchasing intentions and intentions of respondents to make recommendations, as did the respondents', friendliness toward Korean culture. This study suggests that, to be most effective, beauty tours should emphasize human service and facility & atmosphere, as well as high quality service. In addition, preference for beauty services or products, and friendliness to Korean culture must be considered.

A Study on the Performance of the Human Service Organizations : An Analysis from the Perspective of Quality of Output (사회복지서비스 기관의 조직성과에 관한 연구 : 서울시 지역사회복지관의 질 산출(quality output)을 중심으로)

  • Kang, Chul-Hee;Chung, Moo-Sung
    • Korean Journal of Social Welfare
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    • v.49
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    • pp.343-378
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    • 2002
  • This study examines the organizational performance of human service organizations from the quality output perspective. Using the 2001 evaluation data about 89 community welfare centers in Seoul, this study attempts to identify the levels of the performance of human service organizations in Korea. This study also attempts to identify the factors that predict performance of human service organizations measured in terms of client satisfaction and experts' evaluation about the functioning of each center. Results are as follows: (1) when pooling 866 clients' satisfaction level into satisfaction score about each center, the average of client satisfaction about the centers is 3.42 at 4 points scale. (2) 41.6% of the community welfare centers is evaluated as "highly qualified" in its overall operation and functioning by the professional evaluation team, (3) the employee reward system(+), practice based on the program guideline manual(+), the portion of the government support grant in its budget(-), the overall employee salary level(-), the level of acquirement of program grants from external sources (-) are the predictors in explaining clients' satisfaction level, and (4) the level of professional expertise of the executive director(+), the level of professional supervision of middle managers(+), the employee reward system(+), the program need assessment(+), the level of client information system(+), the portion of government support grant(-), the overall employee salary level(-) are the predictors for "being highly qualified" in its overall operation and function of each center. Through the empirical analysis, this study provides valuable knowledge about organizational performance of community welfare centers from the quality output perspective. Finally, this study discusses implications for more effective and efficient organizational performance of community welfare centers in Korea.

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Convergence Study of Servicescape and Human Services on the Perceived values and Customer Satisfaction (의료기관의 서비스스케이프, 인적서비스가 지각된 가치와 고객만족에 미치는 융합적 연구)

  • Noh, Eun-Mi
    • Journal of the Korea Convergence Society
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    • v.9 no.1
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    • pp.325-330
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    • 2018
  • The study examined the impact of medical servicescape, human services, and effects on perceived value and customer satisfaction. From July 1, 2016 to August 31, 2016, a total of 300 outpatients visiting the university hospital and general hospital in Ulsan area participated the study. As a result, the general features of the Servicescape were more important to the aged and the higher the academic background, the higher the scores of Human Service and perceived value were revealed. There was a positive correlation between the service schedule of the medical institution, human service, perceived value, and customer satisfaction. And the factors affecting customer satisfaction were in order of human service (${\beta}=0.382$), perceived value (${\beta}=0.376$). The service scapegoats and personal services offered by customers visiting healthcare providers play an important role in understanding the internal health and needs of customers, and this research results will serve as a basic material for strengthening the competitiveness of medical institutions.