• Title, Summary, Keyword: K-pop

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A Comparison of Consumer Evaluation toward Satisfaction and Visiting Intention(K-Pop and J-Ani) (한국의 팝(K-Pop)과 일본의 애니메이션(J-Ani)의 소비자 평가가 만족 및 방문의도에 미치는 영향)

  • Panhuifeng, Panhuifeng;Kang, Man Su
    • The Journal of the Korea Contents Association
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    • v.15 no.5
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    • pp.55-65
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    • 2015
  • This study suggests the direction of policy making which contributes the visiting intention improvement of satisfaction by evaluation of cultural product between K-Pop and J-Ani. This study of research model are typically estimated within the framework of AMOS and related methods such as EQS and LISREL. The results show that statistically positive relationship among a evaluation of cultural product, a satisfaction and the visiting intention. This study reveals that Korea and Japan need to investigate the improvement of the K-Pop and J-ani. Finally, Korea and Japan should strive attract foreigner.

A Study for Creation of Identity of K-Pop: Focusing on Westernization of Korean Traditional Rhythms, Samulnori (K-Pop의 정체성 창출을 위한 연구 - 사물놀이 리듬의 세계화를 중심으로 -)

  • Lee, Bong Jae
    • (The) Research of the performance art and culture
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    • no.32
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    • pp.269-305
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    • 2016
  • in the conclusion, appealing ways of expression regarding a wider and more variated range are to be tested and it is stressed the necessity of this to be shown to the general public through an ongoing constructive research on the originality of contents arising from the diversity of music genres And, concerning dance music, it is also pointed out the necessity of in-depth research on the rhythms that take into account the universal emotions of the general public to create diverse music that harmonizes with the dance and can be enjoyed by all. In the world of music, just a simplest attempt can bring about many changes. Depending on the identity of those who lead it, that change's appearance or shape may also be different. Moreover, changes arisen from testing simplified rhythms will let experts to create new music. K-Pop is to test, more than anything, diverse strategies and new changes to be selected by such a wide public. However, such changes ought not to degenerate into mere imitations and can neither become obsolete. The reason lies in the fact that the current efforts for the sake of diversification and creativity of K-Pop genre might well remain as the traditional elements of the K-pop of the future.

A Research on the Methods of Forming the Fandoms of the Theatre - Centered on the Comparisons between K-POP and the Theatre (연극의 팬덤 형성 방법 연구 K-POP과 연극의 비교를 중심으로)

  • Kim, Lee-Kyung
    • Cartoon and Animation Studies
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    • pp.379-405
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    • 2015
  • The purpose of this thesis is to seek the methodologies for forming the fandoms of the Theatre. For the research, I explain by giving the example of the K-POP, of which the fandom has already been spread. Afterwards, I describe about the items which can substitute the plays and about the limits. By escaping from the passive consumptions, the fandoms have been expanded to the domain in which the culture is reborn. The cultural activities of the fandoms have come out of simply liking the fans, and the domain has been widened to the social activities. In the case of the K-POP, it has gone beyond Korea and has the fandoms in the whole world. Regarding the reasons why the fandoms could be formed in relation to the K-POP, firstly, it is because the project-type stars made by the large-scale agency had existed. Secondly, it is because the methods of accessing the contents had become simple through the online proliferation, such as the YouTube and the SNS's. Lastly, it is because the cultural activities of the fandoms give the joys, thereby continually maintaining the fandoms. If this is substituted for the Theatre, in the case of the Theatre, in order for the large-scale agencies to make the plans for and train the actors and the actresses, there are, somewhat, the excesses. However, if a PR method suitable for the online environment is developed and if the common joy is given to the audience of the Theatre, there is the possibility that the fandoms can be invigorated regarding the Theatre. Although, with regard to the K-POP and the Theatre, there exist the differences between the contents, if the methodologies of the K-POP fandoms, which have invigorated the fandoms and have been managing stably, are substituted for the plays, the invigoration of the fandoms is possible regarding the Theatre, too.

The Analysis and Design of Online K-pop Shopping Mall using cafe24 smart design (카페24 스마트디자인을 이용한 온라인 K-pop 쇼핑몰의 분석 및 설계)

  • Tu, Ruth Kyla;Danica, Danica;Kim, JaeSaeng;Kim, In Bum
    • Proceedings of the Korea Contents Association Conference
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    • pp.475-476
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    • 2019
  • K-pop has become a truly global phenomenon thanks to its distinctive blend of addictive melodies, slick choreography and production values, and fans all over the world buy anything to support their favorite K-pop idols. In this paper, we will design and create an online K-pop Shopping mall made not only for korean fans but also international fans. Furthermore, the site will include Official Merchandise and Unofficial merchandise thus opening a job opportunity for those who have interests in K-pop business.

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Reception of K-Pop Contents among the Chinese Students in Korea (재한 중국인 유학생들의 케이팝(K-POP) 콘텐츠 수용)

  • Wong, Chao;Park, Joo-Yeun
    • The Journal of the Korea Contents Association
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    • v.13 no.11
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    • pp.119-129
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    • 2013
  • The purpose of this study is to investigate the relationship between the motivation of Chinese students' reception and its patterns on K-Pop in Korea. As a result of this study there are four categories of motivation on Chinese Students' reception of K-Pop such as 'K-Pop Star's Charisma', 'Mental Relaxation', 'the Liking Principle' and 'Generalized Cultural Proximity'. The factors of 'K-Pop Star's Charisma' and 'Mental Relaxation' affected mostly the amount of reception of K-Pop. The patterns of reception are made by the amount of reception, the activeness of reception and the preference type of reception. In terms of the activeness of reception, the factors of 'K-Pop Star's Charisma' affected mostly the activeness of reception.

