• Title, Summary, Keyword: Media

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The Impacts of Media Richness, Media Usefulness, and Media Experience on the Leaner's Satisfaction with e-Learning Systems (이러닝시스템의 매체풍부성, 매체유용성, 매체경험이 학습자 만족에 미치는 영향)

  • Choi, Su-Jeong;Kang, Kyung-Jun;Ko, Il-Sang
    • Journal of Information Technology Applications and Management
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    • v.14 no.2
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    • pp.27-47
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    • 2007
  • In an effort to apply IT to practices of learning, universities are trying to implement e-Learning systems and expanding the extent of their usage. Nowadays, e-Learning systems are not only used for conducting web-based distance learning, but also used for supporting traditional classes education by encouraging communication and information sharing between instructors and learners or among the learners. There is relatively lack of studies on the exploitation of e-Learning systems in the traditional classes, in comparison with a distance education. Specifically, howe-Learning systems could support the traditional class and/or which benefits e-Learning systems could offer in the classes are among the important issues. In this study, we suggest that e-Learning systems would be the rich media to communicate and exchange information among people who participate in a class. We derive key variables like media richness and media experience from Media Richness Theory and from Channel Expansion Theory. Moreover, Media usefulness and Satisfaction of a learner with e-Learning system is drawn from the literature on IS success. We examine the effects of perceived media richness, media usefulness, and media experience on leaner's satisfaction with e-Learning systems. In addition, we also investigate learner's media usefulness perception which is positively related to media richness and media experience. Finally, learner's experience with e-Learning systems affects perceived media richness. Based on the results of an empirical test. we first suggest that perceived media richness with e-Learning systems contributes to increase media usefulness and satisfaction of a learner. Second, media experience is an important predictor of media richness and media usefulness perception. Consequently, the result can support Channel Expansion Theory. Finally, media usefulness perception affects learner's satisfaction with e-Learning systems.

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A New Paradigm in the Distribution of Sport Contents: Sports as a New Media (스포츠 콘텐츠 유통의 새로운 패러다임: 스포츠의 뉴미디어화)

  • Park, Seong-Hee;Han, Seung-Jin;Seo, Won-Jae
    • The Journal of Distribution Science
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    • v.15 no.10
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    • pp.93-103
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    • 2017
  • Purpose - Sports and the media have been developed together through a close relationship. During the past decade, the media landscape and the coverage of sports events have been changed. Sports fans can use the sports content at the time they want, on the platform they prefer. Furthermore, thanks to the advanced information technology, sports fans are likely to be more engaged in sport in communication technology-friendly stadium. However, the literature on the relationship between sports and the media has heavily focused on the differences of media types, clear distinction between media suppliers and consumers, and the limited media extension. Given the limitation of prior research, therefore, it has not fully reflected the change in society and culture, the importance of media recipients or consumers, and the mediating characteristic of the media. In order to generate further insights for sport media related industry and its society, it is necessary to comprehend the contemporary phenomena of real world situation in new media and sport and to discuss how new media influence sport and how their relationship is changing in managerial context. The purpose of this study is to identify new media cases as distribution channels in sports context and is to develop insights by discussing its role and meaning of new media in sport society. Research design, data, and methodology - The study employed the theory-centered review and case analysis. In order to explain phenomena of the role of new media in contemporary sport and to generate related insights in sport context, the study reviewed the new media cases applied in sport industry and interpreted their meaning by employing medium theory, remediation theory, and new media theory. Results - The study discussed the limitation of prior sport media research and identified the characteristics of sport as new media such as remediating, extending sensory organs, reiterating physical space and electronic space. Conclusions - The study derived the characteristics of sport as new media, in a sport setting, and through sports settings. Findings would assist to comprehend the role of new media in spectating sport and provide insights for sport media study.

Removal of NOM Using Biological Rope Media Sedimentation Tank (로프형 미생물 담체 침전조를 이용한 상수원수중의 NOM 제거)

  • 심상준;강연석;김우식;박대원
    • KSBB Journal
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    • v.16 no.4
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    • pp.332-336
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    • 2001
  • This paper is intended as an application of the biological rope media sedimentation tank using biodegradability of BAC(Biological activated carbon) to the drinking water treatment system for the removal of NOM. The removal of DOC(Dissolved organic carbon), UV absorbance(UV$\_$254/), and turbidity were evaluated under various operation condition of a biological rope media sedimentation tank such as raw water-media process (Media 1), ozonation-media process (Media 2), and ozonation-coagulation/sedimentation-media process (Media 3). The raw water had DOC concentration of 1.3∼3.4 mg/L, UV$\_$254/ of 0.027∼0.039 cm$\^$-1/, and turbidity of 0.3∼4.5 NTU, respectively. The average DOC concentration were 2.2 mg/L in media 1, 1.8 mg/L in media 2, and 1.3 mg/l in media 3 from raw water, respectively. On the other hand, the DOC concentration in conventional sedimentation tank was 1.5 mg/l. Higher removal of the DOC was noted in media 3 than media 1 and media 2. The UV$\_$254/ of the treated water were 0.037 cm$\^$-1/ in media 1, 0.027 cm$\^$-1/ in media 2, and 0.014 cm$\^$-1/ in media 3 from raw water, respectively The UV$\_$254/ in conventional sedimentation tank was 0.014 cm$\^$-1/ which is similar to that of media 3. Average turbidity of the treated water was 1.1 NTU in media 1, 0.9 NTU in media 2, and 0.5 NTU in media 3, respectively. It is expected that the biological rope media sedimentation tank is a good alternative over the conventional sedimentation process from these results.

