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Research Model for Internet Shopping Addictive Buying on Fashion Products: Mediating Effect of Internet Addiction (인터넷 쇼핑 중독구매에 관한 연구모형: 인터넷 중독의 매개효과를 중심으로)

  • Lee Seung-Hee;Jung Jin Won
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.1
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    • pp.167-176
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    • 2005
  • The purpose of this study were to examine the relationship with respect to internet addiction and internet shopping addiction among internet fashion shoppers, and to find if internet addiction had mediating effects on internet shopping addictive buying. 550 females and males who had purchased fashion goods were used for the survey. For data analysis, descriptive statistics and Amos 5.0 were used. As the results, approximately $32.7\%\;and\;3.82\%$ of subjects were revealed as light internet addictive shoppers and heavy internet addictive shoppers. Also, $14.0\%$ of the internet shoppers in this study were found to have internet shopping addictive tendencies. Psychological factors such as self-esteem, impulsiveness, materialism, and compensatory buying were directly related to internet shopping addiction as well as to internet addiction. Internet-related factors such as flow, skill and usage time also were directly related to internet addiction, but not to internet shopping addictive buying. That is, internet addiction had a mediator effect between psychological factors and internet shopping addictive buying. Also, internet shopping variables such as buying frequency and shopping mall visit frequency were related to internet shopping addiction. Finally, internet addiction was directly related to internet shopping addiction. Based on these results, fashion marketing strategies and implications regarding internet shopping addiction were suggested.

The Effect of Clothing Involvement and Internet Usage on Internet Shopping Attitude and Internet Purchase of Clothing Products (의복관여와 인터넷사용이 의류제품의 인터넷 쇼핑태도 및 인터넷 구매에 미치는 영향)

  • 황진숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.2
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    • pp.177-187
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    • 2003
  • The purpose of this study was to investigate the effects of clothing involvement and internet usage on internet shopping attitude and internet purchase of clothing products. The subjects used for the study were 210 male and 338 female college students. The clothing involvement consisted of pleasure/interest, symbolism/expression, and perceived risk factors. The internet usage consisted of information and entertainment uses. The internet shopping attitude had convenience and security factors. The results showed that there were positive relationships between clothing involvement factors and internet shopping attitude factors. Regarding the relationship between internet usage and internet shopping attitude, there was a positive relationship between internet information use and internet attitude for convenience while there was a positive relationship between internet entertainment use and internet attitude for security. According to clothing involvement and internet usage, the respondents were segmented by four groups. The results showed that these segmented groups were different in regard to internet shopping attitude, internet purchase, and demographics. For example, symbolishm/internet information use group considered internet shopping more convenient and purchased clothing more frequently through internet than did other groups. The implications of the study were discussed.

Factors Influencing Internet Addiction among Adolescents in an Area (일부 지역 청소년의 인터넷 중독에 영향을 미치는 요인)

  • Shin, Seung-Bae;Lee, Ju-Yul;Kim, Seok-Hwan
    • The Journal of Korean Society for School & Community Health Education
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    • v.12 no.1
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    • pp.45-58
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    • 2011
  • Objectives: The purpose of this study is to analyze the fators affecting Internet addiction among adolescents in an area. Methods: By using cluster sampling, 2,479 participants representing 22 elementary school, 11 middle school, 7 high school students in a county of the Chungcheongnam-do. Data was analyzed by SPSS 12.0. using t-test, F-test, chi-square test, Pearson correlation coefficient and multiple regression. Results: Internet addiction positively correlated with high school students(dummy variable), Internet-connected computers in PC Game Room(dummy variable), Internet using time(weekday) and Internet using time(weekend). Internet addiction negatively correlated with Internet-connected computers in school(dummy variable), Internet-connected computers in friend's house(dummy variable). For the male students, Significant factors affecting Internet addiction were eating habits, Internet-connected computers in friend's house, Internet using time(weekend). For the female students, Internet using time(weekday) and Internet using time(weekend) were significant. For the elementary school students, Significant factors affecting Internet addiction were Internet using tine(weekday) and Internet using time(weekend). In the case of the middle school students, Internet using tine(weekday), Internet using time(weekend) and eating habits were significant. but, the high school students, Internet using time(weekend) was significant. Conclusions: Students who spend more time in the internet have higher tendency to become addicted to the internet. Therefore, it would be necessary to develop program to prevent internet addiction.

