• Title, Summary, Keyword: K-pop

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Impact of K-pop on Positive Feeling Towards Korea, Consumption Behaviour and 1Intention to Visit from other Asian Countries (아시아국가에서의 K-pop 이용행동과 K-pop으로 인한 국가호감도 및 한국 방문의도 변화)

  • Kim, Ju-Yeon;Ahn, Kyung-Mo
    • The Journal of the Korea Contents Association
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    • v.12 no.1
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    • pp.516-524
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    • 2012
  • K-pop has gained its popularity all over the world, and its popularity is mostly concentrated in Asian countries. Korean wave which has started from Korean dramas has expanded its horizon to K-pop, which centers around idol singers since 2005. The K-pop's popularity is evident from fans imitating singers' dance moves, makeup, appearance, and even trying to learn Korean. This study tries to explore consuming behaviors of Asian K-pop consumers from China, Japan, Thailand and Vietnam, and the main reasons Asian consumers prefer K-pop over their own countries' pop. The study also analyzes on how K-pop influences K-pop consumers to build positive feeling toward Korea and give them intention to visit Korea. The results showed the differences among K-pop consuming behaviors, relationship among attributes of K-pop, positive feeling toward Korea, and intention to visit Korea among four Asian countries. Findings would be the stepping stone that could support K-pop to expand its market to other foreign countries.

The effect of K-POP characteristics on the liking of Korean Wave content, the intention of listening and the purchase intention of Korean products: Targeting Chinese consumers (K-POP 특성이 한류콘텐츠 호감도와 청취의도 및 한국제품 구매의사에 미치는 영향: 중국소비자를 대상으로)

  • Yu, Seung Yeob
    • Journal of Digital Convergence
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    • v.15 no.9
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    • pp.201-210
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    • 2017
  • This study investigated the effect of K-POP characteristics on Korean consumers' liking, intention of listening and purchase intention of Korean products. For this purpose, K-POP characteristics were classified into musical characteristics and star characteristics. The results of the study are as follows. First, both musical characteristics and star characteristics of K-POP characteristics had a significant effect on favorability of Korean Wave content. Second, both musical characteristics and star characteristics of K-POP have a significant effect on K-POP listening intention. Third, both musical characteristics and star characteristics of K-POP characteristics had a significant effect on the purchase intention of Korean products through Korean Wave content. However, the relative influence of star characteristics is higher than K-POP characteristics. The results of this study will be useful data for promoting Korean pop among Chinese consumers.

The Direction of Research and Development for Reviltalization of K-POP Dance Contents Industry (K-POP 댄스 콘텐츠 산업 활성화를 위한 연구 개발 방향)

  • Kim, Dohyung;Jang, Minsu;Kim, Jaehong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • pp.855-858
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    • 2015
  • K-POP dance has been the best contributor for the worldwide spread of K-POP. However, despite the popularity of K-POP dance, Korea has not still secured foundation technology and database required for the global market expansion of K-POP dance contents, which results in stagnation in dance contents industry. This paper suggests the direction of technology development for reviltalization of K-POP dance contents industry. As one of the related studies, we especially introduce the research project conducted by Electronics and Telecommunications Research Institute(ETRI) and address prospects for the technology and its ripple effect.

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PPL Strategy Comparison of British - American and K-POP music videos (영미권과 K-POP 뮤직비디오 내 PPL 전략 비교)

  • Cha, Young Ran
    • The Journal of the Korea Contents Association
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    • v.13 no.10
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    • pp.170-180
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    • 2013
  • This study compares and reviews PPL in domestic and foreign music videos with reference to possibility of connecting K-POP music videos and PPL in industrial perspective and establishes a successful PPL strategy for K-POP. For this, their success factors are drawn through content analysis method for PPL examples in K-POP and foreign(British-American) music videos. The study analyzes PPL strategies in K-POP and foreign music videos by content analysis of PPL exposure frequency and time, PPL placement type, PPL products group type, advertisers, etc. According to the study, PPL product lines as well as fashions need to be diversified in K-POP music videos. The study also shows that it needs to apply the PPL strategy used in foreign music videos which are focused on exposure time rather than exposure frequency. In addition, it turned out to be important to establish more bold PPL placement exposure strategy in K-POP music videos. Therefore, the study is to offer theoretical and political implications required for successful PPL strategy in K-POP in the future.

Intercultural Communication of K-pop in China (중국 내 K-pop의 문화 간 커뮤니케이션에 대한 연구)

  • Xing, Chen;Hong, Sung-Kyoo
    • The Journal of the Korea Contents Association
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    • v.19 no.10
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    • pp.548-559
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    • 2019
  • K-pop has gone through ups and downs for 30 years since it was introduced to China in the 1990s. As the trigger for the 'Korean wave', K-pop has become a business card of Korean pop culture, which is another popular culture that has culminated in China after the 'Western wave', 'Japanese wave' and 'Hong Kong.Taiwan's wave'. Its wide range of influences and long time are rare in the world, so it can be regarded as a typical example of modern intercultural communication. The paper takes 1988-2018 as the time interval, combs the process of K-pop's intercultural communication in China. Based on this theory, it can make an objective evaluation on the current situation of K-pop in China. Then this paper discusses the influence of K-pop culture on the current Chinese university students through a questionnaire survey, and puts forward some developmental suggestions from the perspective of Chinese people. In order to provide a theoretical basis and enlightenment for the study of K-pop in China.