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Media, Sociality, and Aging Process A Study of Aging Process through New Media in Select Areas of Kolkata

  • Dhar, Debarati
    • Asian Journal for Public Opinion Research
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    • v.5 no.3
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    • pp.204-227
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    • 2018
  • This paper seeks to interrogate the very assumption of "sociality" in social media at a conceptual level and substantiate it with the help of information collected on aged people's use of conventional media $vis-{\grave{a}}-vis$ so called "social media" from the field work. Although global literature has written the obituary of mass media and promoted the "sociality" of social media, one needs to critically engage with such statement. Such statements have been an outcome of the established status of the "post broadcast" model of media where conventional media is in existence for some time and accessible to everyone in society. Further, this paper seeks to explore the interplay of new media in the life of the aged population in select areas of Kolkata city in the state of West Bengal, India. There are few studies on the ageing population's use of new media in the Indian context. While many of the studies reveal the new media literacy among the youth, this is unimportant as both the new media and the youth are relatively young as a field of research in media studies in India. What is missed in the earlier studies is, how new media plays an important function in the life of the aged population. How do older adults engage with the skilling and deskilling process of media literacy in their everyday life? And finally, do new media provide an extension to their on-going social relations? With the help of substantive details, the present study addresses the aforementioned queries.

Lessons Learned from the Failure Cases in Social Media Marketing (소셜미디어 마케팅 실패사례 분석을 통한 소셜미디어 마케팅 전략 연구)

  • Cho, Eun-Young;Park, Jin-Won;Kim, Hee-Woong
    • Knowledge Management Research
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    • v.16 no.2
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    • pp.91-111
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    • 2015
  • Social media marketing has gained attention from marketers due to the growing number of social media users. Marketers around the globe have a serious concern over how to utilize social media as a successful marketing tool. Many of them show a lack of understanding of the essential feature of social media and effective social media marketing strategies, which brings about a higher chance of social media marketing failures. Analyzing the failure cases of social media marketing is vital because it provides rich insights for marketing experts who have difficulty in developing effective social media marketing strategies. Therefore, this study conducted multiple case studies by selecting five failure cases of social media marketing which we defined as paradigmatic social media marketing failures which happened in the last five years in South Korea. From the case studies, we derived five successful social media marketing strategies. This study has a theoretical implication because it is the first to suggest effective social media marketing strategies based on the analysis on social media marketing failure cases. It also has a practical implication since it proposes specific social media marketing strategies which can help facilitate successful social media marketing.

Application of two different synthetic sequential media for the human IVF-ET program: a prospective, randomized, and comparative study

  • Yoon, Jeong;Yoon, Hye-Jin;Juhn, Kyoung-Mi;Ko, Jin-Kyung;Yoon, San-Hyun;Ko, Yong;Lim, Jin-Ho
    • Clinical and Experimental Reproductive Medicine
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    • v.38 no.4
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    • pp.186-192
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    • 2011
  • Objective: Since IVF program was first established, various types of media and culture systems have been developed either in-house or commercially. The aim of this study was to compare the efficacy of in-house Maria Research Center (MRC) media to that of commercially available Sydney IVF media in human day 3 embryo transfer cycles. Methods: Three hundred sixty nine couples were included in this prospective, randomized, and comparative study. All couples undergoing IVF treatment at the Maria Fertility Hospital were randomly assigned to either Sydney IVF (n=178) or MRC (n=191) media. Results: No difference was observed between the MRC media and Sydney IVF media groups with respect to fertilization rate (74.4% vs. 75.5%). The clinical pregnancy and implantation rates of MRC media (47.1% and 20.0%, respectively) were also similar to those of Sydney IVF media (44.4% and 19.4%, respectively). However, the proportion of embryos with good quality on day 3 was significantly higher in the MRC media group than the Sydney IVF media group (50.2% vs. 43.2%) ($p$ <0.05). Conclusion: MRC media were as effective as Sydney IVF media for sustaining embryo development and pregnancy rates. The present study implies that MRC media can be a suitable alternative to commercially available media for human IVF-ET program.