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The Comparative Study between Purchasers and Non-Purchasers by the Consumers' Internet Using Characteristics in Mongolia (몽골 소비자들의 인터넷 이용 특성에 따른 구매집단 비교연구)

  • You, Ho-Jong
    • International Commerce and Information Review
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    • v.11 no.3
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    • pp.101-123
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    • 2009
  • This research which applied with Uses and Gratification Theory tried the comparative analysis between internet purchasers and internet non-purchasers by the user's motivation, attitudes, and behavior in Mongolia, By utilizing the two-group discriminant analysis method, which tested the hypotheses of this study. In Internet Market of Mongolia, This research classifies all internet consumers into internet purchasers, and non-internet purchasers and examines the differences in motivations, behaviors, and attitudes between the two groups; based on the assumption that these two groups have different needs and expectations while using the internet. The two group discriminant analysis was conducted to identify a lot of differences between the two groups. Research results show that important differences are found in motivations for using the Internet, attitudes toward the Internet, amount of Internet usage, and frequency of visiting a certain type of Web site. In the practical aspect, This result provides an understanding of the Mongolia Internet shopping, also it could give some valuable implication for the Internet company marketers who are trying to find out how to penetrate into Mongolia internet market.

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Effects of Students' Attitudes to Internet Media Language and Orthographic Knowledge on Their Use of Internet Media Language (초.중.고생의 인터넷 매체언어 태도와 맞춤법 지식이 인터넷 매체언어 사용에 미치는 영향)

  • Choi, Na-Ya;Han, Eu-Gene
    • Korean Journal of Child Studies
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    • v.31 no.5
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    • pp.31-45
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    • 2010
  • This study was conducted in order to investigate the effect of students' attitudes to internet media language and orthographic knowledge on their use of internet media language. The participants were 989 students in the 4th to 11th grades in Kyunggi-do. It was found that the participants used more internet media language in internet literacy than for general writing. Elementary students exhibited significantly less orthographic knowledge and used more internet media language to write on the internet than older students. Students' attitudes to internet media language went a long way to explaining their self-assessment on the frequency of using internet media language and their genuine use of internet media language on the internet. Their orthographic knowledge, however, was not a significant predictor for their use of internet media language.

Internet Information Orientation: The Link to National Competitiveness on Internet

  • Song, In Kuk;Kang, Mingoo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.8
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    • pp.3028-3039
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    • 2015
  • Recently, the web index of Korea peaked at the top 10 among the eighty six countries, and Korea became the only Asian country ranked at the top level. Korea also has been on the top in the field of Internet penetration rate, in terms of both high-speed broadband and wireless Internet. However, such achievements did not guarantee the national level for the effective use of information utilizing Internet. According to OECD, the national informatization index of Korea has not been free from the middle of the OECD countries. Despite of the heightened pressure in practically enhancing effective information use utilizing Internet, the previous research interests and efforts to develop the Internet-related framework or to identify Internet capabilities rarely existed. The study aims to propose the framework, named "Internet Information Orientation" that illustrates the relationship between Internet capabilities and national competitiveness on Internet. The research identified the specific Internet capabilities, reclassified the capabilities based on the research issues provided at the 6th international conference on Internet held in December 2014, and finally described the rigorous research endeavors on the issues. As a result, 16 papers presented and selected as the outstanding papers at the conference handle issues to be brought together, which include: Wireless Network, Internet of Things, Green Computing, Multimedia Processing, Big Data and Text Mining, Database in Cloud Environment, Business Intelligence, Software Engineering, IT Strategy & Policy, and Social Network Services.

The Characteristics of Internet Addiction Subtypes and the Effects of Internet Addiction in College Students (대학생의 인터넷중독유형에 따른 특성과 인터넷중독의 영향)

  • 이현아
    • Journal of the Korean Home Economics Association
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    • v.42 no.3
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    • pp.27-49
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    • 2004
  • The abuse of the internet creates the problem of ′Internet Addiction′ in the lives of college students. The purpose of this study is to investigate the characteristics and effects of ′Internet Addiction′ in college students. Data was gathered by in-depth interviews with 13 college students who use the internet addictively. The internet addictive group was divided into three subtypes:internet game addicts, personal relation addicts and majors in computer science. There were many characteristic differences among the internet addict subtypes in internet use, and psycho-social traits, such as self-efficacy, impulsiveness, and time management ability. The effects of "Internet Addiction" in the lives of college students were divided into five categories: emotional problems, physical problems, family relationship problems, friendship problems, and schoolwork problems. This study suggests some implications on developing programs for managing and schoolwork problems. This study suggests some implications on developing programs for managing and preventing "Internet Addiction."

