• Title, Summary, Keyword: Innovativeness

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Effects of Innate Innovativeness and Product Interest on Product-Specific Consumer Innovativeness (내재적 혁신성과 상품 관심이 특정 상품에 대한 소비자 혁신성에 미치는 영향)

  • Chung, Ihn Hee;Cho, Yun Jin
    • Family and Environment Research
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    • v.56 no.2
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    • pp.167-174
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    • 2018
  • This study investigated consumer innovativeness by examining a relationship model of innate innovativeness, product interest, product-specific innovativenss, and actualized innovativeness for eight product items as well as observed gender differences in the variables. The eight product items for the survey were smartphones, movies, clothing, cars, skin care products/cosmetics, traveling, AI products, and books. An online survey was conducted in January 2018, and 400 responses from male and female consumers in their twenties and thirties, were analyzed using reliability test, descriptive statistics, regression, and ANCOVA. The positive effect of innate innovativeness and product interest on product-specific innovativeness, and positive effect of innate innovativeness and product-specific innovativeness on actualized innovativeness were confirmed. Product interest was found to have a stronger power on product-specific innovativeness than innate innovativeness. Gender differences in product interest, product-specific innovativeness, and actualized innovativeness were identified as hypothesized. Female consumer's clothing interest, clothing innovativenss, and actualized clothing innovativeness were higher than male consumers; in addition, male consumer's cars and AI interest, cars and AI innovativenss, and actualized cars and AI innovativeness were higher than female's. The controversial results that indicated the higher innate innovativeness of male consumers useful to further in-depth discussion and research. This study contributed to the theory construction of consumer innovativeness research areas and offered practical implications for new product launching and customer relationship management.

The Effects of Adult Women's Innate Innovativeness on Involvement and Fashion Innovativeness (성인여성의 내재적 혁신성이 관여와 유행혁신성에 미치는 영향)

  • Jun, Dae-Geun;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.11
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    • pp.1739-1749
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    • 2008
  • This study aimed to investigate the effects of innate innovativeness of young female adults on involvement and fashion innovativeness. To explain conceptual structure of adult women's fashion innovativeness, 4 dimensions of innate innovativeness were adopted as explanatory variables, and fashion involvement and clothing involvement were included as mediating variables. Date collecting using written survey instrument yielded 801 complete responses from female consumers aged between 20 and 39. Factor analysis on innate innovativeness resulted in 4 dimensional structures of innate innovativeness for the sample: uniqueness seeking, risk taking, newness seeking and dramatic stimulus seeking. All of these significantly and directly affected fashion innovativeness, however, uniqueness seeking, newness seeking and dramatic stimulus seeking except risk taking significantly and indirectly affected fashion innovativeness through fashion involvement and clothing involvement.

The Empirical Study of the Influence of Consumer Innovativeness, Product Involvement and Product Expertise on Vicarious and Adoptive Innovativeness (소비자의 내재적 혁신성과 제품에 대한 관여도와 전문적 지식이 정보탐색 혁신성과 수용 혁신성에 미치는 영향에 관한 실증연구)

  • Kim, Young-Kyun
    • Journal of the Korea Industrial Information Systems Research
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    • v.17 no.7
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    • pp.187-198
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    • 2012
  • Consumer innovativeness is a force that leads to innovative behavior of consumer and it is crucial for companies to understand the innovativeness in association with the new innovative product adoption. The purpose of this paper is to examines the influence of Consumer's inherent innovativeness, product involvement, and product expertise on consumers's vicarious and adoptive innovativeness. For this purpose, the model has been set and examined the influence of consumer innovativeness, product involvement and product expertise on vicarious and adoptive innovativeness. The results revealed that 1) consumer innovativeness would not influence vicarious and adoptive innovativeness, 2) vicarious innovativeness had affect on adoptive innovativeness 3) product involvement had a affect on both vicarious and adoptive innovativeness 4) product expertise had a affect on vicarious innovativeness and yet had no affect on adoptive innovativeness.

