• Title, Summary, Keyword: Product Review

Search Result 1,202, Processing Time 0.045 seconds

PDM Construction Instance For Automotive Company -Samlip Ind. PDM (자동차 부품 업체 PDM 구축 사례 -(주)삼립산업 PDM)

  • 사공극;함현욱
    • CDE review
    • /
    • v.9 no.3
    • /
    • pp.31-35
    • /
    • 2003
  • Product Data Management(PDM) is a tool that helps engineers and others manage both data and the product development process. Now a day, automotive industry is interested in PDM for their product's quality and cost. In this study, we introduce about samlip PDM construction instance. This case explains the demanded function of PDM and the detail implementation methodology for automotive company.

  • PDF

A Study on the Factors Affecting the Purchase of Products in Online Fashion Shopping Mall (온라인 패션 쇼핑몰의 제품구매에 영향을 미치는 요인에 관한 연구)

  • Han, Gyung-Hee
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.14 no.3
    • /
    • pp.11-22
    • /
    • 2012
  • As the consuming pattern is changing with the expansion of Internet use and the development of communication technology, Internet shopping market is getting bigger and bigger. By product group, clothing and fashion related products occupy the biggest share. Accordingly, in this study it was tried to identify the effects of Internet utilization capability that enables consumers to search for the information that they need in this information flood, variety pursuit trend and product review accommodation status on shopping value, and to analyze the effects of the shopping value on the purchase behavior in online shopping malls. When factor analysis is nude on Internet use level, it was found that Factor 1 was 'Flow Experience,' Factor 2 'Internet Use Capability,' and Factor 3 'Internet Challenge Desire.' When factor analysis is made on Diversity Pursuit Propensity, it was found that Factor 1 was 'Site Diversity Pursuit Propensity,' Factor 2 'Brand Diversity Pursuit Propensity,' and Factor 3 'Brand Value Pursuit Propensity.' When factor analysis is nude on Product Review Accommodation Propensity, it was found that Factor 1 was 'Product Information Provision Propensity,' and Factor 2 'Product Information Receiving Propensity.' Except Internet Use Capability and Product Information Provision Propensity, all other factors showed high correlation. The factor influencing the entertainment value most was Internet challenge desire, while that influencing the practical value most was flow experience. When the effects of the entertainment value and the practical value on product purchase were analyzed, it was found that both of entertainment value and the practical value influenced product purchase and the practical value influenced the product purchase more than the entertainment value.

  • PDF

An Efficient Search Method of Product Reviews using Opinion Mining Techniques (오피니언 마이닝 기술을 이용한 효율적 상품평 검색 기법)

  • Yune, Hong-June;Kim, Han-Joon;Chang, Jae-Young
    • Journal of KIISE:Computing Practices and Letters
    • /
    • v.16 no.2
    • /
    • pp.222-226
    • /
    • 2010
  • With the continuously increasing volume of e-commerce transactions, it is now popular to buy some products and to evaluate them on the World Wide Web. The product reviews are very useful to customers because they can make better decisions based on the indirect experiences obtainable through these reviews. However, since online shopping malls do not provide ranking results, it is not easy for users to read all the relevant review documents effectively. Product reviews include subjective and emotional opinions. Thus, the review search is different from the general web search in terms of ranking strategy. In this paper, we propose an effective method of ranking the reviews that can reflect user's intention by using opinion mining techniques. The proposed method analyzes product reviews with query words, and sentimental polarity of subjective opinions. Through diverse experiments, we show that our proposed method outperforms conventional ones.

An Exploratory Study of Important Information on Consumer Reviews in Internet Shopping (인터넷 쇼핑 시 중요하게 고려하는 의류상품 구매후기 정보에 관한 탐색적 연구)

  • Hong, Hee-Sook;Jin, In-Kyung
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.35 no.7
    • /
    • pp.761-774
    • /
    • 2011
  • This study investigated the consumer review information considered important by consumers when making a purchase decision to buy apparel products online. Data were collected through focus group interviews. Eleven females in their 20s and 30s, who have extensive experience in reading consumer reviews posted on online apparel stores, participated in the study. The consumer review information considered important by participants is the information related to seven product attributes (size, fabric, design, color, sewing, price, and country of origin), seven benefits (functional, financial, esthetic, emotional, social, utilitarian benefits, and product value compared to price) of the apparel product and four store attributes (return/refund, delivery, reputation/credibility, and customer service). The findings from the study can serve as an important tool in developing survey questions in order to evaluate the quality of consumer review information and help online retailers plan methods to improve the quality of reviews.

Effects of direction and evaluative contents of online reviews on consumer attitudes toward clothing products (온라인 구매후기의 방향성과 평가내용이 패션상품에 대한 소비자 태도에 미치는 영향)

  • Seo, Hyun-Jin;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
    • /
    • v.21 no.3
    • /
    • pp.440-451
    • /
    • 2013
  • Because of the e-shopping market consumers now have diverse options to choose when placing their orders, and find it easy to obtain the required information through the Internet. Especially, for consumers, product reviews posted on an e-tailer's website have become more important criteria than such information available elsewhere. Hence, this study investigated the influence of the direction and evaluative contents of online reviews on consumer attitudes toward clothing products. Four types of online reviews based on direction (positive/negative) and evaluative content in review information (objective/subjective) were used in the experimental design. Further, stimulus reviews were developed. Credibility, usefulness of reviews, product preference, and purchase intention were the measured dependent variables in each of the four situations of online review presentations. The results indicated that, overall, positive and objective online reviews resulted in a higher level of consumer attitude. The content in these reviews had a relatively stronger influence than the direction on attitudes toward online reviews. Overall, objective reviews generated a higher level of credibility and usefulness of information than subjective reviews. Regarding subjective reviews, negative information was more related to credibility, whereas positive information was more related to usefulness. Further, positive information had a higher influence than negative information on consumer attitudes.

The Effect of the Products' Review on Consumers' Response

  • Feng, Zhou
    • The Journal of Industrial Distribution & Business
    • /
    • v.7 no.2
    • /
    • pp.13-20
    • /
    • 2016
  • Purpose - The purpose of this research is to discover whether the presence of the product average rating introduces biases or change the way people perceive information. We posit that review's overall rating has a predisposition effect on consumers' perception towards detailed review information. Research design, data, and methodology - To test these hypotheses, we conducted an empirical study on a real-world setting of online shopping platform. We choose the Amazon website to test our results. The data we use were collected by the Stanford Network Analysis Project1 (McAuley et al., 2013). Results - With a dataset containing reviews of seven product categories from amazon.com., our findings could possess more generalizability as they are produced on the typical and influential online market. Second, as our research provides alternative views of consumers' shopping behavior, it is better to test our hypotheses by data from the same source. Conclusions - Our study reveals the impact of the collective rating presence on consumers' diagnosticity perception and sheds light upon some of the conflictive results in prior studies. Our research generates implications to both theories and business practices, and suggests future directions for the research question.