Influencing Factors on Internet Shopping Addiction (인터넷 쇼핑 중독증(中毒症)과 영향요인(影響要因)에 관(關)한 연구(硏究))

  • Lee, Seung-Hee
    • Journal of Fashion Business
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    • v.9 no.5
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    • pp.114-121
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    • 2005
  • The purpose of this study was to examine which factors had affected on Internet shopping addiction significantly related to fashion products. 235 female college students were surveyed for this study. For data analysis, descriptive statistics, $X^2$-test, ANOVA and Duncan test were used. As the results, generally Internet shopping addiction was correlated to Internet addiction, impulse, self-esteem, age, the usage time of Internet, and Internet skills. Also, heavy Internet shopping addictive group had higher Internet addictive tendency, impulsive tendency than light Internet shopping addictive group, while heavy Internet shopping addictive group had lower self-esteem than light Internet shopping addictive group. Also, multiple regression results revealed that Internet addictive tendency, self-esteem, impulsive tendency, age accounted for 38.1% of the explained variance in Internet shopping addiction. Based on these results, fashion marketing strategies would be suggested.

An Empirical Research on Important Factors of Mobile Internet Usage (모바일 인터넷의 사용에 영향을 미치는 중요 요인에 대한 실증적 연구)

  • Kim, Ho-Young;Kim, Jin-Woo
    • Asia pacific journal of information systems
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    • v.12 no.3
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    • pp.89-113
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    • 2002
  • As Mobile Internet users grow rapidly, Mobile Internet Companies will be in a fierce race to catch a new customer. In this situation, companies want to identify of what factors make peoples use Mobile Internet in order to develop the effective Mobile Internet services and to supply the higher service quality. However, prior researches on Mobile Internet focused on technical area such as higher data delivery, efficient compression of images, so they do not have given companies beneficial materials for making fascinating Mobile Internet service. To offer the service development materials, this research investigated important factors to use Mobile Internet from the viewpoint of customer. Moreover, the study was progressed how much these factors influenced Mobile Internet actual usage. After being surveyed service adopting model and significant factors in Marketing and in MIS(Management Information System), this study was suggested Mobile Internet Adopting Model reflected in Mobile Internet characteristics. To collect the effective data, Internet survey had been done for two weeks. The respondents were identified if they were real Mobile Internet users and how much they had used Mobile Internet for a month. The results were that important factors of Mobile Internet usage were Usefulness, Usability, System Quality and Instant Connectivity. Perceived Value of Mobile Internet influenced Mobile Internet Behavioral Intention significantly and Behavioral Intention had a significant effect on Mobile Intent usage by results. This paper concludes with discussion of these results and their implications for researcher and Mobile Internet company managers.

Factors Influencing Internet Addiction Proneness in Higher Grade Students at an Elementary School (초등학교 고학년 학생의 인터넷 중독정도에 영향을 미치는 요인)

  • Lee, Jung-Ae;Yoo, In-Young
    • Journal of Korean Public Health Nursing
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    • v.26 no.3
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    • pp.547-560
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    • 2012
  • Purpose: The purpose of this study was to investigate factors influencing internet addiction proneness and condition of internet use in higher grade students at an elementary school. Method: The subjects consisted of 234 sixth grade students at an elementary school in Gyeonggido. SPSS/Win18.0 was used for analysis of data. Results: Among the subjects, 51.3% had used the internet for more than three years, 89.3% used the internet in their home, and 38.5% used the internet for games. In internet addition proneness, 3.1% were potential risk users and 1.3% were high risk users. Internet addiction proneness differed significantly according to gender, period of internet use, internet access location, and purpose of internet use. Internet addiction proneness showed negative correlation with protective factors and positive correlation with risk factors. The factors affecting the internet addiction proneness were degree of internet use, peer protective factor(support from peer), personal protective factor(self-control), internet access location, and family risk factor(negative communication). These factors accounted for 32.9% of internet addiction proneness. Conclusion: Strategies are needed for improvement of the relationship with the peer group and family communication and to encourage self-control for prevention of internet addiction in elementary school students in community mental health service.