• Title/Summary/Keyword: K-패션

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An Analysis of a Strategy for the Activation of Korean Wave K-Fashion (한류 K-패션 활성화를 위한 전략 분석 연구)

  • Kim, Hee-Sun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.3
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    • pp.175-192
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    • 2017
  • The purpose of this study is to provide the characteristics and development direction of K-fashion and to systematize the strategic features performed by government agencies, fashion associations, fashion companies, and other companies to activate K-fashion. This research analyzed K-fashion related articles published in major newspapers and magazines in Korea from the late 1990s to early 2017. The results of the study are as follows. 1. The characteristics of K-fashion are as follows: The first is a trendy and sophisticated design with modern sensibilities, unique designs that reinterpret the latest trends with designer creativity, practical and popular designs that ordinary people can wear comfortably in everyday life. The second is functional and trendy materials. The third is excellent sewing technology. The fourth is rapid turnover of products by quick connections among planning, production and sales. The fifth is a lower price than quality. 2. The direction for K-fashion to pursue was the continuous and ongoing development of the above characteristics and the creation of a 'design with the Korean emotion of its 5,000 year history'. 3. The following projects were carried out to promote K-fashion. 1) Utilization of K-pop, K-drama and other Korean wave content. (1) Holding a fashion concert event that combines Idol's K-Pop performances with fashion shows. (2) Hallyu (Korean wave) star's costume support and design collaboration with Hallyu stars. (3) Collaboration between entertainment companies and fashion companies. 2) Nurturing a global fashion branding project. 3) Business support for overseas expansion of the K-fashion brand. (1) Support project for foreign trade fair participation. (2) Holding a fashion brand fair in Korea. (3) Overseas business support by establishing a showroom and design center 4) Business to discover and nurture new designers

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A study on the development method of the domestic sewing industry for the re-vitalization of K-fashion (K-패션 활성화를 위한 국내 패션봉제산업의 발전 방향성 제고)

  • Kim, Hee-Sun;Ahn, Young-Sill
    • Journal of the Korea Fashion and Costume Design Association
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    • v.21 no.4
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    • pp.181-194
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    • 2019
  • The purpose of this study is to analyze the problems associated with the domestic fashion sewing industry and suggest solutions for re-development. The research methods are a content analysis of literature, including articles and reports, and interviewing practitioners who are in charge of the fashion industry. The problems of the domestic fashion sewing industry are as follows. 1. Weakness in price competitiveness and a lack of work. 2. Aging of workers and difficulty securing new workers. 3. The age of the production facilities and the lack of manpower required for mass production. 4. Unrealistically low cost of labor due to over-competition considering the lack of work.5. The prevalence of illegal label grinding. The solutions to the problems listed above are as follows. 1. Establishment of a win-win effort between fashion brands and sewing companies. 2. Allow systematic education, support, and development of a meister system for fostering sewing manpower. 3. Undertake efforts to improve the sewing work environment. 4. Establishment of the system for realizing the actual cost of labor. 5. Establishment of a quota system to secure domestic sewing production. 6. Construction of Smart DB to connect work orders. 7. Construction of a smart factory using technology such as automated systems of production suitable for the 4th Industrial Age. 8. Enforcement of specialized strategies to encourage fashion sewing companies, not only Seoul but also in other urban areas.

Apparel production methods of domestic fashion brands for the activation of K-fashion (K-패션 활성화를 위한 국내 패션브랜드의 의류생산 방식 고찰)

  • Ahn, Young-Sill;Kim, Hee-Sun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.3
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    • pp.115-128
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    • 2018
  • The purpose of this study is to systematize various clothing production methods that domestic fashion brands are utilizing to produce fashion products, and to propose effective clothing production methods according to the characteristics. The research methods are contents analysis method of the literatures, articles, reports, and interviewing method of the practitioners who are in charge of the production of fashion. First, the clothing production methods of the domestic fashion brands are categorized as follows. It is divided into a fashion brand management method and a promotion company entrustment method based on who carries out the clothing production and management. The fashion brand management method is subdivided into the 'rental-production', 'CMT', and 'self-production' methods. All three methods are performed at domestic and global sourcing, but the CMT method is more utilized at the global sourcing. The promotion company entrustment method is subdivided into the 'full consignment production method', the 'CMT method involving promotion company', and 'direct buying method by promotion company'. All methods are performed at domestic and global sourcing. Second, the results of reviewing effective clothing production methods, according to characteristics are as follows. If fashion brands control the production and management, they use all three fashion brand management methods. The fashion brands use the promotion company entrustment method when they wants to offer special products, or the number of items is large, or the production management is difficult, or the manpower and equipment size is reduced. The domestic sourcing is utilized by fashion brands and promotion companies when production management is required for high quality apparel production, in case of trendy and complex designs, spot production, and in small quantity production. The global sourcing is utilized by fashion brands and promotion companies when it comes to lowering the production cost, fashion brands preferred the mass production of apparel with design that can be pre-planned.