Success Factor Analysis of New Korean Wave 'K-POP' and A study on the importance of Smart Media to sustain Korean Wave (신한류 'K-POP'의 성공요인 분석과 한류 지속화를 위한 스마트미디어 활용의 중요성에 관한 연구)

  • Park, Hyun-Kyu
    • Journal of Digital Convergence
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    • v.18 no.4
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    • pp.129-135
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    • 2020
  • This study focuses on the phenomenon that K-POP has become spotlight as killer contents which can be spread over the world beyond Asia. In order to identify critical factors of successful impact of K-POP on other cultures, the influence of the change in media on the globalization of popular culture was explored and the related requirements were analyzed. Furthermore, the potential markers for K-POP, a core field of the Korean Wave, were also analyzed and specific factors such as effective infrastructure of among producer of contents, platform subscriber, network provider, terminal enterprise and retailers for building new businesses model were investigated in detail.

Effect of New Hallyu: Influence of K-POP Consumption on Chinese Attitude toward Korea and Hallyu (신한류 효과: 중국인들의 K-POP 이용이 한국과 한류에 대한 호감도에 미치는 영향)

  • Liu, Jing-Jin;Park, Yeon-Jin;Hwang, Ha-Sung
    • Korean journal of communication and information
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    • v.65
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    • pp.51-75
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    • 2014
  • This study aims to examine how the usage of K-POP and Korean TV dramas influence Chinese attitude toward Korea and Hallyu as K-POP has gained its popularity all over the world. The result indicated that 'gender', 'duration of watching Korean TV drama, 'the evaluation of Korean TV dramas', 'duration of listening K-POP and 'evaluation of K-POP' are strong predictors influencing attitude toward Korea among Chinese people. On the other hand, in relation to Hallyu, demographic factors are not appeared as the predictors, however, duration of watching Korean TV dramas, 'the evaluation of Korea TV dramas' and 'evaluation of K-POP' have been shown to influence the attitude toward Hallyu in a positive way. As the practical implication this result suggests that content, either Drama or K-POP, has more importance to appeal global audience rather than famous star has. Furthermore, when variables such as watching Korea TV dramas and evaluation of Korea TV drama have been controlled, 'evaluation of K-POP' appeared as a strong predictor to influence attitude of Korea and Hallyu in a positive way. This result indicates that the main content of Hallyu in China has shifted from Korean Dram to K-POP as the New Hallyu has been coming.

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A Catch-up Strategy of the K-Pop Firms in the Latecomer Environment (후발산업국 환경에서의 K-Pop기업 추격전략)

  • Choi, Hyundo
    • The Journal of the Korea Contents Association
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    • v.15 no.5
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    • pp.119-131
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    • 2015
  • The rise of K-Pop in the latecomer environment is unusual. There is little research on K-Pop from the catch-up perspective though it would yield some insight into a strategic direction of creative industries in the latecomer environment. Thus, this study aims to compare the firm capability, market development, and product strategy of K-Pop firms with ones of manufacturing firms during the catch-up period. It reveals first that K-Pop firms developed project execution capability to carry out discrete projects effectively by adopting in-house (vertical) system in music production and increasing the size of firms. Second, they pursued global market and utilized the window of opportunities based on a proven music genre. Third, K-Pop firms pursued the incremental innovation in the product development. Since these characteristics have many similarities with the catch-up strategy in the manufacturing sector, Korean catch-up experience could provide valuable insight into the development of creative industries in Korea.

What Do The Algorithms of The Online Video Platform Recommend: Focusing on Youtube K-pop Music Video (온라인 동영상 플랫폼의 알고리듬은 어떤 연관 비디오를 추천하는가: 유튜브의 K POP 뮤직비디오를 중심으로)

  • Lee, Yeong-Ju;Lee, Chang-Hwan
    • The Journal of the Korea Contents Association
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    • v.20 no.4
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    • pp.1-13
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    • 2020
  • In order to understand the recommendation algorithm applied to the online video platform, this study examines the relationship between the content characteristics of K-pop music videos and related videos recommended for playback on YouTube, and analyses which videos are recommended as related videos through network analysis. As a result, the more liked videos, the higher recommendation ranking and most of the videos belonging to the same channel or produced by the same agency were recommended as related videos. As a result of the network analysis of the related video, the network of K-pop music video is strongly formed, and the BTS music video is highly centralized in the network analysis of the related video. These results suggest that the network between K-pops is strong, so when you enter K-pop as a search query and watch videos, you can enjoy K-pop continuously. But when watching other genres of video, K-pop may not be recommended as a related video.

The Goth Image Expressed in Korean Wave K-pop Fashion (한류 K-pop 패션에 나타난 고스(Goth) 이미지 연구)

  • Lee, Yu-Kyung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.15 no.2
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    • pp.65-75
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    • 2013
  • As a typical subculture, Goth exercises influence on our culture in broad areas. Features of Gothic style, such as dark aesthetics, images of death and fear, and erotic horrification, emerged as attractive themes to contemporary fashion designs. Based on the dark attraction of black color, Goth fashion creates mysterious and fantastic atmosphere as well as grotesque and horrifying mood. 'Hallyu' or Korean wave is a term to describe the phenomenon of fervently loving Korean popular culture. As the fast spreading Hallyu is strongly engraved through the visually conspicuous fashion, we can say that fashion plays important role in diffusing Hallyu. In addition, a number of analyses and researches on the Hallyu, including K-pop, have been conducted, while concentrating keen interest in fashion of Hallyu K-pop stars. Accordingly, this study is designed to examine relations between fashion of K-pop stars and Goth fashion after analyzing features of Hallyu and K-pop and contemplating Goth fashion. Namely, this study will analyze various Goth images shown in K-pop fashion, which is the core of Hallyu, and identify aesthetic features of Goth shown in the fashion of K-pop stars. An investigation and analysis of the Goth images shown in the fashion of K-pop stars identifies the following features : a black aesthetic, eroticism, defiance, reversal of gender identity, and mystery.

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