• Title, Summary, Keyword: Information Acceptance

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An Analysis on Factors of Information Technology Acceptance of LIS Undergraduate Students (문헌정보학 전공자의 정보기술 수용요인에 관한 분석적 연구)

  • Han, Seung-Hee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.22 no.4
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    • pp.71-90
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    • 2011
  • This study aims to examine how LIS curriculum affects the undergraduate students' intention to information technology acceptance using Technology Acceptance Model(TAM). For this purpose, it was analyzed differences in factors of information technology acceptance (1) between LIS students and non-LIS students and (2) between LIS junior students and LIS senior students in heterogeneous information technology environments. The results are as follows; There is difference in IT acceptance factor(Subjective Norm variables) between LIS students and non-LIS students. There was no great difference in factors on information technology acceptance between LIS junior students and non-LIS students. LIS senior students show great difference in path coefficient with LIS junior students.

The Study of New Digital Generation's Utilization of Fashion Information (디지털 신세대의 패션트렌드 인지도와 수용도가 패션정보 활용도에 미치는 영향)

  • Kim, Yeo-Won;Choi, Jong-Myoung
    • Korean Journal of Human Ecology
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    • v.18 no.2
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    • pp.465-476
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    • 2009
  • The purpose of this study is to investigate recognition degree and acceptability of fashion trends of new consumers who live in digital era, and to determine how these factors have influence on their use of fashion trend information. The study was conducted with 696 people from 15 to 34 years old. A self-administrated questionnaire based on the results of previous researches was developed. The data were analyzed with statistical analyses such as frequency analysis, mean, factor analysis, t-test, ANOVA, correlation and regression analysis. The results are as follows: first, new digital consumer's recognition degree (RD) of fashion trends is 7.85 on the average, given that the top of scale is 20.0, it is quite low. Of fashion trend RD, fashion item RD is the highest. The female subjects recognize fashion trends better than the male subjects. Second, fashion trend acceptance of new digital generation is classified into 5 factors: 'search acceptance', 'lead acceptance', 'follow acceptance', 'non-acceptance', and 'delay acceptance'. The female subjects show higher degree in the factors of 'search acceptance', 'lead acceptance' and 'follow acceptance' of fashion trend than the males; hence it means that the females have more positive attitudes in fashion trend acceptance than the males. Third, there are significant differences between genders in the fashion information utilization. Compared to the males, the females more use fashion information on style, fabrics and color. Concludingly, their fashion trend recognition degree and acceptance made an influence in part on their utilization of fashion information.

Effect on Acceptance Intentions to Service Quality factors of Social TV : Focus on Technology Acceptance Model (소셜TV 서비스품질 요인이 수용의도에 미치는 영향 : 기술수용모형(TAM)을 중심으로)

  • Kwon, Dosoon;Hwang, Changyu;Hong, Soongeun
    • Journal of the Korea Society of Digital Industry and Information Management
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    • v.11 no.3
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    • pp.201-218
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    • 2015
  • The purpose of this study is to verify a causal relationship between social tv services and intended acceptance of social tv service through the SERVQUAL five dimensions which mean generally assessment of superior user. Also I am going to analyze that how factors of intended acceptance of social tv service effect on intended acceptance through perceived usefulness and perceived ease of use based on Technology Acceptance Model which provides theoretical basis for behavior response of information technology. This study is significant that social tv combine the five dimensions of service quality that mean assessment of overall excellent or superior user and Technology Acceptance Model that provides theoretical basis for describing an behavior response of information technology.

The Factors Influencing Information Technology Non-Acceptance: Approach by Grounded Theory (정보기술 비수용에 영향을 미치는 요인: 근거이론에 의한 접근)

  • Lee, Woong-Kyu;Park, Jin-Hoon
    • The Journal of Information Systems
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    • v.24 no.4
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    • pp.83-97
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    • 2015
  • Purpose: Traditionally, information technology acceptance have been considered one of the most important research issues. However non-acceptance, which was main objective of acceptance theories, have not been included in main research area by communities of information systems. This study is to identify the factors influencing non-acceptance of information technology and suggest a total research model for explaining the phenomena of non-acceptance. Design/methodology/approach: Grounded theory was adopted as a principal research method. which is an inductive technique of interpreting qualitative data about a social phenomenon to build theories about that phenomenon. Data were collected by depth interview and open question on potential non-adopters during 3 months. The collected data were coded by two main coding paradigm in ground theory, open coding and axis coding. Findings: Factors influencing non-acceptance, status quo, imitation, value evaluation, and concerning risk were extracted from open coding. These factors were integrated into system 1 thinking and system 2 thinking, which were from axis coding. More specifically, status quo and imitation are system 1 thinking which are more responsive and emotional thinking and value evaluation and concerning risk are system 2 thinking which are more rational and reasoning thinking.