Influence of Consumer Innovativeness on Smart Clothing Innovativeness Evaluation (소비자 혁신성향이 스마트 의류 혁신성 평가에 미치는 영향)

  • Kang, Keang-Young
    • Fashion & Textile Research Journal
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    • v.11 no.3
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    • pp.409-416
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    • 2009
  • Consumer Innovativeness is the level of acceptance tendency of new thinking, new product, and service without any communication with other people or experience. Product Innovativeness can be defined with the terms, newness, discontinuous, and radicalness of a product. The purpose of this research is finding if there are relationship between consumer innovativeness, consumers' product innovativeness evaluation, and attitude toward a product. The subjects were 338 male and female consumers aged from 18 to years old. The data were analyzed by regression analysis, t-test, Pearson correlation analysis, ANOVA. In conclusion, consumer's fashion innovativenes had important effects on smart clothing innovativeness evaluation, but consumer's technology innovativeness had no effect on it.

The Influence of Innovativeness and Price Sensitivity on Purchase Intention of Smart Wear (혁신성과 가격민감도가 스마트의류의 구매의도에 미치는 영향)

  • Park, Hyun-Hee;Noh, Mi-Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.2
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    • pp.218-230
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    • 2012
  • This study examines the influence of innovativeness and price sensitivity on the purchase intention of smart wear. A total of 211 copies of data were analyzed to investigate a structural model and test research hypotheses using AMOS 7.0 package. The results were summarized as follows. First, fashion innovativeness and technology innovativeness negatively affected price sensitivity; however, information innovativeness positively affected price sensitivity. Second, technology innovativeness positively affected the purchase intention of smart wear; however, fashion innovativeness and information innovativeness did not affect the purchase intention of smart wear. Third, price sensitivity negatively influenced the purchase intention of smart wear. This study is useful for marketers and managers who establish marketing and a price strategy for smart wear in an exploration of the relation of consumer innovativeness, price sensitivity, and the purchase intention of smart wear.

Influences of Consumers' Fashion Innovativeness and Technological Innovativeness on Attitudes and Buying Intention toward Smart Clothing (소비자의 유행혁신성과 기술혁신성이 스마트 의류에 대한 태도와 구매의도에 미치는 영향)

  • Kang, Keang-Young;Jin, Hyun-Jeong
    • Fashion & Textile Research Journal
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    • v.9 no.1
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    • pp.35-40
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    • 2007
  • Smart Clothing is digital wear progressed from wearable computer that the function of clothing is unified with that of a computer to extend human ability in everyday life. To study consumers' perception and responses toward the Smart Clothing, this study tested the influence of fashion innovativeness and technological innovativeness on attitudes and buying intention related to the Smart Clothing. Data were collected through a survey with 256 male and female adults in age from 18 to 45 year old. The results of Pearson correlation analysis revealed that there was not a positive relationship between fashion innovativeness and technological innovativeness. Multiple regression analysis indicated that fashion innovativeness was a significant predictor of attitudes and buying intention regarding the Smart Clothing. In addition, respondents were classified into four groups according to the scores of their fashion innovativenss and technological innovativeness. A series of ANOVA and Duncan test were used to determine if significant differences existed among four groups. The group having high level of innovativeness on both fashion and technology had the most positive attitudes toward smart clothing. The individuals having cognitive experiences of the Smart Clothing had higher level of fashion innovativeness and more positive attitudes to it. Based on these findings, recommendations for the developer of Smart Clothing and future research are offered.

The Evaluation of Newness and Innovativeness of Smart Clothing (스마트 의류 Newness와 혁신성 평가)

  • Kang, Keang-Young;Jin, Hyun-Jeong
    • Fashion & Textile Research Journal
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    • v.9 no.5
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    • pp.493-499
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    • 2007
  • The purpose of this study was to investigate the components of newness and product innovativeness of smart clothing, and to examine the evaluation of newness and innovativeness of smart clothing according to the consumer innovativeness. The survey was conducted on male and female subjects aged from 17 to 50. A total of 338 valid responses were used for the analysis. Exploratory factor analysis and confirmatory factor analysis confirmed the evaluation of smart clothing newness consisted of five items: 'novel', 'modern', 'original', 'fresh' and 'up-to-date'. The evaluation of smart clothing innovativeness consisted of two dimensions. One is the evaluation of innovativeness as clothing and the other is the evaluation of innovativenss as electronic devices. The validity of two dimensions were verified by confirmatory factor analysis. The results of ANOVA and Duncan test indicated that there were differences in the evaluation of newness and smart clothing innovativenss according to consumer innovativeness.