Music Pattern Analysis of K-POP (K-POP의 음악 패턴 분석)

  • Kang, HyunGoo;Kouh, HoonJoon
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.95-100
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    • 2013
  • K-POP is getting population at the all over the world. K-POP is based on the hook song that made using repetitive lyrics and melody. The characteristics of the music is a bit simple and cheerful rhythm and melody easy to sing along, interesting lyrics and great dance skills. K-POP is spreading to various countries via various social networking services such as YouTube, Facebook, Twitter. K-POP dominated by the digital music market, showed a growing tendency to shorten the length of music, to create a music that can give a strong impression. And 60 second pre-listening function increased music used the chorus in the first part. But it was generated the result that made obscures the configuration of the music and the meaning of the lyrics. In this paper, we study the characteristics of K-POP music and will present three directions of the hook song music production. Finally, we compared to Kangnamstyle of Psy using the proposed three standards.

The Study on the Issue of K-Pop Major in Colleges and Opportunity for New Curriculum (전문대학의 K-Pop 전공 개설 및 교과과정에 관한 연구)

  • Oh, Han-Seng
    • Proceedings of the KAIS Fall Conference
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    • pp.91-93
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    • 2012
  • 본 논문에서는 새롭게 떠오르고 있는 대중음악계의 K-Pop이라는 트렌드 속에서 전문대학이 이 특정한 분야의 학과 또는 전공을 개설하려고 하는 시도에 대한 제안적인 연구이다. 실용음악과와 방송연예과 등 기존의 유관 학과 및 전공과의 유사점과 차별성을 잘 활용하여 교과과정을 만든다면 K-Pop 전공이 대학에 개설되는 것이 불가능한 일은 아닐 것이다.

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Youtube and K Pop fan's Tribute Activity (유튜브와 케이팝 팬의 트리뷰트 활동)

  • Noh, Kwang Woo
    • The Journal of the Korea Contents Association
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    • v.15 no.6
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    • pp.24-32
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    • 2015
  • The global success of PSY's Gangnam Style was mediated through combination of YouTube and SNS. PSY's success led into some communication scholars' consideration of new international circulation of Korean pop culture (Korean Trend 2.0). In terms of global circulation of pop culture, it is noticeable how users appropriate YouTube channel beyond mere watching music videos and mere international circulation of Korean pop culture. The mode of fan's activity and appropriation contributes to the expansion of the width and amplification of the volume of Korean popular culture as well. The circulation of pop culture was considered in the level of exchange of tangible commodities such as CD, DVD, and so on until the adoption of digital media and Internet. YouTube has brought new mode in which the international circulation of pop culture is mediated without exchange of tangible commodities but was amplified with the diffusion of network. This study grasps how the mode of users' appropriation contributes to international circulation of pop culture through case studies of some K-pop music videos and international K-pop fans' tribute activities. In terms of theoretical perspective, fandom studies will be examined. In terms of research method, the researcher adopts netnography, a participatory observation on network, to find the feature of fandom and its contribution to the international circulation of pop cultures.

Exploring the Success Factors of K-POP Globalization: Utilizing the VRIO Model (K-POP의 세계시장 진출 성공요인 분석: VRIO 모형을 중심으로)

  • Shin, Dong-Seok;Nam, Sung-Jip;Nam, Myung-Hyun
    • The Journal of Distribution Science
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    • v.13 no.2
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    • pp.55-62
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    • 2015
  • Purpose - This study aims to investigate the success factors pertaining to K-POPs from an analysis of the internal business environment. Much research has investigated Korean Moves or how to popularize them. The research mainly focused on aspects of Korean Moves. However, few studies have attempted to examine Korean Moves or K-POPs from a managerial viewpoint. The current research tries to investigate the success factors of K-POP from strategic perspectives, specifically utilizing internal resource based view perspectives. It differentiates itself by looking at the competitiveness of K-POP from the internal resources. Research design, data, and methodology - In the entertainment industry, where creativity is heavily stressed, competitiveness is often regarded within the organization as a form of intangible asset, knowledge, or technology that is often related with the organization's personnel. Some research has tried to reveal the competitiveness of K-POP using Porter's competitiveness of nations framework. Others utilize the adapted model of Porter's structure. However, these models only look at the outside environment, and not inside a firm's resource, knowledge, or capabilities. This research utilizes the VRIO model to examine the internal resources and capabilities of K-POP producers. The model measures whether a firm's internal resources and capabilities are valuable, rare, difficult to imitate by competitors, or organizable. The research covered businesses whose yearly revenue exceeds $10 Million in music planning and recording in South Korea. There were only thirteen such companies (one percent of the total population). Of these, companies for whom 20 percent or more of the sales revenue comes from the abroad are targeted. Only seven are selected and these participated in the research. In order to find a firm's internal resources, we conducted qualitative research methodology. Their business names and persons who participated in this research are not revealed due to case sensitive issues. Instead, we use unrelated initials for their names and their statements. Results - From the in-depth interview with top-tier K-POP producers and managers, the current research tried to identify resources and capabilities that helped to strengthen their competitiveness. These resources and capabilities are sought from the scope of the VRIO model, which looks at the internal resources and capabilities from the scope of value, rarity, imitability, and organization. Interviews with the top tier producers and managers reveal the internal success factors of K-POPs. We conclude that these resources and capabilities are from internally accumulated producing know-how, unique managing (training) system, and outstanding all-round entertainment capabilities of the performers. Conclusions - These results indicate that the core resources and capabilities of K-POP are robust. It will take a significant amount of time and money to imitate for followers, because these resources and capabilities are the result of time investment and are embedded into producers' and performers' know-how. Taking Luo (2000)'s argument, K-POP is in the second stage of the globalization process, which is configuring and allocation resource capabilities to a global scope.