The Effects of e-WOM's Information Characteristics and Reliability of e-WOM's Information on e-WOM's Perceived Usefulness and Acceptance (온라인 구전정보특성과 정보신뢰성이 지각된 정보유용성과 정보수용성에 미치는 영향)

  • Kim, Young Hun
    • Culinary science and hospitality research
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    • v.24 no.1
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    • pp.151-163
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    • 2018
  • Today, the development of internet brings many changes in formation exploration and acceptance. Not only the customers can come into contact much information about the firm and its product by quick and easy search, but also they produce information by themselves or can spread the information via the internet. Nowadays, customers are progressive information explorer and producer on online. In this sense, this study examined the effects of e-word-of-mouth information characteristics on the consumer's perceived usefulness and perceived acceptance of e-word-of-mouth information in the food service industry in order to suggest directions to enhances marketing strategies for marketer. The research model for this study was designed based on the hypothesis that the characteristics of e-word-of-mouth information and credibility of the information influenced both the user's perceived usefulness and acceptance. Based on total 277 customers obtained from the empirical research, this study reviewed validity, reliability and fitness of research model. The analysis results on these factors are as follow. First, the characteristics of e-word-of-mouth information; vividness, consensus, direction had an influence on the customer's perceived usefulness. Second, the characteristics of e-word-of-mouth information; vividness, consensus, direction had an influence on the customer's perceived acceptance. Third, the reliability of information had an influence on the customer's perceived usefulness and the credibility of e-word-of-mouth information perceived acceptance. Fourth, the customer's perceived usefulness had an influence on the customer's perceived acceptance.

An Empirical Study of Individual Factors Affecting the u-Commerce Adoption : An Application of Technology Acceptance Model (개인의 특성변수에 기초한 u-Commerce 수용요인 실증분석: 기술수용모형의 적용)

  • Nah, Sun-Young;Hwang, Ha-Jin;Kang, Min-Seuk
    • The Journal of Information Systems
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    • v.15 no.4
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    • pp.73-98
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    • 2006
  • The purpose of this study was to verify and analyze the factors that influence the acceptance intention of u-Commerce users under ubiquitous computing environments. To accomplish this, the Technology Acceptance Model(TAM) of Davis(1989), which has widely been cited in new technologies such as information technology(IT) and information systems(IS) studies was used to develop the research model. First of all, personal characteristics affecting the acceptance intention of u-Commerce were identified as individual variables through literature review. Utilizing the use of the individual variables and the TAM model, the u-Commerce acceptance intention model was established. The research findings indicated that IT acceptance forms and frequencies in IT use did not have a significant impact on perceived usefulness and perceived ease of use of u-Commerce. It was also found that the perceived usefulness proposed in the u-Commerce acceptance model influenced the perceived usefulness. Both ease of use and usefulness were identified to influence attitude for use. Finally, usefulness and attitude for use also positively influenced acceptance intention. The contribution of this study was the examination of the factors affecting acceptance intention of users in u-Commerce and the verification of the usefulness of the TAM model in describing the acceptance of u-Commerce users using structure acceptance model. Furthermore, this study has empirically analyzed how personal characteristics widely used in the study of acceptance of IT can influence the acceptance of u-Commerce.