Effects of Innovativeness of External Networks on Corporate Innovativeness and Innovation Performance - Focusing on Comparison of Business Categories according to the Technology Level of the Manufacturing Industry -

  • Yoh, Eun-Ah
    • The International Journal of Costume Culture
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    • v.12 no.2
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    • pp.129-140
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    • 2009
  • In this study, the effect of innovativeness of external networks on the corporate innovativeness and innovation performance were explored based on web survey data collected from 230 manufacturing companies. Specifically, according to the manufacturers' business categories divided by the technology level, three groups such as advance technology (electronic/IT), mid- to high technology (automobile/machine), and low technology (textile/clothing) companies were investigated to find out which external network influences corporate innovativeness and innovation performance. In the result, textile/clothing companies were not different in company size, history, and innovation effort from advanced technology and mid- to high technology companies. Collectively, the innovativeness of external networks affected corporate innovativeness and innovation performance. In the result by a business category, innovativeness and innovation performance of textile/clothing companies were affected by the innovativeness of competitors, whereas automobile/machine companies in the mid- to high technology group were affected by suppliers. In addition, advanced technology (electronics/IT) were affected by buyers and competitors. These differences suggest that the way to use vertical networks toward upstream (e.g., suppliers) and downstream (e. g., buyers) as well as horizontal networks toward competitors can be different by the business category of manufacturers. The result would provide implications for the academia and the industry.

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Consumer Segmentation of Clothing Products by Fashion Conformity/Innovativeness and Their Reference Groups (유행동조성과 혁신성에 따른 소비자 세분화 및 준거대상 연구)

  • 김한나;이은영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.7
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    • pp.1341-1352
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    • 2001
  • When segmenting consumers according to their fashion adoption behavior, it has been assumed that consumers' fashion conformity and innovativeness characteritics are negatively correlated. The purpose of this study was to examine the relationship between conformity and innovativeness and that these two attributes exist independently. The research problems of this study were to segment consumers according to the degrees of conformity and innovativeness, and to identify differences in reference groups and clothing purchasing behavior among the segments. The results of the empirical study showed that the fashion conformity and innovativeness were in and innovativeness; High conformity/High innovativeness group(HC/HI), High conformity/Low innovativeness group (HC/LI), Low conformity/High innovativeness group(LC/HI?, and Low conformity/Low innovativeness group (LC/LI). When the groups were compared in their reference groups and purchasing behavior, it was found out that HC groups were more influenced by reference groups than LC groups. When HC/LI and HC/HI groups were compared, HC/LI group was more influenced by their parents and siblings, while HC/HI group was more influenced by upper class and celebrities. Both groups were mostly influenced by friends and desirable passengers on the street. Friends and passengers were most influential to LC groups also, even though they were less influenced than HC groups. In conclusion, the fashion conformity and innovativeness were found to exist in different dimensions consisting dual structure. Thus, retailers and marketers can make their strategies more successfully if they use these two characteristics separately when segmenting consumers.

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A Study on the Effect of Personal Innovativeness on QR Code Users' Behavioral Intention (개인 혁신성이 QR코드 사용자의 행동의도에 미치는 영향)

  • Lee, Seung-Bae
    • Journal of the Korea Management Engineers Society
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    • v.23 no.4
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    • pp.33-48
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    • 2018
  • Despite that QR codes are spreading worldwide in Pin Tech, logistics distribution, etc., South Korea is staying at the level of using QR codes in limited areas such as website connection and marketing communication. The purpose of this study is to propose measures for more effective use of QR codes by examining the effects of personal innovativeness on user's behavioral intentions by applying personal innovativeness to QR codes. To this end, this study was intended to examine the relationships between performance expectancy (PE), effort expectancy (EE), social expectancy (SE), and personal innovativeness, which are variables used in the Unified Theory of Acceptance and Use of Technology (UTAUT) model among innovative technology acceptance models, and behavioral intentions. For this study, a questionnaire survey was conducted with students in collages in the metropolitan area in May 2018 and the results were statistically verified using IBM SPSS 21. The results showed that PE, EE, and SE had significant positive(+) effects on personal innovativeness and behavioral intentions of QR code users. The mediating effects of personal innovativeness were tested and the results indicated that personal innovativeness partially mediates between PE and behavioral intentions and between EE and behavioral intentions but not between SE and behavioral intentions. The fact that since QR codes are expressed as a component to users through other media rather than its internal factors, the personal innovativeness of QR code users plays an important role in increasing the use of QR codes could be identified through this study.