• Title, Summary, Keyword: Purchase Intention

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Modeling study on repeat purchase intention on silk products based on the electronic commercial platform

  • Shi, Rui;Li, Gaihang;Liu, Guolian
    • The Research Journal of the Costume Culture
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    • v.20 no.6
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    • pp.937-941
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    • 2012
  • Based on the literature on customer's repeat purchase intention, customer's repeat purchase intention was explored, customer's repeat purchase intention has been a crucial factor influencing consumer behaviors, In this research, the development of models on repeat purchase intention repurchase was indicated. Based on the electronic commerce platform, we focus on the customer's repeat purchase intention on silk products, This paper mainly explores the e-commerce purchase frequency (EPF), customer perceived value (CPV), perceived risk of e-commerce (EPR), and customer satisfaction (CS). The influence of the four factors on repeat purchase intention (RPI) is investigated. In the results, we found that CPV and CS have positive correlations with repeat purchase intention, The EPR has a negative correlation with RPI and has no significant influence on RPI. The result can provide meaningful suggestions for silk product retailers.

The Relationship between purchase intention and purchase behavior of apparel products (의류제품에 대한 구매의도와 구매행동의 관계)

  • 이승엽;이은영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.22 no.5
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    • pp.617-627
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    • 1998
  • In marketing reserach, the ultimate goal is to increase predictability of consumer's purchse behavior. However, most of the marketing researchers measure purchase intention rather than behavior assuming that the consumer's purchase behaviors will coincide with their intentions. Lately, there have been many arguments whether purchase intention is meaningful as a determinant or a predictor for purchase behavior. Additionally, many studies reported substantial variations among the 'product categories. The purpose of this study was to find out the relationship between consumer's purchase intention and purchase behavior of apparel products. Two research questions were set up. One was to find out the relationship between the intention and behavior, and the other was to find out the factors affecting the relationship. It was found out that mere intention could neither explain nor predict behavior, and that the factors affecting intenting intention- behavior inconsistency had to be submitted for explanation and prediction. These factors could explain inconsistency between the intention and the behavior. Regression equations in the past researches explained aggregate results, but coludn't explain each consumer's intention-behavior inconsistency. The integration of the specific intention and the affecting factors can increase predictability of each consumer's purchase behavior.

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The Influence of Fashion Consumers' Perceived Risk and Regret-Solution Effort upon the Post-Purchase Intention -Focus on the Different Impulse Buying Types-

  • Suh, Hyun-Suk;Na, Youn-Kue;Kim, Mi-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.6
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    • pp.889-901
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    • 2010
  • This study examines the relationship between perceived risk and regret, the influence of regret, and the regret-solution effort upon post-purchase behavior. These causal pathways are controlled by moderated different impulse buying types. The results of the study are three-fold. First, consumers with high social and convenience risks resulted in the high levels of regret. Second, the higher the regret then the higher the negative purchase intention and the lower the positive purchase intention. Consumers who emphasize the regret-solution have high positive purchase intentions and the low negative purchase intentions. Lastly, as for the influence of the regret upon the negative purchase intention, the 'recollection impulse buying type' has the greatest influence among all other types. No impulse buying types have a positive influence on purchase intention. As for the influence of the regret-solution efforts on the positive purchase intention, the 'pure impulse buying type' had the greatest influence. Only the 'suggestion impulse buying type' influenced the negative purchase behavior intention. The post-purchase intention depends on the level and the degree of the regret-solution efforts of the consumer. This study contributes to the examination of the different impulse buying types that influence the moderators in the causal pathway of the risk perception to the post-purchase buying behavior.

Antecedents of Continuous Use and Purchase Intention: In the Context of Mobile Application Store

  • Kim, Yoo-Jung;Han, Jin-Young
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.7
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    • pp.65-76
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    • 2015
  • This study investigates predictors of continuance intention and purchase intention in mobile application(App) stores. This study identifies the structural relationships among app store quality, user habit, switching costs, user loyalty, continuance intention, and purchase intention in mobile application stores. The results indicate that user loyalty increases continuance intention and purchase intention and that user habit positively affects perceived switching costs and user loyalty. App store quality is a formative construct including quality of content, ease of use, and security. App store quality affects user habit positively. This study theoretically and practically contributes to the integration of influential factors for continuance intention as well as purchase intention.