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The Impact of Senders' Identity to the Acceptance of Electronic Word-of-Mouth of Consumers in Vietnam

  • DINH, Hung;DOAN, Thanh Ha
    • The Journal of Asian Finance, Economics, and Business
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    • v.7 no.2
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    • pp.213-219
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    • 2020
  • Studies related to Electronic Word-of-Mouth (eWOM) show that the acceptance of eWOM information is an important factor in customer purchase decisions. When consumers accept eWOM information, they tend to use that information in considering before making purchase decisions. In Viet Nam, there are few studies about eWOM information, especially on the acceptance of eWOM information. Research is conducted to test the influence of consumers on the perception of the senders' identity to the acceptance of online reviews (a kind of eWOM) in Viet Nam - a case study in Ho Chi Minh City. Using adjustment techniques, inspecting the scales and a theoretical model represent the relationship among the influential factors. The research is based on a sample of 522 consumers who use the Internet to search for product reviews before buying and used Structural Equation Modeling (SEM) to test the relationships among the variables. The research results show that the scales of the variables: Message Quality, Source Credibility, Perceived Message Usefulness, Perceived Senders' Identity, Perceived Message Credibility, Message Acceptance attain the validity and reliability in the research. The research contributes to the understanding of the determinants that influence the acceptance of eWOM information, which are informational factors, and factors related to consumer skepticism.

A Contingent Analyses on the Relationship Between the Characteristics of Internet Shopping Mall and User Acceptance (인터넷 쇼핑몰의 특성과 사용자 수용간의 상황적 관계분석)

  • Suh, Kun-Soo
    • Asia pacific journal of information systems
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    • v.11 no.2
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    • pp.23-55
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    • 2001
  • It is generally agreed that realizing the full potential of the internet shopping mall(ISM) requires careful identification of customer needs and expectations. However, a quantitative framework to explain and predict users' behavior toward ISM has not been well established because the research on the user acceptance of ISM is still in its infancy. This study proposes a model which uses factor analysis to identify factors of ISM characteristics and individual characteristics affecting user acceptance of ISM. Predictive models based on the multiple regression analyses select the factors and their interactions with individual characteristics that significantly influence user acceptance. Results show that five factors including economy, convenience, credibility, reliability, information risks, and performance risks affects user acceptance. In addition, individual differences in terms of innovativeness, playfulness, and recreational shopping traits have both direct and interaction effects on user acceptance. The implication of this study is that, although user attitudes towards ISM characteristics in general are important to their acceptance behavior, the level of importance depends upon different user groups.

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An Empirical Study on Information Technology Acceptance for e-Commerce Back-office Systems in Developing Countries

  • Tumibay, Gilbert M.;Kim, Chong-Su;Sung, Kyung
    • Journal of information and communication convergence engineering
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    • v.7 no.4
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    • pp.431-436
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    • 2009
  • Gains promised by the introduction of e-commerce back-office systems are not easily realized due to poor technology acceptance, especially in developing countries. This study aims to analyze factors which affect information technology acceptance in developing countries. A research model based on TAM is proposed, and it is empirically tested for the hypotheses of factors which affect the acceptance behavior. The result shows that antecedents such as user training influence the technology acceptance in different ways. This study may help accelerate the adoption of back-office systems in developing countries.

A Study on Acceptance Promotion of Information Systems under the Semi-Mandatory Circumstance: From the Perspective of Switching Costs Applied to the KMS of a Public Organization (반강제적 환경에서 정보시스템 의존에 미치는 영향요인 연구: 공공기관 KMS 활용 사례와 전환비용의 매개적 역할을 중심으로)

  • Seo, Hyun-Sik;Song, In-Kuk
    • The Journal of Information Systems
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    • v.21 no.2
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    • pp.45-71
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    • 2012
  • The purpose of the study is to propose the plans promoting IS acceptances under the circumstances where the IS usage is semi-mandatory. Since the IS usage is critical to secure the organization's competitiveness, many researchers have endeavored to investigate the factors in promoting IS acceptance. While TAM(Technology Acceptance Model) has been generally applied under the voluntary circumstance, under the mandatory circumstance did many researchers come to realized the limit of applying the TAM on IS acceptance. This resulted in various research trials to identify the IS acceptance under the mandatory circumstance. However, no research to promoting IS acceptance under the recommend circumstance where the corresponding users are recommend to the IS rather than alternative systems exits. The study applied the concept of switching costs to the research model, identified users' acceptance variations, and finally proposed the promotion plans for IS acceptance. The findings illustrate that IS dependence levels tend to be increased when both user satisfactions from a psychological perspective and monetary benefits from an economic perspective make the switching costs higher. The study stresses that organizations should provide information systems which reduce users' time, costs, and endeavors in performing their tasks, rather than require to use them by compulsion.