Media Education Methodology in Smart Media Era (스마트 미디어 시대의 미디어 교육 방안)

  • Do, Joonho
    • The Journal of The Institute of Internet, Broadcasting and Communication
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    • v.18 no.5
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    • pp.245-250
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    • 2018
  • The diffusion of smart media based on Internet has brought great changes on existing media business model. This changes also affect the core competence of jobs in media industry. This study performed two focus group interviews among professionals in media industry. The interviews examined the changes that media professionals recognize in the field and requirement changes to meet the job core competence. The interviews also examined the media education method in university that can respond to the changes in the media industry. Breaking away from the classical theory oriented education, university should develop the curriculum that can support competence required in the media industry. Media education in university should focus on fostering problem solving ability that can work regarding various issues in new media environment.

Effects of Students' Attitudes to Internet Media Language and Orthographic Knowledge on Their Use of Internet Media Language (초.중.고생의 인터넷 매체언어 태도와 맞춤법 지식이 인터넷 매체언어 사용에 미치는 영향)

  • Choi, Na-Ya;Han, Eu-Gene
    • Korean Journal of Child Studies
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    • v.31 no.5
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    • pp.31-45
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    • 2010
  • This study was conducted in order to investigate the effect of students' attitudes to internet media language and orthographic knowledge on their use of internet media language. The participants were 989 students in the 4th to 11th grades in Kyunggi-do. It was found that the participants used more internet media language in internet literacy than for general writing. Elementary students exhibited significantly less orthographic knowledge and used more internet media language to write on the internet than older students. Students' attitudes to internet media language went a long way to explaining their self-assessment on the frequency of using internet media language and their genuine use of internet media language on the internet. Their orthographic knowledge, however, was not a significant predictor for their use of internet media language.

The Study of the Effect of Steriod to Fungal Growth in vitro (Steroid가 시험관내(試驗管內) 진균발육(眞菌發育)에 미치는 영향(影響)에 관(關)한 연구(硏究))

  • Eun, Hee-Chul;Kim, Hong-Sik
    • The Korean Journal of Mycology
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    • v.4 no.1
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    • pp.53-58
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    • 1976
  • This study was undertaken to investigate the direct effect of three different kinds of steroid to Trichophyton(T.) mentagrophytes growth in vitro. A loopful of T. mentagrophytes was inoculated into Sabouraud's media and Sabouraud's media containing various concentrations of dexamethasone (0.04%-0.00004%) prednisolone (0.25%-0.00025%), triamcinolone acetonide (0.2%-0.0002%), Sabouraud's media containing imidazole nitrate (econasole nitrate) 10 micro gm. per cc. of media, and Sabouraud's media containing econazole nitrate $10{\mu}g$ per cc. of media of various dexamethasone concentrations (0.04%-0.00004%). After inoculation they were left for two weeks at room temparature and the colony diameter were compared between Sabouraud's media and Sabouraud's media containing various concentrations, of three different steroids, Sabouraud's media containing econazole nitrate and Sabouraud's media containing econazole nitrate of various dexamethasone concentrations. For complementary study, hanging slide culture were done between Sabouraud's media and Sabouraud's media containing various dexamethasone concentrations to compare the degree of branching of hyphae and sporulation serially. The study results were as follows: 1. There is no significant difference in growth rate of T. mentcgrophytes between Sabouraud's media and Sabouraud's media containing various concentrations of three different steroids. 2. There is no significant difference in growth rate of T. metagrophytes between Sabouraud's media containing econazole nitrate 10 micro gm per cc. of media and Sabouraud's media containing econazole nitrate 10 micro gm per cc. of media of various dexamethasone concentrations. 3. In hanging slide culture, there is no significant difference in branching of hyphae and sporulation between Sabouraud's media and Sabouraud's media containing various dexamethasone concentrations.

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A Study on the Process Change of Spatial Design in a New-Media Environment (뉴미디어 환경에서 공간디자인 프로세스 변화에 관한 연구)

  • Kang, In-Kyung;Yoon, Jae-Eun
    • Korean Institute of Interior Design Journal
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    • v.18 no.6
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    • pp.142-149
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    • 2009
  • User and media are in close coalition with each other in the 21st century's era of New-Media. The new users exposed to the New-Media environment have a complete understanding of the digital media environment, and are also taking on the role of an active identity in the formation of culture in new media. In the field of spatial design, creative spatial interfaces designed through various methods derived from the New-Media environment and technology that weren't even imaginable in the past ultimately came to exist in a mutual relationship with the user, the people. This study is in the same context as studies looking into the establishment of design in media art and digital media space in the New-Media environment. Media art is an outcome arising from the demand towards new art combined with the attempts towards accepting various media as a means for artistic expression. Media art seizes to being a mere part of art, but more. This study aims to look into the theoretical basis of New-Media and define the design process through the expressional characteristics and triggered thoughts thereof. Lastly, the results of the research will be put together to produce the final results. Such analysis process will be the basis of the creation of a new paradigm and spatial thought, and allow people to be concerned about the various changes in spatial formation.