Effects of Brand Attitude and Purchase Intention on Consumption Values of Fair Trade Coffee (공정무역 커피에 대한 소비가치가 브랜드 태도와 구매의도에 미치는 영향)

  • Jung, Ju Hee;Choi, Mi Sun;Kim, Ye Young
    • Journal of the Korean Society of Food Culture
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    • v.32 no.5
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    • pp.403-411
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    • 2017
  • When purchasing products or services, consumers tend to purchase multiple value attributes through the acquisition of a product rather than physical characteristics. This study empirically analyzed the relations between consumption value, brand attitude, and purchase intention of customers purchasing fair-trade coffee, by dividing consumption values that would have significant effects on consumers' actual purchase behavior into five levels. Among the consumption value factors of customers purchasing fair-trade coffee, the functional value, social value, emotional value, and rare value all had significant effects on brand attitude and purchase intention while the influence of situational value on brand attitude and purchase intention was not verified. These finding are partially concordant with those of preceding studies, and the consumption value of consumers purchasing fair-trade coffee has positive effects on purchase behavior; therefore, it would be necessary for companies selling fair-trade products to understand consumers' specific values. Moreover, analysis of the influence of brand attitude on purchase intention of customers purchasing fair-trade coffee revealed that purchase intention increased when brand attitude was higher. These finding indicate that it is necessary to identify measures to increase purchase intention by targeting consumer groups with high brand attitude with intensive promotions.

Influencing Factors of Purchase Intention on Social Commerce in Cambodia : The Moderating Roles of Experience

  • Ly, Pichponreay;Cho, Wan-Sup;Kwon, Sun-Dong
    • Journal of Information Technology Applications and Management
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    • v.24 no.1
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    • pp.129-141
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    • 2017
  • Cambodia retail industry starts to entry SNS market. The online market of Cambodia is very unique. Facebook users of Cambodia are purchasing products, without electronic payment and delivery system. Therefore, this study focused on the immature online environment, proved the influencing factors of purchase intention on SNS. And also this study proved that the influencing factors on purchase intention are different, depending on whether or not a purchase experience exists. As results of analyzing with full data, price reduction, convenience, and customer service had significant impacts on purchase intention. The experienced group has significant effects of price reduction and customer service on purchase intention, while the inexperienced group has significant effects of convenience and customer service on purchase intention. This study provides marketing and strategic implications for companies seeking to enter the online market of Cambodia.

A Study on the Determinants of Purchase Intention in Mobile Commerce: Focused on the Mediating Role of Perceived Rrisks and Perceived Benefits (지각된 위험과 지각된 혜택이 모바일 상거래 이용의도에 미치는 영향에 관한 연구)

  • Lee, Thae-Min;Lee, Eun-Young
    • Asia pacific journal of information systems
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    • v.15 no.2
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    • pp.1-21
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    • 2005
  • This study is an empirical study about the effects of perceived risks and perceived benefits on purchase intention in mobile commerce. Perceived risks and perceived benefits are proposed as mediators that make a significant impact on purchase intention in mobile commerce. Also, this study compared the direct effect of perceived risks, perceived benefits and consumer subjective knowledge to purchase intention. As antecedents of perceived risks and perceived benefits, subjective knowledge, mobile Internet familiarity, credibility for the purchase and provided information level are proposed and verified. Results from this study are as follows: First, the effect of perceived risks to purchase intention is not significant whereas that of perceived benefits is significant. Second, this study revealed that mobile Internet familiarity, credibility for the purchase and information level are significantly related to mobile purchase intention through perceived benefit. Third, subjective knowledge makes a significant impact on purchase intention directly not mediated by perceived risk or perceived benefit. Based on these results, managerial implications for mobile commerce vitalization and marketing strategy are discussed. Finally, limitation for this research and further research issues are suggested.

Impact of Brand Equity on Purchase Intention of Smart Phones

  • Gautam, Dhruba Kumar;Shrestha, Sajeeb Kumar
    • Asia-Pacific Journal of Business
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    • v.9 no.1
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    • pp.1-18
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    • 2018
  • This study aimed to examine the effect of brand equity dimensions measuring the impact of brand equity on purchase intension of smart phones in Kathmandu. Descriptive and causal research design was used for the study. Structured questionnaires were administered for collecting data. Structured equation modeling was applied for validating the proposed model and measuring the influence of brand equity dimensions on purchase intentions of smart phones. Independent sample t-test and ANOVA was used to test the effect of moderating variables on purchase intention. The research fount brand loyalty and brand awareness were the influential factors for purchase intention of smart phones. Females performed significantly more than males in purchase intention. Qualification had no significant differences on purchase intention of smart phones. The findings of this study add values to the literature and its applicability of brand equity, brand awareness and purchase intensions which helps to formulate polices and strategies.

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The Impact of Online Shopping Experience on Consumers Shopping Values and Purchase Intention (쇼핑가치가 구매의도에 미치는 영향 분석 : 인터넷 구매 경험 차이의 관점에서)

  • Kim, Mi-Suk;Yoo, Chul-Woo;Choe, Young-Chan
    • Journal of Korean Society of Rural Planning
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    • v.14 no.1
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    • pp.9-21
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    • 2008
  • This study deals with shopping value and trust as the factors to influence consumer attitude and purchase intention in online shopping. Utilitarian and hedonic shopping values, trust, attitude and purchase intention are incorporated into the Value-Attitude-Behavior model to find out how differently shopping values and trust influence online shoppers attitude and purchase intention when they have different purchase experiences. Data are collected from survey of 187 subjects and divided into two groups according to their online purchase experiences : 97 shoppers with low online purchase experiences and 89 with high experiences. PLS(Partial Least Square) method is applied to estimate the research model and to test 7 hypotheses. The results show the difference of the way how shopping value and trust influence purchase intention. In the case of low experienced online shoppers, trust has the greatest influence purchase intention, followed by hedonic shopping value mediated by attitude. However utilitarian shopping values have a bigger impact on it for shoppers with high purchase experiences. In the latter, trust also has a significant impact on purchase intention at confidence level of 0.05. The results also provide useful implications for practitioners to build and manage their marketing strategies. Managers of online shopping mall should react to the different shopping value by shopper's experience.

The Effects of 'K-POP' Preference of Chinese Consumers on Purchase Intention for Korean Products (중국소비자의 'K-POP' 선호도가 한국상품 구매의도에 미치는 영향)

  • Park, Jong-Chul;Kang, Ji-Won;Im, Ji-Won
    • Journal of the Korea Industrial Information Systems Research
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    • v.20 no.1
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    • pp.79-90
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    • 2015
  • This study investigated the effects of 'K-POP' preference on purchase intention of Korean products. Especially, it revealed the mediating role between the participation intention of Korean culture event and the purchase intention of Korean products. Further, we examined the difference in the path relation according to the use-behavior of Korean wave contents. In this proposed model, we can see 'K-POP' preference had a positive effect on participation intention of Korean culture event, but it was not significant for purchase intention of common products. The participation in Korean culture event had significant effects on the purchase intention of Korean culture products and the purchase intention of common products. However, the purchase intention of Korean culture products had no significant effects on the purchase intention of common products. Thus, our finding showed that higher preference of 'K-POP' did not make cause purchase intention of common products. Further, the higher the preference of 'K-POP' was, the higher the participation intension of Korean culture event was and, as a result, the purchase intention of common products got higher. In addition, path analysis results according to the media usage behaviors show that Chinese consumer who uses the internet and has a higher preference of 'K-POP' had a positive effect on the purchase intention of common products. Furthermore, it has a positive effect on both purchase intension of Korean culture products and purchase intension of common products. In case of Chinese consumer who use the television, radio and newspapers, K-POP preference had no significant effect on the purchase intension of common products.